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Surface Plates product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
HHIP 4401-1597 6" X 8" X 2" Granite Surface Plate, Grade B, 0 Ledge
HULKFIT 2" Calibrated Steel Weight Plates for Barbells - Multi Color
HHIP 4901-2705 10 x 6 x 1" Precision Granite Square, Black
Starrett 81803 Crystal Pink Granite Toolmakers Flat, 12" Length, 8" Width, 2" Thickness, 0.0001" Overall Tolerance
TTC 9" x 12" x 2" Thick Grade B No Ledge Black Granite Surface Plate

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Surface Plates product on Amazon has a relatively high customer satisfaction rating. With an average rating of 4.15 out of 5 and a total of 270 reviews, it suggests that many customers are happy with their purchase. However, it's important to note that there may be some room for improvement, as the rating is not quite at a perfect 5. It's possible that some customers have had issues with the product or experienced some level of dissatisfaction. To improve customer satisfaction, it may be helpful for the seller to gather feedback from customers and address any common issues or concerns. Additionally, providing clear and detailed product descriptions, as well as high-quality images, can help customers make informed purchasing decisions and reduce the likelihood of returns or negative reviews.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is everyday, the most common location is shop, the most common behavior is sharpen a bit more . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Surface Plates product is most commonly used in a shop setting, with the house shop being the second most popular location. The top two usages of the product are to sharpen tools and knives, with a focus on getting a bit more sharpening done. In terms of customer profile, it appears that the product is popular among individuals who are interested in DIY projects and woodworking. The mention of a grandfather hand sharpening his tools suggests that there may be a demographic of older individuals who are interested in this product. Additionally, the mention of a kid using the product suggests that it may be popular among families who enjoy DIY projects together. Based on this data, it may be beneficial for the company to target their marketing efforts towards individuals who are interested in DIY projects and woodworking. They may also want to consider targeting older individuals who may have experience with hand-sharpening tools. Additionally, they may want to consider creating marketing materials that appeal to families who enjoy DIY projects together, as this could be a potential market for the product.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are plate, bottom plate, bottom, calibration sheet, bottom material. The most mentioned elements about plate are definite pit(5.56%), died black(5.56%).
The top 5 positive reviews are size, surface plate, plate, granite, edge of my block. The most mentioned elements about size are good i(14.29%), correct(2.38%).
Industrial & Scientific > Test, Measure & Inspect > Calibration > Dimensional Calibration > Surface Plates
definite pit5.56%
died black5.56%
do not have an nist traceable inspection report5.56%
dull as the bottom of a coffee cup5.56%
not black granite5.56%
bottom plate5.56%
calibration sheet5.56%
bottom material5.56%
good i14.29%
surface plate9.52%
edge of my block2.38%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the category of Surface Plates has both pros and cons. The top pro aspect mentioned most is size, which suggests that customers appreciate having a surface plate that is large enough to accommodate their needs. However, the top con aspect mentioned most is plate, which could indicate that customers are dissatisfied with the quality or durability of the plate material. Other cons mentioned include issues with the bottom plate, bottom material, calibration sheet, and granite. On the other hand, some customers have mentioned pros such as the accuracy of the surface plate and its ability to provide a level surface for measuring. To improve product development and selection in this category, manufacturers could focus on improving the quality of the plate material and addressing issues with the bottom plate and calibration sheet. They could also consider offering a range of sizes to accommodate different customer needs. Additionally, it may be helpful to gather more detailed feedback from customers to better understand their specific pain points and preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the information provided, it seems that customers are buying Surface Plates primarily because of the product description. This suggests that customers are looking for detailed information about the product before making a purchase. Some possible reasons why the product description is the top feature could be that customers want to know the size, material, and other specifications of the Surface Plates. They may also be interested in the quality and durability of the product, as well as any additional features or benefits it offers. To optimize the Amazon listing for Surface Plates, it would be important to focus on creating a detailed and informative product description. This could include providing clear and accurate measurements, materials, and other specifications, as well as highlighting any unique features or benefits of the product. Additionally, including high-quality images and customer reviews could help to further enhance the listing and increase customer confidence in the product.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
bottom face for courser grit top face1
bottom face for courser grit top face
calibration cert in description1
calibration cert in description
good finish on granite1
good finish on granite
good product description1
good match to product description
high level of polish on surface1
high level of polish on surface
honing sharpen surface1
honing sharpen surface
last long1
last forever
more info1
more information

Based on the information provided, it is unclear what specific customer expectations are for Surface Plates. However, as a general analysis, customers who are interested in purchasing Surface Plates may have certain expectations such as: 1. Accuracy: Customers who are looking for Surface Plates may expect them to be highly accurate and precise in their measurements. 2. Durability: Customers may expect Surface Plates to be made of high-quality materials that are durable and long-lasting. 3. Size and Shape: Customers may have specific size and shape requirements for their Surface Plates depending on their intended use. To meet these expectations, sellers of Surface Plates should prioritize product development that focuses on accuracy, durability, and customization options. They should also consider marketing promotion factors such as highlighting the accuracy and durability of their products, as well as offering customization options to meet the specific needs of their customers. In addition, sellers should also consider offering warranties or guarantees to provide customers with peace of mind and confidence in their purchase. By prioritizing these factors, sellers can differentiate themselves from competitors and attract customers who are looking for high-quality Surface Plates that meet their specific needs.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Great priceAug. 2022
I don't know why but they sold it for $160 and that included delivery for a 150 lb item. AWESOME. Arrived in perfect condition and packaged up safely
You can't beat this deal. The shipping company emailed me to schedule an appointment and they delivered it into my garage with out any trouble. The surface plate is high quality in my opinion.
A. Geary
I have trouble believing the tolerance listed for this surface plate given its price, but I actually bought it to serve as a fancy mousepad. It actually works surprisingly well as a mousing surface, assuming you can get over the 2" tall profile of the thing. I do all my computing stuff from a couch that has a center console with a recessed cup-holder area in which this slab of granite fits perfectly, so I don't have any trouble with its height. The working surface of the plate has a nice matte finish and is very smooth and even. Without any of the fancy coatings many of the gamer-grade mousepads have, this surface plate manages to provide the smoothest, most even feeling mousing experience I've had to date. The friction is a little higher than purpose-built mousepads, but something about the regularity of its surface makes up for that. I'm sure this granite surface plate would work well for its intended purpose, as well. I do recommend it for its quality of build, even if you're not weird like me. EDIT: Someone asked about the overall dimensions of this, but cleverly rescinded their remark upon noticing them laid out in the description. The given dimensions are slightly wrong, however, so the real dimensions as measured with a tape measure are as follows: 9" x 11-13/16" x 2" (accurate to +0.00", -0.06")
Dirt bikeDec. 2020
Used for resurfacing dirt bike cylinder and head due to a head gasket leak. With sand paper it worked like a charm.
PurchasedEarly review
Worth itOct. 2019
Looks great works as intended
perry james
flat!!!Jan. 2021
I love this chunk of granite! I use it for flattening and sharpening. works perfectly.
F. Masters
The first thing you do is have the square checked for accuracy on a granite plate or CMM, Order a Pelican box for transport and get rid of the cheap box the square is protected by. Its really junk.
There were no plugs on any of the calibrated plates paint job was very inconsistent with photo
Not very flatOct. 2022
This is a FYI for those who might want to do precision work on these. The one I received has a belly in the center. I did not measure it but it's quite noticeable with a good straight edge and light source. I would bet its a C grade at best, certainly no flatter than a piece of float glass.
Five StarsMar. 2016
dead on surface great product for the price

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