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Swags product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/19
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.2
Total Reviews
505
This insight is based on the data from the best seller products. The top 5 of them are:
YULETIME 24" Pre-Lit Christmas Teardrop, Battery Operated with 10 Fairy Lights Holiday Swag, Gold Bow & Baubles, Natural Pine Cones, Golden Berries, Green Leaves Holly, Spruce Branches, Pine Needles
B0B7SMCLNJ
LampLust Christmas Swag for Decorating - 18 Inch Long, Christmas Door Swag with Brass Bells, Real Miniature Pinecones & Green Velvet Ribbon, Holiday Swag for Mantle & Christmas Décor
B0BRNN5H9C
National Tree Wintery Pine Collection Mailbox Swag, 3 ft
B00EJ2E6KK
Vines for Home Decor, 7.5Ft Christmas Decorations Indoor Walls Decor Artificial Plants Tree Branches 144 LEDs Lighted Willow Vine Lights for Walls House Bedroom Living Room Decor Aesthetic (1PCS)
B0BRY4LP8V
Trenton Gifts Lighted Mailbox Swag
B07M9Z9329

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the product in the Swags category on Amazon has a relatively high customer satisfaction rating. With an average rating of 4.15 out of 5 and a total of 505 reviews, it appears that many customers are happy with their purchase. However, it's important to note that this data alone may not provide a complete picture of customer satisfaction. It's possible that there are some customers who were dissatisfied with the product but did not leave a review, or that the reviews are not representative of the overall customer base. If you are considering purchasing this product, it may be helpful to read through some of the reviews to get a better sense of what customers liked and didn't like about it. Additionally, you may want to consider factors such as price, shipping time, and return policy before making a decision. Overall, while the data suggests that this product has a relatively high level of customer satisfaction, it's important to do your own research and consider your own needs and preferences before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is neighbor, the most commonly moment of use is christmas, the most common location is mailbox, the most common behavior is complete my christmas decoration . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Swags product is most commonly used for Christmas decoration purposes, with the top two usages being to complete Christmas decorations and for general decoration. The top three users of the product are neighbors, husbands, and clients, with neighbors being mentioned the most. This suggests that the product may be popular for use in communal spaces, such as apartment buildings or neighborhoods. The top three places to use the product are the mailbox, front door, and street, with the mailbox being mentioned significantly more than the other two. This could indicate that the product is often used for outdoor decoration, particularly in areas where mailboxes are visible from the street. Based on this data, it seems that the ideal customer profile for this product may be someone who enjoys decorating for Christmas and is looking for a product that can be used both indoors and outdoors. They may also be someone who lives in a communal space, such as an apartment building or neighborhood, and wants to add some festive cheer to their surroundings. Additionally, they may be someone who values convenience, as the mailbox is the most commonly mentioned place to use the product, suggesting that customers may be looking for a product that is easy to install and can be quickly added to their existing decorations. To appeal to this customer profile, it may be helpful to emphasize the versatility of the product, highlighting its ability to be used both indoors and outdoors. Additionally, marketing efforts could focus on the convenience of the product, emphasizing how easy it is to install and how quickly it can be added to existing decorations. Finally, targeting communal spaces, such as apartment buildings or neighborhoods, may be an effective way to reach potential customers who are looking to add some festive cheer to their surroundings.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are light, product, teardrop, battery, swag. The most mentioned elements about light are is not work right on(9.80%), dim(5.88%).
The top 5 positive reviews are light, timer, look, mailbox swag, branch. The most mentioned elements about light are bright(3.41%), good(2.27%).
Cons
light33.33%
is not work right on9.80%
dim5.88%
not bright enough3.92%
after several day of use stop work1.96%
burn out within hour of setup1.96%
product5.88%
teardrop3.92%
battery3.92%
swag3.92%
Pros
light12.50%
bright3.41%
good2.27%
look good2.27%
come in 3 setting1.14%
fill the whole area1.14%
timer7.95%
look5.68%
mailbox swag4.55%
branch3.41%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the Swags category has some issues with the light aspect of its products, which is mentioned as a con in both the top 1 and top 5 lists. Additionally, other cons mentioned include issues with the product itself, such as the teardrop shape and battery life, as well as concerns about the look and design of the product. On the positive side, the top pro aspect mentioned is also related to the light feature, suggesting that this is an important aspect of the product that customers appreciate. To improve product development and selection in this category, it may be helpful to focus on addressing the issues with the light feature, such as improving the brightness or battery life. Additionally, considering the design and shape of the product may also be important, as customers seem to have concerns about the teardrop shape and overall look of the product. By addressing these concerns and improving the overall quality of the product, it may be possible to increase customer satisfaction and improve the reputation of the Swags category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
10 foot1
battery operate led light1
like1
match1

Based on the data provided, it seems that customers are primarily motivated to buy products in the Swags category based on the product description. This suggests that customers are looking for detailed information about the product before making a purchase decision. Some possible reasons why product description is the top feature could be that customers want to know the size, material, and design of the swag before buying it. They may also be interested in learning about any special features or benefits that the swag offers. To optimize Amazon listings for products in the Swags category, sellers should focus on creating detailed and informative product descriptions that highlight the key features and benefits of the product. They should also consider including high-quality images that showcase the swag from different angles and in different settings. Additionally, sellers may want to consider offering competitive pricing to attract price-sensitive customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
less light6
more light
2 min timer3
timer
brighter light2
brighter light more light
light brighter
fuller2
fuller
addition1
addition
button for timer1
timer on switch
come back1
come back
container1
container
different light1
different colored light
display origin of1
display origin of

Based on the customer feedback, it seems that the majority of customers are looking for Swags with less light. This could be due to a desire for a more subdued ambiance or to avoid disturbing others in the room. Additionally, a significant number of customers are looking for a 2-minute timer, which could be useful for those who want to use the Swag as a sleep aid or for meditation. On the other hand, a smaller number of customers are looking for brighter light, which could be useful for those who want to use the Swag for reading or other activities that require more illumination. Given these customer expectations, sellers should prioritize product development that focuses on Swags with less light and a 2-minute timer. These features could be highlighted in marketing promotions to attract customers who are looking for a more relaxing and calming experience. Additionally, sellers could consider offering Swags with adjustable light settings, so that customers can choose the level of brightness that works best for their needs. This could appeal to both customers who want less light and those who want brighter light. Overall, by focusing on customer expectations and developing products that meet their needs, sellers can increase customer satisfaction and drive sales in the Swags category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Donna
Purchased
PrettyDec. 2022
Looks exactly like the picture.
I’m a bit disappointed in this swag. For one thing, the Amazon product title says the green swag is 24” in length, but the product description says it is 36”. So which is it? Turns out neither—our swag is about 21” long. Even the width is inaccurate—the Amazon description says 13”. Maybe the ribbon measures out that far, but the actual swag itself measures between 9-10” in width, depending on where you take measurements. Of bigger concern is the way this swag arrived, and the inability to make it look fuller. Ours certainly doesn’t look as nice as the product description photos, which show a fairly full display of greenery, leaves and ornaments. Ours arrived with bare spots throughout the swag. The box it comes in says the leaves of the teardrop have been properly gathered in the package, but once removed, should be stretched as needed for best appearance. What they don’t tell you is this teardrop is very fragile in general and doesn’t stretch much in any fashion. The entire back of the swag is made up of delicate small sticks—too much rearranging either breaks off little twigs or sends a pile of glitter to the ground. I made ours look as nice as possible, but the swag must be handled with utmost care. From a distance, it looks nice—up close, not so much. There are exactly eight little lights intertwined throughout, and can only be turned on at the battery pack site, which is located on the back of the swag.
Nice VolumeNov. 2022
This YULETIME 24" Pre-Lit Christmas Teardrop has decent volume for the price. It definitely looks better than I thought it would; frequently, Christmas faux greenery has a lack of greenery. It tends to be on the sparse side. However, this hanging teardrop shape is denser than most other green Christmas decorations. For the price, you can't beat it.
I like the size of this swag. We put it on one of our rocking chairs that sit on our front porch. It's versatile and would make a great decoration in any place it hangs.
Beautiful match to the wreath I also got. Love the colors and size.
I got this thinking I would put it on our back patio, but it's so pretty and elegant that I'm going to find a better place for it where it will be seen by more people. It fluffed out nicely when I took it out of the box. The battery compartment has a little Velcro strip that keeps it from flopping around. The only issue I have with it is that you have to manually turn the lights on and off -- not a big deal, but I would have really liked it to have a timer setting. It's a beautiful addition to my Christmas decor.
Beautiful!Oct. 2022
This Christmas swag is just what I was looking for to finish the look of my bannister at Christmas. The fairy lights are clear and need to me woven into the swag. This is nice if you would like to put in different colored lights to match your decor. You can buy different color fairy lights to weave into swag.
It came all crammed in the box. While straightening up all branches and decorations I had to be extremely delicate or things could break or fall down. I’m not a handy person, it took me a while to fix the bow and make it acceptable. I turned on the lights just to test it and all works well, I just prefer no lights because of the door where the wreath is hanging. I like it a lot, only find the price a bit steep for what it is.
Pretty!Oct. 2022
I was scared when I saw the box it was in, but this swag came out looking nice. The bow is not quite as big as the picture, but it still looks nice. I need to do some more shaping, but this is a great value.
Es muy bonito, aunque parece un poco delicado, además según lo vas manejando se va desmontando y rompiendo las ramitas. Aunque si se trata bien es muy bonito y tiene mucho detalle.

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