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Utility Shelves product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
AmGood 24" Long X 24" Deep Stainless Steel Wall Shelf | NSF Certified | Appliance & Equipment Metal Shelving | Kitchen, Restaurant, Garage, Laundry, Utility Room
HOMEDANT 5-Tier White Metal Shelving Unit Adjustable Garage Storage Utility Rack Heavy Duty Shelves Organization Shelf Warehouse Basement shed Kitchen Closet Pantry 35.9" W x 16.2" D x 71.3" H 2 Pack
Amazon Basics 4-Cube Wire Grid Storage Shelves, 14" x 14" Stackable Cubes, White
Gracious Living 4 Shelf Fixed Height Ventilated Medium Duty Shelving Unit Organizer System for Home, Garage, Basement, Laundry, Black (2 Pack)
Dial Industries, Inc. 01703 Expand A Shelf, Standard, White

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the product in question, which falls under the category of Utility Shelves, has a high level of customer satisfaction. With an average rating of 4.61 out of 5 and a total of 5403 reviews, it is clear that many customers have found this product to be useful and effective. If you are considering purchasing this product, it is likely that you will be satisfied with your purchase. However, it is always important to read through the reviews carefully to ensure that the product meets your specific needs and expectations. One piece of advice for potential buyers is to pay attention to the dimensions of the shelves to ensure that they will fit in the space you have available. Additionally, it may be helpful to consider the weight capacity of the shelves to ensure that they can hold the items you plan to store on them. Overall, this product appears to be a solid choice for those in need of utility shelves.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is closet, the most common behavior is storage . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customers who are interested in the Utility Shelves product are primarily using it for storage purposes in their homes. The top three places where the product is being used are the closet, garage, and pantry, which suggests that customers are looking for ways to organize and store their belongings in these areas. Additionally, it's interesting to note that the product is being used to hold a guinea pig cage, which could indicate that some customers are using the shelves for pet-related purposes as well. In terms of the customer profile, it seems that the product is popular among families with children, as both the husband and daughter are mentioned frequently in relation to the product. This could suggest that families are looking for ways to keep their homes organized and tidy, and the Utility Shelves product is helping them achieve that goal. Based on this data, some suggestions for the customer profile could include marketing the product as a family-friendly organizational solution, highlighting its versatility for both storage and pet-related purposes, and emphasizing its durability and sturdiness for use in high-traffic areas like the closet and garage.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are shelf, product, connector, piece, instruction. The most mentioned elements about shelf are not adjustable(1.96%), is not sturdy(1.50%).
The top 5 positive reviews are shelf, product, shelving, assembly, assemble. The most mentioned elements about shelf are good quality(8.18%), work good(1.57%).
not adjustable1.96%
is not sturdy1.50%
skosh flimsy0.46%
good quality8.18%
work good1.57%
good size0.78%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect for utility shelves is the shelf itself, accounting for 14.43% of the mentions. Additionally, the top five cons mentioned are related to the shelf, product, connector, piece, and instruction. On the other hand, the top pro aspect mentioned most is also the shelf, accounting for 17.49% of the mentions. From this information, we can conclude that the shelf aspect of utility shelves is both a pro and a con. It is mentioned frequently in both positive and negative contexts, indicating that it plays a significant role in users' experiences. To improve product development and selection in this category, it would be beneficial to focus on addressing the cons related to the shelf, product, connector, piece, and instruction. This could involve improving the quality and durability of the shelves, ensuring clear and comprehensive instructions for assembly, and enhancing the overall design and functionality of the product. Additionally, it would be valuable to gather more specific feedback from users to understand their needs and preferences better. This could be done through surveys, user reviews, or conducting market research to identify any other potential pain points or areas for improvement. By addressing the mentioned cons and incorporating user feedback into the product development process, it is possible to create utility shelves that offer a better overall experience, leading to increased customer satisfaction and loyalty.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
36 " wide1
allow for basket style shelf1

Based on the data provided, it seems that customers primarily buy utility shelves based on the product description. This suggests that customers are highly influenced by the information provided about the product, such as its features, specifications, and benefits. A well-written and detailed product description can effectively communicate the value and usefulness of the utility shelves, which in turn motivates customers to make a purchase. Some reasons why the product description is the top feature could be: 1. Clarity: A clear and concise product description helps customers understand what they are buying and how it can meet their needs. It provides them with the necessary information to make an informed decision. 2. Functionality: A detailed product description highlights the various features and functionalities of the utility shelves, showcasing how they can be used to organize and store items effectively. 3. Quality: A well-written product description can convey the quality and durability of the utility shelves, assuring customers that they are investing in a reliable and long-lasting product. Based on this information, here are some suggestions for optimizing the Amazon listing: 1. Focus on the product description: Ensure that the product description is comprehensive, highlighting the key features, benefits, and potential uses of the utility shelves. Use clear and concise language to make it easy for customers to understand. 2. Use high-quality images: Alongside the product description, include high-resolution images that showcase the utility shelves from different angles. This will give customers a visual representation of the product and help them visualize how it can be used. 3. Include customer reviews: Positive customer reviews can further reinforce the value and quality of the utility shelves. Encourage satisfied customers to leave reviews and consider featuring some of the best reviews prominently on the listing. 4. Optimize pricing: While price was mentioned as a factor, it is not the top motivator. However, it is still important to ensure that the pricing is competitive and aligned with the value offered by the utility shelves. Consider conducting market research to determine the optimal price point. By focusing on these optimization strategies, you can enhance the product listing and attract more customers to purchase the utility shelves.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
heavier sturdier6
more sturdy
zip tie bind6
zip tie
zip tied tighter
color white4
more connector
rubber mallet4
rubber hammer
rubber mallet
rubber mallot
shelf wider4
shelf is taller wider
wider shelf
wider shelving
width between shelf
decent quality3
good quality
high quality

Analysis of Customer Expectations for Utility Shelves: Based on the customer feedback, it is clear that there are a few key expectations that stand out for Utility Shelves. The most frequently mentioned expectations include the desire for heavier and sturdier shelves, the preference for zip tie binding, and a preference for the color white. 1. Heavier and Sturdier: Customers seem to prioritize durability and strength when it comes to Utility Shelves. They want shelves that can withstand heavy loads and provide long-lasting support. Sellers should focus on developing shelves made from high-quality materials that can handle significant weight without compromising stability. 2. Zip Tie Binding: The repeated mention of zip tie binding suggests that customers value organization and neatness. They want shelves that allow them to secure items in place using zip ties, ensuring that everything stays in order. Sellers should consider incorporating zip tie-compatible features into their shelf designs to meet this expectation. 3. Color White: The preference for white shelves indicates a desire for a clean and modern aesthetic. Customers may be looking for shelves that blend well with their existing decor or create a sense of spaciousness. Sellers should offer white-colored options alongside other color choices to cater to this preference. Suggestions for Product Development Prioritization: Considering the customer expectations mentioned above, sellers should prioritize the following factors in their product development: 1. Material and Construction: Focus on developing shelves that are made from robust materials, ensuring they can handle heavy loads and provide long-lasting durability. 2. Design Features: Incorporate zip tie-compatible elements into the shelf design, allowing customers to secure items easily and maintain organization. 3. Color Options: Offer a range of color choices, including white, to cater to different customer preferences and match various interior styles. Marketing Promotion Factors: To effectively promote Utility Shelves, sellers should consider the following factors: 1. Highlight Durability: Emphasize the strength and sturdiness of the shelves in marketing materials to address the customer expectation for heavier and sturdier products. 2. Showcase Organization: Demonstrate how the shelves facilitate organization and neatness, particularly by showcasing the zip tie binding feature. 3. Visual Appeal: Highlight the clean and modern aesthetic of the shelves, especially if they come in white or other visually appealing colors, to attract customers who prioritize aesthetics. By aligning product development with customer expectations and focusing on effective marketing strategies, sellers can better meet the needs of their target audience and increase customer satisfaction in the Utility Shelves category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Four StarsJul. 2018
East to install and quite Sturdy !!! A bit on the expensive side.
Good buyJun. 2019
I bought this shelf to hold up my 24" x 18" microwave. It is very sturdy and does what I need! There was a small area that was scratched up but it is hidden behind the microwave.
Very sturdy
All over great product.
I had to remodel my small kitchen and did this to help with space.
Love the shelf, perfect size for my microwave, nice quality and have had several compliments on it. Would have liked it even more, if there was a hole cut out for the plug, but I suppose, not everyone would need one. To solve my problem, I bought a circular, metal-cutting drill bit, from the local hardware store, that was slightly bigger than the plug on the microwave and it didn't require too much effort to drill a hole. (The trick is, to let the drill bit do the work for you - don't need to put a lot of pressure on the drill and the hole comes out pretty clean. A little sand paper to take off any sharp edge and that's it!).
Arrived scratched and bent in multiple spots. The screws that are welded to it don’t line up with the holes so I had to re-drill them. Customer was not happy with the shelf so I had to give them a discount on installation.
Marcia Lang
Nice clean lines.
Alicia Cze
First things first, The measurements provided are accurate. It fit PERFECTLY into this space I had between cabinets on my rental kitchen wall. I needed this to put a microwave on, to allow for more counter space. I was able to drill through it to pass the cord through. It was actually pretty difficult to cut through, but that only made me feel more pleased with my purchase, as it was proof of the metal being quality material. It also came with those peeling blue sticker barrier on, to protect from scratching. Easy to clean as well!
Great material but shipping packaging could use little improvements.

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