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Urinals product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Male Urinal with Cover 32oz Portable Pee Bottles for Men Used for Hospitals, Incontinence, Emergency and Travel (48)
Male Urinal with Glow in The Dark Lid (1 Bottle) 32 Oz Urine Bottle for Men - Pee Bottle for Hospitals, Emergency and Travel
35 oz Male Urinal Bottles (2 Pack) - Plastic Urinal Bottles - Portable Urinal Bottles - Urinal Bottles with Leakproof Screw-On Lid - Urinal Bottles - Easy-to-Read Measurement Lines - Stock Your Home
KOHLER K-5016-ET-0 Dexter Elongated Urinal, White
KOHLER K-5452-ET-0 Dexter Urinal, One Size, White

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for urinals on Amazon is 4.41, which indicates a relatively high level of customer satisfaction. With a total of 1644 reviews, it suggests that there is a significant number of customers who have purchased and reviewed urinals on the platform. The high average rating implies that customers are generally satisfied with the urinals they have purchased. This could be due to factors such as product quality, functionality, ease of installation, and overall performance. The large number of reviews also indicates that there is a considerable demand for urinals on Amazon, which suggests that customers are actively seeking and purchasing these products. Based on this information, it is safe to say that customers are generally happy with the urinals available on Amazon. However, it is important to note that individual preferences and experiences may vary. It would be beneficial to read through some of the reviews to gain a better understanding of specific customer feedback, both positive and negative. As for advice, if you are considering purchasing a urinal on Amazon, it would be wise to carefully read the product descriptions, customer reviews, and ratings. Pay attention to any recurring themes or issues mentioned by customers. Additionally, consider factors such as price, brand reputation, and warranty when making your decision. Remember, while the average rating and total reviews provide a general overview of customer satisfaction, it is always recommended to do thorough research and consider your specific needs before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is night, the most common location is car, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the urinal product are the husband, father, and kid. The husband is mentioned the most, with 72 mentions, followed by the father with 27 mentions, and the kid with 23 mentions. This suggests that the product is primarily used by adult males, but it also caters to children. When it comes to the top three places where the product is used, the car takes the lead with 44 mentions, followed closely by the hospital with 42 mentions, and the bathroom with 21 mentions. This indicates that the urinal is popular for use during long car journeys, in medical settings such as hospitals, and in bathrooms, which is expected. In terms of usage, the top two mentioned activities are travel with 38 mentions and camping with 21 mentions. This suggests that the product is particularly useful for individuals who are frequently on the move, whether it be for long trips or outdoor adventures. Based on this analysis, the customer profile for this urinal product can be described as follows: The target audience primarily consists of adult males, including husbands and fathers, who are looking for convenient solutions for urination in various settings. The product is also suitable for children, making it a versatile option for families. The customers are likely to be individuals who frequently travel, whether it be for work or leisure, and those who enjoy camping or other outdoor activities. To better cater to this customer profile, it would be beneficial to focus marketing efforts on highlighting the convenience and portability of the urinal for travel purposes. Emphasizing its usefulness in car journeys, hospitals, and camping trips can help attract the target audience. Additionally, considering the needs of families and providing child-friendly features or designs could further enhance the appeal of the product.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are lid, plastic, cap, handle, material. The most mentioned elements about lid are hard to open(3.90%), do not glow in the dark(2.60%).
The top 5 positive reviews are lid, product, bag, urinal, handle. The most mentioned elements about lid are fit well(2.48%), secure(1.98%).
hard to open3.90%
do not glow in the dark2.60%
do not close properly2.08%
hard to get on and off2.08%
do not fit1.56%
fit well2.48%
close securely keep beer or other liquid inside0.50%
do not come off hard0.50%
do not leak at all0.50%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect of urinals is the lid, which is mentioned in almost one-third of the reviews. Other cons mentioned include the plastic material, cap, handle, and overall material. On the other hand, the top pro aspect mentioned is also the lid, but it only accounts for around 11% of the reviews. Other pros were not mentioned in the data provided. Overall, the sentiment analysis suggests that there are more negative aspects associated with urinals than positive ones. The lid seems to be a major pain point for users, and the plastic material and other components could also be improved. To address these issues, product development and selection could focus on improving the lid design and material, as well as exploring alternative materials for the rest of the urinal components. Additionally, gathering more data on the specific pros and cons of urinals could help inform product development and selection decisions.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
good weight of plastic1
hold more1
leak proof1
light up feature1

Based on the data provided, it seems that customers are primarily motivated to buy urinals based on the product description. This suggests that customers are looking for detailed information about the product, such as its features, dimensions, and materials. Price is also a factor, but it appears to be less important than the product description. This suggests that customers are willing to pay a premium for a high-quality urinal that meets their needs and preferences. To optimize an Amazon listing for urinals, it would be important to focus on creating a detailed and informative product description. This could include information about the urinal's size, shape, material, and any special features or benefits. It may also be helpful to include customer reviews and ratings, as these can provide social proof and help build trust with potential buyers. Additionally, it may be worth experimenting with different pricing strategies to see if there are opportunities to increase sales by adjusting the price point.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
heavier plastic5
thicker plastic
plastic more thick
thicker durable plastic
heavier sturdier3
more sturdy
cap for screw2
screw cap
screw on cap design
heavy sturdy2
plastic thick2
plastic thick
plastic thicker
2 year ago1
year ago
add feature1
add feature
air hose longer1
hose longer
attach more securely1
more secure way attach

Based on the customer feedback, it seems that there are varying expectations when it comes to the weight and sturdiness of urinals. While some customers prefer a heavier plastic material, others are looking for a sturdier option. Additionally, there are some customers who prefer a thinner design. To address these expectations, sellers should consider offering a range of options that cater to different preferences. For example, they could offer urinals made from both heavy plastic and sturdier materials, as well as options with thinner designs. This would allow customers to choose the option that best suits their needs. In terms of product development prioritization, sellers should focus on creating urinals that are both sturdy and durable, as these are the most commonly mentioned expectations. Additionally, they should consider offering options with different weight and thickness to cater to a wider range of customers. When it comes to marketing promotion factors, sellers should highlight the sturdiness and durability of their urinals in their marketing materials. They could also consider offering promotions or discounts to customers who purchase multiple urinals, as this could encourage customers to buy in bulk. Overall, by offering a range of options that cater to different preferences and prioritizing sturdiness and durability in product development, sellers can meet the expectations of their customers and stand out in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Jennifer M.
Work great for my dad who is injured. Will order again if needed. Thanks!
Dan R Howard
The plastic is very thin and flimsy. Unless you are very careful snapping on the cap, the walls of the bottle will actually collapse.
Not ImpressedFeb. 2021
The plastic is cheap and thin. The lid doesn’t glow in the dark and the lid is very hard to get back on the container.
Good qualityAug. 2021
Good sturdy material, better than the hospital brand
Easy to useNov. 2021
Worked great for our need
Matthew Moss
EaseOct. 2021
Plastic could be a bit more thick
Tom Broich
The plastic is so thin and brittle, it easily punctured.
Great product.
TerribleJul. 2021
Product was flimsy. Two lids have broken off and three leak. I only gave it one star because I couldn't give them ZERO. Save your money, they aren't worth it.
No matter what ideas you might get, don’t give in to the one that calls you to test it out by turning the urinal upside down. It’s good, but not that good. Leakproof is a bit of a stretch. Rather, it’ll hold liquid in. But to be safe, you should put the whole thing into a big ziplock bag until you can empty it. The lid doesn’t go on super easy, but it fits. And it closes. And that’s about all you need from a urinal, I suppose. It’s a life-saver on road trips. Just empty and sanitize and put it back in the car. So, yup, I recommend buying. Just don’t go juggling these things. Pee-lease.

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