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Struts product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
2023/01/17
No Image
Average Ratings
4.5
Total Reviews
2,179
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the product in the Struts category on Amazon has an average rating of 4.5 out of 5, based on a total of 2179 reviews. This indicates a relatively high level of customer satisfaction with the product. With such a high average rating and a significant number of reviews, it suggests that the majority of customers are pleased with their purchase. The positive feedback from a large number of reviewers indicates that the product is likely to be of good quality and meets the expectations of customers in the Struts category. Considering the high customer satisfaction, it is advisable for the seller or manufacturer to continue maintaining the quality of the product and ensuring consistency in meeting customer expectations. They should also focus on encouraging customers to leave reviews, as positive reviews can further enhance the product's reputation and attract more potential buyers. Additionally, it would be beneficial for the seller to monitor customer feedback closely and address any negative reviews or concerns promptly. This will help in maintaining a positive reputation and ensuring continued customer satisfaction. Overall, the data suggests that the product in the Struts category on Amazon is well-received by customers, with a high average rating and a significant number of positive reviews. By maintaining quality and addressing customer concerns, the seller can continue to build on this positive reputation and attract more satisfied customers.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is summer, the most common location is truck, the most common behavior is ride . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the product are the husband (16 mentions), wife (9 mentions), and friend (8 mentions). This suggests that the product appeals to a diverse range of users, including both family members and friends. In terms of the places where the product is commonly used, the top three locations are the truck (74 mentions), camper shell (31 mentions), and car (24 mentions). This indicates that the product is versatile and can be utilized in various vehicles, making it suitable for different customer needs. Regarding the usage of the product, the top two mentioned purposes are for rides (6 mentions) and struts (5 mentions). This implies that customers primarily use the product for enhancing the comfort and stability of their vehicles. Based on this analysis, we can draw some conclusions about the customer profile. The product seems to be popular among individuals who own trucks, camper shells, and cars. It appeals to both male and female customers, as indicated by the mentions of husbands and wives. Additionally, the fact that friends are also mentioned suggests that the product may be recommended or shared among acquaintances. To further understand the customer profile, it would be beneficial to gather more information about the specific needs and preferences of these users. Conducting surveys or interviews could help identify the key features or benefits that attract customers to this product. Additionally, analyzing customer feedback and reviews can provide insights into areas for improvement or potential new product offerings. Overall, the data suggests that the product is well-received among a diverse range of users, particularly those who own trucks, camper shells, and cars. By understanding the customer profile and their specific needs, the company can tailor their marketing strategies and product development efforts to better cater to their target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are strut, product, shock, bracket, ride. The most mentioned elements about strut are flimsy(1.36%), after 6 month i have one fail(0.68%).
The top 5 positive reviews are product, install, strut, quality, gas spring. The most mentioned elements about product are good quality(6.31%), easy to install(4.05%).
Cons
strut14.97%
flimsy1.36%
after 6 month i have one fail0.68%
break0.68%
couple week later it start clunk0.68%
defect0.68%
product5.44%
shock3.40%
bracket2.04%
ride2.04%
Pros
product13.51%
good quality6.31%
easy to install4.05%
solid1.35%
easy0.45%
easy to use0.45%
install13.06%
strut9.01%
quality7.66%
gas spring1.80%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the top con aspect mentioned most frequently in the Struts category is the strut itself, with a percentage of 14.97%. Additionally, the top 5 cons of vacuum are related to the strut, product, shock, bracket, and ride. On the other hand, the top pro aspect mentioned most frequently is the product itself, with a percentage of 13.51%. Overall, it seems that the quality of the strut is a significant concern for customers in this category. This could be due to issues with durability, performance, or other factors. Additionally, customers seem to have mixed feelings about the product as a whole, with some praising its quality while others criticize aspects such as installation and gas spring quality. To improve product development and selection in this category, it may be helpful to focus on improving the quality and durability of the strut. Additionally, addressing common customer complaints such as difficult installation and poor gas spring quality could help to improve overall customer satisfaction. By addressing these issues, manufacturers may be able to create a more reliable and well-regarded product that meets the needs of customers in this category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others4
convenience of install1
easy to install1
metal1

Based on the data provided, it seems that customers are primarily motivated to buy struts based on the product description, followed by price and brand reputation. This suggests that customers are looking for detailed information about the product before making a purchase, and are also price-conscious and interested in buying from reputable brands. One reason why product description is the top feature is that struts are a technical product that require specific information to ensure compatibility with the customer's vehicle. Additionally, customers may be looking for information about the quality and durability of the product, which can be conveyed through the product description. To optimize their Amazon listing, sellers of struts should focus on creating detailed and accurate product descriptions that include information about compatibility, quality, and durability. They should also consider offering competitive pricing and highlighting any positive brand reputation or customer reviews. Additionally, including high-quality images and videos can help customers better understand the product and make an informed purchase decision.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long10
last long
last awhile
long last4
long last
2 year ago3
year ago
know sooner2
sooner
1 strength high1
1 strength high
100k mile1
70k mile
4 last1
last
additional length1
shorter extend length
back glass open low1
back glass open low
ball stud thread1
ball stud thread

Based on the customer expectations mentioned, it seems that durability and longevity are the most important factors for customers when it comes to the Struts category. Customers have mentioned "last long" 10 times and "long last" 4 times, indicating that they are looking for products that will withstand wear and tear over time. Additionally, the fact that "2 year ago" was mentioned 3 times suggests that customers are looking for products that will remain functional and effective for at least a couple of years. Given these expectations, sellers in the Struts category should prioritize product development that focuses on durability and longevity. This could involve using high-quality materials, implementing rigorous testing procedures, and incorporating features that enhance the product's lifespan. In terms of marketing promotion factors, sellers should emphasize the durability and longevity of their products in their messaging. They could highlight the materials used, the testing procedures employed, and any features that contribute to the product's longevity. Additionally, they could consider offering warranties or guarantees that speak to the product's durability and longevity, as this could help build trust with customers and encourage them to make a purchase.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Cyber shopper
Purchased
It is likely that many reviews below are reviews of the actual part shown in the graphic (shipped by a reputable company). I ordered this from "Trends-Auto" and dealt with numerous FRAUDULENT communications. Please look closely at the graphic for this part - does it match the manufacturer in the description? Does the graphic look like a SUSPA part or a cheap knock off? While I tried to reach resolution with the seller, the seller misrepresented the performance of this gas spring in order to try to avoid accepting responsibility. I eventually purchased this direct from SUSPA. In contrast to Trends-Auto, the part was real, and it was well protected for shipment. Buyer Beware!
Okie Bookie
Purchased
Thank goodness they sent a sheet of instructions as had not replaced one of these before this. Should be simple.
Greg Rice
Purchased
Great value
Brent A.
Purchased
Bought (2) for 2008 Suburban LT 2wd. Delivery was right on time. Packaged In 2 different boxes plus shipping boxes. Struts Assembly were delivered in perfect shape. Install took about 2 hours for both sides. Came with new top nuts and new bottom bolts and nuts. Easy install. Test drove vehicle, everything was like it should be. No noises, No squeeks, and handled perfect. Why would you buy separate struts, and have to take the time to disassemble the coils off your struts when you can just unbolt your assembly and slip in a New one. These Monroe Complete Strut Assembly's make it so easy to install, anyone should be able should be able to do the job as long as you have the proper tools. Would recommend these to anyone who needs new struts.
Shipped quickly, and arrived in perfect condition. These are strong little shocks, and perfect replacements.
Alex Martin
Purchased
My Dad had bought a used truck cap and the gas pistons were not working. He was using various poles and clamps to hold the glass of it up in the back. More than once having it full and slam on his fingers. I told him to just replace the struts. He said 'too expensive'. I looked it up on Amazon, found these. They work great and at a very reasonable price.
Dustin Fields
Purchased
Five StarsFeb. 2016
worked good
Five StarsJul. 2016
Exact fit
Donster
Purchased
Exact replacement. Only thing I'd say is hard to do by yourself. You really need someone or something to hold up canopy hatch. I used a broom. Not that obvious, but removal of old and installation of new requires you to push on a small clip thing on each end with screwdriver before it will pop off. See pics.

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