Utility Tables product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Iceberg Officeworks Rectangular Mobile Training Table with Wheels, Mahogany and Black, 72” W x 18” D x 29” H
Table Top Fasteners, Z Clips for Table Tops 40 Packs (Black)
Martin Universal Design Creation Station Deluxe Hobby White Table, 40" W x 23.5" D Top, 1 Each ,
Martin Creation Station Hobby Table - Cherry Wood Melamine Top
20-Pack - Heavy Duty Figure 8 Table Top Connector or Desk Top Fastener Clip - 12 Gauge Steel

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the product in question, which falls under the category of Utility Tables, has a relatively high customer satisfaction rating. With an average rating of 4.4 out of 5 and a total of 260 reviews, it appears that many customers have had positive experiences with this product. However, it's important to note that there may be some room for improvement, as not all reviews may be positive. It would be helpful to read through some of the reviews to get a better understanding of what customers like and dislike about the product. If you're considering purchasing this product, it's always a good idea to do your own research and read through reviews to make an informed decision. Additionally, if you do decide to purchase the product, be sure to follow any instructions or guidelines provided to ensure that you get the most out of it.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is grandson, the most commonly moment of use is christmas, the most common location is table, the most common behavior is mount table top . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product in question is a utility table that is primarily used for mounting table tops and fastening them to a base. The top three users mentioned are grandson, parent, and family, which suggests that this product may be popular among families or households with multiple generations living together. The top three places to use the product are the table, desk, and kitchen island, which indicates that this product is versatile and can be used in a variety of settings. Additionally, the fact that the table is mentioned four times suggests that this product may be particularly useful for those who need a sturdy surface for work or other activities. Based on this data, it may be helpful to target marketing efforts towards families or households with multiple generations living together, as well as individuals who need a sturdy surface for work or other activities. Additionally, highlighting the versatility of the product and its ability to be used in a variety of settings may be an effective way to appeal to potential customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are screw, screw head, table, instruction, drawer. The most mentioned elements about screw are flimsy(5.71%), snap(5.71%).
The top 5 positive reviews are clip, fastener, table, table top fastener, design. The most mentioned elements about clip are solid(7.32%), good(4.88%).
Office Products > Office Furniture & Accessories > Tables > Utility Tables
not 20mm or 7/8 "2.86%
screw head8.57%
add a good feature2.44%
easy to fasten a tabletop to the base/apron2.44%
easy to work with2.44%
table top fastener7.32%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the Utility Tables category has some significant cons that customers are mentioning. The top con aspect mentioned most is screw, followed by screw head, table, instruction, and drawer. This suggests that customers are having issues with the assembly and design of the tables, which can be frustrating and time-consuming. On the other hand, the top pro aspect mentioned most is clip, which suggests that customers appreciate the convenience and functionality of having a clip on the table. However, the top 5 cons of the tip are clip, fastener, table, table top fastener, and design, which indicates that there are still some design and functionality issues that need to be addressed. Overall, the sentiment analysis suggests that the Utility Tables category has some room for improvement in terms of product development and selection. Manufacturers should focus on improving the assembly process and design of the tables to make them more user-friendly and convenient. Additionally, they should consider adding more features that customers appreciate, such as clips, while addressing the issues that customers are mentioning, such as fasteners and table top design. By doing so, they can improve customer satisfaction and increase sales in this category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No Data
No data

Based on the mentions of undefined, undefined, and undefined, it seems that customers are motivated to buy Utility Tables for their practicality and versatility. These tables are likely seen as useful for a variety of purposes, such as working, crafting, or even dining. One key feature that seems to be driving customer purchases is the product description. This suggests that customers are looking for clear and detailed information about the tables, including their size, weight capacity, and any additional features they may have. To optimize their Amazon listings for Utility Tables, sellers should focus on creating informative and engaging product descriptions that highlight the tables' key features and benefits. They may also want to consider including high-quality images and videos that showcase the tables in use, as well as customer reviews and ratings that can help build trust and credibility with potential buyers. Additionally, sellers may want to experiment with different pricing strategies and promotions to attract more customers and increase sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
2 " long1
1 2 " long
3 41
3 4
bigger stronger screw1
heftier screw
countersink deeper1
countersink deeper
do not happen1
do not happen
long screw1
long screw
say dado run edge1
say dado run edge
screw are not tiny1
screw are not tiny

Based on the information provided, it is unclear what specific customer expectations are for Utility Tables. However, in general, customers may expect utility tables to be durable, functional, and versatile. They may also expect them to be easy to assemble and disassemble, and to have adjustable height and/or storage options. To better understand customer expectations for this category, sellers could conduct market research, such as surveys or focus groups, to gather feedback from potential customers. This could help them identify specific features or qualities that customers value most in utility tables. Based on this information, sellers could prioritize product development to focus on improving or adding features that are most important to customers. For example, if customers value durability and functionality, sellers could invest in materials and design that enhance these qualities. In terms of marketing promotion factors, sellers could highlight the specific features or benefits that customers value most in their product descriptions and advertising. They could also consider offering promotions or discounts to incentivize customers to try their product. Overall, understanding and meeting customer expectations is key to developing and marketing successful products in the Utility Tables category. By prioritizing product development and marketing efforts based on customer feedback, sellers can increase the likelihood of meeting customer needs and achieving success in this market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Great for attaching furniture tops, highly recommend.
Donny little
Fair price
GreatSept. 2020
Works easily to attach table tops. I found them to work best with #6 screws.
Gary Barnett
Works as advertised.
Heavy duty stamping, not a flimsy cheap version. Use these and don't worry about them failing or bending when you pick any table up buy the top to move it!
steve smart
Easy installSept. 2021
Just cut your slot about 3/8” down on your piece and the top tightens right down.
greg ahlgren
good fastners
Four StarsAug. 2017
Sturdy, easy to assemble and looks great! Very fair price as well!
We have tried everything to get the tables to remain stationary. They will not. I am checking the process to return them as to it is a safety hazard to have tables that move everytime someone leans up agains them.
If I could give this a minus 10 I would. One of the bolts on the main base went through the bolt hole and I could not get it out. When I put the table up right and went to lift the table top up the screws came out with the little plastic things that are suppose to hold the screws in, and now the table is useless. I would not buy this table. I followed the directions per the video the website gave for putting this table together. So not happy.

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