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Ultrasonic product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
2023/02/08
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.7
Total Reviews
19,815
This insight is based on the data from the best seller products. The top 5 of them are:
Water Dental Flosser with Electric Toothbrush, One Switch Between Tooth Brush & Water Floss, 3 in 1 Teeth Cleaning Kit with 4 Modes, Water Flosser Portable for Travel and Home (White)
B0BKQTYCTL
Bitvae Ultrasonic Electric Toothbrushes - Electric Toothbrush for Adults and Kids , American Dental Association Accepted , Rechargeable Travel Sonic Toothbrush with 8 Heads , Black D2
B0BHNYQ2VC

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Ultrasonic category on Amazon has an average rating of 4.7 out of 5, based on a total of 19,815 reviews. This indicates a high level of customer satisfaction overall. With such a high average rating and a significant number of reviews, it suggests that customers are generally pleased with the Ultrasonic products available on Amazon. The positive feedback from a large number of customers indicates that these products are meeting or exceeding their expectations. Considering the high customer satisfaction, my advice would be to continue providing quality Ultrasonic products and maintaining the high standards that have led to such positive reviews. It's important to consistently deliver on customer expectations, ensuring that the products are reliable, effective, and user-friendly. Additionally, it would be beneficial to encourage customers to leave reviews after their purchase. Positive reviews not only help build trust and credibility for the products but also provide valuable feedback for potential improvements. Engaging with customers and addressing any concerns or issues promptly can further enhance customer satisfaction and loyalty. Overall, the data suggests that the Ultrasonic category on Amazon is performing well in terms of customer satisfaction. By maintaining the quality of products and actively seeking customer feedback, sellers can continue to thrive in this category.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is bathroom, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product in question is likely an ultrasonic toothbrush. The top three users mentioned are the husband, son, and kid, indicating that this product is likely marketed towards families. Additionally, the top two usages of the product are for travel and brushing teeth, further supporting the idea that this is a toothbrush designed for families on-the-go. The top three places to use the product are the bathroom, counter, and bathroom counter, which suggests that this toothbrush is likely compact and easy to store in small spaces. This is also consistent with the idea that it is designed for travel. Overall, the customer profile for this product is likely families who are looking for a convenient and effective toothbrush that they can take with them on-the-go. The fact that the husband is the top user mentioned suggests that this product may be marketed towards men, although it is also popular with children. Based on this data, some suggestions for the customer profile might include marketing the product as a convenient and effective way for families to maintain good oral hygiene while traveling. Additionally, highlighting the compact size and easy storage options could be a selling point for busy families who are short on space. Finally, emphasizing the ultrasonic technology could be a way to differentiate this product from other toothbrushes on the market and appeal to customers who are looking for the latest in dental technology.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are toothbrush, brush, brush head, vibration, head. The most mentioned elements about toothbrush are quit work after 2 month(2.82%), vibrate(1.15%).
The top 5 positive reviews are battery life, toothbrush, battery, brush, timer. The most mentioned elements about battery life are good(7.21%), long(0.82%).
Cons
toothbrush12.29%
quit work after 2 month2.82%
vibrate1.15%
break in under a year0.85%
make a loud noise0.67%
stop work and charge after a year of use0.48%
brush9.77%
brush head9.58%
vibration5.46%
head4.75%
Pros
battery life9.97%
good7.21%
long0.82%
fantastic0.26%
incredible0.22%
last0.18%
toothbrush8.80%
battery6.90%
brush6.35%
timer5.23%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the Ultrasonic category has both pros and cons. Let's start with the cons. The most frequently mentioned con aspect for toothbrushes is the toothbrush itself, followed by the brush head, vibration, and head. For vacuums, the top five cons are toothbrush, brush, brush head, vibration, and head. It's interesting to note that toothbrushes appear as a common con for both categories. On the other hand, the top pro aspect mentioned most for Ultrasonic products is battery life, accounting for almost 10% of the positive sentiment. However, it's worth mentioning that battery life also appears as a con for the tip category, along with toothbrush, battery, brush, and timer. Based on this sentiment analysis, it seems that the Ultrasonic category has some room for improvement. The toothbrush aspect appears as a con in both categories, indicating that there might be issues with the toothbrush design or functionality. Additionally, battery life is mentioned as both a pro and a con, suggesting that there might be inconsistencies in this aspect across different products. To improve product development and selection, it would be beneficial to address the issues related to toothbrushes. Understanding the specific concerns customers have about the toothbrushes, such as their durability, bristle quality, or cleaning effectiveness, can help in designing better products. Additionally, focusing on improving battery life and addressing any inconsistencies in this aspect would also be valuable. Overall, by addressing the cons and building upon the pros, manufacturers can enhance the quality and desirability of Ultrasonic products, leading to better customer satisfaction and product selection.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others102
price9
travel case6
battery life5
extra brush head4

Based on the data provided, it seems that customers are primarily motivated to buy ultrasonic products based on the product description. This is likely because ultrasonic technology is not well understood by the average consumer, so a clear and informative product description can help them understand the benefits and features of the product. Other factors that influence customer purchasing decisions in this category include recommendations from friends and price. Customers may be more likely to trust a product that has been recommended by someone they know, and price is always a consideration when making a purchase. To optimize Amazon listings for ultrasonic products, it would be important to focus on creating clear and informative product descriptions that highlight the benefits and features of the product. Including customer reviews and ratings can also help build trust with potential buyers. Additionally, offering competitive pricing and encouraging customers to leave reviews can help increase sales and improve the product's visibility on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long55
last long
last longer
last forever
last twice long
brush head big20
brush head big
large brush head
bristle head large
brush bristle big
brush head firm
last year19
last year
last 2 year
last couple year
last two year
last week
big brush18
brush big
big brush
big brush head
large brush
big on brush
bristle stiffer15
soft bristle
bristle firm
bristle extra soft
bristle harder
bristle soft
cover for brush head15
brush cover
brush head cover
cover for brush
bristle cover
cap cover brush head
4 last12
last
black brush head12
brush head
black brush head
black toothbrush head
brush in black
toothbrush head black
change brush head12
replacement brush head
more brush head
add additional brush head
brush bristle row wider
brush head different
know sooner12
sooner

Analysis of Customer Expectations for Ultrasonic Products: Based on the customer feedback, it is evident that there are three key expectations for Ultrasonic products: longevity, a large brush head, and durability over time. Let's delve deeper into each expectation and provide some suggestions for product development prioritization and marketing promotion factors. 1. Longevity (55 mentions): Customers highly value products that last long. This expectation suggests that durability and reliability are crucial factors for Ultrasonic products. To meet this expectation, sellers should focus on improving the overall build quality, using high-quality materials, and conducting rigorous testing to ensure the product's longevity. Emphasize the durability of the product in marketing materials and highlight any warranty or guarantee offered. 2. Large Brush Head (20 mentions): Customers desire a large brush head for their Ultrasonic products. This expectation indicates that users prefer a wider coverage area during usage. Sellers should prioritize developing brush heads that are larger in size, ensuring they effectively clean a larger surface area. Consider offering different brush head options to cater to varying customer preferences. Promote the large brush head as a key feature in marketing campaigns to attract potential buyers. 3. Durability over Time (19 mentions): Customers expect Ultrasonic products to remain functional and effective for an extended period. This expectation suggests that the product should maintain its performance and quality over time. To address this, sellers should focus on product engineering and design to ensure long-term durability. Use high-quality components and conduct thorough testing to ensure the product's performance remains consistent over the course of its lifespan. Highlight the product's long-lasting performance in marketing materials to instill confidence in potential buyers. Product Development Prioritization Suggestions: 1. Enhance product durability and reliability through improved build quality and materials. 2. Develop larger brush heads to cater to customers' preference for wider coverage. 3. Conduct extensive testing to ensure long-term durability and consistent performance. Marketing Promotion Factors: 1. Emphasize the product's longevity and durability in marketing materials. 2. Highlight the large brush head as a key feature, emphasizing its ability to clean a larger surface area. 3. Offer warranties or guarantees to instill confidence in customers regarding the product's durability over time. By addressing these customer expectations and incorporating the suggested product development prioritization and marketing promotion factors, sellers can better meet customer needs and enhance the success of their Ultrasonic products.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

hopei90
Purchased
These toothbrushes worked great as promised in the whole year me and my brother owned them. Yet, there is one huge problem, there is no replacement brush heads you can order from Amazon! Aquasonic was generous with giving 4 additional brush heads but again, cannot buy these replacement brush heads anywhere after one is done going through all 5 brush heads through the whole year of owning them. People are better off buying 'Oral-B' or 'Phillips' electric tooth brushes because, one can easily find the replacement brushes whether on Amazon or, your local stores. Don't believe me, read other user's reviews and the same con pops up.
works greatOct. 2019
does a great job
Really cleans your teeth
Trish Harmon
Purchased
Fast delivery! I absolutely LOVE these toothbrushes! They are the best I have found out there in a very long time!
DMM
Purchased
Clean feelingJul. 2019
As described perfectly. Very good clean feeling!
Anonymous
Purchased
Ok if cheapJan. 2023
Must move through each mode to turn off. Very loud. The odd shape of the head makes it easy to bump teeth. Pretty heavy and bulky.
Something is loose inside making it wobble and shake. Worked great until the last 2 months when the wobble got worse and worse. Actually prefer the old simple one without all the cleaning choices.
Brittany W
Purchased
We have been loving our set we got this summer but unfortunately 1 of the brushes stopped working. I was hoping to get a replacement but it doesn’t appear this is possible. Otherwise we have been happy with the product.
Love it!!!Jun. 2021
My husband and I absolutely love these toothbrushes!!!! Are teeth feel so clean!!! Highly recommend this product!!!!!
Had this toothbrush for only a few months— great to travel with thanks to the case, and I love the variety of settings and the automatic timers; however, I recently got home from a trip, and the grey bar that holds the head on was wobbly. No reason (it’s been stored in it’s case) and now it doesn’t work at all!!! If it weren’t for the few good months I’ve had with this toothbrush, I’d give it one star. I hope Philips can make this right!!!

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