In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it seems that the average rating for thickeners on Amazon is 4.7, which indicates a high level of customer satisfaction. With a total of 9114 reviews, it suggests that there is a significant number of customers who have purchased and reviewed thickeners on the platform. The high average rating implies that customers are generally pleased with the thickeners they have purchased. This could be due to factors such as the effectiveness of the product, ease of use, or overall customer experience. It's worth noting that the high number of reviews also indicates a popular demand for thickeners in this category. Based on this information, my advice would be to continue providing high-quality thickeners that meet customer expectations. It's important to maintain the quality and effectiveness of the product to ensure continued customer satisfaction. Additionally, actively engaging with customers by responding to their reviews and addressing any concerns or questions can further enhance their experience and loyalty. Monitoring customer feedback and staying updated on market trends can also help identify areas for improvement or potential new product offerings. By consistently delivering on customer expectations and adapting to their needs, you can continue to thrive in the thickeners category on Amazon.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it seems that the customers who use this product are primarily focused on using it in the kitchen, specifically in the dishwasher and for making apple pie filling. Additionally, it appears that the product is also being used for non-food related purposes, such as making bath bombs. The fact that the husband, wife, and daughter are the top three users suggests that this product is likely being used in a household setting, and that the family members are all involved in the cooking and cleaning processes. This could indicate that the customers are likely to be families who prioritize home-cooked meals and cleanliness. Given the popularity of using the product for making apple pie filling, it may be beneficial for the company to market the product as a thickener specifically for desserts. Additionally, since the product is being used for non-food related purposes, the company could consider expanding their marketing efforts to include DIY and crafting communities. Overall, the data suggests that the customer profile for this product is likely to be families who prioritize home-cooked meals and cleanliness, and who are interested in using the product for both food and non-food related purposes. By tailoring their marketing efforts to these customers, the company may be able to increase sales and build a loyal customer base.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| bag | 16.15% |
| do not seal | 3.13% |
| big | 2.08% |
| can not close it all the way | 1.04% |
| a lot of it is spill out | 0.52% |
| bulky | 0.52% |
| product | 7.81% |
| texture | 4.17% |
| cornstarch | 3.13% |
| powder | 2.08% |
Pros | |
|---|---|
| product | 19.88% |
| good quality | 7.12% |
| easy to use | 1.75% |
| smooth | 0.38% |
| solid | 0.38% |
| consistent | 0.25% |
| bag | 8.63% |
| quality | 7.63% |
| taste | 3.88% |
| citric acid | 3.75% |
Based on the data provided, it seems that the Thickeners category has both pros and cons. The top pro aspect mentioned most is the product itself, which suggests that consumers are generally satisfied with the effectiveness of thickeners. However, the top con aspect mentioned most is the bag, which could indicate issues with packaging or storage. Other cons mentioned include issues with the texture, cornstarch, and powder, as well as concerns about the quality, taste, and citric acid in some products. These cons suggest that there may be room for improvement in terms of the overall quality and taste of thickeners, as well as the ingredients used. To address these issues, product development and selection should focus on improving the quality and taste of thickeners, as well as finding better packaging solutions to address concerns about the bag. Additionally, it may be helpful to consider alternative ingredients to cornstarch and citric acid, which could help to improve the overall texture and taste of thickeners. By addressing these concerns, it may be possible to improve consumer satisfaction with thickeners and increase sales in this category.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 5 |
| claim | 1 |
| cornstarch for freezing | 1 |
| food grade | 1 |
| freeze | 1 |
Based on the data provided, it seems that customers are primarily motivated to buy thickeners based on recommendations from friends and the product description. This suggests that word-of-mouth marketing and clear, informative product descriptions are key factors in driving sales in this category. The fact that product description is the top feature mentioned by customers suggests that they are looking for detailed information about the product before making a purchase. This could include information about the ingredients, usage instructions, and potential benefits of the product. Therefore, optimizing product descriptions to be clear, concise, and informative could be a key strategy for increasing sales in this category. In terms of Amazon listing optimization, some suggestions based on the data above could include: 1. Highlighting customer reviews and ratings: Since recommendations from friends are a key motivator for buyers in this category, highlighting positive customer reviews and ratings could help to build trust and encourage more sales. 2. Including detailed product descriptions: As mentioned above, customers are looking for detailed information about thickeners before making a purchase. Therefore, including clear and informative product descriptions could help to increase sales. 3. Using high-quality product images: Advertising attraction was mentioned by a significant number of customers, so using high-quality product images that showcase the product's features and benefits could help to attract more buyers. Overall, optimizing product descriptions, highlighting customer reviews and ratings, and using high-quality product images could be effective strategies for increasing sales in the thickeners category on Amazon.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| last long | 15 | last long last forever last long long |
| 2 year ago | 5 | year ago yrs ago |
| 4 last | 5 | last |
| cheap | 4 | cheap |
| gmo free | 4 | more clear on non-gmo non-gmo organic non-gmo version not gmo |
| is not expensive | 4 | is not expensive is not pricey |
| bag big | 3 | large bag big bag |
| bag last long | 3 | bag last long 2 lb bag last long |
| good | 3 | good |
| more recipe | 3 | more recipe recipe |
Based on the customer feedback, it seems that the most important expectation for thickeners is that they last long. This was mentioned 15 times, indicating that customers are looking for a product that is durable and can withstand regular use over an extended period of time. Additionally, customers mentioned "2 years ago" and "4 last" 5 times each, which could suggest that they are looking for a product that has a long shelf life and can be stored for an extended period of time without losing its effectiveness. To meet these expectations, sellers should prioritize product development that focuses on creating thickeners that are durable and have a long shelf life. This could involve using high-quality materials and developing new manufacturing processes that increase the product's longevity. In terms of marketing promotion factors, sellers should emphasize the durability and longevity of their thickeners in their advertising and product descriptions. They could also consider offering warranties or guarantees that demonstrate their confidence in the product's ability to last long. Overall, by prioritizing product development that meets customer expectations for durability and longevity, and emphasizing these factors in their marketing efforts, sellers can differentiate their thickeners from competitors and attract customers who value these qualities.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
