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Upholstery Cleaners product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
No Image
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, the average rating for Upholstery Cleaners on Amazon is 4.3, with a total of 15,450 reviews. This indicates that customers generally have a positive satisfaction level with these products. The high average rating suggests that the majority of customers are happy with their purchase and have had positive experiences with Upholstery Cleaners in this category. With such a large number of reviews, it is likely that the average rating is a reliable indicator of customer satisfaction. Considering the positive feedback, it is safe to assume that Upholstery Cleaners in this category are effective in their intended purpose. However, it is important to note that individual preferences and expectations may vary, so it is always advisable to read through a range of reviews to get a comprehensive understanding of the product's pros and cons. If you are considering purchasing an Upholstery Cleaner, it would be wise to look for specific features that align with your needs. Additionally, reading a variety of reviews can provide valuable insights into the product's performance, durability, and ease of use. It is also recommended to compare different brands and models to find the one that best suits your requirements. Overall, the data suggests that customers are generally satisfied with Upholstery Cleaners in this category. By doing thorough research and considering individual preferences, you can make an informed decision and increase the likelihood of finding a product that meets your expectations.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is morning, the most common location is couch, the most common behavior is clean my leather sectional . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users of this upholstery cleaner are parents with young children, as "kid" is the most frequently mentioned user. Additionally, the high number of mentions for "husband" and "wife" suggests that this product is likely used in households with married couples. In terms of usage, the most common places to use the product are on couches and leather furniture, with sofabeds coming in third. This suggests that the product is likely used in living rooms or family rooms where people spend a lot of time sitting and lounging. The top two reasons for using the product are to clean a leather sectional and for general cleaning purposes. This indicates that users are likely looking for a product that is effective at removing stains and dirt from their furniture. Based on this data, it is likely that the customer profile for this product is a middle-class family with young children who value cleanliness and want to keep their furniture looking nice. They are likely to be homeowners who take pride in their homes and want to maintain a clean and comfortable living space. To appeal to this customer profile, the company could consider marketing the product as a family-friendly cleaner that is safe for children and pets. They could also emphasize the product's effectiveness at removing tough stains and dirt, as this is likely a key concern for users. Additionally, they could consider offering promotions or discounts for repeat customers to encourage loyalty and repeat business.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, leather, color, bottle, conditioner. The most mentioned elements about product are thick(1.75%), hard to spread(1.26%).
The top 5 positive reviews are product, leather, color, couch, conditioner. The most mentioned elements about product are easy to use(4.89%), good quality(0.99%).
hard to spread1.26%
difficult to apply0.98%
come apart0.63%
easy to use4.89%
good quality0.99%
do not smell0.54%
look new0.45%
absorb well0.31%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in the category of Upholstery Cleaners is the product itself, accounting for 20.62% of the mentions. The top five cons mentioned for both the vacuum and the tip are related to the product, leather, color, bottle, and conditioner. On the other hand, the top pro aspect mentioned most frequently is also the product, accounting for 21.19% of the mentions. From this data, we can conclude that the product itself plays a significant role in both the positive and negative aspects of Upholstery Cleaners. It is important to note that the specific issues mentioned, such as leather, color, bottle, couch, and conditioner, indicate areas where improvements can be made. To improve product development and selection, it would be beneficial to address the cons mentioned. For example, focusing on developing a product that is more suitable for cleaning leather upholstery, ensuring a wider range of color options, improving the design of the bottle for easier use, and enhancing the compatibility with different types of conditioners. Additionally, it would be valuable to gather more specific feedback from customers to understand their needs and preferences better. This could be done through surveys, customer reviews, or engaging with users directly to gain insights into their experiences and expectations. By addressing the cons and incorporating customer feedback into product development, it is possible to create a more well-rounded and appealing Upholstery Cleaner that meets the needs of a wider range of customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
high rating2

Based on the data provided, it seems that customers are primarily motivated to buy upholstery cleaners based on the product description. This makes sense, as customers want to know exactly what they are buying and what benefits it will provide. Additionally, recommendations from friends also play a significant role in motivating customers to purchase these products, likely due to the trust and credibility that comes with a personal recommendation. Advertising attraction, while still a factor, appears to be less important than the other two factors. This suggests that customers are more interested in the actual benefits and features of the product rather than flashy advertising. To optimize an Amazon listing for an upholstery cleaner, it would be important to focus on creating a clear and detailed product description that highlights the benefits and features of the product. Including customer reviews and testimonials can also help build trust and credibility with potential buyers. Additionally, leveraging social proof by highlighting the fact that the product is recommended by friends can be a powerful motivator for customers. Finally, while advertising can still be effective, it should be used to supplement the other factors rather than relying on it as the primary motivator for customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
'before picture48
before after picture
before picture
before after photo
before photo
before pic
last long18
last long
last for reasonable time
last longer
4 last13
condition leather13
clean leather
condition leather
extend life of leather
fix leather
good leather care product
darker color12
darker color
darker shade
darker brown color
lighter in color
conditioner on hand
use conditioner
remove stain9
remove stain
repel stain
prevent stain
protect against stain
remove bluejean stain
good result8
good result
result good

Based on the customer expectations mentioned, it seems that customers are primarily concerned with the effectiveness and longevity of the upholstery cleaners they purchase. The fact that "before picture" was mentioned 48 times suggests that customers are looking for products that can visibly improve the appearance of their upholstery, while "last long" and "4 last" indicate that they want products that will provide long-lasting results. To meet these expectations, sellers in this category should prioritize product development that focuses on both effectiveness and longevity. This could involve investing in high-quality ingredients and developing formulas that are specifically designed to tackle tough stains and dirt. Additionally, sellers should consider incorporating features that help to protect upholstery from future damage, such as UV protection or water resistance. In terms of marketing promotion factors, sellers should emphasize the effectiveness and longevity of their products in their messaging. They could highlight before-and-after photos to demonstrate the visible results that their products can achieve, and use language that emphasizes the long-lasting benefits of their products. Additionally, sellers could consider offering guarantees or warranties that provide customers with added peace of mind about the longevity of their purchase. Overall, by prioritizing product development that meets customer expectations for effectiveness and longevity, and emphasizing these factors in their marketing efforts, sellers in the upholstery cleaners category can differentiate themselves from competitors and build a loyal customer base.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

A bit messyJan. 2022
Great product but the bottle arrived damaged due to poor packaging. I use it on my expensive dress shoes (soles and Uppers) and all else things leather.
My analine leather furniture looked and felt amazing after using this product. Totally impressed! It looked like new!!
I use Leather Honey on leather car seats and jackets. Yes you must read the instructions which talk about suede and soft touch leather...it will darken them. As for use on smooth leather like jackets and cars...there is nothing better if you use it right. I applied one coat every two years to a 2001 Chrysler Town & Country and when we donated it (2018) to a charity the leather was still perfect. Its a simple process. Simply take a 1" common paint brush and "paint" the leather surfaces with a thin coat. It wont run..it is the consistency of honey. Leave overnight and then use paper towels to wipe the surfaces. You'll notice very little on your paper towel as most of the product absorbs. I love this stuff. PS. I bought a gallon 15 years ago and have given most of it to friends (who now use it). You can do a 3 seat van with about 6 oz.
Easy to applyJun. 2022
Easy to apply, helped with some of scratches also
1Amazon buyer
I saw all the great reviews for this product and thought I would try it on my leather couch and two chairs I inherited. It's definitely called "honey" for a reason - the product is just as thick and as hard to spread as honey (although it's not sticky). I ended up pouring dribbles onto the leather and then wiping it around with a clean cloth. It's clear and not terribly oily or greasy, but leaves a semi-oily sheen on your hands - like a silicone product? It puts a VERY shiny, glossy look on the leather and makes it look cleaner, but I'm disappointed that the cracks in the leather don't seem to be any better. It also seems to take forever to "dry" despite a pellet stove running and keeping the house warm just to do so. 24 hours later and it's still wet. This was an expensive product with disappointing results and I'm not sure why it got so many good reviews. I will update if it gets any better, but at this point it appears that the excess will just be buffed off by anyone who sits on the couches/chairs. I would not recommend this product.
Go Red Sox
This product is amazing. I was nervous in the beginning because it’s pretty sticky and I was afraid it would dry to shiny. It did not at all. It soaked into the goat skin jacket very well and brought back a coat which was very expensive 25 years ago beautifully. I applied at least two full coats and in areas around the cuffs and arms I applied it very liberally. I’ll probably do one more coat just to make sure all areas received plenty of the solution. I used a car cleaning cloth to apply it and it worked very well. As time went on it was apparent you can put lots of the Honey on the cloth because it soaks right in. Dries pretty quickly too. Fabulous stuff on a coat I’ve loved for years. Highly recommend this product.
This is a great set and works awesome!
The Real DealDec. 2022
This stuff is great, definitely a fine furniture grade product. I use it on leather Indian motorcycle seats and its amazing. Just give it a day or so to soak in good, buff, and it performs as advertised.
Best betOct. 2022
Worked very well. Ease of application
Good product.Jun. 2022
I got a used leather couch and this cleaner dis a great job.

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