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Sumac product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Spicely Organic Sumac 2 Oz Certified Gluten Free
The Spice Lab Sumac Powder - Shaker Jar 4.2 oz Jar - Cured Ground Sumac Spice Powder - All Natural OU Kosher Non GMO Gluten Free Mediterranean – Turkish Food and Turkish Seasonings
Cerez Pazari - Sumac Spice Powder - Turkish Sumac Seasoning - 5.2oz Easy To Use Flapper Spice Cap- Tangy Lemony Taste Flavor- Salt Free, Gluten Free, Middle Eastern and Mediterranean Spices
Sumac Spice 2.0 oz - Zamouri Spices
India Tree Sumac Jar, 2.2 Ounce

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for Sumac products on Amazon is quite high at 4.57 out of 5. This indicates a generally positive customer satisfaction level. Additionally, with a total of 1612 reviews, it suggests that there is a significant number of customers who have purchased and reviewed Sumac products on Amazon. Considering the high average rating and the substantial number of reviews, it can be concluded that customers are generally satisfied with Sumac products. This level of satisfaction is a positive indicator for potential buyers who are considering purchasing Sumac products on Amazon. As for advice, it would be beneficial for Sumac to continue focusing on maintaining the quality and consistency of their products. Consistently delivering high-quality items will help ensure continued customer satisfaction and positive reviews. Additionally, actively engaging with customers by responding to their reviews and addressing any concerns or questions can further enhance the overall customer experience. Furthermore, Sumac could consider implementing a loyalty program or offering incentives to encourage repeat purchases and foster customer loyalty. This can help build a strong customer base and increase brand loyalty. Overall, the data suggests that Sumac has been successful in providing satisfactory products to customers on Amazon. By continuing to prioritize quality, engaging with customers, and fostering loyalty, Sumac can further enhance customer satisfaction and strengthen their position in the market.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is everyday, the most common location is restaurant, the most common behavior is cook mediterranean dish . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users who mention the product are friends, family, and husbands. This suggests that the product is popular among individuals who have close personal relationships and enjoy sharing their experiences with others. It is worth noting that friends have the highest number of mentions, indicating a strong influence in the product's usage. In terms of the top three places to use the product, restaurants take the lead with the highest number of mentions, followed by grocery stores and kitchens. This suggests that the product is commonly used in professional settings, as well as in home cooking. The high number of mentions in restaurants could indicate that chefs and culinary professionals find the product valuable for their Mediterranean dishes. The top two usages of the product are cooking Mediterranean dishes and general cooking. This indicates that the product is primarily associated with Mediterranean cuisine, which aligns with the category being Sumac. The mentions of general cooking suggest that the product has versatile applications beyond just Mediterranean dishes. Based on this analysis, the customer profile for this product could be individuals who enjoy cooking and experimenting with different cuisines, particularly Mediterranean dishes. They are likely to have a strong social circle, including friends and family, who they frequently share their culinary experiences with. Additionally, the product may appeal to professionals in the culinary industry, such as chefs and restaurant owners, who value its use in creating authentic Mediterranean flavors. To further cater to this customer profile, it would be beneficial to emphasize the product's versatility in marketing materials, highlighting its potential in various cuisines beyond just Mediterranean. Collaborating with restaurants and chefs who specialize in Mediterranean cuisine could also help increase brand visibility and attract customers who are passionate about exploring new flavors. Additionally, engaging with online communities and social media platforms where cooking enthusiasts gather can help create a buzz around the product and generate word-of-mouth recommendations.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are sumac, product, flavor, seal, spice. The most mentioned elements about sumac are salty(4.00%), bland(2.00%).
The top 5 positive reviews are flavor, sumac, taste, spice, product. The most mentioned elements about flavor are good(11.96%), rich(5.80%).
chew through the metal2.00%
deep dark red2.00%
like like2.17%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently for sumac is its flavor, followed by issues related to the product itself, such as the seal and spice. On the other hand, the top pro aspect mentioned most is the flavor of sumac. Considering the cons, it appears that some consumers may find the flavor of sumac to be a drawback. Additionally, there are concerns about the product itself, including issues with the seal and spice. These cons suggest that there might be room for improvement in terms of the overall quality and taste experience of sumac. On the positive side, the flavor of sumac is highly regarded, which indicates that it has a desirable taste profile. This could be a strong selling point for the product. Based on these findings, here are some suggestions for product development and selection: 1. Flavor enhancement: Since flavor is both a pro and con aspect, it would be beneficial to focus on enhancing the positive aspects of sumac's flavor. This could involve refining the taste profile, ensuring consistency, and addressing any negative feedback related to flavor. 2. Product quality: Given the concerns about the seal and spice, it is important to prioritize product quality and ensure that these issues are addressed. This could involve improving packaging to maintain freshness and addressing any inconsistencies in the spice content. 3. Consumer feedback: Regularly gather feedback from consumers to understand their preferences, concerns, and suggestions. This can help in identifying areas for improvement and tailoring the product to meet customer expectations. 4. Diversify product offerings: Consider expanding the range of sumac products to cater to different tastes and preferences. This could include variations in spice intensity, blends with other complementary flavors, or different forms of sumac (e.g., ground, whole berries). By focusing on these aspects, product development and selection can be guided towards addressing the cons, capitalizing on the pros, and ultimately providing a more satisfying sumac experience for consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
large quantity1
low salt intake1

Based on the data above, it seems that customers are primarily motivated to buy Sumac based on the product description. This could be because Sumac is not a widely known spice, so customers are looking for detailed information about its flavor profile and potential uses. Additionally, the advertising attraction and brand reputation are also important factors, but they are slightly less significant than the product description. To optimize an Amazon listing for Sumac, it would be important to focus on creating a detailed and informative product description. This could include information about the flavor profile, potential uses in cooking, and any health benefits associated with the spice. Additionally, it may be helpful to include customer reviews that highlight the quality of the product and its versatility in cooking. Finally, it may be beneficial to invest in advertising to increase visibility and attract new customers to the product.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
100 % organic1
4 last1
available in grocery store1
available at local specialty food store
bag big1
big bag
big more product1
more product
bolder flavor1
bolder lemony taste
contain trace of gluten1
contain trace of gluten
cost down1
cost down

Analysis of Customer Expectations for Sumac Category: Based on the customer expectations mentioned, it is clear that there are a few key factors that sellers should consider when developing and marketing Sumac products. Let's break down each expectation and provide some suggestions: 1. 100% Organic: Customers are increasingly conscious about the quality and origin of their food. Therefore, offering Sumac that is 100% organic can be a significant selling point. Sellers should prioritize sourcing organic Sumac and ensure they have the necessary certifications to validate its organic status. This can attract health-conscious and environmentally aware customers. 2. 4 Last: While the context of "4 last" is not entirely clear, it could refer to the freshness or shelf life of the product. Customers often prefer products that are fresh and have a longer shelf life. Sellers should focus on maintaining the freshness of their Sumac and consider packaging or storage methods that can extend its shelf life. This can help build trust and satisfaction among customers. 3. Available in Grocery Store: Convenience plays a crucial role in customer satisfaction. Customers expect to find Sumac easily in their local grocery stores. Sellers should prioritize distribution and ensure their products are readily available in various grocery stores. Building partnerships with retailers and establishing a strong distribution network can help meet this expectation. Suggestions for Product Development Prioritization: 1. Quality Assurance: Prioritize sourcing high-quality Sumac that meets customer expectations. Ensure it is free from contaminants and adheres to organic standards. Conduct regular quality checks to maintain consistency. 2. Packaging Innovation: Consider developing packaging solutions that preserve the freshness and extend the shelf life of Sumac. This could include resealable bags, airtight containers, or packaging that protects the product from light and moisture. 3. Variety and Flavors: Explore different varieties of Sumac and offer a range of flavors to cater to diverse customer preferences. This can include smoked Sumac, blends with other spices, or unique regional variations. Suggestions for Marketing Promotion Factors: 1. Highlight Organic Certification: Emphasize the organic certification of the Sumac in marketing materials. Educate customers about the benefits of organic products, such as reduced exposure to pesticides and environmental sustainability. 2. Health Benefits: Promote the health benefits of Sumac, such as its high antioxidant content, anti-inflammatory properties, and potential culinary uses. Share recipes and cooking tips to inspire customers to incorporate Sumac into their meals. 3. Local Sourcing: If applicable, emphasize the local sourcing of Sumac. Highlight the unique characteristics of the region it comes from and the traditional methods used in its cultivation. This can appeal to customers interested in supporting local producers and experiencing authentic flavors. By prioritizing these factors in product development and marketing, sellers can align their offerings with customer expectations, differentiate themselves in the market, and attract a loyal customer base for their Sumac products.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

M. Krug
Well packaged, generous size. Sprinkle top for using at the table or stove top, or twist off for measuring. Very happy with this purchase.
Es especialmente delicioso con los pescado, tiene un sabor único
It was goodJul. 2021
For a long time I couldn't get sumac anywhere, so I got this instead, its not bad, but it has added salt in it which I didn't notice til the bottle was almost empty, but I still liked it, a middle eastern store just opened up down the street from me, so I get my sumac there now
If you want some notes of citrus without the citrus, look no further because this works wonders on savory dishes. I've seen this brand on shelves before so I figured why not go with something that already looks familiar and it did not disappoint.
Cindy C
FreshSept. 2017
Just what I needed to make a special seasoning and dressing.
Salt added!Oct. 2018
Salt is now listed as an ingredient on the package, but there is no indication as to how much. This is no where to be found in the item description. I've purchased this in the past (at a lower price) and I'm pretty certain there was no salt added. Very disappointing and deceptive...I may stop ordering products from this company altogether.
Delicious if you just add a tiny pinch to meat meals and bam!-Updated, amazing flavor!
DeliciousJul. 2021
Delicious. Good product.
Good sumakJun. 2018
StaleMar. 2018
Stale (but doesn't expire until end of 2019). No sour or other taste to it. Terrible.

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