Storage Lockers product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 14
2023/01/19
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.4
Total Reviews
2,485
This insight is based on the data from the best seller products. The top 5 of them are:
Locker Shelf Adjustable Height and Width, Locker Organizer for Work, Locker Shelves for School Locker, Stack-able Locker Stand Tools for Gym Locker, Locker Accessories Stuff, Mint-Blue, Pack of 2
B0BM5WWJJT
Gemaxvoled Lockable Box Large Capacity, Clear Locking Box for Medicines, Premium Material Lockable Storage Bin Organizer Box for Fridge Food/Snacks/Phone/Tablet Jail/Home Safety
B0B38GT53L
Fedmax Metal Storage Cabinet - 71 Inch Tall Large Steel Utility Locker with Adjustable Shelves & Locking Doors - Garage Storage Cabinets for Tool Storage and Ammo Locker - Grey and Silver
B07B6SR61T
LockerMate Stac-A-Shelf Locker Organizer Shelf, Stackable, Extra Tall, Fits Standard Size School Lockers, Black
B00M6CUI3O
Lockabox One™ | Compact and Hygienic Lockable Box for Food, Medicines, Tech and Home Safety | One Size 12 x 8 x 6.6 inches externally (Crystal)
B0BGHFDLPV

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for storage lockers on Amazon is 4.44 out of 5. This indicates a relatively high level of customer satisfaction with these products. Additionally, with a total of 2485 reviews, it suggests that there is a significant number of customers who have purchased and reviewed storage lockers on Amazon. Considering the positive average rating and the substantial number of reviews, it can be concluded that customers generally find storage lockers to be satisfactory and reliable. This level of customer satisfaction is a positive indicator for potential buyers who are considering purchasing a storage locker. However, it is important to note that while the average rating is high, it is still essential to read individual reviews to understand the specific experiences of customers. Some customers may have unique requirements or expectations that may not align with others. Therefore, it is advisable to carefully read through a variety of reviews to gain a comprehensive understanding of the product's strengths and weaknesses. Additionally, it would be beneficial to consider factors such as the specific features, dimensions, and materials of the storage lockers before making a purchase. This will help ensure that the chosen product meets the individual needs and preferences of the buyer. Overall, based on the provided data, it appears that storage lockers on Amazon have a positive customer satisfaction rating. By considering individual reviews and assessing personal requirements, potential buyers can make informed decisions and find a storage locker that best suits their needs.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is everyday, the most common location is locker, the most common behavior is storage . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are parents with children, as "son" and "kid" are the top two most mentioned words. Additionally, the fact that "daughter" is also in the top three suggests that this product may be used by families with both male and female children. In terms of where the product is used, "locker" is by far the most mentioned location, with "locker at work" and "garage" coming in second and third, respectively. This suggests that the product may be popular among people who need to store items in a secure location, such as at work or in a shared space like a garage. The top two uses of the product are "storage" and "organize my work locker," which further supports the idea that this product is used primarily for storage purposes. Based on this data, it seems that the ideal customer profile for this product is likely a parent with children who needs a secure and organized storage solution, either at home or at work. They may be looking for a way to keep their children's belongings organized and easily accessible, or they may need a way to store their own items in a shared space. To appeal to this customer profile, the product could be marketed as a convenient and secure storage solution for families with children, with a focus on its ability to keep items organized and easily accessible. Additionally, the product could be marketed to people who need to store items in a shared space, such as at work or in a garage, with a focus on its security features.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are door, instruction, shelf, cabinet, metal. The most mentioned elements about door are would not stay shut(2.92%), do not close properly(2.05%).
The top 5 positive reviews are shelf, cabinet, instruction, cabinet sturdy, product. The most mentioned elements about shelf are good quality(5.30%), good(1.24%).
Cons
door11.99%
would not stay shut2.92%
do not close properly2.05%
crooked1.75%
dent1.17%
do not want to line up properly1.17%
instruction8.19%
shelf7.31%
cabinet6.43%
metal3.80%
Pros
shelf13.60%
good quality5.30%
good1.24%
expandable0.53%
good size0.53%
can hold heavy item0.18%
cabinet10.07%
instruction8.83%
cabinet sturdy6.89%
product6.01%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most common negative aspect of storage lockers is the door, which was mentioned in almost 12% of the reviews. Other common cons include issues with instructions, shelves, cabinets, and the overall sturdiness of the product. On the positive side, the most commonly mentioned pro aspect is the shelf, which was mentioned in over 13% of the reviews. Overall, it appears that there is room for improvement in the design and construction of storage lockers, particularly when it comes to the door and the instructions. Additionally, there may be an opportunity to focus on the shelf as a key selling point, given that it was the most commonly mentioned positive aspect. To improve the product, manufacturers could consider investing in better quality materials and construction methods to address issues with sturdiness and durability. They could also work on improving the design of the door to make it more user-friendly and easier to operate. Finally, providing clear and concise instructions could help to reduce frustration and improve the overall user experience.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others3
adjustable2
height adjustable1
lock1
safe1

Based on the data provided, it seems that customers are primarily motivated to buy storage lockers based on the product description. This suggests that customers are looking for detailed information about the product, such as its size, materials, and features, in order to make an informed purchasing decision. Some possible reasons why the product description is the top feature could include the fact that storage lockers are a relatively expensive and long-lasting purchase, so customers want to be sure they are getting a product that meets their needs. Additionally, storage lockers may be used for a variety of purposes, so customers may be looking for specific features that are only described in the product description. To optimize an Amazon listing for storage lockers, it would be important to focus on creating a detailed and informative product description that highlights the key features and benefits of the product. This could include information about the size, materials, security features, and any other unique selling points. Additionally, it may be helpful to include high-quality images and customer reviews to provide additional information and build trust with potential buyers. Finally, it may be worth experimenting with different advertising strategies, such as targeted ads or influencer partnerships, to reach a wider audience and drive more sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
heavier sturdier6
more sturdy
less sturdy
sturdier
wider around4
wider
deep3
deep
deeply
door magnet strong3
magnet hold door close
strong magnet for door
instruction3
good instruction
instruction
large size3
large
big size
sturdy enough3
sturdy
additional shelf2
add shelf
extra shelf
adjust height2
height adjustable
height more adjustable
big2
big

Based on the customer feedback, it is clear that customers are looking for storage lockers that are heavier, sturdier, wider around, and deep. These expectations suggest that customers are looking for storage lockers that are durable, spacious, and can hold a large amount of items. To meet these expectations, sellers should prioritize product development that focuses on creating storage lockers that are made of high-quality materials and are designed to withstand wear and tear. Additionally, sellers should consider creating storage lockers that are wider around and deeper to provide customers with more storage space. In terms of marketing promotion factors, sellers should focus on highlighting the durability and spaciousness of their storage lockers. They should also consider showcasing the different types of items that can be stored in their lockers to demonstrate the versatility of their product. Overall, by prioritizing product development that meets customer expectations and marketing their products effectively, sellers can increase customer satisfaction and drive sales in the storage locker category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

L. Lowe
Purchased
It fitted neatly in my locker and helped with my organization. Currently holds about 15lbs
connie solis
Purchased
Such a great buy. Needed for my work locker so I can have more space and be organized. Love it . Adjust in height and width
Everything was as advertised except the lock was/is unusable....keys could not be inserted in lock, and lock could not be turned. Since the cabinet is in a locked garage, I opted to remove locking/latching mechanism. The unit is otherwise functional.
Kristin
Purchased
super easy to put together, adjustable and is holding up so far.
Assembles quickly inside locker, a little unsteady despite magnetic bottom braces which stick to the sides.
scott nace
Purchased
Product was not new as it had been returned to Amazon. Anything with a LPN label has been returned to Amazon. Other than that it seems to be ok. One box was missing its packaging dunnage but all pieces were there and it seem to do it’s job
Lynn snow
Purchased
Haven’t put it together yet 🙄
Scott McClain
Purchased
This is a nice looking and sturdy cabinet for our office needs. Assembly was easy, less than an hour by myself.
B B
Purchased
DisappointedMay 2022
Some pieces of the doors were bent severely and had to be straightened out to install. Dented.
patti l
Purchased
It was missing shelf clips so could not install all shelves. Top and bottom are not labeled so husband thought top was bottom requiring disassembling and re assembling . Flimsy material. Door was dented when arrived.

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