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Upright Vacuums product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 36
2023/01/07
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.5
Total Reviews
55,170
This insight is based on the data from the best seller products. The top 5 of them are:
BISSELL 2252 CleanView Swivel Upright Bagless Vacuum with Swivel Steering, Powerful Pet Hair Pick Up, Specialized Pet Tools, Large Capacity Dirt Tank, Easy Empty
B0BN1QSNSB

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Upright Vacuum in question has a high level of customer satisfaction. With an average rating of 4.5 out of 5 and over 55,000 reviews, it is clear that many customers have had positive experiences with this product. As an AI language model, I cannot provide specific advice on this product, but generally speaking, it is always a good idea to read through a variety of reviews before making a purchase. This can help you get a better sense of the product's strengths and weaknesses, as well as any potential issues that other customers have experienced. Additionally, it is important to consider your own needs and preferences when selecting a vacuum cleaner, as different models may be better suited to different types of cleaning tasks.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is everyday, the most common location is carpet, the most common behavior is vacuum . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are parents with young children, as "kid" is the most frequently mentioned user. Additionally, "wife" and "husband" are also frequently mentioned, indicating that this product is likely used in households with multiple adults. The top three places to use this product are all indoor areas, with "carpet" being the most frequently mentioned. This suggests that the product is primarily used for cleaning floors, and specifically carpets. "Stair" is also mentioned frequently, indicating that the product is likely used for cleaning stairs as well. The top two usages of the product are "vacuum" and "clean," which are both fairly broad terms. However, given that this product is categorized as an upright vacuum, it's likely that users are primarily using it for vacuuming and cleaning floors. Based on this data, it seems that the ideal customer profile for this product is likely a parent with young children who values cleanliness and wants a reliable and effective way to clean their carpets and floors. Additionally, the fact that "stair" is a frequently mentioned location suggests that the customer may live in a multi-story home or apartment. Some suggestions for targeting this customer profile might include emphasizing the product's effectiveness at removing dirt and debris from carpets and floors, as well as its ease of use and reliability. Additionally, highlighting the product's ability to clean stairs could be a selling point for customers who live in multi-story homes.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are vacuum, hose, cord, suction, belt. The most mentioned elements about vacuum are bulky(0.68%), loud(0.64%).
The top 5 positive reviews are suction, vacuum, suction power, attachment, canister. The most mentioned elements about suction are good(16.34%), solid(2.46%).
Home & Kitchen > Vacuums & Floor Care > Vacuums > Upright Vacuums
Cons
vacuum16.43%
bulky0.68%
loud0.64%
light0.55%
lightweight0.53%
fall over0.46%
hose9.45%
cord6.92%
suction6.89%
belt3.07%
Pros
suction22.79%
good16.34%
solid2.46%
uber mega powerful0.97%
remain strong0.60%
good on both hardwood and carpet area0.54%
vacuum17.63%
suction power10.81%
attachment3.66%
canister3.05%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the most commonly mentioned con of upright vacuums is the vacuum itself, followed by the hose, cord, suction, and belt. On the other hand, the most commonly mentioned pro is suction power. It is important to note that the data only reflects the opinions of a specific group of people and may not be representative of the general population. However, it can still provide valuable insights into the strengths and weaknesses of this category of vacuums. To improve product development and selection, manufacturers could focus on addressing the common cons mentioned by consumers, such as improving the design of the vacuum, making the hose and cord more user-friendly, and enhancing suction power. Additionally, manufacturers could consider incorporating features that consumers have mentioned as pros, such as powerful suction, into their products. Overall, it is important for manufacturers to listen to consumer feedback and use it to inform their product development and selection strategies. By doing so, they can create products that better meet the needs and preferences of their target audience.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
lightweight43
suction20
price13
light12
rating8

Based on the data provided, it seems that customers are primarily motivated to buy upright vacuums based on the product description. This makes sense, as customers want to know exactly what they are getting before making a purchase. Additionally, price and brand reputation are also important factors, but they are not as significant as the product description. Some reasons why the product description is the top feature could be that customers want to know the specific features and capabilities of the vacuum, such as its suction power, filtration system, and attachments. They may also want to know about the size and weight of the vacuum, as well as any additional features like cord length or noise level. To optimize an Amazon listing for an upright vacuum, it would be important to focus on creating a detailed and informative product description. This could include bullet points highlighting the key features and benefits of the vacuum, as well as high-quality images and videos demonstrating its use. Additionally, it may be helpful to include customer reviews and ratings to build trust and credibility with potential buyers. Finally, pricing and brand reputation should also be considered, but they should not be the primary focus of the listing.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long130
last long
last longer
last awhile
last forever
last half long
cord longer125
cord longer
longer cord
cord long
long cord
power cord longer
air hose longer67
hose longer
longer hose
attached hose longer
attachment hose longer
cord hose longer
cord retract45
retractable cord
cord retractable
cord retract
retractible cord
cord retractable back
light44
light
light see
light and
6 ' cord42
cord long
cord length long
4 foot cord
cord 10 foot long
cord 5-8 foot
last year35
last year
last few year
last couple year
last 2 year
last 1 year
4 last34
last
cord hose long32
hose long
hose attachment long
cord & hose long
cord and hose longer
extension hose cord long
good28
good

Based on the information provided, it is unclear what specific customer expectations are for upright vacuums. However, in general, customers who are in the market for an upright vacuum are likely looking for a product that is effective at cleaning floors, easy to use, and durable. To meet these expectations, sellers should prioritize product development that focuses on improving the suction power and cleaning capabilities of their vacuums. Additionally, they should consider incorporating features that make the vacuum easier to maneuver and use, such as swivel heads and adjustable height settings. In terms of marketing promotion factors, sellers should emphasize the effectiveness and efficiency of their vacuums in their advertising. They should also highlight any unique features or technologies that set their product apart from competitors. Additionally, they should consider offering promotions or discounts to incentivize customers to choose their product over others.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

salvador
Purchased
Good stuffApr. 2015
Good stuff
Overall, I love this vacuum. Is that enough of a review? Probably not. Let me explain. First of all, and so perfect balance of size and weight. Not too heavy, but a why enough suction area that it covers plenty of floor space. Second, suction is outstanding. As long as you adjust the height to match your floor or your pile depth, disable pretty much anything up. I've used it on areas that I vacuumed with other vacuums 20 minutes earlier, and it still gets a ton of dirt and pet hair up. Third, I love retractable cords. I love them more than I can tell you. After I'm done vacuuming, The last thing I want to do is wine the corn around and around and around those silly little pegs. Being able to step on one button and have the cord snap into the unit is a great thing. Complaints are fairly minor. You can't turn off the brush motor, which always sort of bothers me when I use it on a bare floor, though in this case it's caused me no issues. Second, the pet hair suction thing is more of a gimmick than anything useful. It's driven by suction, and while the suction is excellent snd gets the brushes spinning nicely, once you push it down onto a sofa cushion it pretty much stops the brushes from moving unless you just touch it lightly. I've never seen these work very well, and the current one is no exception. Finally, I wish the stick that you put on the end of the hose when you want to use it as a handheld was a bit longer. I find myself having to bend over a bit more than I'd like to. But that's it for complaints. I've been good about not overfilling the chamber, cleaning the filter regularly, generally taking proper care of it per the instructions. And you know what? The instructions work. This thing hasn't lost suction and still runs like a champion. I wouldn't hesitate to recommend this unit. The complaints are far outweighed by the excellent performance. A winner.
Very goodJun. 2019
Works beautifully on all surfaces. Easy to empty the cylinder.
Karin sales
Purchased
Does not work for cat hair
Holli
Purchased
Amazing vacuum!!!! Exceeded expectations. Did our bedroom once over with old vacuum and then did it again with new and ended up going over the same room 3x with new vacuum and am still picking up more sand, dust and dog hair...
Jeanne
Purchased
So awesomeDec. 2019
I'm always hesitant to buy a vacuum because you never know what you're going to get, but this one is awesome. It's quiet, light weight and the automatic cord wrapper is the best invention ever!
Jessica
Purchased
I have two German shedders I mean shepherds and this thing sucks it allllll up. I do have to empty the canister frequently however I have a very large living room and they are year round super shedders. This vacuum is for us pet people for sure
Vacuum breaks within less than 6months
Ivana
Purchased
I'm not one that writes a lot of reviews, but after using this vacuum for the first time ever, I'm compelled to do so now. I have two dogs, a dogo argentino and a German shepherd. Both dogs shed like crazy! The dog's fur is short and works its way into the weaving of carpets and is very hard to get up. Vacuuming had never worked, I've had to use a rubber squeegee and basically rake my rugs to get his fur up. This is a nightmare of a work out! So I went surfing for something better, I found this vacuum and based on the price and the reviews, I decided to take a chance and try it. Boy am I glad I did! I will try to attach pictures of my area rug, which is right by the dog food bowls. This vacuum has picked up more fur in one stroke, then I could in 15 minutes with the squeegee. I'm amazed, impressed, and just so so so so so happy!! Thank you Bissell!
ZC
Purchased
So far I am really pleased with this vacuum. It is lightweight, has great suction, not terribly loud and runs smooth as silk. I don't know what its longevity will be (it seems things don't last too long these days) but - as a new item - it is performing beautifully.

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