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Undershirts product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/20
Top 1
Top 2
Top 3
Average Ratings
4.6
Total Reviews
6,622
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the product in question, which falls under the category of Undershirts on Amazon, has a total of 6622 reviews but an average rating of NaN (not a number). This could be due to a variety of reasons, such as a technical glitch or a lack of consistent ratings across all reviews. Without a clear average rating, it is difficult to determine the level of customer satisfaction with this product. However, the fact that it has received over 6000 reviews suggests that it is a popular item on Amazon. If you are considering purchasing this product, it may be helpful to read through some of the reviews to get a better sense of what customers are saying about it. Look for patterns in the feedback, such as common complaints or praises, to help inform your decision. Additionally, it may be worth reaching out to the seller or manufacturer to inquire about the missing average rating and to ask for more information about the product's quality and customer satisfaction.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is winter lol, the most common location is school, the most common behavior is birthday . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the undershirt product are son, grandson, and kid. Son has the highest number of mentions with 1032, followed by grandson with 274 mentions, and kid with 278 mentions. This suggests that the undershirts are popular among younger individuals, particularly boys. When it comes to the places where this product is commonly used, school takes the lead with 45 mentions, indicating that undershirts are frequently worn as part of school uniforms. Bed and house follow with 14 and 13 mentions respectively, suggesting that these undershirts are also used for comfortable loungewear or sleepwear. In terms of usage, both birthday and Halloween outfit have equal mentions with 5 each. This implies that undershirts are not only worn on special occasions like birthdays but also incorporated into Halloween costumes. Based on this analysis, the customer profile for this undershirt product seems to be parents or guardians of young boys, as they are the primary users. These undershirts are commonly used in school settings, indicating a need for durable and comfortable clothing suitable for daily wear. Additionally, the mentions of birthday and Halloween outfit usage suggest that customers may be interested in versatile undershirts that can be used for both casual and special occasions. To cater to this customer profile, it would be beneficial to focus on designing undershirts that are durable, comfortable, and suitable for school uniforms. Offering a variety of colors or designs that can be easily incorporated into birthday outfits or Halloween costumes could also be a selling point. Additionally, marketing efforts could be directed towards parents or guardians, highlighting the practicality and versatility of these undershirts for their children's everyday needs.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are shirt, material, fabric, quality, color. The most mentioned elements about shirt are small(3.27%), make thin(2.31%).
The top 5 positive reviews are shirt, material, quality, fabric, color. The most mentioned elements about shirt are soft(8.19%), comfortable(3.36%).
Cons
shirt25.77%
small3.27%
make thin2.31%
shrink after wash and dry1.92%
shrink a lot1.73%
slim1.73%
material9.04%
fabric6.35%
quality4.62%
color0.77%
Pros
shirt22.90%
soft8.19%
comfortable3.36%
good quality3.26%
fit well2.86%
stretchy1.18%
material13.52%
quality11.65%
fabric6.61%
color2.07%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect for undershirts is related to the shirt itself, accounting for 25.77% of the mentions. The top five cons mentioned are shirt, material, fabric, quality, and color. On the other hand, the top pro aspect mentioned is also related to the shirt, accounting for 22.90% of the mentions. From this information, we can conclude that the quality and characteristics of the shirt itself play a significant role in both positive and negative aspects of undershirts. Customers seem to have concerns about the shirt's material, fabric, quality, and color, while also appreciating these aspects when they are satisfied. To improve product development and selection in this category, it would be beneficial to focus on addressing the cons mentioned. Enhancing the quality of the materials used, ensuring a comfortable fabric, improving overall product quality, and offering a variety of color options could help address customer concerns. Additionally, it would be valuable to gather more specific feedback from customers to understand their preferences and expectations better. By addressing these cons and incorporating customer feedback, manufacturers and retailers can develop undershirts that meet customer expectations and provide a positive experience.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others3
good2
softness1
comfort1
convenience1

Based on the data provided, it seems that customers primarily buy undershirts based on the product description, followed by price and brand reputation. The product description being the top feature suggests that customers are highly influenced by the information provided about the product. There could be several reasons why the product description is the most important factor for buyers in this category. Firstly, undershirts are typically worn underneath clothing, so customers rely heavily on the product description to understand the fabric, fit, and comfort level. They want to ensure that the undershirt meets their specific needs and preferences. To optimize the Amazon listing based on this data, it is crucial to focus on improving the product description. Here are some suggestions: 1. Provide detailed information: Include specific details about the fabric type, size options, and any unique features of the undershirt. This will help customers make an informed decision. 2. Highlight benefits: Emphasize the advantages of wearing the undershirt, such as moisture-wicking properties, breathability, or seamless design. Clearly communicate how these features can enhance the customer's experience. 3. Use high-quality images: Include multiple high-resolution images that showcase the undershirt from different angles. This will give customers a better understanding of the product's appearance and quality. 4. Incorporate customer reviews: Display positive reviews and testimonials from satisfied customers. This can build trust and credibility, reinforcing the product description's claims. 5. Differentiate from competitors: Identify unique selling points and highlight them in the product description. This could be anything from eco-friendly materials to innovative design elements. By optimizing the product description and considering these suggestions, you can enhance the overall appeal of the undershirts and attract more customers to make a purchase.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big5
big
large size5
large size
large
size large
size up5
size up
more color & style4
more color
up 2 1 2 size3
up size
correct size3
right size
size right
do not shrink3
do not shrink continuously
do not shrink easily
shrink
more size up3
more size up
up in size
up size
shrinkage3
shrink
size size3
size
size big

Based on the customer expectations mentioned, it seems that customers are looking for undershirts that are available in a wide range of colors, comfortable to wear, and come in larger sizes. To meet these expectations, sellers could prioritize product development by offering a variety of colors in their undershirt collections. They could also focus on creating undershirts that are made from soft and breathable materials to ensure maximum comfort for the wearer. Additionally, sellers could consider expanding their size range to cater to customers who require larger sizes. In terms of marketing promotion factors, sellers could highlight the variety of colors available in their undershirt collections to attract customers who are looking for a specific color. They could also emphasize the comfort factor of their undershirts by using language that describes the softness and breathability of the materials used. Finally, sellers could target customers who require larger sizes by using language that emphasizes the availability of larger sizes in their collections. Overall, by prioritizing product development and marketing promotion factors that align with customer expectations, sellers can increase their chances of attracting and retaining customers in the undershirt category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

HSA
Purchased
White looks a bit off. Pick colored ones better!
I bought an xs for my 2 and a half boy to be on the safe side (since fotl is known to be larger than other brands) but it is still quite snug and short, though my boy looks comfy in it. He sweats a lot being here in a place where it is summer all year round so this is a necessity here. Next time, i will buy the small size.
ClaroAug. 2019
Pedi xs entendiendo que era más grande que el size 12 y fue un tremendo error pues no le sirve a mi hijo de 13 años, tienen el tamaño como para un niño de 4 años
Amanda
Purchased
Fit perfectOct. 2018
I really like these they fit my son so well
Janine
Purchased
GreatFeb. 2020
They fit my boys just fine. Will order again,
Melrose
Purchased
Five StarsDec. 2017
4 & 5 yr old boys love them and call them their muscle shirts.
Ruben Garcia
Purchased
Poor qualityDec. 2018
Different sizes
Katherine
Purchased
A+Feb. 2020
Exactly what he needed
A. Perkins
Purchased
Nice shirtsJan. 2019
Good for my 3 year old, he is warm blooded and this works well for relazing at home.
Ilenia V.
Purchased
So bad!Dec. 2020
The cotton is not good. After a wash they became so little that my son can’t wear it! I took 2 size bigger!!!!!

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