Stick Vacuums & Electric Brooms product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 39
2023/03/09
Top 1
Top 2
Top 3
Average Ratings
4.3
Total Reviews
66,413
This insight is based on the data from the best seller products. The top 5 of them are:
Tineco iFLOOR 3 Breeze Complete Wet Dry Vacuum Cordless Floor Cleaner and Mop One-Step Cleaning for Hard Floors
B09QQ9T4XY
Eureka RapidClean Pro Lightweight Cordless Vacuum Cleaner, High Efficiency Powerful Digital Motor LED Headlights, Convenient Stick and Handheld Vac, Essential, White
B07SMJJTL7
FABULETTA 24 Kpa Cordless Vacuum Cleaner - 6 in 1 Lightweight Stick Vacuum with Powerful Suction 250W Brushless Motor, for Pet Hair Carpet Hard Floor, Max 45 Min Runtime, Led Display, Blue
B0BLNWY5FL

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Stick Vacuums & Electric Brooms category on Amazon has an average rating of 4.31, based on a total of 66,413 reviews. This indicates a relatively high level of customer satisfaction overall. The average rating of 4.31 suggests that the majority of customers are pleased with their purchases in this category. It implies that the products in this category are generally reliable, efficient, and meet customers' expectations. With such a large number of reviews, it is reasonable to assume that the average rating is a reliable indicator of customer satisfaction. Considering the positive customer feedback, it is safe to say that the Stick Vacuums & Electric Brooms category on Amazon offers a range of products that are well-received by customers. However, it is important to note that individual preferences and needs may vary, so it's always a good idea to read through specific product reviews and consider personal requirements before making a purchase. As for advice, if you are looking to buy a stick vacuum or electric broom from this category, it would be wise to consider the specific features and functionalities that you require. Take the time to read through customer reviews to gain insights into the performance, durability, and ease of use of different products. Additionally, consider factors such as price, brand reputation, and warranty coverage to make an informed decision. Remember, while the average rating and total reviews provide a general overview of customer satisfaction, it's essential to consider your own needs and preferences to find the best stick vacuum or electric broom that suits you.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is everyday, the most common location is hardwood floor, the most common behavior is quick clean up . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Stick Vacuums & Electric Brooms product is most commonly used by individuals with children, particularly mothers, and in households with hardwood floors and carpets. The top usage of the product is for quick cleanups and general cleaning. From this information, we can infer that the product is likely popular among busy parents who need a quick and efficient way to clean up messes made by their children. Additionally, the fact that hardwood floors and carpets are the top places to use the product suggests that it is effective on a variety of surfaces. To better target this customer profile, the company could consider marketing the product as a time-saving solution for busy parents. They could also highlight its effectiveness on both hardwood floors and carpets to appeal to a wider audience. Additionally, they could consider offering promotions or discounts to customers who purchase the product for use in households with children.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are suction, vacuum, battery, cord, product. The most mentioned elements about suction are is not that good(1.96%), is not great on carpet(1.41%).
The top 5 positive reviews are suction, vacuum, suction power, cord, product. The most mentioned elements about suction are good(13.61%), solid(1.44%).
Cons
suction12.52%
is not that good1.96%
is not great on carpet1.41%
flimsy1.40%
not strong0.91%
do not work0.80%
vacuum12.30%
battery8.46%
cord5.89%
product3.31%
Pros
suction19.02%
good13.61%
solid1.44%
good on both hardwood and carpet area0.82%
uber mega powerful0.79%
remain strong0.49%
vacuum16.09%
suction power9.23%
cord3.57%
product3.00%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that suction power is the most important aspect of stick vacuums and electric brooms, as it is mentioned both as the top pro and con aspect. The top 5 cons also include issues with the vacuum itself, such as battery life and cord length, as well as the product overall. Overall, the sentiment analysis suggests that while there are some drawbacks to this category of products, the benefits of having a powerful and convenient cleaning tool outweigh the negatives. However, there is certainly room for improvement in terms of battery life and cord length, as these are common complaints among users. To improve product development and selection, manufacturers should focus on improving battery life and cord length, as well as finding ways to make their products more durable and long-lasting. Additionally, they should consider offering more customization options, such as different suction power settings or attachments for specific cleaning tasks. By addressing these concerns and offering more options for consumers, manufacturers can continue to improve the overall quality and appeal of stick vacuums and electric brooms.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others233
lightweight40
cordless14
suction9
light9

Based on the data provided, it seems that customers primarily buy stick vacuums and electric brooms due to the product description. This suggests that customers are highly influenced by the information provided about the product, such as its features, specifications, and benefits. A well-written and detailed product description can effectively communicate the value and functionality of the product, which helps customers make informed purchasing decisions. Some reasons why the product description is the top feature could be: 1. Clarity: A clear and concise product description helps customers understand what the product does and how it can meet their needs. 2. Features and benefits: A comprehensive product description highlights the unique features and benefits of the stick vacuum or electric broom, showcasing its advantages over other similar products. 3. Specifications: Detailed specifications provide customers with important information about the product's performance, such as suction power, battery life, attachments, and more. Based on this information, some suggestions for Amazon listing optimization could be: 1. Focus on the product description: Ensure that the product description is well-written, informative, and engaging. Highlight the key features, benefits, and specifications to capture the attention of potential buyers. 2. Use high-quality images: Include clear and visually appealing images that showcase the product from different angles and demonstrate its functionality. 3. Include customer reviews: Positive customer reviews can further validate the product's quality and effectiveness. Encourage satisfied customers to leave reviews and consider featuring some of the best reviews in the listing. 4. Optimize pricing: While price is not the top motivator in this case, it is still an important factor. Ensure that the pricing is competitive and aligns with the value provided by the product. 5. Leverage social proof: If the product has been recommended by friends, consider incorporating this information into the listing. Testimonials or quotes from satisfied customers can help build trust and credibility. By implementing these optimization strategies, sellers can enhance the product's appeal, increase customer trust, and ultimately drive more sales in the stick vacuums and electric brooms category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
cord longer160
cord longer
longer cord
cord long
long cord
power cord longer
last long82
last long
last longer
last awhile
last forever
great suction power55
more suction power
suction strong
suction power good
suction good
strong suction
battery last longer51
battery last longer
battery last long
charge last longer
longer battery life
battery charge last longer
6 ' cord38
cord long
cord 10 foot longer
cord 2 ft long
cord 5 foot longer
cord five foot longer
deliver more suction hold35
more suction
good suction
suction not strong
larger stronger suction
suction stronger
know sooner32
sooner
big tank31
tank big
big tank
tank large
big water tank
large tank
good suction31
suction strong
suction good
good suction
more suction
suction
cordless29
cordless
cord or cordless
cordless version
cordless model
cordless option

Based on the customer expectations mentioned, it is clear that the top priority for buyers in the Stick Vacuums & Electric Brooms category is convenience and durability. Customers are looking for a cord that is long enough to allow them to clean without having to constantly switch outlets, and they want a product that will last for a long time without breaking down. In addition, customers are also looking for great suction power, which is essential for effective cleaning. This suggests that sellers should focus on developing products that are not only durable and convenient, but also powerful enough to get the job done. To prioritize product development, sellers should focus on creating products that meet these key customer expectations. This might involve investing in longer cords, developing more powerful motors, and using high-quality materials that are designed to last. In terms of marketing promotion factors, sellers should focus on highlighting the convenience and durability of their products. This might involve showcasing the length of the cord, emphasizing the strength of the motor, and highlighting any features that make the product more durable. Overall, by focusing on these key customer expectations and prioritizing product development and marketing efforts accordingly, sellers in the Stick Vacuums & Electric Brooms category can better meet the needs of their customers and stand out in a crowded market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Hotairkat
Purchased
Not sureApr. 2021
Suction is poor on carpet. Works ok. Very light and portable for stairs.
Bought this for our camper! Love it so much we use it in the house and car. Thinking of buying another one. Great suction, easily navigates tight spaces and easy to empty.
Julio Iraheta
Purchased
Five StarsJun. 2018
The best
Terence King
Purchased
Happy CamperAug. 2019
I use a lot of Makita cordless tools so the battery interchange was a plus. It could have had a couple of more brushes etc. than just the floor and corner attachment. Overall pleased with it, gets the job done in the car, at the jobsite, I like my Makita cordless stuff.
Got it for garage with show cars very powerful, works perfect. Hangs on wall. 0ut of the way, easy to get to
Not a bad vacuum, basically a dust buster with more power. It is a little smaller than I thought it was going to be - not the best for standing and vacuuming (I'm tall) - great for stairs. I got the kit for $99 probably worth it for that price, probably not at much more than that. This is not a Dyson cordless vacuum replacement, but I guessing it is going to last a lot longer than my Dyson did and for about a third of the price, plus swapping batteries is actually possible.
Reviewer mom
Purchased
Works better than I hoped. I thought of buying a corded stick vac because they were so much less expensive but my husband is a Makita tool user and recommend I try this. I am so glad I did. The amount of dust and cat fur it picks up daily is just amazing. I don't even see all the dust and fur but when I empty the canister I am shocked. It is light weight, easy to maneuver, easy to change attachments, easy to empty. I cannot say enough great things about this. I am just so happy. I enjoy cleaning my floors every day. When I used to sweep, the cat fur just went flying. Now, I just suck it up and it does not escape and go flying through the air. I wish I had invested in one a long time ago. I will be buying one for my husband to use at work since he already has Makita chargers.
Pixel_Dust
Purchased
I have the Milwaukee M12 compact handheld vaccum, and was super disappointed with it's performance. That's what led me to this Makita one. It outperforms the Milwaukee on every level. I like to keep it in my car and use it once a day after my commute. Keeps the carpet looking great. I will be buying one for all my vehicles. The extension and pointed nozzle get down between the seats and the center console really well, suction power is great, and the battery time is around 15-20 minutes of continuous operation. I did purchase a backup 3.0AH battery just in case. The only aspect I don't like is that you have to keep your finger on the trigger for the vaccum to remain on. Milwaukee's vacuum let's you lock the trigger in place and keep the vacuum running as you work. I highly recommend this product for keeping around the house/in the car for picking up small food messes, kitty litter spills, or anything else as long as it's dry!
Cargaeta
Purchased
Hay mejoresDec. 2019
Para trabajo ligero es bueno, no trabajo pesado
GreatMar. 2022
This is a lightweight vacuum. If you have shag carpets and miles of them. This is not for you. Its for easy breezy cleaning of hardwoods and tiled areas. Get the cyclone attachment so you don't have to wash the fabric filters as much.

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