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Sugar Substitutes product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
2023/01/19
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.7
Total Reviews
17,976
This insight is based on the data from the best seller products. The top 5 of them are:
Lakanto Classic Monk Fruit Sweetener with Erythritol - White Sugar Substitute, Zero Calorie, Keto Diet Friendly, Zero Net Carbs, Baking, Extract, Sugar Replacement (Classic White - 3 lb)
B01LDNBAC4
Stevia In The Raw Bakers Bag, Plant Based Zero Calorie Sweetener, Sugar-free Sugar Substitute for Baking, Suitable For Diabetics, Vegan, Gluten-Free, 9.7oz Bag (Pack of 1)
B0079P0QNA
Truvia Natural Sweetener, 400 Count (Pack of 1)
B07MB2XQWG
Whole Earth Sweetener Co. Stevia and Monk Fruit Sweetener, Erythritol Sweetener, Sugar Substitute, Zero Calorie Sweetener, 1,000 Stevia Packets (Packaging May Vary), 70.54 Ounce
B07MGK13CL
Truvia Calorie-Free Sweetener from the Monk Fruit Packets, 60 Count Monkfruit Box (Pack of 1)
B0BGNC39BB

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for sugar substitutes on Amazon is quite high at 4.69 out of 5. This indicates that customers are generally satisfied with the products in this category. Additionally, with a total of 17,976 reviews, it suggests that there is a significant amount of customer feedback available. The high average rating and large number of reviews indicate that customers have had positive experiences with sugar substitutes on Amazon. This level of satisfaction could be attributed to the effectiveness of the products in providing a suitable alternative to sugar, as well as their taste and overall quality. Based on this information, my advice would be to continue offering a wide variety of sugar substitutes to cater to different customer preferences. It would also be beneficial to encourage customers to leave reviews after purchasing the products, as this helps build trust and provides valuable feedback for potential buyers. Furthermore, it would be wise to monitor customer feedback closely and address any negative reviews promptly. This will help maintain a high level of customer satisfaction and ensure that any issues are resolved in a timely manner. Overall, the data suggests that the sugar substitutes in this category on Amazon have been well-received by customers. By maintaining product quality, offering variety, and actively engaging with customer feedback, sellers can continue to enhance customer satisfaction and drive sales in this market.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is stevia, the most common behavior is bake something . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the product are the husband, family, and wife. The husband is mentioned the most, followed by the family and then the wife. This suggests that the product is commonly used and appreciated by individuals within a household setting. When it comes to the top three places to use the product, stevia takes the lead with the highest number of mentions, followed by grocery stores and purses. This indicates that customers primarily use the product in their everyday cooking and baking at home, as well as when they go grocery shopping or carry it with them in their purses for convenience. In terms of usage, the data reveals that the most popular way to use the product is to bake something, with a significant number of mentions. Baking, in general, is also a popular usage of the product. This suggests that customers are using the sugar substitute primarily for their baking needs, indicating a preference for healthier alternatives in their baked goods. Based on this analysis, we can draw some conclusions about the customer profile. The data suggests that the product is likely to appeal to individuals who are health-conscious and seek sugar substitutes for their baking and cooking needs. The fact that the family is mentioned frequently indicates that the product may be used by individuals of different age groups within a household, making it suitable for a family-oriented customer base. To cater to this customer profile, it would be beneficial to emphasize the health benefits of the product, such as its ability to reduce sugar intake while still enjoying sweet treats. Marketing efforts could focus on promoting the product as a family-friendly option, highlighting its versatility in various recipes and its convenience for on-the-go use. Additionally, providing recipe ideas and tips for incorporating the product into everyday cooking and baking could further engage and attract this customer base.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, taste, bag, bottle, packet. The most mentioned elements about product are give me a weird buldge on my stomach(0.54%), bitter(0.36%).
The top 5 positive reviews are taste, flavor, product, taste of, sweetener. The most mentioned elements about taste are good(24.56%), tasty(0.63%).
Cons
product12.01%
give me a weird buldge on my stomach0.54%
bitter0.36%
do not clump or absorb properly0.36%
slow down your metabolism0.36%
start to leak0.36%
taste10.22%
bag5.73%
bottle3.58%
packet3.41%
Pros
taste27.40%
good24.56%
tasty0.63%
enjoy0.38%
natural0.19%
acceptable0.13%
flavor13.26%
product7.39%
taste of3.91%
sweetener2.90%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the category of sugar substitutes has both pros and cons. The top pro aspect mentioned most is taste, which suggests that consumers are looking for sugar substitutes that taste good. However, the top con aspect mentioned most is product, which could indicate that consumers are not satisfied with the quality or effectiveness of some sugar substitutes. The top 5 cons mentioned for sugar substitutes are product, taste, bag, bottle, and packet. This suggests that consumers are not only concerned with the taste of sugar substitutes, but also with the packaging and delivery method. The top 5 cons of the tip are taste, flavor, product, taste of, and sweetener, which further emphasizes the importance of taste in this category. To improve product development and selection, companies should focus on creating sugar substitutes that not only taste good but also come in convenient packaging. Additionally, companies should consider addressing the concerns consumers have about the quality and effectiveness of sugar substitutes. By addressing these issues, companies can create products that better meet the needs and preferences of consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others20
low glycemic index3
natural3
taste3
no after taste2

Based on the data provided, it seems that customers are primarily motivated to buy sugar substitutes due to the product description, recommendations from friends, and price. However, the product description stands out as the top feature influencing their purchasing decision, with 36.49% of mentions. There could be several reasons why the product description is the most influential factor. Firstly, customers rely on the product description to understand the features, benefits, and ingredients of the sugar substitute. A well-written and informative description can help customers make an informed decision and feel confident about their purchase. To optimize the Amazon listing based on this data, here are a few suggestions: 1. Enhance the product description: Ensure that the product description is detailed, accurate, and highlights the unique selling points of the sugar substitute. Include information about its taste, health benefits, and any certifications it may have. 2. Use persuasive language: Craft the product description in a way that appeals to the target audience. Highlight how the sugar substitute can be a healthier alternative to traditional sugar, emphasizing its low-calorie or natural ingredients. 3. Include customer testimonials: Incorporate positive reviews or testimonials from satisfied customers in the product description. This can help build trust and credibility, especially if the product has been recommended by friends. 4. Optimize pricing strategy: While price is not the top factor, it still plays a significant role. Consider conducting market research to ensure the sugar substitute is competitively priced compared to similar products in the category. 5. Leverage social proof: Encourage customers to leave reviews and ratings on the Amazon listing. Positive feedback from other buyers can influence potential customers and increase their confidence in the product. By implementing these suggestions, you can optimize the Amazon listing for sugar substitutes and potentially attract more customers based on their motivations and preferences.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
cheap17
cheap
affordable
cost cheap
price cheap
less pricey17
less expensive
more affordable
less pricey
less pricy
more cheap
is not expensive16
is not expensive
is not costly
is not pricey
not expensive
last long15
last long
last awhile
last twice long
4 last9
last
large quantity7
large quantity
large amount
last few month6
last month
last 7-8 month
last few month
last several month
last year6
last year
good packaging5
package good
good packaging
healthy alternative5
healthy alternative
healthy substitute
healthier alternative

Based on the customer expectations mentioned, it is clear that price is a significant factor for customers when it comes to sugar substitutes. Customers are looking for products that are cheap, less pricey, and not expensive. This suggests that customers are price-sensitive and are looking for affordable options when it comes to sugar substitutes. To meet these expectations, sellers in the sugar substitute category should prioritize product development that focuses on creating affordable options for customers. This could include developing products that use cheaper ingredients or finding ways to reduce production costs without compromising on quality. In terms of marketing promotion factors, sellers should focus on highlighting the affordability of their products. This could include running promotions or discounts to make their products more accessible to customers. Additionally, sellers could focus on educating customers about the long-term cost savings of using sugar substitutes instead of traditional sugar. Overall, the key takeaway for sellers in the sugar substitute category is to prioritize affordability in both product development and marketing efforts. By doing so, they can meet customer expectations and attract price-sensitive customers who are looking for affordable options.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

book worm
Purchased
I won’t cut corners next time. I’m going back to the brand I normally use it might be a little bit more but it has more flavor, a better flavor and less bitterness. I will use this until it runs out but it’s my first and last time for this purchase.
Good buyJul. 2021
Good for the price
Kellys
Purchased
PerfectApr. 2017
Just the right amount of sweet, this will last easily for months. A great alternative to fake sweeteners, 0 calories. Just what I wanted!
Obrija
Purchased
A+Jun. 2019
Just as advertised. Great.
rcnparadise
Purchased
Label changed, taste changed. It now changes the flavor of whatever you use it in. IT IS NOT RETURNABLE! Bummer!! Won’t purchase here anymore.
liz k
Purchased
Yes. I just love buying this on line-it’s so much cheaper than in the grocery stores.
Mariana
Purchased
Love it.Jul. 2016
The cleanest stevia I could find. Love it.
Easy useFeb. 2020
Trying to go sugar free and natural.
I've tried various types of no-calorie sweetener, including different kinds based on stevia. This one is the closest I've found to real sugar.

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