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Styluses product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/02/22
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.4
Total Reviews
22,189
This insight is based on the data from the best seller products. The top 5 of them are:
Apple Pencil (2nd Generation)
B07K1WWBJK
Stylus Pen for iPad with Palm Rejection, Active Pencil Compatible with (2018-2022) Apple iPad Pro (11/12.9 Inch),iPad Air 3/4/5 Gen,iPad 6/7/8/9/10 Gen,iPad Mini 5/6 Gen for Precise Drawing-Black
B0BPY7DL9D
Stylus Pen for iPad with Palm Rejection, XIRON Active Pencil Compatible with (2018-2022) Apple iPad Pro 11/12.9 inch, iPad 10th/9th/8th/7th/6th Gen, iPad Air 5th/4th/3rd Gen, iPad Mini 6th/5th Gen
B07XMM1983
Stylus for iPad (2 Pcs), StylusHome Magnetic Disc Universal Stylus Pens Touch Screens for Apple/iPhone/Ipad pro/Mini/Air/Android/Microsoft/Surface All Capacitive Touch Screens - Black/Rose Gold
B08QVSKZV3
Stylus Pen for iPad(2022-2018) with Palm Rejection, FOJOJO Active Pencil Compatible with Apple iPad 10th/9th/8th/7th/6th Gen, iPad Air 5th/4th/3rd Gen,iPad Pro 11 & 12.9 inch, iPad Mini 6th/5th Gen
B07X3BRR67

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for styluses on Amazon is 4.4 out of 5. This indicates a relatively high level of customer satisfaction with these products. Additionally, with a total of 22,189 reviews, it suggests that there is a significant number of customers who have purchased and reviewed styluses on Amazon. The high average rating suggests that customers are generally pleased with the performance and quality of the styluses they have purchased. It indicates that the majority of customers have had positive experiences with these products, which is a good sign for potential buyers. Based on this information, my advice would be to consider purchasing a stylus from this category on Amazon. However, it's important to note that individual preferences and needs may vary, so it's always a good idea to read through some of the reviews to get a better understanding of the specific features and functionalities that different styluses offer. Additionally, it's advisable to compare prices, read product descriptions, and consider other factors such as brand reputation before making a final decision. Overall, the high average rating and significant number of reviews indicate a positive customer satisfaction level for styluses in this category on Amazon.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is christmas, the most common location is school, the most common behavior is drawing . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the stylus product are the daughter, kid, and son, with the daughter being mentioned the most frequently (568 mentions). This suggests that the product is popular among children and young adults. When it comes to the places where this product is commonly used, the top three locations mentioned are school (212 mentions), college (33 mentions), and floor (19 mentions). This indicates that the stylus is primarily used in educational settings, which aligns with the user profile of children and young adults. In terms of usage, the two most common purposes for using the stylus are drawing (377 mentions) and giving it as a gift (214 mentions). This implies that the product is not only seen as a practical tool for drawing but also as a potential gift item, possibly indicating its appeal as a creative and thoughtful present. Based on this analysis, the customer profile for this stylus product seems to be parents or individuals looking for a suitable tool for their children's artistic endeavors. The stylus is likely to be popular among students, particularly those in school or college, who require a digital drawing tool for their educational or creative pursuits. To cater to this customer profile, it would be beneficial to emphasize the stylus's features that make it suitable for drawing, such as precision, pressure sensitivity, and compatibility with various devices. Additionally, marketing efforts could focus on the stylus's potential as a unique and practical gift option, highlighting its versatility and usefulness for both educational and recreational purposes. Considering the popularity of the stylus among children and young adults, it would also be valuable to explore partnerships or collaborations with educational institutions, art schools, or online platforms that offer drawing tutorials or creative content. This could help increase brand visibility and establish the stylus as a trusted tool within the artistic and educational communities. Overall, the analysis suggests that the stylus has found a niche among young users, particularly in educational settings, and has potential as both a practical tool for drawing and a thoughtful gift option. By targeting this customer profile and leveraging appropriate marketing strategies, the stylus brand can further establish itself in the market.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are pen, tip, pencil, battery, stylus. The most mentioned elements about pen are do not work(3.67%), randomly turn off by itself(1.91%).
The top 5 positive reviews are pen, battery life, pencil, charge, stylus. The most mentioned elements about pen are easy to control(2.12%), accurate(1.29%).
Cons
pen18.93%
do not work3.67%
randomly turn off by itself1.91%
do not charge my pen0.98%
lag and0.73%
glitchy0.54%
tip12.77%
pencil10.37%
battery4.40%
stylus3.77%
Pros
pen14.26%
easy to control2.12%
accurate1.29%
comfortable to hold1.16%
work good0.97%
good quality0.77%
battery life7.41%
pencil6.31%
charge5.22%
stylus4.93%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect in the category of styluses is the pen, accounting for 18.93% of the mentions. Additionally, the top five cons mentioned for styluses are the pen, tip, pencil, battery, and stylus itself. On the other hand, the top pro aspect mentioned most is the pen, accounting for 14.26% of the mentions. From this data, we can conclude that the pen is both a pro and a con aspect of styluses. It is highly mentioned in both categories, indicating that it plays a significant role in users' experiences. However, the specific issues related to the pen, such as its tip, battery life, and charging, are also frequently mentioned as cons. To improve product development and selection in this category, it would be beneficial to address the concerns related to the pen. This could involve improving the durability and quality of the pen tip, enhancing battery life, and optimizing the charging process. Additionally, considering the issues with the pencil and stylus, it may be worthwhile to focus on improving their functionality and user experience as well. Furthermore, it would be valuable to gather more specific feedback from users to gain a deeper understanding of their needs and preferences. Conducting surveys, user testing, and analyzing customer reviews can provide valuable insights for product development and selection. Overall, by addressing the cons related to the pen, pencil, and stylus, and leveraging the positive aspects of the pen, product developers can create styluses that offer a better user experience and meet the demands of the market.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others67
apple3
work with my ipad3
accuracy2
design2

Based on the data provided, it seems that customers are primarily motivated to buy styluses based on the product description. This suggests that customers are looking for detailed information about the product, such as its features, compatibility, and performance. Price is also a significant factor, with almost a third of customers mentioning it as a reason for purchase. This suggests that customers are looking for a good value for their money when buying a stylus. Finally, a small percentage of customers mentioned that they were recommended the product by friends. This suggests that word-of-mouth marketing can be effective in promoting styluses. To optimize Amazon listings for styluses, sellers should focus on creating detailed and informative product descriptions that highlight the key features and benefits of the product. They should also consider offering competitive pricing and encouraging customers to leave reviews and recommend the product to their friends. Additionally, sellers could consider partnering with influencers or running targeted advertising campaigns to reach potential customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long26
last long
last longer
last long than
apple pencil13
apple pencil
pencil compatible
apple pencil exactly right
apple pencil work
feature present in apple pencil 2
extra tip11
extra tip
more tip
last10
last
know sooner9
sooner
work9
work
cheap8
cheap
good7
good
battery long6
battery last long
battery life long
battery long
clip good6
clip

Based on the customer expectations mentioned, it is clear that customers are looking for styluses that are durable and long-lasting. This is the most frequently mentioned expectation, with 26 mentions. Customers want a product that will not break or wear out easily, and that will provide them with a reliable and consistent experience over time. The second most mentioned expectation is the compatibility with Apple Pencil, with 13 mentions. This suggests that customers are looking for a stylus that can be used with their Apple devices, and that will provide a similar experience to the Apple Pencil. The third most mentioned expectation is the availability of extra tips, with 11 mentions. This indicates that customers want a product that is easy to maintain and that they can replace the tips when they wear out or become damaged. Based on these customer expectations, sellers should prioritize product development that focuses on durability and longevity. This could include using high-quality materials, designing products that are resistant to wear and tear, and offering warranties or guarantees that provide customers with peace of mind. In terms of marketing promotion factors, sellers should emphasize the compatibility of their styluses with Apple devices, and highlight any features that provide a similar experience to the Apple Pencil. They should also consider offering bundles or packages that include extra tips or other accessories, as this will appeal to customers who are looking for a product that is easy to maintain and use over time.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Elizabeth P
Purchased
I bought two of these for my kids to use with their school iPads and they love them! They are wonderful with the Goodnotes app and are great for precision and quality writing for note taking. I prefer the one with the carbon fiber tip, but they like these just fine.
KJ
Purchased
純正のペン先に比べて若干先が長くなっています(他の商品と同じく) そのためか画面に垂直にペンを立てた時以外(ちょっと傾けただけで)接点と描画点がズレてしまいます。 判定が根本の方にあるので傾けて描くと最大1mm近くズレてしまうようです。 ただ他の商品に比べてペン先が0.8mmとかなり細くなっているので、より描画点が見やすくなっているのも事実です。 線画作業には使えないことはないと思います。 キャリブレーション出来ないなら長さ変えないで欲しかったですね。
For a $100 piece of accessory, I expect the product to work without a hitch and the service behind it be top notch, that's the case I am willing to overpay. Not so much with this product. We ordered one of these pencils for my son at Christmas. His pencil never connected to the iPad, and we had to go to the Apple store where they replaced it after trying to make it work unsuccessfuly. Fast forward to last week I got a pencil for myself. It connected without problems. However I initially charged it by connecting to the iPad itself, and yesterday I needed to charge it using the charging adapter. The adapter did not work -- it did not fit the charger (I tried 3 different chargers and could not make it work). I called Apple support, where the tech kept putting me on hold multiple times, we connected via video where I showed him how the adapter did not fit. He then put me on hold and connected with his "senior supervisor", and I had to repeat the same ridiculous questionnaire again for her -- explaining what was wrong and answering questions. After a while, she offered me a solution: they would ship me a box, I would put the faulty adapter in the box and send it to Apple, Apple would examine it and send me replacement. Or they could ship me a new adapter right away, but would have to charge me for it. REALLY?! I get it that in the first case with my son, the entire product wasn't working and we had to bring it in. But a little adapter that probably costs them 5 cents to manufacture?! And this is for a $100 overpriced product? I was so frustrated that hung up and just ordered a charging cable with adapter for pencil from Amazon for $8. Will not be buying any more Apple products, as they do not stand behind their overpriced junk.
Addie
Purchased
Well, turns out the triangular tips you see on Apple Pencil 2s is just for show. To imitate a sharpened graphite pencil (Go figure). I always found it weird while drawing as the tip didn’t really feel like it lined up, this nib feels and looks like a fine liner pen. Now, keep in mind this is the bare tiny metal that makes the pen work. I assume if it breaks (if you use a lot of pressure when drawing) it has the potential to snap. However, wow, I love it so far, just because I use fine liners traditionally, so it was an easy and more familiar transition.
Mrs. Ashlie
Purchased
Easy to UseNov. 2020
I use product with my IPAD & I like it so far. I use it with Doodle app just to jot things down fast.
Alex Kanaan
Purchased
As soon as I installed and tried it I felt I can write better on my iPad Pro. I had tried paperlike screen protectors before and long term they discolored, warped, developed bubbles, and affected the quality of the screen colors overall. On my new iPad, however, even without these, writing on the iPad (right on the glass) felt more stable, the stylus wasn't sliding all over the glass and I could actually see what I was writing. This small upgrade is certainly worth the price for improving the Apple Pencil writing experience!
Amanda 💚
Purchased
This is even better then the "big" brand! Touch screen responds beautifully, super accurate & stays charged for long time!
Much better writing experience from Apple’s default tips
This product is a must have! I had worn down a few plastic tips (which are not inexpensive) on a new paper feel screen protector. This, of course, makes those tips useless if you go back to writing directly on your screen. These tips are fairly marvelous most of the time. They do not always write precisely at the metal tip, but they are usually close enough to suit me. The fact that they do not wear out on the slightly rough plastic screen makes them excellent for my purposes. They also feel more like writing with a pencil than the plastic tips. As a math teacher, that just makes me happy.
A. Valvo
Purchased
I love this thing, it stays well in my case and is easy to use

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