Vernier Calipers product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Woodraphic Professional Dual Function Scriber Gauge for Measuring and Marking - All in One Aluminum Steel Framing Tool for Professional Carpentry Use - 8 inch Imperial
Performance Tool W80152 Electronic Digital Caliper with Extra Large LCD Screen, 0 - 6 Inches, Inch/Millimeter Conversion
TamBee 6Inch 150mm Mini Caliper Double Scale Plastic Vernier Caliper for Jewelry Sliding Gauge Ruler Measuring Tool 5PCS(Black)
HHIP 4100-0030CASE Replacement Case for A 6" Caliper
Clockwise Tools DVLR-0605 Vernier Caliper Inch/Metric 0-6 Inch/150 mm Stainless Steel Body Measuring Tool

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Vernier Calipers product in the Amazon BSR category has a high level of customer satisfaction. With an average rating of 4.43 out of 5 and a total of 523 reviews, it suggests that customers are generally happy with the product. If you are considering purchasing a Vernier Caliper, it may be a good idea to read through some of the reviews to get a better understanding of the product's strengths and weaknesses. Additionally, it's important to consider your specific needs and use case to ensure that the product will meet your requirements. Overall, it seems that the Vernier Calipers product in the Amazon BSR category is a solid choice for those in need of this type of tool.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is everyday, the most common location is pocket, the most common behavior is measure everything . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Vernier Calipers product is popular among individuals who are interested in measuring things. The top three users mentioned are a kid, daughter, and husband, which suggests that this product may appeal to a wide range of age groups and genders. Additionally, the top three places to use the product are in a pocket, garage, and shirt pocket, which indicates that this product is portable and can be used in a variety of settings. The top usage of the product is to measure everything, which suggests that individuals who are interested in precision and accuracy may be drawn to this product. Additionally, the fact that gift giving is mentioned as a usage of the product suggests that this product may be popular among individuals who are interested in DIY projects or who work in fields that require precise measurements. Based on this data, it seems that the customer profile for this product may include individuals who are interested in science, engineering, or DIY projects. Additionally, individuals who work in fields that require precise measurements, such as carpentry or metalworking, may also be interested in this product. To appeal to this customer profile, it may be helpful to highlight the precision and accuracy of the product, as well as its portability and versatility. Additionally, emphasizing the product's durability and ease of use may also be effective in attracting customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are caliper, slide, product, scale, number. The most mentioned elements about caliper are loose(2.15%), can not be take apart(1.08%).
The top 5 positive reviews are caliper, product, tool, case, 141me. The most mentioned elements about caliper are good quality(4.21%), accurate(3.16%).
Industrial & Scientific > Test, Measure & Inspect > Dimensional Measurement > Calipers > Vernier Calipers
can not be take apart1.08%
cheap plastic1.08%
difficult to get any kind of accuracy1.08%
do not appear to be accurate1.08%
good quality4.21%
easy to read2.11%
accurate enough for1.05%
accurate measurement1.05%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the caliper is both the most commonly mentioned pro and con aspect of Vernier Calipers. While it is not entirely clear what specifically users are referring to when they mention the caliper, it seems that it is a significant factor in their overall satisfaction with the product. In terms of the cons, the slide, product, scale, and number are also mentioned frequently, suggesting that there may be issues with the overall design or functionality of the caliper. On the pro side, it is possible that the accuracy and precision of the caliper are highly valued by users. To improve product development and selection, it may be helpful to focus on addressing the cons that are most commonly mentioned. For example, if the slide is a common issue, manufacturers could explore ways to improve the sliding mechanism to make it smoother and more reliable. Additionally, it may be helpful to gather more specific feedback from users to better understand what they like and dislike about the product, and to use this information to inform future design decisions.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No data

Based on the data above, it seems that the primary motivation for customers to buy Vernier Calipers is the price, with 66.67% of mentions. However, the product description is also a significant factor, with 33.33% of mentions. It's unclear what the undefined category refers to, but it's possible that it could also play a role in buyer motivation. The fact that product description is the top feature suggests that customers are looking for detailed information about the product before making a purchase. This could include information about the accuracy of the calipers, the materials they're made from, and any additional features they may have. Customers may also be looking for information about the brand and the reputation of the seller. To optimize an Amazon listing for Vernier Calipers based on this data, it would be important to focus on creating a detailed and informative product description. This could include bullet points highlighting the key features of the calipers, as well as high-quality images that show the product from multiple angles. It may also be helpful to include customer reviews and ratings, as these can provide social proof and help build trust with potential buyers. Additionally, pricing strategies could be explored to make the product more competitive in the market.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
plastic last2
10 or 12 inch1
12 - 18 "
1mm deviation1
1mm deviation
20 year1
10 year
belt clip1
shirt pocket clip

Based on the information provided, it is unclear what specific customer expectations are for Vernier Calipers. However, as a general analysis, customers who are interested in purchasing Vernier Calipers are likely looking for a high level of accuracy and precision in their measurements. They may also be interested in features such as ease of use, durability, and a clear display. To prioritize product development, sellers should focus on improving the accuracy and precision of their Vernier Calipers. This could involve using high-quality materials and implementing advanced measurement technology. Additionally, sellers should consider adding features that make the calipers easier to use, such as a comfortable grip or a clear display. In terms of marketing promotion factors, sellers should emphasize the accuracy and precision of their Vernier Calipers in their advertising. They could also highlight any unique features that set their product apart from competitors, such as a particularly durable design or a user-friendly interface. Finally, sellers should consider offering promotions or discounts to incentivize customers to try their product.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

You get what you pay for. Not the best but good for what I paid. Packed well
Seems accurate enough but it's not a highly polished precision instrument. Some skid in the roller and some minor rust here and there. I lubed it immediately.
G Customer
This is simple for not exact measurement +/- 1mm since the slide moves too loose and does not lock.
I have a metal pocket scale about this same size. I wanted a plastic one to use when near magnets and also to be light and throw in my pocket. This fit the bill. Light(weight) but sturdy enough to be some what thrown around on the work bench. It's a bit stiff to move with one hand, but if it wasn't, it may not "hold" the measurement when I removed it from the object I'm measuring. This is one of those tools that once you have one, you do not want to be without. Sometimes I use this to do nothing more than compare a size without actually reading the scale. Just put it on one, then put it on the second one. If snug on, same size. If there is wiggle room, then 2nd one smaller. Nice tool to take with you to the hardware store as well as other things. Great for checking sizes of those drill bits sitting around.
is perfectNov. 2019
very good tool
Work greatMar. 2020
Work great! Easy to used
I'm in charge of my entire families watches. Their preferences, batteries etc. I like a quick easy way to determine diameter because some like big watches some not. These are not fancy but measuring watches and hobby stuff? I won't wear them out
T. Vukovic
I like this item, it seems pretty well built and accurate. It's a bit on the expensive side though, especially when I've found similar products on Amazon for way less. I don't know enough about this company vs. the competition to know if for some reason this is a better product. But, for my use it seems to work well. My only other complaint is it seems really light. I'm not sure if this is made from solid aluminum or if it's hollow, which kind of bothers me if it is. If it was made of solid aluminum I think that would better justify the price and I think it would feel more substantial, if that makes any sense. Nonetheless, I like it, it seems accurate, but I'm not sure I can recommend it for that price.
Made in KoreaFeb. 2020
This scriber gauge appears to be made with precision. The knob is quick and comfortable to lock and unlock with a quick flick of two fingers. I wish it also had metric markings. But the inch fractions are very clear and helpful. Here is a close-up.
Love them!Dec. 2020
Perfect size

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