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Underwear product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
2023/01/20
No Image
Average Ratings
4
Total Reviews
295
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for the underwear products in the given category is 3.98 out of 5. This indicates that overall, customers are relatively satisfied with their purchases. However, it's important to note that customer satisfaction can vary depending on individual preferences and expectations. With a total of 295 reviews, it appears that there is a decent amount of feedback available for these products. This suggests that customers are actively engaging with the products and sharing their experiences, which can be helpful for potential buyers. Based on this information, my advice would be to consider the following: 1. Read customer reviews: Since there are a significant number of reviews, it would be beneficial to read through them to get a better understanding of the strengths and weaknesses of the underwear products. Look for patterns in the feedback to identify any common issues or standout features. 2. Consider personal preferences: Keep in mind that customer satisfaction is subjective, and what works for one person may not work for another. Consider your own preferences, such as fabric type, style, or fit, and compare them with the feedback provided to make an informed decision. 3. Look for reliable brands: Pay attention to the brands that consistently receive positive reviews. Established and reputable brands often have a track record of delivering quality products, which can increase the likelihood of customer satisfaction. 4. Check for return policies: Before making a purchase, review the return policies of the sellers or brands. This will give you peace of mind in case the product doesn't meet your expectations or fit properly. Remember, while the average rating and total reviews provide a general overview, it's essential to delve deeper into the specific reviews and consider your own preferences to make the best decision for your underwear purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is everyday, the most common location is under clothing, the most common behavior is modesty on the go . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of this product are daughters, followed by kids and nieces. This suggests that the product may be marketed towards parents or guardians who are looking for modesty solutions for their children. The top places to use the product are under clothing and in laundry, which indicates that the product is likely designed to be worn discreetly under clothing and is intended to be washed regularly. The fact that Bangladesh was mentioned as a top place to use the product may suggest that the product is manufactured or sourced from that region. The top usage of the product is for modesty on the go and washing, which further supports the idea that the product is designed for discreet use and regular washing. Overall, the data suggests that the target customer profile for this product is likely parents or guardians who are looking for modesty solutions for their children that are discreet, easy to use, and easy to wash. The product may also appeal to customers who are interested in ethically sourced or manufactured products from Bangladesh. Based on this analysis, some suggestions for the customer profile might include parents or guardians who are concerned about their children's modesty, as well as customers who are interested in sustainable and ethical manufacturing practices. Additionally, the product may appeal to customers who are looking for discreet and easy-to-use solutions for modesty on the go.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are pad, strap, bra, fit, bralette. The most mentioned elements about pad are get(4.17%), light(4.17%).
The top 5 positive reviews are material, bra, pad, color, fabric. The most mentioned elements about material are good(6.90%), comfortable(2.59%).
Cons
pad25.00%
get4.17%
light4.17%
move around a bit4.17%
scrunch up after wash4.17%
add a little bulk to the front4.17%
strap16.67%
bra12.50%
fit4.17%
bralette4.17%
Pros
material15.52%
good6.90%
comfortable2.59%
wash up really good2.59%
breathable0.86%
durable0.86%
bra14.66%
pad11.21%
color11.21%
fabric7.76%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top cons of the Underwear category are related to the fit and comfort of the product, specifically the pad, strap, bra, fit, and bralette. On the other hand, the top pro aspect mentioned is the material, which suggests that consumers value high-quality and comfortable fabrics in their underwear. It's worth noting that the top cons mentioned are related to personal preferences and body types, which can vary greatly among consumers. Therefore, it's important for product developers and retailers to offer a wide range of sizes, styles, and materials to cater to different needs and preferences. To improve product development and selection, it may be helpful to conduct more in-depth market research to better understand consumer preferences and pain points. This could involve gathering feedback through surveys, focus groups, or social media listening to identify common themes and areas for improvement. In addition, product developers could consider incorporating new features or technologies that address common complaints, such as more adjustable straps or innovative padding materials. By listening to consumer feedback and continuously improving their products, retailers can build a loyal customer base and stand out in a competitive market.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
style2
color1
padding1

Based on the information provided, it seems that customers are primarily motivated to buy underwear based on the product description. This suggests that customers are looking for specific details about the product, such as the materials used, the fit, and any special features or benefits. Some possible reasons why the product description is the top feature for buyers could include the fact that underwear is a very personal item, and customers want to make sure they are getting the right fit and style for their needs. Additionally, there may be a lot of competition in the underwear market, so customers need to be able to compare different products based on their features and benefits. To optimize an Amazon listing for underwear, it would be important to focus on creating a detailed and informative product description that highlights the key features and benefits of the product. This could include information about the materials used, the fit and sizing, any special features or technologies, and any other relevant details that would help customers make an informed purchasing decision. Additionally, it may be helpful to include high-quality images that show the product from different angles and in different lighting conditions, as well as customer reviews and ratings that can help build trust and credibility with potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long2
last long
fit2
fit
size up2
size up
double padding2
padding
adjustable1
adjustable
coverage light padding layer1
coverage light padding layer
good quality1
high quality
more color & style1
more color
more spacious1
more roomy
well make durable1
well make durable

Analysis of Customer Expectations for Underwear: Based on the provided information, it seems that customers have three main expectations for underwear: durability (last long), comfort (fit), and proper sizing (size up). Let's delve into each expectation and provide some suggestions for product development prioritization and marketing promotion factors. 1. Durability (Last Long): Customers expect their underwear to be long-lasting, indicating a desire for high-quality materials and construction. To meet this expectation, sellers should prioritize product development by focusing on durable fabrics, reinforced stitching, and quality elastic bands. Emphasize the durability of the product in marketing campaigns, highlighting features such as reinforced seams, long-lasting materials, and resistance to wear and tear. 2. Comfort (Fit): Comfortable underwear is crucial for customers, as it directly affects their daily comfort and well-being. To meet this expectation, sellers should prioritize product development by focusing on ergonomic designs, soft and breathable fabrics, and seamless construction. Consider incorporating stretchable materials that adapt to different body shapes and sizes. In marketing promotions, highlight the comfort aspect by emphasizing features like a perfect fit, softness, and moisture-wicking properties. 3. Proper Sizing (Size Up): Customers expect underwear to be available in sizes that fit them well. To meet this expectation, sellers should prioritize product development by offering a wide range of sizes, including plus sizes and options for different body types. Consider implementing a comprehensive sizing chart and providing guidance on how to measure for the best fit. In marketing promotions, emphasize the availability of various sizes and the inclusivity of your brand, ensuring customers feel confident in finding their perfect fit. Marketing Promotion Factors: In addition to the product development priorities mentioned above, sellers should consider the following marketing promotion factors: 1. Clear Communication: Clearly communicate the features and benefits of your underwear, addressing customer expectations directly. Use descriptive language to highlight durability, comfort, and proper sizing. 2. Testimonials and Reviews: Encourage customers to leave reviews and testimonials about their positive experiences with your underwear. Display these reviews prominently on your website and social media platforms to build trust and credibility. 3. Influencer Collaborations: Collaborate with influencers or brand ambassadors who align with your target audience. They can help promote your underwear through their platforms, showcasing the quality, comfort, and fit to their followers. 4. Social Media Engagement: Engage with your customers on social media platforms by responding to their queries, comments, and concerns. This interaction helps build a loyal customer base and fosters a positive brand image. 5. Promotions and Discounts: Offer occasional promotions, discounts, or bundle deals to incentivize customers to try your underwear. This can help attract new customers and encourage repeat purchases. By prioritizing product development based on customer expectations and implementing effective marketing promotion factors, sellers can create a strong brand presence and meet the needs of their target audience in the underwear category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

These are great! They fit my daughter perfect for her first training bra. Great quality. And easy for her to put on and take off all by herself. Would give 5 stars but they are pricey! Great fit. High quality product. Would highly recommend for young girls just starting to develop. Just would much rather have a training bra with this kind of fit and quality at a much cheaper /reasonable price.
Too tight ,the gold was too much
S.R.
Purchased
I bought this for my grand daughter for cheer practice. It fit well no issues. However when we washed it as the tag says, it was like the elastic started to unravel. First we thought it was lint but from what. I will be returning. We never had this problem before. Her other sports bras has rinestones everywhere and this has not happened. Expect more from a Nike product.
Good qualityNov. 2019
I got this for my daughter who wanted it. She thinks it's comfortable and likes the quality of the fabric. It came as a set of dark blue and white pieces. She said she can wear matching dark or light shirts so it works out well.
Good qualityDec. 2019
I got this 2 pack of bras for my daughter. She is very petite so I ordered a size down. They fit her very well and are comfortable. The fabric is soft and she hasn’t had any complaints or issues with rubbing or discomfort throughout the day. They’re easy for her to get and and off herself. These seem like they’re great quality and just what I would expect from Tommy Hilfigur brand.
QualityOct. 2019
The product fits perfectly and is well made from one of the most recognizable designers in American history. Tommy is a brand that I have come to expect high quality from and this is no exception.
I was really looking forward to getting these and even checked the size chart to make sure that they would fit me. Mine are far too small, I had to have help getting out of them. I'm a fairly small person and still had fat pushing out around the bands. This is my first experience with Tommy Hilfiger and I was disappointed.
These are really cute sports bras and were a perfect fit for my 9 year old who is just beginning to need a bra. Previously, we have used the thinner camisole type bras. These provide a small amount of padding in the front and a little more nipple coverage. My daughter says they are super comfortable and she likes the fit of these better than the cami bras that she has been wearing. Very cute with the Tommy logo on them also!
Robsey
Purchased
Good qualityJun. 2022
My daughter has just gotten into wearing bras. We've bought several different types, and these are her favorite. I can't get her to wear anything else. She loves these.
ComfortableOct. 2019
The Tommy Hilfiger cropped bra is a great choice for the preteen girl. They are cute and comfortable. The elastic keeps the bra in place but doesn’t feel too binding. My daughter likes the fit and the softness of the fabric. They are obviously best worn under darker clothing as the color and pattern can be seen under lighter colored clothes. There is some padding which my daughter especially appreciates. As she grows and changes, I’m glad she can have some comfortable bras to start out with. I wish all bras could be this comfortable.

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