Sweet Pickles product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Vlasic Bread and Butter Pickle Chips, Keto Friendly, 6 - 62 FL OZ Jars
Vlasic Sweet Gherkin Pickles, 16 FL oz
Bubbies Chips, Bread & Butter 33 Fl OZ(Pack of 2)
Pickerfresh Pickled Beets, 16 Oz, Pack of 3, 100% Natural and Certificated Crinkle Cut Sliced Beetroot, No Artificial Color, and No Preservatives, Non-GMO, Gluten Free, Kosher, Ready to Eat
Tony Packo Sweet Hot Pickles and Peppers, 24 Ounce

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Sweet Pickles product in question has a high level of customer satisfaction. With an average rating of 4.5 out of 5 and over 1000 reviews, it's clear that many customers are happy with their purchase. As for advice, it's important to continue to monitor customer feedback and address any issues or concerns that arise. Additionally, it may be helpful to encourage satisfied customers to leave reviews and share their positive experiences with others. This can help to build a strong reputation for the product and increase sales over time.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is holiday, the most common location is grocery, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Sweet Pickles product is most commonly associated with family and loved ones, particularly husbands and mothers. This suggests that the product may be seen as a comforting and familiar food item that people enjoy sharing with those closest to them. In terms of usage, the product is most commonly used as a gift or as a snack. This suggests that customers may be looking for a tasty and unique gift option, or simply enjoy snacking on the pickles themselves. The top places to use the product are grocery stores and the state of Georgia, which may suggest that the product is most popular in the southern United States. This could be useful information for marketing and distribution efforts. Based on this data, it seems that the ideal customer profile for Sweet Pickles may be someone who values family and close relationships, enjoys snacking on unique and flavorful foods, and is located in the southern United States. To appeal to this customer profile, marketing efforts could focus on the product's comforting and familiar qualities, as well as its potential as a gift option. Additionally, efforts could be made to increase distribution and availability in southern states.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are pickle, lid, seal, jar, crunch. The most mentioned elements about pickle are limp(3.64%), soggy(3.64%).
The top 5 positive reviews are pickle, flavor, taste, beet, pepper. The most mentioned elements about pickle are delicious(9.84%), crisp(2.46%).
hard to find1.82%
limp rather than crisp1.82%
best tasting1.64%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most significant aspect of Sweet Pickles is the pickle itself, which is mentioned both as a pro and a con. The top con aspect mentioned is pickle, which suggests that some consumers may not enjoy the taste or texture of the pickles in this category. However, the top pro aspect mentioned is also pickle, indicating that many consumers appreciate the flavor and texture of the pickles. Other common cons mentioned include lid, seal, jar, flavor, taste, beet, and pepper. These cons suggest that consumers may have issues with the packaging or the taste of the pickles, or may not enjoy the addition of beets or pepper to the product. To improve product development and selection in this category, it may be helpful to focus on improving the packaging and addressing any issues with the seal or lid. Additionally, it may be beneficial to consider offering a wider variety of flavors and textures to appeal to a broader range of consumers. Finally, it may be helpful to conduct further research to better understand consumer preferences and identify areas for improvement in this category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
gluten free1
huge picture show the ingredient1
wickles relish1

Based on the data provided, it seems that customers are primarily motivated to buy sweet pickles based on the product description. This suggests that customers are looking for specific information about the product, such as its ingredients, flavor profile, and potential uses. Brand reputation and recommendations from friends are also important factors, but they appear to be less influential than the product description. This suggests that customers are more interested in the specific qualities of the product itself than in external factors like the brand or social proof. To optimize an Amazon listing for sweet pickles, it would be important to focus on creating a detailed and informative product description. This could include information about the ingredients, flavor profile, and potential uses of the product. It may also be helpful to include customer reviews and ratings, as these can provide additional information and social proof to potential buyers. Additionally, it may be useful to highlight any unique or standout features of the product, such as its organic or locally sourced ingredients.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
jar more2
more in jar
more jar
12 ounce size1
66 ounce size
3 jar last1
3 jar last
add subscribe & save1
subscribe & save
are not expensive1
are not expensive
available in grocery store1
in local grocery store
back in stock1
in stock
bag more padded1
more packing padding
big jar1
big jar
bring back1
bring back

Based on the customer expectations mentioned, it seems that customers are looking for sweet pickles that come in larger jars, specifically 12-ounce sizes, and that can last for at least three jars' worth of servings. This analysis suggests that customers are looking for value for their money and convenience in their purchase. They want to buy a product that will last them for a while and that they can use for multiple servings. Additionally, they want to buy a product that comes in a larger size, which may indicate that they are looking to buy in bulk or that they want to minimize the number of trips they need to make to the store. To meet these expectations, sellers could prioritize product development that focuses on creating larger-sized jars of sweet pickles that can last for multiple servings. They could also consider offering bulk purchase options or subscription services that allow customers to receive regular deliveries of their favorite sweet pickles. In terms of marketing promotion factors, sellers could highlight the value and convenience of their product in their marketing campaigns. They could emphasize the larger jar sizes and the fact that their sweet pickles can last for multiple servings, which could appeal to customers who are looking for a cost-effective and convenient option. Additionally, they could consider offering discounts or promotions for bulk purchases or subscription services to incentivize customers to buy more.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I like the flavor and eat these on burgers. However, about 1/4 of the volume of pickles now consists of poorly trimmed cucumber end pieces such that, there are often stem ends. Surely you can't be that desperate to make an extra 2 cents a jar? Will not purchase again locally.
Buyer bewareMay 2021
I’m Suess they are great pickles but I just bought 6 64oz jars of bread and butter pickles that I thought were sugar free aka diabetic friendly. Very disappointed in the misleading product information.
joe j
This item was sold by Amazon and the product is as expected. The issue is that I had to reorder this because they canceled my first order due to damage. I reordered (no longer on sale) and the order arrived on time but the packaging was terrible, a box two times too large for the contents and very lose paper as padding, its a miracle none of the bottles broken they were all lose in the box rolling around against each other . Be warned that if you order these you may get some damaged bottles. Read other reviewers with the same issue.
Susan Pruett
Good taste good value
P. Robinson
If you reviewed my Amazon history you would find that I haven't had the greatest luck with pickles in jars. I thought my streak would improve, but as I unwrapped the package of 12 jars of pickle chips I found wetness. I assumed that one or more jars were broken, but found instead one jar with the lid incorrectly screwed on. It was a manufacturing bottling error. The jar was intact, the pickles looked ok and probably were, but I tossed the jar anyway. Eleven jars needed to be washed but were fine. So this shipment was almost perfect, with one manufacturing error.
I bought these at the grocery store. Regular label. Nothing says low sugar or low calorie. I tasted one. Instant hit of artificial sugar. Checked label. Suceolose (Splenda) is in the ingredient list. I wouldn’t have read the ingredients because no where did it indicate it was a lower calorie option. It also has HFCS so it’s not a sugar free product. This is worse than when something says “no artificial sweetners” and it has that damned Stevia in it (which tastes exactly like artificial sugar). I don’t even see why one would care to make these lower calorie. It’s not like most people eat more than a few pickle chips at a time.
Gary L.
SweetnessOct. 2020
Great product i eat at every meal.
Perfect!Dec. 2019
Good quality pickles. Good flavor. Jars are packed as full as possible.
Alvin Crespo
Arrived completely broken. Opened the box, opened the bag in the box and flies came out. Just threw it out. I didn't bother checking if anything was salvageable.

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