Sun Protection product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
2023/01/17
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.3
Total Reviews
28,314
This insight is based on the data from the best seller products. The top 5 of them are:
kinder Fluff Car Window Shade (4Pack)-The Only Certified Car Window Sun Shade for Baby Proven to Block 99.95% UVR - Mom's Choice Gold Award Winning -Car Window Shade for Baby- Car Seat Sun Protection
B00ZOKJVAG
Temdan Heavy Shockproof for iPhone 12 Case & iPhone 12 Pro Case, with [2 Pcs Glass Screen Protector+2 Pcs Camera Lens Protector][Drop Proof][Tough Rugged Full-Body Protection]-Yellow
B09YLQ1VGP
Temdan Heavy Shockproof for iPhone 12 Case & iPhone 12 Pro Case, with [2 Pcs Glass Screen Protector+2 Pcs Camera Lens Protector][Drop Proof][Tough Rugged Full-Body Protection]-Pink
B09ZXXGWCW
EcoNour Car Windshield Sun Shade with Storage Pouch | Durable 240T Material Car Sun Visor for UV Rays and Sun Heat Protection | Car Interior Accessories for Sun Heat | Standard (64 inches x 32 inches)
B01KIFISX2
Enovoe car Window Shades for Baby - (4 Pack) - 21"x14" Cling Window Shades for car Baby - car Sun Shade, Glare and UV Rays Protection for Your Child - Baby Window car Shade for Side Window
B00X2TUW1I

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the product in question, which falls under the category of Sun Protection, has a relatively high customer satisfaction rating. With an average rating of 4.3 out of 5 and a total of 28,314 reviews, it appears that many customers have had positive experiences with this product. However, it's important to note that there may be some room for improvement, as a perfect score would be 5 out of 5. Additionally, it's possible that some customers may have had negative experiences with the product, but chose not to leave a review. Overall, if you're considering purchasing this product, it's a good sign that so many customers have left positive reviews. However, it's always a good idea to read through both positive and negative reviews to get a well-rounded understanding of the product before making a purchase. Additionally, it's important to remember that everyone's skin is different, so what works well for one person may not work as well for another.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is summer, the most common location is car, the most common behavior is drive . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customers who are most interested in this product are parents with young children, as "kid" is the most frequently mentioned user. Additionally, the high number of mentions for "husband" and "wife" suggests that this product is popular among married couples. The fact that "car" is the most frequently mentioned place to use the product indicates that customers are primarily concerned with protecting themselves and their families from the sun while driving. This is further supported by the top two usages of the product being "drive" and "travel." Given this information, it would be wise for the company to focus their marketing efforts on families with young children who frequently travel by car. They could also consider targeting married couples who enjoy road trips or long drives. In terms of product development, the company may want to consider expanding their product line to include sun protection specifically designed for children, as they are the most frequently mentioned user. They could also explore creating products that are more versatile and can be used in a variety of settings, not just in the car. Overall, the data suggests that the company's target audience is primarily families with young children who are concerned about sun protection while driving. By focusing their marketing efforts on this demographic and expanding their product line to meet their specific needs, the company can increase their sales and better serve their customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, shade, wire, handle, material. The most mentioned elements about product are cheaply make(0.45%), flimsy(0.40%).
The top 5 positive reviews are shade, product, fit, sun shade, sunshade. The most mentioned elements about shade are easy to install(2.24%), good(1.35%).
Automotive > Interior Accessories > Sun Protection
Cons
product8.94%
cheaply make0.45%
flimsy0.40%
break within a week0.30%
bad quality0.25%
big0.25%
shade7.97%
wire3.02%
handle2.87%
material2.80%
Pros
shade13.29%
easy to install2.24%
good1.35%
fit into place well0.87%
good quality0.79%
look good0.24%
product9.28%
fit9.25%
sun shade4.11%
sunshade3.08%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the top cons of sun protection products are related to the product itself, including issues with shade, wire, handle, and material. On the other hand, the top pro aspect mentioned is shade, indicating that consumers value products that provide effective sun protection. To improve product development and selection, it may be helpful to focus on addressing the most common cons mentioned by consumers. For example, manufacturers could work to improve the quality of materials used in their products, or develop new designs that address issues with wire or handle functionality. Additionally, it may be beneficial to conduct further research to better understand consumer preferences and needs when it comes to sun protection products, in order to develop more effective and appealing options.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
size5
fit5
rating3
compact2
4 pack1

Based on the data provided, it seems that customers are primarily motivated to buy sun protection products based on the product description. This makes sense, as customers want to know exactly what they are buying and how it will protect them from the sun's harmful rays. Some reasons why product description is the top feature could be that customers want to know the SPF level, ingredients, and any additional benefits the product may offer (such as being water-resistant or non-greasy). Additionally, customers may want to know if the product is suitable for their skin type or if it has any potential allergens. To optimize an Amazon listing for sun protection products, it would be important to focus on creating a detailed and informative product description. This could include highlighting the SPF level, ingredients, and any additional benefits the product may offer. It may also be helpful to include customer reviews that speak to the effectiveness of the product and any potential drawbacks. Additionally, it may be worth considering offering a variety of sun protection products at different price points to appeal to a wider range of customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big102
big
large
big size
big big
big in size
darker color47
darker
darker thicker
darker tint
lighter shade
darker or light shade
large size36
large
large size
big size
size big
size
last long28
last long
last forever
last twice long
last19
last
fit17
fit
fit good
big wider14
wider
longer wider
cover more window14
cover window
cover entire window
cover more window
cover entire back windows
cover more c p window
petite size13
small size
small
tad big13
tad big
slightly big
slightly large
slightly large in size
slightly small

Based on the limited information provided, it is difficult to provide a comprehensive analysis of customer expectations for the Sun Protection category. However, I can provide some general insights and suggestions for sellers in this category. Firstly, it is important to understand that customers expect sun protection products to effectively protect their skin from harmful UV rays. This means that products should have a high SPF rating and provide broad-spectrum protection. Customers may also expect sun protection products to be lightweight, non-greasy, and easy to apply. In terms of product development prioritization, sellers should focus on creating products that meet these basic expectations while also offering additional benefits such as moisturizing properties or anti-aging ingredients. It may also be beneficial to develop products that are specifically tailored to different skin types or activities (e.g. water-resistant formulas for swimming or sports). When it comes to marketing promotion factors, sellers should emphasize the effectiveness of their products in protecting against sun damage and the additional benefits they offer. They may also want to highlight any certifications or endorsements their products have received from reputable organizations or experts in the field. Additionally, offering promotions or discounts during peak sun exposure seasons (e.g. summer) may help to increase sales.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Joseph A.
Purchased
Wire broke and came out of the fabric and almost got into my eye
nancy sanchez
Purchased
So hard to fold back as it was in put in the bag
BJP+8
Purchased
Hate the LogoApr. 2021
I thought these would be logo free and the were not. Otherwise, they would have been perfect. I’m very disappointed and they sit in the garage unused in their packaging.
RM
Purchased
Work GreatAug. 2020
I bought the XL for my 2013 Toyota Sienna. They work great. They are too big to fit under the rear view mirror, but work just fine.
Gator girl
Purchased
I’ve only had mine less than two months and one shade is already broken with the metal protruding out of it.
Balexander
Purchased
Worked perfect
Really like the concept BUT folding on one of then simply doesn’t work well & wire has come apart thus sticking out. Dangerous situation, essentially we can only use one section. Poorly constructed.
pmadrid
Purchased
Easy to fold. Right size and fits perfectly in my Chrysler Pacifica.
UselessAug. 2022
Do not buy. Broke after third time I used it.
I highly recommend you DO NOT follow the amazon fit suggestion. I read other reviews and decided to measure the size of my windshield. I ordered a large for my 04 dodge stratus (which Amazon says doesn’t fit my car) and it is huge!! But so is my windshield. It would have fit way better if my Mirror wasn’t attached to my window but otherwise I’m not upset about this choice. I wanted something universal and cheaper. So far so good. I have not tried to twist them back down so fingered crossed 🤣

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