Suitcases product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
2023/03/02
Top 1
Top 2
Average Ratings
4.3
Total Reviews
27,774
This insight is based on the data from the best seller products. The top 5 of them are:
Yotako Clear PVC Suitcase Cover Protectors 20 Inch Luggage Cover for Wheeled Suitcase (20''(18.50''H x 14.17''L x 9.44''W))
B07NZM9HJY

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Suitcases category on Amazon has a relatively high customer satisfaction rating with an average rating of 4.3 out of 5. Additionally, the fact that there are 27,774 total reviews suggests that this is a popular category with a significant number of customers purchasing and reviewing products. If you are looking to purchase a suitcase on Amazon, it is important to take the time to read through reviews and consider factors such as size, durability, and price. Additionally, it may be helpful to look for products with a high number of reviews and a high average rating to ensure that you are getting a quality product that has been well-received by other customers.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is vacation, the most common location is airport, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of the Suitcases are the husband, daughter, and wife, with the husband being the most frequent user. Additionally, the top places where the Suitcases are used are the airport, plane, and overhead bin, indicating that the Suitcases are primarily used for travel purposes. Furthermore, the data suggests that the Suitcases are often purchased as gifts, with 329 mentions of gift-giving. This could indicate that the customer profile for this product is likely to be someone who travels frequently, perhaps for business or pleasure, and is looking for a durable and reliable suitcase to use on their trips. Additionally, the gift-giving aspect suggests that the customer profile may also include people who are looking for a practical and useful gift for someone who travels frequently. Based on this analysis, some suggestions for the customer profile could include targeting frequent travelers, both for business and leisure, as well as people who are looking for practical and useful gifts for travelers. Additionally, the data suggests that the Suitcases should be marketed as durable and reliable, with features that make them easy to use and transport, such as lightweight materials and wheels. Overall, the data provides valuable insights into the customer profile for Suitcases and can be used to inform marketing and product development strategies.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are handle, zipper, wheel, suitcase, bag. The most mentioned elements about handle are break(2.76%), flimsy(1.53%).
The top 5 positive reviews are wheel, luggage, color, suitcase, bag. The most mentioned elements about wheel are good(2.28%), work good(1.38%).
Cons
handle16.46%
break2.76%
flimsy1.53%
fall out0.71%
shaky0.10%
fragile0.09%
zipper16.00%
wheel13.24%
suitcase6.77%
bag6.18%
Pros
wheel13.45%
good2.28%
work good1.38%
smooth1.30%
solid1.01%
roll well0.29%
luggage13.08%
color12.45%
suitcase10.62%
bag8.03%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the handle and wheel are the most frequently mentioned aspects in both the pros and cons of suitcases. The handle is mentioned as a con aspect by 16.46% of respondents, while the wheel is mentioned as a pro aspect by 13.45% of respondents. Cons: 1. Handle: The handle is the most commonly mentioned con aspect, indicating that there might be issues with its durability, comfort, or functionality. This suggests that improvements could be made in terms of handle design and quality. 2. Zipper: Although not mentioned as frequently as the handle, the zipper is still listed as a con. This implies that there might be concerns about the zipper's durability or ease of use. Enhancing the zipper quality and design could address these concerns. 3. Wheel: Surprisingly, the wheel is mentioned as both a pro and a con aspect. This suggests that while some people appreciate the wheels, others might have experienced issues with their performance or durability. Further investigation is needed to understand the specific problems and make necessary improvements. 4. Suitcase: The suitcase itself is mentioned as a con, indicating that there might be concerns about its overall quality, durability, or design. Focusing on enhancing these aspects could lead to a more satisfactory product. 5. Bag: The bag is also mentioned as a con, suggesting that there might be issues with its functionality, size, or design. Addressing these concerns could improve customer satisfaction. Pros: 1. Wheel: The wheel is mentioned as the top pro aspect, indicating that many people appreciate the convenience and ease of maneuverability it provides. This suggests that the current wheel design is generally well-received. Suggestions for Product Development and Selection: 1. Handle Improvement: Given that the handle is the most frequently mentioned con aspect, it should be a priority for product development. Focus on enhancing its durability, comfort, and functionality to address customer concerns. 2. Zipper Enhancement: Although not as prominent as the handle, the zipper is still mentioned as a con. Consider improving the zipper quality and design to ensure durability and ease of use. 3. Wheel Investigation: Since the wheel is mentioned as both a pro and a con, it is crucial to understand the specific issues customers are facing. Conduct further research or surveys to identify and address any problems related to wheel performance or durability. 4. Overall Suitcase Quality: The suitcase itself is mentioned as a con, indicating a need for improvements in terms of quality, durability, and design. Focus on enhancing these aspects to provide a more satisfactory product. 5. Bag Functionality: Address the concerns related to the bag, such as functionality, size, and design, to ensure customer satisfaction. By addressing these aspects and making necessary improvements, the overall sentiment towards suitcases can be improved, leading to higher customer satisfaction and better product selection.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others87
color10
durability9
quality9
durable7

Based on the data above, it seems that customers are primarily motivated to buy suitcases based on the product description. This makes sense, as customers want to know exactly what they are getting before making a purchase, especially when it comes to something as important as a suitcase. Price and brand reputation are also important factors, but they are not as significant as the product description. Some reasons why the product description is the top feature could be that customers want to know the size, weight, and features of the suitcase, such as the number of compartments, durability, and ease of use. They may also want to know if the suitcase is suitable for specific types of travel, such as business or leisure. To optimize an Amazon listing for suitcases, it is important to focus on the product description. This could include providing detailed information about the suitcase's features, as well as high-quality images that show the suitcase from different angles. It may also be helpful to include customer reviews that highlight the suitcase's strengths and weaknesses. Additionally, pricing and brand reputation should not be overlooked, as they can still be important factors in a customer's decision-making process.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long61
last longer
last long
last awhile
last forever
last indefinitely
hold up37
hold up
hold up good
durable37
durable
more34
more
large size12
size large
large size
large
big size
big small
good wheel12
wheel good quality
good wheel
wheel good
strong wheel
good quality wheel
expandable8
expandable
expandable version
stay lock8
lock
enough pocket7
more pocket
handle sturdier3
handle sturdier
handle build more sturdy

Analysis of Customer Expectations for Suitcases: Based on the mentioned customer expectations, it is clear that expandability, durability, and providing more features are crucial factors for customers when it comes to suitcases. Let's break down these expectations and provide some suggestions for product development prioritization and marketing promotion factors. 1. Expandability (8 mentions): Customers value suitcases that offer expandable storage options. This indicates a need for flexibility in accommodating varying amounts of luggage. To meet this expectation, sellers should prioritize developing suitcases with expandable compartments or adjustable storage options. Highlighting this feature in marketing campaigns can attract customers who require extra space for their belongings. 2. Durability (61 mentions): Durability is a key concern for customers when investing in a suitcase. They expect a product that can withstand the rigors of travel and last for a long time. To address this expectation, sellers should focus on developing suitcases made from high-quality materials, reinforced corners, and sturdy handles. Emphasizing the durability of the product in marketing materials can instill confidence in potential buyers. 3. More features (34 mentions): Customers desire suitcases that offer additional features beyond basic functionality. This expectation suggests a demand for innovative designs and added conveniences. Sellers should prioritize product development by incorporating features such as built-in charging ports, TSA-approved locks, removable compartments, or integrated tracking systems. Marketing campaigns should highlight these unique features to differentiate their products from competitors. Suggestions for Product Development Prioritization: 1. Focus on expandability: Develop suitcases with expandable compartments or adjustable storage options to cater to customers who require extra space. 2. Enhance durability: Invest in high-quality materials, reinforced corners, and sturdy handles to ensure the longevity of the suitcase. 3. Innovate with additional features: Incorporate features like built-in charging ports, TSA-approved locks, removable compartments, or integrated tracking systems to provide added convenience and attract customers. Suggestions for Marketing Promotion Factors: 1. Highlight durability: Emphasize the durability of the suitcase in marketing materials to instill confidence in potential buyers. 2. Showcase expandability: Promote the expandable storage options of the suitcase to attract customers who need flexibility in accommodating varying amounts of luggage. 3. Feature-driven marketing: Highlight unique features and innovations to differentiate the product from competitors and appeal to customers seeking added convenience. By aligning product development with customer expectations and effectively promoting these features, sellers can better cater to customer needs and increase their chances of success in the suitcase market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Jenny W.
Purchased
The only downside of this is that my sticker doesn’t stick very well on it. But I still gave it 5 stars because of how happy I am with this suitcase. It fit perfectly in the overhead bin on the airplane. We got to our destination early, and rolling this around with us was absolutely no inconvenience at all. It’s cute, lightweight (because my stuff doesn’t need any weight added to it!), and rolls really well (upright with all 4 wheels, and down with only 2 wheels.) I was able to move through the subway easily by rolling it under the turnstile. I just can’t say enough good. This is all you need for any vacation, especially if you don’t want to check bags.
Expat Aussie
Purchased
Perfect sizeSept. 2022
I have not yet traveled with this yet. However I think it will be the perfect carryon. Traveling international. Will update after the trip.
E'Mari Cyon
Purchased
It’s the perfect size! Very lightweight and good for packing just enough items. The color is very bright too!
EWynne
Purchased
Extremely disappointed. LOVED the color and how easy it is to maneuver. Opened it up to find that the zippers were missing pull tabs and that it was torn and looked like someone applied tape to the tear.
This is an attractive, sturdy, small case. A good value for its price. We flew with it on an international flight.
Catie
Purchased
After first use as carry on luggage (not checked) and most of the paint wore off on the bottom and the internal lining split. Was planning on returning but I missed the return window. Don't buy. If I could have returned I would have spent an extra $50 to get something more durable and higher quality.
Tania Conroy
Purchased
TerribleAug. 2019
This suitcase is terrible. The wheels don’t roll. I only wish we had traveled with it before now. It’s junk - do not purchase.
pa
Purchased
this is not worth the cost - my first work trip, the zipper opened while the bag was being scanned. The second trip, the metal fastener for the top handle fell off. I think this is a piece of junk, and unfortunately, my window for return has closed. what a rip off.
I like this bag. Have a smaller one that matches that has held up for 6 years. This one rolls well with few hiccups. The zippers aren’t as smooth as I’d like. Wish there were more pockets. But, overall happy with this for the price.
D. moon
Purchased
This got my things all the way to Mexico and back. Made traveling a lot easier. I packed for 6 days and had plenty of room to pack for more. Was able to fit 4 pair of shoes and all my clothes. I'm 6"4' and wear a size 12. Great luggage. Get it in a different color so I don't mix mine with yours!

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