Thigh Slimmers product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 13
2023/02/14
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.2
Total Reviews
17,168
This insight is based on the data from the best seller products. The top 5 of them are:
SHAPERMINT High Waisted Body Shaper Shorts Shapewear for Women Tummy Control Thigh Slimming Technology
B09467RFYY
Seamless Shaping Boyshorts Panties for Women Slip Shorts Under Dress Tummy Control Shapewear Underwear
B0BMPW5C83
Womens Seamless Shaping Boyshorts Panties Tummy Control Underwear Slimming Shapewear Shorts
B0B5H4CJSB
BESTENA Slip Shorts Womens Comfortable Seamless Smooth Slip Shorts for Under Dresses
B0BMQF51LB
Tummy Control Shapewear Shorts for Women High Waisted Body Shaper Seamless Shaping Slip Shorts Under Dresses
B0BTBSCHD7

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Thigh Slimmers category on Amazon has a relatively high customer satisfaction rating, with an average rating of 4.18 out of 5 and a total of 17,168 reviews. This suggests that customers are generally happy with the products in this category and find them effective in slimming their thighs. If you are considering purchasing a Thigh Slimmer product on Amazon, it is important to read through the reviews carefully to ensure that the product will meet your specific needs and expectations. Look for reviews from customers who have a similar body type and fitness level as you, and pay attention to any common complaints or issues that multiple customers have mentioned. Additionally, it may be helpful to consult with a fitness professional or do some research on the most effective exercises and techniques for slimming your thighs. While Thigh Slimmer products can be a helpful tool in achieving your fitness goals, they should be used in conjunction with a healthy diet and regular exercise routine for best results.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is summer, the most common location is under dress, the most common behavior is wedding . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Thigh Slimmers product is most commonly used by women in relation to special events such as weddings or under sheer dresses. The top three users of the product are daughters, wives, and mothers, indicating that it may be a popular gift item or something that is recommended by family members. The top three places to use the product are under a dress or beneath a dress, suggesting that it is primarily used for occasions where the wearer wants to look their best. The bathroom is also mentioned frequently, which could indicate that customers are using the product as part of their getting-ready routine. From this data, it seems that the customer profile for Thigh Slimmers is likely to be women who are preparing for special events or who want to look their best in certain outfits. They may be influenced by family members or friends who have recommended the product, and they may prioritize appearance and confidence in their daily lives. To better serve this customer profile, it may be helpful to focus marketing efforts on special events such as weddings or proms, and to highlight the product's ability to enhance the wearer's appearance and confidence. Additionally, offering a range of sizes and styles could help to appeal to a wider range of customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, material, top, size, short. The most mentioned elements about product are small(1.38%), tight(0.53%).
The top 5 positive reviews are fit, material, product, short, fabric. The most mentioned elements about fit are good(19.01%), nicely(0.51%).
Clothing, Shoes & Jewelry > Women > Clothing > Lingerie, Sleep & Lounge > Lingerie > Shapewear > Thigh Slimmers
Cons
product10.98%
small1.38%
tight0.53%
not slimming0.05%
make you sweat a lot0.05%
not as small0.05%
material9.76%
top6.15%
size4.03%
short2.92%
Pros
fit22.01%
good19.01%
nicely0.51%
comfortably0.46%
just right0.23%
snug w/o be overly tight0.03%
material13.10%
product7.62%
short7.17%
fabric5.77%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the Thigh Slimmers category has a mixed sentiment. The top con aspect mentioned most is related to the product, which could indicate that customers are not satisfied with the quality or effectiveness of the product. Additionally, the material and size of the product are also mentioned as cons, which could suggest that customers are looking for more comfortable and better-fitting options. On the other hand, the top pro aspect mentioned most is related to fit, which could indicate that customers are satisfied with the way the product fits and its ability to slim the thighs. However, it's worth noting that the other top cons mentioned, such as material and product, could still impact overall satisfaction with the product. To improve the Thigh Slimmers category, product development should focus on addressing the top cons mentioned, such as improving the quality of the material and ensuring that the product fits comfortably and effectively. Additionally, selection should be based on customer feedback and preferences to ensure that the products offered meet their needs and expectations. By addressing these issues, the Thigh Slimmers category can improve customer satisfaction and overall sentiment.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others49
size11
size chart7
comfortable4
chart2

Based on the data provided, it seems that customers are primarily motivated to buy thigh slimmers based on the product description. This suggests that customers are looking for detailed information about the product, including its features, benefits, and how it works. There could be several reasons why product description is the top feature. For one, thigh slimmers are a product that requires a certain level of understanding in terms of how they work and what benefits they offer. Customers may be looking for specific features, such as the material used, the level of compression, or the design of the product. Additionally, customers may be looking for information on how to use the product effectively, such as how long to wear it or how often to use it. To optimize an Amazon listing for thigh slimmers, it would be important to focus on creating a detailed and informative product description. This could include highlighting the key features and benefits of the product, as well as providing information on how to use it effectively. Additionally, it may be helpful to include customer reviews and ratings, as these can provide social proof and help to build trust with potential buyers. Finally, it may be useful to experiment with different pricing strategies and advertising tactics to see what resonates most with customers in this category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
small size38
small size
size small
small
2 size down18
down size
size down
2 size up
one size up
extra tummy control18
tummy control
more tummy control
more tummy support
more slimming effect tummy control
more waist abdomen control
less tight12
tighter
more tightness
longer8
longer
long enough
short longer
product small7
small
additional support7
more support
duration long6
long
tight6
tight
fit tighter5
fit tighter
fit tight
tighter fit
up size tighter

Based on the customer expectations mentioned, it seems that customers are looking for thigh slimmers that can provide long-lasting results. They also seem to be less concerned about tightness and are more interested in products that can be worn for longer periods of time. This suggests that sellers should focus on developing products that are comfortable and can be worn for extended periods of time without causing discomfort. In terms of product development prioritization, sellers should focus on creating products that are made from high-quality materials and are designed to provide long-lasting results. They should also consider incorporating features that enhance comfort, such as breathable fabrics and adjustable straps. When it comes to marketing promotion factors, sellers should emphasize the durability and longevity of their products. They should also highlight the comfort and ease of use of their thigh slimmers, as these are key factors that customers are looking for. Additionally, sellers should consider offering promotions or discounts to encourage customers to try their products and leave reviews, which can help build trust and credibility with potential customers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Heather
Purchased
Overall product quality isn't bad, but it is of very thin material, almost see through. Customer service for a refund was good and easy though.
WearabilityMar. 2020
Good product
I received the shorts and tried them on. they are a little more see through than I had hoped. I ordered a size LARGE and they are a little tight at the top band. They will serve their purpose of going under somewhat see-through pants I have. They should help create another barrier so my other pants are not as see-through.
CKCK
Purchased
I like this yoga shorts, works perfect under a wrap dress which can tight your belly without too much pressure. Washed several times and still hold well.
Marie Y.
Purchased
I love these, they really are comfortable, smooth and seamless. I was concerned that they waistband would roll down, but haven't had this problem. They are GREAT!
Cathy HU
Purchased
Good qualityJun. 2020
Good quality
I bought this for my wedding day and it was extremely comfortable. I had been hoping for a bit more shaping and support however. Fits more like very high waist bike shorts.
Under spandexNov. 2020
Fit to size. Holds in everything in place. It shrinks a little bit when washed. Not as comfortable with the material, but good for under shorts or for dress.
The fitJul. 2020
I love this product especially because it didn’t show through my dress and it fits perfectly. The material isn’t so thick like other ones so it feels naturally comfortable.
Faith Curry
Purchased
Runs SmallJul. 2020
Runs small and rolls down in the back a lot

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