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Storage Cabinets product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/02/15
Top 1
Average Ratings
4.7
Total Reviews
6,550
This insight is based on the data from the best seller products. The top 5 of them are:
ARTEZA 16 Drawer Storage Cabinet, 17.7 x 8.2 x 10.9 inches, White, Plastic Drawers? with Stoppers, ?Multi Compartment Organizer for Makeup and Art Supplies
B08VNB7MVQ

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Storage Cabinets product in question has a high level of customer satisfaction. With an average rating of 4.7 out of 5 and a total of 6550 reviews, it is clear that many customers have had positive experiences with this product. As an AI language model, I cannot provide specific advice on this product, but generally speaking, it is always a good idea to read through customer reviews before making a purchase. This can give you a better idea of the product's strengths and weaknesses, as well as any potential issues that you may need to be aware of. Additionally, it is important to consider your own needs and preferences when selecting a storage cabinet, such as the size, material, and design that will work best for your space and storage needs.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is christmas, the most common location is garage, the most common behavior is store my kid legos . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of this storage cabinet are husbands, sons, and kids. The top three places where this product is used are the garage, classroom, and desk. The two most common uses of the product are to store kid's Legos and to organize items. From this data, we can infer that the target customer profile for this product is likely families with children who have a lot of toys and need a place to store them. The fact that the garage is the most common place to use the product suggests that families may have limited storage space in their homes and need to use the garage as an overflow area. The classroom and desk mentions suggest that this product may also be useful for teachers or students who need to organize school supplies. Based on this analysis, some suggestions for the customer profile could include marketing the product to families with young children, emphasizing the product's ability to store toys and other kid's items. Additionally, targeting teachers and students could be a potential market for this product, highlighting its organizational capabilities for school supplies. Overall, the data suggests that this storage cabinet is a versatile product that can be used in a variety of settings and for different purposes.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are drawer, plastic, product, divider, quality. The most mentioned elements about drawer are come out so easily(4.80%), warp a bit(4.61%).
The top 5 positive reviews are drawer, product, size, storage drawer, quality. The most mentioned elements about drawer are solid(3.47%), good(2.31%).
Cons
drawer43.17%
come out so easily4.80%
warp a bit4.61%
loose4.52%
big2.03%
do not slide all the way back1.66%
plastic6.00%
product4.89%
divider4.34%
quality3.69%
Pros
drawer30.14%
solid3.47%
good2.31%
big2.06%
large enough for all1.90%
do not tilt or fall if pull out too far1.07%
product6.85%
size5.70%
storage drawer4.38%
quality4.21%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect of storage cabinets is the drawer, accounting for 43.17% of the mentions. The top five cons mentioned are the drawer, plastic, product, divider, and quality. On the other hand, the top pro aspect mentioned is the drawer, accounting for 30.14% of the mentions. From this information, we can conclude that the drawer is a significant aspect of storage cabinets, both in terms of positive and negative feedback. It appears that the drawer is both a pro and a con, suggesting that it is an essential feature but may have some issues that need improvement. To improve product development and selection in this category, it would be beneficial to focus on addressing the cons mentioned. Firstly, the drawer seems to be a crucial aspect, so ensuring its functionality, durability, and ease of use should be a priority. Secondly, the issues related to plastic, product, divider, and quality should be addressed to enhance customer satisfaction. Additionally, it would be helpful to gather more specific feedback about the cons mentioned. For example, understanding why the plastic is a concern or what specific issues customers have with the product and quality can provide valuable insights for improvement. Overall, by addressing the cons and building upon the positive aspects, such as the drawer, storage cabinet products can be developed and selected to better meet customer needs and expectations.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
drawer6
others5
2 pack2
storage2
sturdy2

Based on the data provided, it seems that customers primarily buy storage cabinets due to the product description. This indicates that customers rely heavily on the information provided about the product to make their purchasing decisions. The detailed description likely helps customers understand the features, dimensions, materials, and overall quality of the storage cabinets, giving them confidence in their choice. Some reasons why the product description is the top feature could be: 1. Clarity: A well-written product description provides clear and concise information about the storage cabinets, making it easier for customers to understand what they are buying. 2. Specifications: Detailed descriptions often include specific measurements, materials used, and other relevant specifications, allowing customers to assess whether the product meets their requirements. 3. Visual representation: A good product description may include images or diagrams that help customers visualize the storage cabinets, giving them a better idea of how it will fit into their space. Based on this information, here are a few suggestions for optimizing Amazon listings for storage cabinets: 1. Detailed and accurate descriptions: Ensure that the product description provides comprehensive information about the storage cabinets, including dimensions, materials, features, and any other relevant details. 2. High-quality images: Include multiple high-resolution images that showcase the storage cabinets from different angles, highlighting their design, functionality, and any unique features. 3. Customer reviews: Encourage customers to leave reviews after purchasing the product. Positive reviews can further validate the product description and build trust among potential buyers. 4. Comparison charts: Consider including a comparison chart that highlights the key features and specifications of the storage cabinets, allowing customers to easily compare different options. 5. Clear pricing information: Make sure the price is clearly displayed and any discounts or promotions are clearly communicated to customers. By optimizing the product description, providing visual aids, and leveraging customer reviews, you can enhance the overall shopping experience and increase the likelihood of customers choosing your storage cabinets.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
divider128
divider
more divider
enough divider
12 divider
3 divider
drawer24
drawer
drawer divider
drawer deep
big drawer
large drawer
drawer longer17
drawer taller
drawer long
drawer longer
drawer big
drawer deep long front
more14
more
divide drawer into small space13
drawer divider
more drawer divider
divide drawer into small space
divider for drawer
drawer separator
heavier sturdier10
sturdier
more sturdy
slightly more sturdy
deep9
deep
deeper
deeply
label8
label
good7
good
1 drawer6
3 compartment per drawer
4 drawer option
4-drawer model
per drawer
single drawer

Analysis of Customer Expectations for Storage Cabinets: Based on the customer mentions, it is clear that the most important expectation for customers in the Storage Cabinets category is the presence of dividers. Dividers were mentioned 128 times, indicating that customers value the ability to organize and separate items within the cabinet. This suggests that sellers should prioritize including dividers in their product offerings to meet this customer expectation. The second most mentioned expectation is the presence of drawers, which were mentioned 24 times. Customers seem to appreciate the convenience and accessibility that drawers provide in a storage cabinet. This indicates that sellers should consider incorporating drawers into their designs to cater to this expectation. Furthermore, there were 17 mentions of customers desiring longer drawers. This suggests that customers value spaciousness and the ability to store larger items within the drawers. Sellers should take note of this preference and consider offering storage cabinets with longer drawers to meet this expectation. Suggestions for Product Development Prioritization: 1. Dividers: Given the high number of mentions, it is crucial for sellers to prioritize including dividers in their storage cabinets. This could involve offering adjustable dividers or providing a variety of divider options to cater to different organizational needs. 2. Drawers: Sellers should focus on incorporating drawers into their storage cabinet designs. This could involve offering cabinets with multiple drawers or cabinets with a combination of drawers and shelves to provide customers with versatile storage options. 3. Longer Drawers: To meet the expectation of longer drawers, sellers should consider offering storage cabinets with deeper or extended drawers. This would allow customers to store larger items more easily and efficiently. Marketing Promotion Factors: 1. Highlight Organizational Features: Emphasize the presence of dividers and their benefits in marketing materials. Showcase how these dividers can help customers keep their belongings organized and easily accessible. 2. Convenience and Accessibility: Highlight the presence of drawers and their convenience in marketing campaigns. Emphasize how drawers can make it easier for customers to find and retrieve their stored items. 3. Spaciousness: Promote the availability of longer drawers to appeal to customers who require storage for larger items. Emphasize the increased storage capacity and versatility that longer drawers provide. 4. Customization Options: Highlight any customization options available, such as adjustable dividers or modular designs, to cater to individual customer preferences and organizational needs. By prioritizing product development based on customer expectations and effectively promoting the key features, sellers can better meet customer demands and increase the appeal of their storage cabinets in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Sarah
Purchased
I was looking for a way to store stone cabochons which are mostly around an inch or two in diameter and less than 3/8" thick. So very shallow drawers were what I was after. I had no luck finding such a thing, and was looking at map cabinets, which I found are really, really expensive. Then I found these in a major crafts store. They are a near perfect size. I was able to get them on sale for about $25 each, and that seemed quite fair. The full retail of around $50 would seem a bit steep to me. The reason they do not get 5 stars from me is the quality. They are a bit crudely made, and the drawers do not always slide perfectly. But for the price, the quality is quite acceptable. I was not expecting fine furniture. They stack nicely though they are smooth, so could slide off of each other if bumped.
Mine arrived in perfect condition with drawers that open easily and align perfectly. I couldn't be happier, especially considering what I paid. Terrific value.
I bought 2 of these to store pastels. One of the drawers in one of them tends to hang up on the drawer above it, but otherwise pleased. If you use some of the thicker pastels they may have trouble clearing the narrow depth of the drawers. The thickest I have are Mount Vision and they fit, but just barely.
Ron Dean
Purchased
Four StarsNov. 2015
Good value and well built
Love this box... Perfect for my pastel sets!! The box is of a good quality, and looks great in my studio. The drawers slide smoothly. I'm considering buying another for my pencils.
dsnut
Purchased
Five StarsNov. 2016
Very nice.
A Christy
Purchased
I ordered two and they are quite beautiful...except they came without the foam in the drawers, which is a must have if you're storing nice art supplies. I wrote the company and they said that I had been shipped model B, which is an upgrade to A and is what they are now shipping out to everyone. B model has improved wood, joinery, and is sturdier, but has no foam. I was very grrr. Then I found a quick and nifty solution in the form of Craft Foam. Now I have colorful drawers perfectly suited to art supplies. The boxes are very nice and based on the old reviews, I'd have to agree that this model is an upgrade.
P. R. Watton
Purchased
Five StarsNov. 2015
Lovely product.
Nachliel
Purchased
I like this product and it is very useful. It's drawers, however, get bumpy when you close them, and especially when you have pastels (which is its purpose, so there shouldn't be these problems). sometimes it will "squeeze" pastels and crush them, when it should be closing smoothly.
Pam G
Purchased
Great price for well constructed drawer storage. Came with foam liner in each of the 3 drawers. All drawers come with four dividers which can be easily removed with a little bit of wiggling to loosen the glue if you desire to remove any of them. With them out you can get a few extra colored pencils in each drawer. With the dividers out I fit 48 prismacolor premier colored pencils in each drawer allowing for a bit of "roll room" for easy removal of a pencil. When opening, the drawers do not stick to each other on this model. I purchased two units and both are well constructed, stack nicely, and open smoothly with out having to do any kind of modifications. If I find that two units are not enough for my storage needs I will absolutely purchase this product again.

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