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Swim product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
Top 1
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the provided data for a swim-related product on Amazon, it seems that the average ratings are not available (NaN), but there have been a total of 10,636 reviews. Since the average rating is not provided, it is difficult to determine the exact level of customer satisfaction. However, the high number of reviews suggests that the product has gained significant attention and interest from customers. Without knowing the specific details of the reviews, it is challenging to draw a definitive conclusion about customer satisfaction. However, the large number of reviews indicates that customers are actively engaging with the product and sharing their experiences. It could be inferred that the product has generated a considerable amount of interest and has likely been purchased by a significant number of customers. To gain a better understanding of customer satisfaction, it would be helpful to analyze the content of the reviews. Look for patterns in the feedback, paying attention to both positive and negative aspects mentioned by customers. This analysis can provide insights into the strengths and weaknesses of the product, helping to identify areas for improvement. Based on the available information, it is advisable to focus on gathering more detailed feedback from customers. Encourage them to leave reviews with specific details about their experiences, including what they liked and disliked about the product. This will help in understanding the factors that contribute to customer satisfaction and enable you to make necessary improvements. Additionally, consider implementing strategies to encourage customers to leave reviews. This could include offering incentives, providing exceptional customer service, or actively seeking feedback through follow-up emails or surveys. By actively engaging with customers and addressing their concerns, you can enhance their overall satisfaction and potentially improve the product's ratings and reviews. Remember, customer satisfaction is crucial for the success of any product. Continuously striving to meet customer expectations and addressing their feedback will help in building a positive reputation and fostering long-term customer loyalty.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is summer, the most common location is pool, the most common behavior is swim . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Swim product is most commonly used by individuals who have daughters, granddaughters, or kids. Additionally, the product is most frequently used in pools, at the beach, and in the house. The top two uses of the product are for swimming and swim lessons. From this data, we can infer that the Swim product is likely marketed towards families with young children who are interested in swimming. The fact that the product is used primarily in pools and at the beach suggests that these families may be active and enjoy spending time outdoors. Additionally, the high number of mentions of swim lessons indicates that these families may be interested in helping their children learn to swim. Based on this analysis, some suggestions for the customer profile might include targeting families with young children, particularly those with daughters or granddaughters. Marketing efforts could focus on the product's ability to help children learn to swim and enjoy outdoor activities. Additionally, the product could be marketed towards families who are interested in spending time at the pool or beach. Overall, the data suggests that the Swim product is most likely to appeal to families who prioritize outdoor activities and value their children's safety and well-being.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are bottom, top, sleeve, suit, arm. The most mentioned elements about bottom are big(5.86%), do not fit(0.59%).
The top 5 positive reviews are material, bodysuit, suit, suit case, bottom. The most mentioned elements about material are good(4.61%), good quality(2.52%).
do not fit0.59%
come apart0.33%
barely cover any of my daughter butt cheek0.08%
do not cover her bottom0.08%
good quality2.52%
like a soft bathing suit0.06%
stretchy enough0.03%
suit case4.40%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the sentiment towards swimwear is mixed. The top con aspect mentioned most is the bottom, which suggests that customers may have issues with the fit or comfort of the bottom piece. Additionally, the top 5 cons include various aspects of the suit, such as the sleeve and arm, which could indicate that customers are looking for more comfortable and functional designs. On the positive side, the top pro aspect mentioned most is the material, which suggests that customers appreciate high-quality and durable materials in their swimwear. However, the top 5 cons also include material, which could indicate that customers are looking for a wider variety of materials to choose from. To improve product development and selection, it may be helpful to focus on addressing the issues with the bottom piece, such as improving the fit and comfort. Additionally, offering a wider variety of materials and designs could help to appeal to a broader range of customers. It may also be helpful to gather more specific feedback from customers to better understand their needs and preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
good long fit in sleeve2

Based on the data provided, it seems that customers primarily buy this swim product due to its product description. This indicates that customers are highly influenced by the information provided about the product, which helps them make informed purchasing decisions. The product description is the top feature mentioned, accounting for 69.09% of customer mentions. There could be several reasons why the product description is the most influential factor. Firstly, a well-written and detailed product description can effectively communicate the features, benefits, and unique selling points of the swim product. It helps customers understand what they can expect from the product and how it can meet their specific needs. To optimize the Amazon listing based on this data, it is crucial to focus on improving the product description. Here are some suggestions: 1. Be descriptive: Provide detailed information about the swim product, including its materials, design, functionality, and any additional features. This will help customers understand the product better. 2. Highlight benefits: Clearly communicate the benefits and advantages of using the swim product. Explain how it can enhance the swimming experience, improve performance, or provide comfort and durability. 3. Use customer reviews: Incorporate positive customer reviews and testimonials in the product description. This adds credibility and social proof, reinforcing the quality and value of the product. 4. Visuals: Include high-quality images and videos that showcase the swim product from different angles and demonstrate its usage. Visuals can significantly enhance the product description and attract potential buyers. 5. Compare and contrast: If applicable, compare the swim product with similar products in the market, highlighting its unique features and advantages. This can help customers make a more informed decision. By optimizing the product description based on these suggestions, you can increase the likelihood of attracting and converting potential customers on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
large size18
large size
big size
size large
snap in place10
snap on side
big size
fit by summer8
fit through summer
fit through summer fall
fit early next summer
fit for summer
fit next summer
last year8
last summer
last year
size size8
size big
size on
good quality7
good quality
know sooner7
size up7
size up

Based on the customer expectations mentioned, it is clear that quality is the most important factor for customers when it comes to swimwear. Customers expect good quality products that are durable and can withstand the wear and tear of regular use. This is mentioned seven times, which indicates that it is a top priority for customers. The second most important factor is correctly fitting swimwear. Customers want swimwear that fits well and is comfortable to wear. This is mentioned twice, and it is closely related to the third expectation, which is good fit. Customers want swimwear that is not only the right size but also fits well in all the right places. To meet these expectations, sellers should prioritize product development that focuses on quality materials and construction. They should also ensure that their swimwear is designed to fit well and is available in a range of sizes to accommodate different body types. Marketing promotion factors should focus on highlighting the quality and fit of the swimwear, as well as any additional features that make it stand out from the competition. In addition, sellers should consider offering a range of styles and designs to appeal to different customer preferences. They should also provide clear and accurate sizing information to help customers choose the right size and reduce the likelihood of returns or exchanges. Overall, by prioritizing quality, fit, and a range of styles, sellers can meet customer expectations and build a loyal customer base in the competitive swimwear market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Our baby is currently 14 or 15 lbs and we've been using it since about 10 or 11 lbs. Fits perfectly! Our swim school requires us to layer two swim diapers, so the adjustable sizing works very well to accommodate that. It took me one or two times of putting it on to get the hang of the buttons, but it's pretty well intuitive.
Love swimsuitMar. 2021
Purchased this swimsuit for my granddaughter. It fit perfectly. Love that it is light weight and UV protection. My granddaughter looks so cute in this swimsuit. I will be purchasing more.
My toddler is on the 50th percentile for weight and 75th percentile for height. The suit fit perfectly. Slightly loose which is great. Easy to put on. Easy to change diapers as needed since there are buttons on the bottom like a onesie. Beautifully made. High quality material. Ruffle Butts swimsuits are the best.
I ordered the 1-2 year size for my baby girl, however, it seemed to already fit on the largest setting and she is only 2 months old! She would outgrow this so fast! So i switched it out to the bigger size 2-3 which are way bigger and adjustable. The quality of these are great and do their job in the pool! Very soft and stretchy.
So cute, so functional. Great sun protection, easy on/off. I will buy this in a bigger size each year for beach trips!
i couldn’t bring myself to waste money on disposable swim diapers knowing reusables exist, & after a little scrolling i decided i def wanted an adjustable one so i wouldn’t have to buy more. i’m very happy with them, the second setting in the waist & 1st in the crotch fit my 30lb 2 yr old perfectly. no more stressing on him accidentally pooping the pool 😅
Good quality
Five StarsJul. 2018
It looks pretty good on my LO
Fit perfectly on my 18m toddler
I don't think the sizing is accurate... Seemed smaller than should be. Other than that, LOVE these.

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