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Thigh Supports product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/20
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.1
Total Reviews
11,324
This insight is based on the data from the best seller products. The top 5 of them are:
4XL Mojo Compression Stockings for Circulation 20-30mmHg- Thigh-Hi Leg Sleeve With Grip Top - Wide Thigh Plus SizeBlack/Red 4X-Large A609BR7
B083TGJ7TR
Sparthos Thigh Compression Sleeves (Pair) – Quad and Hamstring Support – Upper Leg Sleeves for Men and Women – Made from Innovative Breathable Elastic Blend – Anti Slip
B074CXLNG9
Hip Brace Thigh Compression Sleeve – Hamstring Compression Sleeve & Groin Compression Wrap for Hip Pain Relief. Support for Hip Replacements, Sciatica, Quad Muscle Strains - Large Left
B075G37CRJ
Thigh Compression Sleeve (1 Pair), Hamstring Compression Sleeve for Men and Women (Small)
B09PC6T2WT
Vive Thigh Brace - Hamstring Quad Wrap - Adjustable Compression Sleeve Support for Pulled Groin Muscle, Sprains, Quadricep, Tendinitis, Workouts, Sciatica Pain and Sports Recovery - Men, Women (Beige)
B09CQB1MTZ

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Thigh Supports category on Amazon has a relatively high level of customer satisfaction. With an average rating of 4.08 out of 5 and a total of 11,324 reviews, it suggests that customers are generally happy with the products in this category. However, it's important to note that this data only represents a small portion of the overall market for thigh supports, as it only includes reviews from Amazon customers. It's possible that there are other products in this category that are not sold on Amazon or have not been reviewed on the platform. If you're looking to purchase a thigh support, it's always a good idea to read reviews from multiple sources and do your own research to ensure that you're getting a product that meets your needs. Additionally, it's important to consult with a medical professional if you have any concerns about using a thigh support for a specific condition or injury.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is under clothing, the most common behavior is walk . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Thigh Supports product is primarily used by individuals who engage in physical activity, such as walking and working out at the gym. The top three users of the product are husbands, sons, and daughters, which suggests that the product may be popular among families who prioritize fitness and exercise. The top three places to use the product are under clothing, at the gym, and in the bathroom, which indicates that the product is versatile and can be used in a variety of settings. This may appeal to customers who are looking for a product that can provide support and comfort during physical activity, as well as everyday wear. Based on this data, it may be beneficial for the company to target individuals who are interested in fitness and exercise, as well as families who prioritize health and wellness. The product may also appeal to individuals who are looking for a versatile and comfortable support product that can be used in a variety of settings. To further appeal to these customers, the company could consider marketing the product as a way to enhance physical performance and reduce the risk of injury during exercise. They could also highlight the product's versatility and comfort, emphasizing that it can be worn under clothing and in a variety of settings. Overall, the data suggests that the Thigh Supports product is popular among individuals who prioritize fitness and exercise, as well as families who value health and wellness. By targeting these customers and highlighting the product's versatility and comfort, the company may be able to increase sales and appeal to a wider audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, velcro, sleeve, brace, material. The most mentioned elements about product are do not fit(0.42%), big(0.34%).
The top 5 positive reviews are brace, product, sleeve, material, fit. The most mentioned elements about brace are comfortable(1.74%), good quality(0.89%).
Sports & Outdoors > Sports Medicine > Braces, Splints & Supports > Leg & Foot Supports > Thigh Supports
Cons
product9.10%
do not fit0.42%
big0.34%
do not offer much compression0.34%
bulky0.25%
do not roll down0.25%
velcro5.48%
sleeve5.14%
brace5.14%
material3.03%
Pros
brace11.78%
comfortable1.74%
good quality0.89%
fit well0.37%
light0.26%
easy to use0.21%
product11.15%
sleeve8.57%
material6.94%
fit6.57%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the Thigh Supports category has both pros and cons. The top pro aspect mentioned most is the brace, which suggests that customers appreciate the support and stability it provides. However, the top con aspect mentioned most is the product, which could indicate that customers are not satisfied with the overall quality or design of the thigh supports. The top 5 cons mentioned include issues with the velcro, sleeve, brace, material, and fit. These are all important factors to consider when developing and selecting thigh supports. For example, improving the quality of the velcro or sleeve could help to address some of the concerns customers have expressed. Additionally, ensuring that the brace is comfortable and fits well could also help to improve customer satisfaction. Overall, it is important for product developers and retailers to carefully consider customer feedback when developing and selecting thigh supports. By addressing the most common concerns and improving the overall quality and design of these products, it may be possible to increase customer satisfaction and loyalty.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others32
size chart5
stability3
adjustable2
compression part2

Based on the data provided, it seems that customers are primarily motivated to buy thigh supports based on the product description. This makes sense, as customers want to know exactly what they are buying and how it will benefit them before making a purchase. Additionally, the fact that the product is recommended by friends is also a strong motivator, as customers trust the opinions of people they know. Price, on the other hand, seems to be less of a factor in the decision-making process for customers buying thigh supports. This could be because customers are willing to pay more for a product that they believe will provide them with the support they need. To optimize an Amazon listing for thigh supports, it would be important to focus on creating a detailed and informative product description. This could include information about the materials used, the level of support provided, and any additional features that set the product apart from others in the category. Additionally, including customer reviews and testimonials could help to build trust and encourage more sales. Finally, it may be worth considering offering promotions or discounts to incentivize customers to try the product.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
large size19
big size
large
large size
size large
big large size
help17
help
work14
work
petite size13
small size
for petite
petite
petite size
small
tight13
tight
know sooner8
sooner
longer8
longer
more8
more
compression7
more compression
enough compression
extra compression
less compression
good7
good

Based on the customer expectations mentioned, it seems that customers who are interested in Thigh Supports are looking for products that are large in size, provide help, and are effective in supporting their work. To meet these expectations, sellers should prioritize product development that focuses on creating thigh supports that are larger in size, provide ample support, and are comfortable to wear for extended periods of time. Additionally, sellers should consider incorporating features that provide additional help, such as adjustable straps or compression technology, to further enhance the product's effectiveness. In terms of marketing promotion factors, sellers should highlight the product's size and support capabilities in their marketing materials. They should also emphasize the product's ability to help customers with their work, whether that be through reducing pain or increasing mobility. Additionally, sellers should consider partnering with influencers or experts in the field to promote their product and provide additional credibility to their brand. Overall, by prioritizing product development that meets customer expectations and effectively marketing their product, sellers can increase their chances of success in the Thigh Supports category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Works greatJul. 2019
I used this for softball and it works perfectly. Comfortable and no slipping.
Five StarsJan. 2018
works great my feet felt softer after the 1st time.”
Sedney Bin
Purchased
PerfectMay 2019
Works great
Three StarsApr. 2018
May work for some, did not help me.
Nikki
Purchased
My husband absolutely loves his brace. He’s finally able to play basketball 🏀 again with minimal pain after. Really a great buy. I highly recommend
PJM
Purchased
Works goodAug. 2018
Works good
gerry
Purchased
I did not receive the product that I ordered. I spent better than an hour looking at the different products, reading the reviews and choosing which one I thought would give the most relief only to have it ignored and replaced by one that doesn't have enough elasticity to hold it on the body, this will be coming back.
Jasmine
Purchased
When my SI and hips aren't playing well this helps a ton! I prefer to put mine on the bare skin as it makes bathroom visits easier as I mostly need it when we go out and about. Wish we could come up with one that would fit better under clothes since I tend to wear my leggings all the time. However, I am impressed with the stitching and overall quality. It is also comfortable to wear.
I purchased this product at an inflated price directly from Stability Pro which falsely advertises it as being for either leg and all sizes. The size is actually large and only for the left leg. For a larger person needing sciatic support on the left leg, this product might very well be effective. For use on a not large person on a right leg, one would need to be a contortionist to tightly adhere waist and thigh straps and the connecting piece may bunch up.
Spikebuck
Purchased
Four StarsJul. 2018
Works well

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