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Straight Edges product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 13
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Bon Tool 24-115 3/4-Inch by 4-Inch by 1-Foot 6-Inch Reinforced Aluminum H-Screed with Plastic Cap
Shars 3/16" & 1/2" 8 PCS Precision Steel Ground Parallels 4 Matched Pairs Sets 303-7202 A[
simplehuman 32 oz. Liquid Soap and Hand Sanitizer Sensor Pump Dispenser Max, Brushed Stainless Steel
Stens 260-000 Straight Key Stock, 1ft L, 3/16in,Silver
S.U.R.&R KP040 Air Tool

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the product in the Straight Edges category on Amazon has a high level of customer satisfaction. With an average rating of 4.44 out of 5 and a total of 380 reviews, it suggests that customers are generally happy with the product. However, it's important to note that the data only provides a snapshot of customer satisfaction and may not be representative of all customers who have purchased the product. It's also possible that the product may have some limitations or drawbacks that are not reflected in the data. If you're considering purchasing this product, it's a good idea to read through some of the reviews to get a better understanding of what customers like and dislike about it. Additionally, you may want to consider your own needs and preferences to determine if this product is the right fit for you.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is partner, the most commonly moment of use is everyday, the most common location is shop, the most common behavior is jointer . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Straight Edges product is most commonly used in a shop setting, particularly in a wood shop where it can be used with a jointer. The top three users of this product are partners, fathers, and friends, indicating that it may be a popular gift item or something that is shared among individuals who enjoy woodworking or DIY projects. The fact that the top usage of the product is with a jointer and adjusting the jointer bed coplaner suggests that this product is primarily used for precision work and ensuring that wood pieces are cut and joined accurately. This may appeal to individuals who are serious about woodworking and want to ensure that their projects are of the highest quality. Based on this data, it seems that the customer profile for this product is likely to be individuals who are interested in woodworking or DIY projects, particularly those who are looking for precision tools to help them achieve high-quality results. They may be hobbyists or professionals who take their work seriously and are willing to invest in high-quality tools to help them achieve their goals. To appeal to this customer profile, it may be helpful to highlight the precision and accuracy of the Straight Edges product, as well as its versatility in a variety of woodworking settings. Marketing efforts could focus on the product's ability to help users achieve professional-level results, as well as its durability and long-lasting quality. Additionally, offering educational resources or tutorials on how to use the product effectively could help attract customers who are looking to improve their woodworking skills.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are end cap, aluminum, straight edge, 24 " straight edge, alulminum. The most mentioned elements about end cap are broken(15.15%), miss(9.09%).
The top 5 positive reviews are tool, straight edge, size, machine, alulminum. The most mentioned elements about tool are good quality(6.25%), accurate(3.13%).
Industrial & Scientific > Test, Measure & Inspect > Dimensional Measurement > Layout Tools > Straight Edges
end cap24.24%
obsolete around concrete after 2 us3.03%
straight edge9.09%
24 " straight edge3.03%
good quality6.25%
come in super handy for set my machine accurately3.13%
nicely make3.13%
straight edge12.50%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the Straight Edges category has both pros and cons. The top pro aspect mentioned most is the tool, which suggests that users find the product useful for their needs. However, the top con aspect mentioned most is the end cap, which may indicate that users have issues with the durability or functionality of this component. Additionally, the top 5 cons mentioned for both the vacuum and tip are related to the straight edge, aluminum, and size, which suggests that these are common pain points for users across different products in this category. To improve product development and selection, manufacturers could focus on addressing these common pain points by improving the durability and functionality of the end cap, using higher quality materials for the straight edge and aluminum components, and offering a range of sizes to accommodate different user needs. Additionally, manufacturers could consider incorporating user feedback into their product development process to ensure that their products meet the needs and preferences of their target audience.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
pretty straight1

Based on the data provided, it seems that customers are motivated to buy Straight Edges primarily based on the product description and price. This suggests that customers are looking for a clear understanding of what the product is and what it can do, as well as a competitive price point. One reason why product description is the top feature is that customers want to know exactly what they are buying before making a purchase. Straight Edges may have specific features or uses that customers need to know about in order to make an informed decision. Additionally, a well-written product description can help build trust with customers and make them more likely to buy. To optimize an Amazon listing for Straight Edges, it would be important to focus on creating a clear and detailed product description that highlights the key features and benefits of the product. This could include information about the materials used, the size and shape of the Straight Edge, and any special features or uses. Additionally, it would be important to price the product competitively and to use keywords and tags that will help customers find the product when searching on Amazon. Finally, including high-quality images and customer reviews can also help build trust and encourage customers to make a purchase.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
do not twisted1
do not twisted
end bare aluminum1
end bare aluminum
good protect1
good protect
improve manufacturing process1
improvement in manufacturing process
provide year of service1
many year of service
2 year ago1
year ago
62 inch version1
62 inch version
bar wider thicker1
bar taller
cap for end1
end cap

Based on the customer expectations mentioned, it seems that customers are looking for straight edges that are not twisted, have an end made of bare aluminum, and provide good protection. To meet these expectations, sellers should prioritize product development that focuses on ensuring the straight edges are made with high-quality materials and are manufactured with precision to prevent any twisting. Additionally, the end of the straight edge should be made of bare aluminum to provide a durable and long-lasting finish. In terms of marketing promotion factors, sellers should highlight the durability and precision of their straight edges, as well as the protection they provide. They could also consider offering warranties or guarantees to give customers peace of mind when purchasing their products. Overall, by prioritizing product development and marketing promotion factors that align with customer expectations, sellers can increase customer satisfaction and loyalty, leading to increased sales and revenue.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Harry Carey
I looked up the word straight in the dictionary. It showed a picture of these straight edges. But seriously these things are magnificent. I intend to order a 50" as well.
James S.
There were a few reviews about product damage due to poor packaging. I purchased mine (the 24" size) in 9/2022. It came in a long Amazon box, and inside was a sturdy cardboard tube containing the straightedge. The tube had a plastic cap at each end, and inside, the straightedge was in a plastic bag with a rubber cap protecting each end of the aluminum bar. All very secure and a perfect product - no damage/dings/scrapes/bends. Looks like Yellowhammer fixed their packaging issues.
While the straight edge is flat on the bottom surface, the whole bar is not straight. If you put it on its side, it has a noticeable bow.
 The potential for this piece to be a nice tool is large. Unfortunately the manufacturer / distributor failed to keep a basic level of quality control. It's too bad because a slight improvement in their manufacturing processes would turn this terrible piece of garbage into a very useful tool. You can see in the uploaded video the tool rocking back and forth as the flat edge has a bevel that rocks .0015 to .002 inches. The machine marks look look it was cut on a wood saw mill. The piece has a slight twist down the lenght wise. I will say the packaging was perfect and well done in the stiff cardboard tube well packed in a box. This was faulty directly from the factory. Not from shipping. I dont understand how the other reviews are so positive. Maybe if you have your own equipment, you could use this as stock to machine your own flat bottom? Just hope that you don't get a twisted one. Pure laziness from the manufacturer and distributor for not holding them accountable.
I ordered one of these. Absolutely perfectly flat. Then I noticed at the top front of the straight edge there was a flat bevel. I sanded away the paint on the perfectly straight flat bevel with a block sander. I took my time and made sure to only sand off the paint that was on the bevel. The result was an absolutely perfect straight line of bare shiny aluminum. Below the line is black and above the line is about a 1/4 inch strip of black edge. I then ordered a second one of these and did not alter the paint on it. When placing the unaltered straight edge in front of the other one you have an excellent set of winding sticks plus two straight edges.
For a straight edge, it isn't accurate at all
Works greatDec. 2021
Came flat!!
Roger bivins
Good enoughJun. 2021
If you need absolute precision, your not likely to give products in this price range much of a look anyhow. It sounds as though a few have had issues likely resulting from the light packaging/ rough shipping handling, but, assuming it arrives in tact, I have found the two I purchased to be sufficiently true enough to align jointer beds, saw tops, and for other typical wood shop needs. Stored vertically and supported via the single thru hole, I expect many years of service for a fair price.
This product seems to be made in America which is fantastic for one but I checked it on a slab of boronsilicate glass and it is perfectly straight at room temperature it's made of aluminum so I don't know how well and how accurate it will be at high temperatures or low temperatures but at room temperature about 75°, it is absolutely flat not even my 1,000th feeler gauge can fit through it anywhere 10/10 fantastic product I bought it to measure the warpage on cylinder heads and it works good
W. Meadows
Seems like a quality item. I have nothing to check it against for "straightness" so my review is strictly based on perception. However I am satisfied with purchase and price was reasonable.

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