Unpopped product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 21
2023/01/19
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.6
Total Reviews
21,154
This insight is based on the data from the best seller products. The top 5 of them are:
Snappy Yellow Popcorn Kernels, 2lb Bags, 4 Pack
B015N7ZXPQ
Great Northern Popcorn Premium 10 Ounce Popcorn Portion Packs Cinema, 10 Ounce (Pack of 24)
B075KM235K
Orville Redenbacher's Original Gourmet White Popcorn Kernels, 30 oz, (Pack of 6)
B0BFRMSWF5
Concession Essentials 3 Pack Flavacol Popcorn Season Salt, 35 oz per Pack. Total 105 Ounces Popcorn Season Salt
B09PQNJ1BX
Nostalgia Hot Air & Kettle Kit 3 Seasonings, Oil, Popcorn Kernels, Pack of 1
B00472MN5C

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the product in question, which falls under the category of Unpopped, has a relatively high customer satisfaction rating. With an average rating of 4.56 out of 5 and a total of 21154 reviews, it appears that many customers are happy with their purchase. However, it's important to note that without additional information about the product, it's difficult to provide specific advice. It would be helpful to know more about the product itself, such as its price point, packaging, and any unique features it may have. Additionally, it would be useful to analyze the reviews themselves to see if there are any common complaints or issues that customers are experiencing. Overall, it's encouraging to see such a high customer satisfaction rating, but it's important to continue monitoring customer feedback and making improvements where necessary to maintain that level of satisfaction.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is everyday, the most common location is microwave, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the product is primarily associated with family-oriented activities. The top three users mentioned are family, kid, and husband, indicating that this product is likely used and enjoyed by individuals within a family setting. This suggests that the product appeals to a wide range of age groups and can be enjoyed by both children and adults. In terms of usage, the top two activities mentioned are giving the product as a gift and eating popcorn. This implies that the product is often purchased as a gift, possibly for special occasions or as a treat for loved ones. Additionally, the mention of eating popcorn suggests that the product is commonly consumed during leisure activities such as movie nights or visits to the theater. The top three places where the product is used are the microwave, grocery stores, and theaters. The microwave is likely mentioned due to the product being unpopped, indicating that it requires heating before consumption. The mention of grocery stores suggests that customers often purchase the product from these locations, possibly as part of their regular shopping routine. The mention of theaters implies that the product is popular among moviegoers, further emphasizing its association with leisure activities. Based on this analysis, the customer profile for this product can be described as family-oriented individuals who enjoy spending quality time together. They are likely to have children and value activities that can be enjoyed by the whole family. They may also appreciate convenience, as indicated by the frequent use of the microwave. Additionally, they may have a preference for popcorn and enjoy movie-related experiences, as suggested by the mentions of theaters. To cater to this customer profile, it would be beneficial to emphasize the family-friendly aspect of the product in marketing campaigns. Promoting the product as a great gift option for special occasions or family gatherings could also be effective. Offering convenient packaging or microwave-friendly features could further appeal to this customer segment. Collaborating with theaters or movie-related events could also help increase brand visibility and attract customers who enjoy leisure activities.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are popcorn, kernel, bag, oil, hull. The most mentioned elements about popcorn are stale(12.09%), chewy(3.68%).
The top 5 positive reviews are popcorn, taste, flavor, kernel, corn. The most mentioned elements about popcorn are delicious(6.22%), fresh(3.65%).
Cons
popcorn35.82%
stale12.09%
chewy3.68%
taste stale2.31%
salty1.21%
old1.15%
kernel19.34%
bag2.86%
oil2.25%
hull2.03%
Pros
popcorn32.09%
delicious6.22%
fresh3.65%
taste good3.45%
tasty3.21%
tender2.67%
taste17.65%
flavor16.28%
kernel6.80%
corn1.54%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that popcorn is a significant aspect when discussing the cons and pros of the Unpopped category. Popcorn is mentioned as both a con and a pro, with 35.82% of respondents mentioning it as a negative aspect and 32.09% mentioning it as a positive aspect. The top five cons mentioned for the Unpopped category are popcorn, kernel, bag, oil, and hull. This suggests that some consumers may have concerns about the quality of the popcorn, the presence of unpopped kernels, issues with the packaging (bag), the use of oil, and the presence of hulls in the popcorn. On the positive side, the top pro aspect mentioned is popcorn, indicating that many consumers enjoy the product and consider it a positive aspect of the Unpopped category. Based on this analysis, there are a few suggestions for product development and selection. Firstly, addressing the concerns related to unpopped kernels, bag quality, and the presence of hulls could improve the overall customer experience. Ensuring that the popcorn pops consistently and that the packaging is reliable would likely be appreciated by consumers. Additionally, offering options with reduced oil content or healthier alternatives could cater to health-conscious individuals. Furthermore, it would be beneficial to conduct further research to understand the specific taste and flavor preferences of consumers. This information could guide product development efforts to create popcorn varieties that align with popular flavor profiles. Overall, by addressing the cons and capitalizing on the pros, product developers and selectors can work towards enhancing the Unpopped category and providing a more satisfying popcorn experience for consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others103
non gmo5
like popcorn4
rating4
organic3

Based on the data provided, it seems that customers are primarily motivated to buy this product based on its product description. This suggests that customers are looking for a clear and detailed explanation of what the product is and what it does. Price is also a factor, but to a lesser extent. This suggests that customers are willing to pay a reasonable price for a product that meets their needs and has a clear product description. The fact that the product is recommended by friends is also a factor, but to a much lesser extent. This suggests that word-of-mouth marketing may be effective for this product, but it is not the primary driver of sales. To optimize the Amazon listing for this product, it would be important to focus on creating a clear and detailed product description that highlights the key features and benefits of the product. This could include using bullet points, images, and videos to showcase the product and its uses. It would also be important to price the product competitively and encourage customers to leave reviews and share their experiences with others. By focusing on these key areas, sellers can increase the likelihood of attracting and converting potential customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
good18
good
last long18
last long
last long long
last awhile
last longgg
good packaging10
good packaging
good handling packaging
good packing
package good
packaging
add buttery taste8
more butter flavor
add butter
added butter flavor or salt
more butter taste
more buttery flavor
bag seal7
seal bag good
bag have ziploc seal
bag proof of seal
bag vacuum seal
good way seal bag
small bag7
small container
small bag
small portion bag
less salty6
more salt
less salty
tad more salt
more6
more
popcorn taste like popcorn6
popcorn do not taste like
popcorn taste fancy
popcorn taste fresh
popcorn taste stale
taste more like movie popcorn
resealable bag6
resealable package
resealable bag
resealable can
resealable packaging
sealable bag

Analysis of Customer Expectations for Unpopped Category: Based on the customer feedback, it is evident that there are three key expectations for the Unpopped category: good quality (mentioned 18 times), long-lasting product (mentioned 18 times), and good packaging (mentioned 10 times). Let's delve deeper into each expectation and provide some suggestions for product development prioritization and marketing promotion factors. 1. Good Quality: Customers highly value the quality of Unpopped products. They expect the kernels to be fresh, flavorful, and free from any defects. To meet this expectation, sellers should prioritize sourcing high-quality raw materials and implementing stringent quality control measures throughout the production process. Conducting regular taste tests and ensuring consistent quality will help build trust and loyalty among customers. 2. Long-Lasting Product: Customers want Unpopped products that have a long shelf life. They expect the kernels to remain fresh and retain their popping ability for an extended period. Sellers should focus on developing packaging solutions that effectively preserve the freshness of the product, such as resealable bags or airtight containers. Additionally, investing in research and development to enhance the kernels' natural preservation properties can help extend their shelf life. 3. Good Packaging: Customers appreciate well-designed and functional packaging for Unpopped products. Sellers should prioritize creating packaging that is visually appealing, informative, and easy to handle. Clear instructions on how to store and prepare the kernels should be included. Additionally, considering eco-friendly packaging options can align with customers' growing environmental concerns and contribute to a positive brand image. Suggestions for Product Development Prioritization: 1. Quality Assurance: Focus on sourcing high-quality raw materials and implementing rigorous quality control measures to ensure consistent product quality. 2. Shelf Life Enhancement: Invest in research and development to extend the shelf life of Unpopped products, ensuring they remain fresh and retain their popping ability for longer periods. 3. Packaging Innovation: Develop visually appealing, informative, and user-friendly packaging solutions that effectively preserve the product's freshness and provide clear instructions for storage and preparation. Marketing Promotion Factors: 1. Emphasize Quality: Highlight the superior quality of Unpopped products in marketing campaigns to build trust and attract customers who value premium products. 2. Shelf Life Guarantee: Promote the extended shelf life of the product as a key selling point, assuring customers that they can enjoy fresh popcorn whenever they desire. 3. Packaging Appeal: Showcase the attractive and functional packaging in marketing materials to capture customers' attention and communicate the product's value. By prioritizing product development based on customer expectations and incorporating these factors into marketing promotions, sellers can differentiate their Unpopped products, attract more customers, and build a loyal customer base.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Cathy C.
Purchased
I love OR hot air popcorn, but it is significantly more expensive than the grocery store and the package is extremely deceptive. The bottom of the jar has a HUGE indentation to disguise the appearance of fullness.
Every kernel pops hugh !!
ScamMar. 2020
I’m so upset with this purchase. I paid $20 for a 5 lb jug when you can get the 8 lb one for $12. If I knew I was going to be scammed, I wouldn’t have bought it at all.
T Carlisle
Purchased
Great valueApr. 2022
Pops well Good taste Great value
copperpenny
Purchased
My favorite popcorn. Pops great & tastes great
Mandy
Purchased
The popcorn I was delivered was past it’s “best-by” date, and it was not eligible for a return. (It’s still safe to eat, but not as fresh.) I would recommend the product itself, but don’t buy it online through Amazon - buy it in a store to ensure better quality.
shirley doner
Purchased
goodJun. 2019
good but very husky
Terry
Purchased
Every kernel pops!!! Nice surprise!
Penny Friend
Purchased
👍Feb. 2020
Freshness is a problem with large jars..
Corizi
Purchased
Great!Oct. 2020
Good quality popcorn, good value for the money too. Love it!

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