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Stick Umbrellas product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Stick Umbrella product on Amazon has a high number of reviews (22464), but the average rating is not available (NaN). This could be due to a variety of reasons, such as a recent influx of reviews or a lack of consistent ratings across all reviews. Without an average rating, it is difficult to determine the overall customer satisfaction with the product. However, the high number of reviews suggests that the product is popular and has been purchased by many customers. If you are considering purchasing this product, it may be helpful to read through some of the reviews to get a better understanding of the product's strengths and weaknesses. Look for reviews that provide specific details about the product's durability, ease of use, and overall quality. Additionally, it may be helpful to consider purchasing from a seller with a high rating and positive reviews to ensure a positive experience.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is christmas, the most common location is car, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users who mention the product are the daughter, friend, and wife. This suggests that the product appeals to a diverse range of individuals, including family members and close friends. The daughter, with the highest number of mentions, seems to be particularly interested in or satisfied with the product. In terms of usage, the top three places where customers use the stick umbrellas are the car, Florida, and the house. This indicates that customers find the product useful in various settings, including while traveling in their cars, in specific locations like Florida, and within the comfort of their homes. The two most common uses of the product are as a gift and specifically as a Christmas gift. This suggests that customers often purchase the stick umbrellas as presents, possibly due to their perceived quality or usefulness. The positive mentions related to Christmas gifts further indicate that the product is well-received during the holiday season. Based on this analysis, the customer profile for the stick umbrellas appears to be individuals who value practicality and durability in their purchases. They may be looking for versatile products that can be used in different settings, such as while traveling or at home. Additionally, they are likely to consider the stick umbrella as a thoughtful gift option, especially during the Christmas season. To further cater to this customer profile, it would be beneficial to emphasize the product's durability, versatility, and suitability as a gift in marketing campaigns. Offering customization options or special holiday-themed designs could also enhance its appeal. Additionally, considering partnerships with car accessory retailers or targeting customers in regions with high rainfall, such as Florida, could help increase product visibility and sales.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are umbrella, handle, material, quality, product. The most mentioned elements about umbrella are wont stay open(8.18%), enormous(2.88%).
The top 5 positive reviews are umbrella, design, color, handle, product. The most mentioned elements about umbrella are good(8.25%), solid(5.81%).
wont stay open8.18%
not durable2.37%
look good5.39%
good quality3.85%
easy to attatch2.33%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the umbrella aspect is the most significant factor in both the pros and cons of stick umbrellas. While the top pro aspect mentioned is also umbrella, the top 5 cons include umbrella, handle, material, quality, and product. Similarly, the top 5 cons of the tip are umbrella, design, color, handle, and product. This suggests that consumers place a high value on the umbrella aspect of stick umbrellas, but there are several areas for improvement in terms of handle, material, quality, design, and color. To improve product development and selection, manufacturers should focus on enhancing the quality of the handle and materials used, as well as improving the design and color options available. Additionally, it may be helpful to conduct further research to determine what specific features consumers are looking for in a stick umbrella, such as size, weight, and durability. By addressing these concerns and incorporating consumer feedback into product development, manufacturers can create stick umbrellas that better meet the needs and preferences of their target audience.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers are primarily motivated to buy stick umbrellas based on the product description. This suggests that customers are looking for detailed information about the product, such as its size, materials, and features. There are several reasons why product description is the top feature for stick umbrellas. Firstly, customers want to know what they are buying and what features the umbrella has. Secondly, stick umbrellas come in a variety of sizes and materials, so customers want to make sure they are getting the right one for their needs. Finally, customers may be looking for specific features, such as wind resistance or UV protection, which they can only find out about through the product description. To optimize an Amazon listing for stick umbrellas, it is important to focus on the product description. This should be detailed and informative, highlighting the key features and benefits of the umbrella. It is also important to include high-quality images that show the umbrella from different angles and in use. Finally, pricing and advertising can also be important factors, so it is worth considering how these can be optimized to attract more customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long25
last long
last for long
last long than
large size24
large size
big size
wider around17
heavy rain16
umbrella hold up13
umbrella hold up
umbrella keep dry
durable umbrella
long umbrella last
more sturdy umbrella
auto opening
open automatically
automatically open
auto open
hold up11
hold up
automatic push button open feature9
automatic push button open feature
automatic button open
button push automatically open up
automatic open button
automatic opening button
know sooner9

Based on the customer expectations mentioned, it seems that customers are looking for stick umbrellas that are big in size and can withstand heavy rain. This suggests that customers are looking for umbrellas that provide ample coverage and protection from the rain. To meet these expectations, sellers should prioritize product development that focuses on creating umbrellas with larger canopies and sturdy frames that can withstand heavy rain. Additionally, sellers should consider incorporating features such as wind vents and water-resistant materials to enhance the umbrella's performance in adverse weather conditions. In terms of marketing promotion factors, sellers should highlight the size and durability of their umbrellas in their marketing campaigns. They can also consider offering promotions or discounts to incentivize customers to purchase their products. Additionally, sellers can leverage customer reviews and testimonials to showcase the effectiveness of their umbrellas in heavy rain. Overall, by prioritizing product development that meets customer expectations and effectively marketing their products, sellers can increase customer satisfaction and drive sales in the stick umbrella category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

It is good for a small child 4ft or shorter
Nitza Alicea
Brought umbrella for my grandson and he is very happy with it
5 year old son loves it and it keeps him dry
R. Whitcher
Five StarsMay 2018
So far so good. My 3 yo loves it and we’ve had it for 2 months. Not broken yet!
Ordered this for my son because his umbrella had gotten a little small for him. It is great. It is easy to open and he really loves it. The bubble shape helps provide greater coverage than your standard umbrella.
Five StarsSept. 2017
Super cute umbrella for our 5 year old!
Cindy the C
When I opened the umbrella for the first time, there was a rip and it was covered in dust. I would not recommend buying this product especially for a child.
C. Titus
My three year old loves it! He loves that he has his own umbrella that's sized just for him. He loves that it's his favorite color. And he loves that he can see through it. Its easy enough for him to open on his own, though he finds closing it a little tricky. There's a powdery coating on it though... And it's there to make the umbrella easy to open and close without the vinyl (or whatever material it's made of) sticking to itself. Don't wipe it off!!! Trust me, I learned the hard way with the adult sized one!
Loved the clear see through idea. Small enough for little hands hold to feel independent. Great product.
My son really loved this and it worked really well the ONE time that he used it, however it broke after that first use. The plastic is held into the bars by string. Which one of the strings broke. So it started to roll up on one side. Super bummed this didn’t work out, but we returned it.

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