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Styling Treatments product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
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Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the product in question, which falls under the category of Styling Treatments, has a relatively high customer satisfaction rating. With an average rating of 4.45 out of 5 and a total of 13,705 reviews, it suggests that a significant number of customers have purchased and used the product, and the majority of them have been satisfied with their purchase. As an AI language model, I cannot provide specific advice on the product itself, but based on the data, it may be worth considering purchasing this product if you are in need of a styling treatment. However, it is always important to read through the reviews and consider any potential negative feedback before making a purchase decision. Additionally, it may be helpful to compare this product with similar products in the same category to ensure that you are getting the best value for your money.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is daily, the most common location is salon, the most common behavior is use a straightener . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the product is primarily used by the daughter, wife, and friend, with the daughter being the most frequent user. This suggests that the product appeals to a wide range of age groups, as it is used by both younger and older individuals. The top three places where the product is used are the salon, bathroom, and floor. This indicates that the product is versatile and can be used in various settings, including professional salons and personal spaces like bathrooms. The mention of the floor suggests that some users may use the product for self-styling at home. The two most common usages of the product are straightening and blow drying. This implies that the product is likely a styling treatment that helps in achieving straight and smooth hair. The high number of mentions for these usages indicates that the product is effective and popular among users. Based on this analysis, we can suggest a potential customer profile. The product seems to appeal to individuals who prioritize hair styling and maintenance, as it is used by the daughter, wife, and friend. It is likely that the daughter represents a younger demographic, while the wife and friend may belong to different age groups. This suggests that the product has a broad appeal across generations. To further understand the customer profile, it would be beneficial to gather additional information such as age ranges, hair types, and specific needs or concerns related to styling treatments. This data can help in tailoring marketing strategies and product development to better meet the needs of the target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, smell, bottle, sprayer, spray. The most mentioned elements about product are sticky(1.56%), smell so bad(1.38%).
The top 5 positive reviews are product, smell, spray, scent, hair. The most mentioned elements about product are good for my hair(1.73%), make my hair feel and look good(1.24%).
smell so bad1.38%
do not spray1.12%
dry to the hair0.78%
good for my hair1.73%
make my hair feel and look good1.24%
keep my hair moisturize0.99%
can be use on damp and dry hair0.62%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the product is the most mentioned aspect both in the pros and cons of the Styling Treatments category. This suggests that the product itself is a crucial factor in determining customer satisfaction. The top cons mentioned include issues with the product, such as smell, bottle, sprayer, and spray. This indicates that customers may have concerns about the quality and usability of the product. On the other hand, the top pro mentioned is also the product, which suggests that customers appreciate the effectiveness of the product. To improve customer satisfaction, it may be helpful to address the issues mentioned in the cons. For example, improving the scent of the product or making the bottle and sprayer more user-friendly could help to alleviate customer concerns. Additionally, it may be beneficial to focus on the strengths of the product, such as its effectiveness, in marketing and product development efforts. Overall, it is important to listen to customer feedback and address any issues that may be impacting their satisfaction with the product. By doing so, companies can improve customer loyalty and increase sales in the Styling Treatments category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
heat protectant9
smell like coconut2

Based on the data provided, it seems that customers are primarily motivated to buy styling treatments based on the product description. This makes sense, as customers want to know exactly what they are buying and what benefits it will provide. Additionally, recommendations from friends and brand reputation are also important factors, but they are not as significant as the product description. To optimize an Amazon listing for a styling treatment product, it is important to focus on creating a clear and detailed product description that highlights the benefits and features of the product. This can include information about the ingredients, how to use the product, and what results customers can expect. Additionally, including customer reviews and ratings can help build trust and credibility with potential buyers. Finally, it may be helpful to consider offering promotions or discounts to incentivize customers to try the product.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
smell good11
smell good
scent good
smell good fragrance
protect hair10
protect hair
protect hair from heat
product prevent hair
protect hair from heat damage
spray protect hair from
heat protection6
protect from heat
heat protectant
heat protection work
control frizz5
friz control
help hair not frizz
help with frizzies
limit frizz
last long5
last long
last awhile
big bottle4
bottle big
bottle big in size
gentler smell4
more neutral smell
more pleasant smell
scent more mild

Analysis of Customer Expectations for Styling Treatments: Based on the customer feedback, it is evident that there are three key expectations for styling treatments: smelling good, protecting hair, and delivering more benefits. Smell is a significant factor for customers, as it was mentioned 11 times. This indicates that customers value products that not only provide effective results but also leave a pleasant fragrance in their hair. Protecting hair is another crucial aspect, with 10 mentions, suggesting that customers are seeking products that not only style their hair but also provide nourishment and protection against damage. Lastly, the mention of "more" eight times implies that customers desire additional benefits beyond just styling, such as added shine, volume, or heat protection. Suggestions for Product Development Prioritization: 1. Fragrance Innovation: Invest in research and development to create unique and appealing scents for styling treatments. Consider partnering with fragrance experts to develop signature scents that align with customer preferences. 2. Formulation Enhancement: Focus on developing products that not only style hair but also provide nourishment and protection. Incorporate ingredients that promote hair health, such as natural oils, vitamins, and antioxidants. 3. Multi-Benefit Solutions: Create styling treatments that offer multiple benefits to cater to the "more" expectation. For example, develop products that provide shine, volume, heat protection, or frizz control, in addition to styling capabilities. Marketing Promotion Factors: 1. Scent Marketing: Highlight the pleasant fragrances of your styling treatments in marketing campaigns. Emphasize how the product not only styles hair but also leaves it smelling great, enhancing the overall experience. 2. Hair Protection Messaging: Educate customers about the protective properties of your styling treatments. Showcase how the products shield hair from damage caused by heat styling, environmental factors, or chemical treatments. 3. Demonstrations and Before/After Visuals: Utilize visual content to demonstrate the effectiveness of your styling treatments. Show before and after images or videos to showcase the transformative results and the additional benefits provided. 4. Customer Testimonials: Leverage positive customer reviews and testimonials to build trust and credibility. Share stories of how your styling treatments have met or exceeded customer expectations, particularly in terms of fragrance, hair protection, and additional benefits. By prioritizing fragrance innovation, formulation enhancement, and multi-benefit solutions in product development, and effectively promoting these factors through scent marketing, hair protection messaging, visual demonstrations, and customer testimonials, sellers can better meet customer expectations and differentiate their styling treatments in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

This product leaves your hair sticky and dry frizz.
Great productApr. 2018
It makes my hair very soft and shiny and it smells great too. Also, the new management is awesome!! Thanks HSI !!
This Argan Oil Heat Protector is a must buy if you have unruly hair. My hair looks super frizzy unless I use this product. I have tried several others and by far this is the best.
My hair gets frizzy every time I blow dry it so I usually let it air dry. With this spray, I can blow dry and my hair is much easier to manage. I also spray it on dry hair before I use a straightener or curling iron. Leaves my hair soft and takes out the friz. So glad I tried it!
Leaves my hair feeling in better condition. Doesn’t look dry or frizzy after using a blow dryer and a flat iron. Doesn’t weigh down my hair or result in a filmy residue.
Mark Sudduth
Hopefully helpful to protect hair from heat damage and Smells nice
Liz T.
I ordered this to because I needed a new heat protector for when I straighten my hair. First of all, it smells SO bad the chemicals are so strong. It does the job I think, it sprays out of the bottle really well (goes on my hair a little more wet than what I was used to...) so if you wouldn't mind the smell go for it. I stopped using it after 2 weeks cause it was too much and my roommate did not like the smell either.
Kia Andry
AwesomeJan. 2022
Absolutely love
Maringi Lloyd
Broken?May 2021
I have never been able to use this product as the spray nozzle won’t work. Sad
My hair seems to be drying out more with this product .

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