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Vegetable Relishes product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/19
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.6
Total Reviews
2,133
This insight is based on the data from the best seller products. The top 5 of them are:
Weber`s Premium Horseradish Prepared Mustard Squeeze Bottle (3) 12 Oz. Container
B00K3SMTSK
Vlasic Squeezeable Homestyle Pickle Relish, Dill, 9 oz (Pack of 12)
B072WX3XH8
Mrs. Renfro's Corn Relish, Gluten Free, No Added Sugar, 16 oz Jar, Pack of 4
B07NDH9KZR
Harry & David Classic Recipe Pepper & Onion Relish, 10 Ounces (12-Pack)
B07C7TWJ8G
Marconi Hot Giardiniera, 1 Gallon (Pack of 2)
B0917XMT2C

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Vegetable Relishes product on Amazon has a high level of customer satisfaction. With an average rating of 4.61 out of 5 and a total of 2133 reviews, it is clear that many customers have had positive experiences with this product. As for advice, it would be helpful to read through some of the reviews to get a better understanding of what customers like about the product and what areas could be improved. Additionally, it may be beneficial to conduct some market research to see what other similar products are available and how they are priced and marketed. This information can help inform decisions about pricing, packaging, and advertising strategies.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is christmas, the most common location is chicago, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customers who are most interested in the Vegetable Relishes product are those who are looking for gifts to give to their family, friends, and husbands. Additionally, it appears that the product is most popular in Chicago, with some interest in other locations such as RK and Florida. Given this information, it may be helpful for the company to focus their marketing efforts on these specific customer profiles. For example, they could create targeted ads or promotions that highlight the product's suitability as a gift for family members, friends, and husbands. They could also consider partnering with local retailers or gift shops in Chicago to increase visibility and sales in that area. In terms of usage, it seems that the product is primarily used as a dip, which could be useful information for the company when developing new flavors or marketing materials. They could also consider creating recipe ideas or hosting cooking demonstrations that showcase the product's versatility as a dip. Overall, the data suggests that the Vegetable Relishes product has a strong appeal among customers who are looking for gift ideas and enjoy using it as a dip. By focusing on these customer profiles and usage patterns, the company can better tailor their marketing efforts and product development to meet the needs and preferences of their target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are lid, jar, bottle, seal, product. The most mentioned elements about lid are loose(8.54%), do not fit tight(1.22%).
The top 5 positive reviews are flavor, taste, product, pepper, relish. The most mentioned elements about flavor are good(20.90%), rich(3.39%).
Grocery & Gourmet Food > Pantry Staples > Olives, Pickles & Relishes > Relishes > Vegetable Relishes
Cons
lid14.63%
loose8.54%
do not fit tight1.22%
do not stay on1.22%
do not stay on properly1.22%
do not stay on the bottle that well1.22%
jar12.20%
bottle12.20%
seal8.54%
product7.32%
Pros
flavor29.38%
good20.90%
rich3.39%
like like2.82%
balance well0.56%
not to sharp0.56%
taste13.56%
product6.78%
pepper4.52%
relish3.95%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the lid is the most commonly mentioned con aspect of vegetable relishes, followed by issues with the jar, bottle, seal, and product. On the other hand, the most commonly mentioned pro aspect is flavor, which is mentioned by almost 30% of respondents. Overall, it seems that vegetable relishes are generally well-liked for their taste, but there are some issues with the packaging that could be improved. To address the lid and jar/bottle/seal issues, manufacturers could consider using more secure packaging or redesigning the packaging to make it easier to open and close. Additionally, they could consider offering a wider variety of flavors to appeal to a broader range of consumers. In terms of product development and selection, it would be beneficial for manufacturers to focus on improving the packaging and addressing the common cons mentioned by consumers. Additionally, they could consider conducting market research to identify which flavors are most popular and which ones are in demand. By doing so, they can create products that are more likely to be well-received by consumers and improve overall customer satisfaction.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
good relish1
healthy1
kimchi1
organic ingredient1

Based on the data provided, it seems that customers are primarily motivated to buy vegetable relishes based on the product description, brand reputation, and recommendations from friends. This suggests that customers are looking for clear and detailed information about the product, as well as reassurance that the brand is trustworthy and that others have had positive experiences with the product. One reason why product description may be the top feature is that vegetable relishes are a relatively niche product, and customers may not be as familiar with them as they are with more common food items. As a result, they may be more likely to rely on the product description to understand what the product is and how it can be used. To optimize an Amazon listing for vegetable relishes based on this data, it would be important to focus on creating a clear and detailed product description that highlights the unique features and benefits of the product. This could include information about the ingredients, flavor profile, and suggested uses for the relish. Additionally, it would be important to build a strong brand reputation through positive customer reviews and ratings, and to encourage customers to recommend the product to their friends and family. By focusing on these key areas, sellers can increase the likelihood that customers will choose their vegetable relish over competitors.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big jar2
big jar
amount of relish1
amount of relish
are not expensive1
are not expensive
available locally1
available locally
big bottle1
big bottle
bottle last two year1
bottle last two year
buy bottle of two1
buy bottle of two
cheap1
cheap
chop ingredient finer or enlarge opening1
chop ingredient finer or enlarge opening
contain good proportion of pepper cauliflower carrot1
contain good proportion of pepper cauliflower carrot

Based on the information provided, it is unclear what specific customer expectations are for vegetable relishes. However, as a general category, customers may expect vegetable relishes to be flavorful, fresh, and made with high-quality ingredients. They may also expect a variety of options, such as different types of vegetables and flavor profiles. To prioritize product development, sellers should consider conducting market research to identify which types of vegetable relishes are most popular and what flavor profiles customers prefer. They can also experiment with new ingredients and flavor combinations to differentiate their products from competitors. In terms of marketing promotion factors, sellers should focus on highlighting the freshness and quality of their ingredients, as well as the unique flavor profiles of their products. They can also consider partnering with influencers or food bloggers to showcase their products and reach a wider audience. Additionally, offering promotions or discounts can incentivize customers to try their products and potentially become repeat customers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Adam M Haass
Purchased
Broken in shipping and non-refundable
Variety pack was supposed to have one hot one "mild" Got NOTHING BUT HOT...
Will be ordering again soon
Meagan G.
Purchased
DELICIOUS!!!!Sept. 2019
I went to Chicago a few years back and ate at a restaurant and had the best Giardiniera and asked what brand it was, she told me and I took a picture and lost it! So I called them up to ask what brand it was and they could not give me that info, so it led me to find another brand and hopefully it was just as good - Well I found Marconi here on Amazon with great reviews and ordered 2 jars- OMG it is fantastic - even better that the brand I had in Chicago - it came package in bubble wrap but the mild one still leaked - not the end of the world - I immediately refrigerated it and made some Italian beef sandwiches....This stuff is the BEST - crunchy- full of flavor!!! I went through the mild jar in 2 days! Don't hesitate, you will love it!!!
stella G
Purchased
The bottles leaked all over the corrugated shipping paper. If they leaked then they weren't seal correctly and since it was food that needed to be refrigerated after opening, I had no choice but to discard both jars. WHAT A WASTE OF MONEY.😭😭
Shawn G in AZ
Purchased
DeliciousOct. 2020
Love this stuff, it is so tasty. A little pricey, but if you factor in delivery it is worth it. Shipped well, NO issues with leaking or damage.
The lid was cracked on one of the jars, and the product was cloudy, and oil was throughout the packaging on both jars. Will not able to consume or return.....Out of $20 dollars : (
Richard Diaz
Purchased
I had to throw one bottle away because on delivery its plastic seal was loose and the product had leaked out in the packaging. Apparently the warehouse worker who packed the bottle in bubble wrap did not catch the flimsy seal or loose lid. Not worth taking a chance eating an open product that's factory sealed to prevent bacterial growth. I think Amazon warehouse workers (it shipped from Brazil) are under such pressure to move orders out quickly that QA/QC is not taken seriously. The other bottle was fine and the giardiniera tasty as usual. I give 5 stars for the Marconi food, but only 1 star for the Amazon handling and biz process.
My family was craving the iconic Chicago beef sandwich - which is not possible without Giardiniera. I bought the hot and the mild - we like the mix of the two. Marconi's made it perfect! Highly recommend if you want the authentic experience.
Nicole
Purchased
DeliciousJun. 2019
My Chicago style Italian beef sandwich

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