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Umbrellas product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 13
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Repel Umbrella Windproof Travel Umbrella - Wind Resistant, Small - Compact, Light, Automatic, Strong Steel Shaft, Mini, Folding and Portable - Backpack, Car, Purse Umbrellas for Rain - Men and Women

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Umbrellas category on Amazon has a high level of customer satisfaction. With an average rating of 4.5 out of 5 and a total of 22,904 reviews, it is clear that customers are generally pleased with the products in this category. If you are looking to purchase an umbrella on Amazon, it is recommended that you read through the reviews carefully to ensure that the product you choose meets your specific needs. Additionally, it may be helpful to consider factors such as size, durability, and style when making your selection. Overall, it seems that the Umbrellas category on Amazon is a reliable and popular choice for customers seeking high-quality products.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is rainy day, the most common location is car, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention the product are parents, with "daughter" and "kid" being the top two mentions. This suggests that parents are likely purchasing the umbrella for their children to use. Additionally, "son" is also mentioned, indicating that the product is not gender-specific and can be used by both boys and girls. In terms of where the product is used, the car is the most popular location, followed by backpacks and purses. This suggests that the product is often used on-the-go and is portable enough to be carried around easily. The fact that it is used in backpacks and purses also suggests that it is compact and lightweight. The top two uses of the product are for travel and as a gift. This suggests that the product is popular among people who are frequently on-the-go and need a reliable umbrella, as well as those who are looking for a practical and useful gift to give to others. Based on this data, the customer profile for this product is likely parents who are looking for a reliable and portable umbrella for their children to use, as well as individuals who frequently travel and need a compact and lightweight umbrella. Additionally, the fact that the product is often given as a gift suggests that it is also popular among gift-givers who are looking for practical and useful gifts to give to others. To cater to this customer profile, it may be beneficial for the company to focus on marketing the product as a reliable and portable umbrella that is perfect for on-the-go use, as well as a practical and useful gift for others. Additionally, the company may want to consider offering different colors and designs to appeal to a wider range of customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are umbrella, handle, button, product, plastic. The most mentioned elements about umbrella are wont stay open(11.69%), not durable(4.25%).
The top 5 positive reviews are umbrella, color, size, design, quality. The most mentioned elements about umbrella are solid(12.35%), good quality(5.81%).
wont stay open11.69%
not durable4.25%
good quality5.81%
easy to attatch3.40%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the umbrella category has received mixed reviews. The top con aspect mentioned most frequently is the umbrella itself, followed by the handle, button, product, and plastic. On the other hand, the top pro aspect mentioned most is also the umbrella. The cons mentioned include issues with the umbrella's design, color, size, and quality. It appears that customers have concerns about these aspects, which could potentially affect their overall satisfaction with the product. The handle and button are also mentioned as cons, suggesting that there may be room for improvement in terms of usability and functionality. On the positive side, the umbrella is also mentioned as a pro aspect, indicating that customers appreciate its usefulness and functionality. This suggests that the core purpose of an umbrella is being fulfilled, which is a positive aspect for this category. Based on these findings, there are a few suggestions for product development and selection. Firstly, it would be beneficial to address the cons related to the umbrella's design, color, size, and quality. Improving these aspects could enhance customer satisfaction. Additionally, focusing on improving the handle and button could make the umbrella more user-friendly and convenient to use. Furthermore, it would be valuable to conduct further research to understand the specific concerns customers have regarding the umbrella's design, color, size, and quality. This information can guide product development efforts and help create umbrellas that better meet customer expectations. Overall, by addressing the cons and building upon the positive aspects, the umbrella category has the potential to offer improved products that cater to customer needs and preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
wind resistant14

Based on the data provided, it seems that customers primarily buy umbrellas based on the product description. This suggests that customers are highly influenced by the information provided about the product, such as its features, quality, and functionality. A well-written product description can effectively communicate the benefits and advantages of the umbrella, making it more appealing to potential buyers. There could be several reasons why the product description is the top feature for buyers in this category. Firstly, umbrellas come in various types, sizes, and designs, so customers rely on the product description to understand the specific features and benefits of each umbrella. Additionally, customers may want to ensure that the umbrella they purchase meets their specific needs, such as being windproof, compact, or UV-resistant. A detailed product description can provide this information, helping customers make an informed decision. Based on this information, optimizing the Amazon listing for umbrellas should focus on enhancing the product description. Here are a few suggestions: 1. Highlight key features: Clearly outline the unique features and benefits of the umbrella, such as its durability, automatic open/close mechanism, or ergonomic handle. 2. Use descriptive language: Use engaging and persuasive language to captivate potential buyers. Describe how the umbrella can improve their lives, protect them from the rain, or provide convenience during travel. 3. Include high-quality images: Supplement the product description with high-resolution images that showcase the umbrella from different angles. This will help customers visualize the product and make an informed decision. 4. Provide detailed specifications: Include specific details about the umbrella's size, weight, materials, and any additional features. This will help customers understand if the product meets their requirements. 5. Incorporate customer reviews: Display positive customer reviews that highlight the umbrella's quality, durability, and overall satisfaction. This can build trust and credibility among potential buyers. By optimizing the product description and incorporating these suggestions, sellers can effectively communicate the value of their umbrellas and attract more customers on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long54
last long
last longer
last awhile
last for long haul
last long term
last good
sturdy umbrella15
sturdy umbrella
more durable umbrella
more reliable umbrella
more sturdy umbrella
strong umbrella
hold up14
hold up
hold up good
heavy sturdy13
large size11
large size
big size
longer lasting10
last longer
small size10
durable last long

Analysis of Customer Expectations for Umbrellas: Based on the customer feedback, it is evident that there are three key expectations that stand out: size (mentioned 50 times), longevity (mentioned 54 times), and durability (mentioned 17 times). Let's delve deeper into these expectations and provide some suggestions for product development prioritization and marketing promotion factors. 1. Size: Customers emphasize the importance of having a big umbrella. This suggests that they desire ample coverage to protect themselves from rain or sun. Sellers should prioritize offering a range of umbrella sizes, including larger options, to cater to different customer preferences. Marketing efforts can highlight the generous size of the umbrellas, emphasizing the enhanced protection they provide. 2. Longevity: Customers frequently mention the desire for umbrellas that last long. This expectation indicates a need for durable materials and construction. Sellers should focus on developing umbrellas with sturdy frames, reinforced ribs, and high-quality canopy materials. By prioritizing durability, sellers can build trust with customers and establish a reputation for long-lasting umbrellas. Marketing campaigns can emphasize the durability and longevity of the products, showcasing testimonials or warranty offers. 3. Durability: While not as frequently mentioned as size and longevity, the expectation of durability is still significant. Customers want umbrellas that can withstand various weather conditions and regular use. Sellers should prioritize product development by investing in materials that are resistant to wind, rain, and UV rays. Reinforced joints and ergonomic handles can also contribute to the overall durability of the umbrella. Marketing efforts can highlight the umbrella's durability features, such as stress tests or customer reviews that showcase its resilience. In addition to these specific expectations, sellers should also consider the following factors for product development prioritization and marketing promotion: 1. Design: Customers appreciate aesthetically pleasing umbrellas. Sellers should prioritize developing umbrellas with attractive designs, patterns, and colors. Unique and eye-catching designs can help differentiate their products from competitors and attract customers. 2. Convenience: Customers value convenience in their umbrellas. Sellers should consider features like automatic open/close mechanisms, compact folding, and lightweight designs. These factors can make the umbrella easy to carry and use, enhancing the overall customer experience. 3. Price: While not explicitly mentioned in the customer expectations, price is an important factor for many buyers. Sellers should consider offering umbrellas at different price points to cater to a wide range of customers. Marketing efforts can highlight the value for money, emphasizing the quality and features offered at each price level. By prioritizing size, longevity, and durability, while also considering design, convenience, and price, sellers can meet and exceed customer expectations in the umbrella category. Effective marketing campaigns that highlight these factors will help attract customers and build a loyal customer base.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

It’s not like the picture, the printing isn’t so good on the umbrella
Pamela S
CuteDec. 2020
I love the eatery night design. Its toughtl to wrap it back up after opening otherwise it is nice. Not as compact once opened since I can get the tab to wrap around the umbrella fully.
Music Teacher
So hard to press button to open. Can barely close it after. Have to use a rubber band! Smells like horrible plastic. Looks like shiny cheap, thin plastic. Sent back immediately. Do you want to feel frustrated while hurting your hands and breathing in a chemical odor?! Buy this umbrella! I should’ve read ALL the one star reviews. Duh!
Leah Parker
Super pretty… Not strong at all. The first wind gust shove the umbrella the opposite direction. Not worth the money
GarbageOct. 2021
I dropped it onto carpet and the handle fell apart. It's a waste of your money.
Will doAug. 2021
The canopy feels like a cheap vinyl, although I love the design. The button works as expected. Rest of umbrella feels sturdy in how it is made.
WA has been having cold days with small gusts and it completely warped my other umbrellas, a few minutes with this umbrella was fine and managed to hold out.
Hidayat R.
ExcellentDec. 2022
Fun umbrellaJan. 2020
So far so good nice picture
Bad designNov. 2020
I have returned this product. The velcro band that is supposed to wrap around the umbrella to keep it closed is so short it does not even fit, so the umbrella cannot be tightly wrapped up like you normally should be able to. As a travel size item, this completely defeats the purpose of having something compact for small bags. I also noticed that the material of the umbrella does not seem like the typical umbrella fabric... it has a weird sheen like fake leather almost? it's weird. Keep looking for a good mini umbrella, this aint it.

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