Stick Electrodes product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Hobart 770466 6013 Stick, 3/32-5lbs
Hobart 770073 Welding Storage Can F/Electrodes
K-fit Extended Electrode Probe
SÜA - Aluminum E4043 Stick Electrode Rod 1/8" x 14" - (2 Lb)
Hobart 770478 7018 Stick, 1/8-5 lbs.

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Stick Electrodes product in the Amazon BSR category has a high level of customer satisfaction. With an average rating of 4.51 out of 5 and a total of 547 reviews, it suggests that customers are generally happy with the product. However, it's important to note that there may be some outliers or biases in the reviews, so it's always a good idea to read through them carefully before making a purchase decision. If you're considering purchasing this product, my advice would be to take the time to read through the reviews and see if they align with your needs and expectations. Additionally, you may want to compare this product with similar products in the same category to ensure that you're getting the best value for your money.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is after work, the most common location is farm, the most common behavior is weld . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Stick Electrodes product is primarily used for welding purposes, with the majority of mentions being related to welding jobs and the act of welding itself. The top three users of the product are husbands, fathers, and friends, indicating that the product may be popular among DIY enthusiasts and those who enjoy working with their hands. The top three places to use the product are on a farm, in an oven, and in a weld shop, which suggests that the product may be used in a variety of settings, from industrial to agricultural. However, it's worth noting that the mentions of using the product in an oven may be a bit unusual, as Stick Electrodes are typically used for welding and not cooking. Based on this data, it's possible that the ideal customer profile for this product is someone who enjoys DIY projects and has experience with welding. They may work in a variety of settings, from farms to industrial shops, and may be looking for a reliable and versatile welding product. To better target this customer profile, it may be helpful to focus marketing efforts on DIY and welding communities, as well as on industries that commonly use welding, such as construction and manufacturing. Additionally, highlighting the versatility of the product and its ability to be used in a variety of settings may help to attract a wider range of customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are rod, flux, plastic, product, 6011 rod. The most mentioned elements about rod are can not get consistent performance(2.44%), consume at an incredible rate(2.44%).
The top 5 positive reviews are weld, rod, product, quality of the rod, weld rod. The most mentioned elements about weld are good(8.70%), look very good(2.90%).
Industrial & Scientific > Power & Hand Tools > Industrial Power Tools > Welding & Soldering > Welding Tools > Welding Equipment & Accessories > Arc Welding Equipment > Stick Electrodes
can not get consistent performance2.44%
consume at an incredible rate2.44%
difficult to use2.44%
do not burn consistent2.44%
do not hold the arc2.44%
6011 rod2.44%
look very good2.90%
have not have any problem with crack or porosity1.45%
substantial enough1.45%
quality of the rod7.25%
weld rod4.35%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the Stick Electrodes category has both pros and cons. The top pro aspect mentioned most is the ability to weld, which suggests that this category is effective at its intended purpose. However, the top con aspect mentioned most is the rod, which could indicate that there are issues with the quality or effectiveness of the rods used in this category. The top 5 cons mentioned also include flux, plastic, product, and 6011 rod, which suggests that there may be a range of issues with the products in this category. These issues could include problems with the materials used, the quality of the products, or the effectiveness of the products. In terms of product development and selection, it may be useful to focus on improving the quality and effectiveness of the rods used in this category. Additionally, it may be helpful to address the issues with flux, plastic, and product quality that were mentioned in the cons. By addressing these issues, it may be possible to improve the overall satisfaction of customers who use products in this category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No data

Based on the data provided, it seems that customers are primarily motivated to buy Stick Electrodes based on price and brand reputation. This suggests that customers are looking for a balance between affordability and quality, and are likely to be swayed by well-known brands with a good reputation in the industry. Given that product description is the top feature, it is important for sellers to focus on creating detailed and informative product descriptions that highlight the key features and benefits of their Stick Electrodes. This can help to differentiate their product from competitors and provide customers with the information they need to make an informed purchasing decision. To optimize their Amazon listing, sellers should consider including high-quality images and videos that showcase their product in action, as well as customer reviews and ratings that provide social proof of the product's quality and effectiveness. They should also use relevant keywords in their product title and description to improve visibility in search results and attract more potential customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
5lb version1
5lb version
adjustable stopper1
adjustable stopper
alternate alignment1
alternate alignment
bag batch1
bag batch
base large1
big base
cheap or free shipping1
free shipping
day in oven dry1
day in oven dry
strong durable

Based on the customer expectations mentioned, it seems that Stick Electrodes customers are looking for a product that is versatile and customizable to their needs. The 5lb version requirement suggests that customers are looking for a product that is lightweight and easy to handle, while the adjustable stopper requirement indicates that customers want a product that can be adjusted to their specific needs. The alternate alignment requirement suggests that customers are looking for a product that can be used in a variety of applications. To meet these expectations, sellers should prioritize product development that focuses on creating a lightweight and versatile product that can be easily adjusted to meet the needs of different customers. This could involve developing a product that is made from lightweight materials, or that has a modular design that allows customers to customize it to their specific needs. In terms of marketing promotion factors, sellers should focus on highlighting the versatility and customization options of their product. This could involve showcasing the different applications that the product can be used for, or highlighting the different ways that customers can adjust the product to meet their specific needs. Additionally, sellers should focus on building a strong brand reputation that emphasizes quality and reliability, as this will help to build customer trust and loyalty over time.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Not Good!Jun. 2021
Have stick welded for 60 yrs but couldn't get these to work, hard to start and a lot of slag inclusion, returned them!
Jeffrey WXXX
I've read that wet stainless electrodes don't work right. Mine didn't work right. Difficult to strike an arc. Couldn't maintain an arc at any current. Whatever metal deposited looked lumpy and chipped off easily. Hoping that a few days in an oven might dry them out some. Bummed.
Welds very nice, very smooth arc and slag peels off easy
Kevin Carr
Sticks work.Sept. 2018
That’s why I bought them.
One of my favorite rods for welding, usually used on AC. They strike an arc easy and have a very powerful penetrating action which lets me get a good strong weld with confidence. Great for learning because the puddle is very easy to read, which helped me a lot early on. For the price they can't be beat. Definitely get some of these for yourself in 1/8 and 3/32.
DD Folds
silver fluxMar. 2022
Works great
Hard to useDec. 2021
Hard to use, requires lots of practice. I used to weld aluminum tubes.
Rods arrived in great shape - 100% unbroken and shipped quickly.
Jason R Ward
These just dont arch you can never get them to start not worth useing
Four StarsJul. 2016
As advertised

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