Wafers product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Loacker Quadratini Cinnamon bite-size Wafer Cookies| LARGE Pack of 6 | Crispy Wafers with 4 creamy layers of Cinnamon cream filling | great for snacks & desserts | No artificial flavorings, or added colors | 8.82 oz per bag
DAELMANS Stroopwafels, Dutch Waffles Soft Toasted, Caramel, Office Snack, Jumbo Size, Kosher Dairy, Authentic Made In Holland, 18 2-pack Stroopwafels Per Box, 2.75oz each
WonderSlim Protein Wafer Snack Bar, Vanilla - 200 Calories, 0mg Cholesterol, 15g Protein (5ct)
Pirouline Rolled Wafers, Best Flavor Mix, Dark Chocolate, Chocolate Hazelnut and Vanilla Flavors, New Protective Packaging, 14.1 Ounce Tins (Pack of 3)
Broadman Church Supplies Pre-filled Communion Fellowship Cup, Juice and Wafer Set, 100 Count

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for wafers on Amazon is 4.2 out of 5. This indicates that customers generally have a positive experience with these products. Additionally, with a total of 8542 reviews, it suggests that there is a significant number of customers who have purchased and reviewed wafers on Amazon. The high average rating and large number of reviews indicate a relatively high level of customer satisfaction with wafers in this category. Customers seem to be pleased with the quality, taste, and overall experience of the wafers they have purchased. Based on this information, my advice would be to continue providing high-quality wafers that meet customer expectations. It's important to maintain the quality standards that have garnered positive reviews and ratings. Additionally, it would be beneficial to encourage customers to leave reviews after their purchase, as this can help build trust and attract more potential buyers. Furthermore, it would be helpful to analyze the reviews in more detail to identify any common themes or areas for improvement. This could involve looking for specific feedback on flavors, packaging, or any other aspects that customers mention frequently. By addressing any potential concerns or suggestions, you can further enhance customer satisfaction and potentially attract even more positive reviews. Overall, the data suggests that the wafers in this category have been well-received by customers on Amazon. By maintaining quality, encouraging reviews, and addressing customer feedback, you can continue to provide a satisfying experience for your customers and potentially attract more buyers in the future.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is everyday, the most common location is church, the most common behavior is snack . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the target customer profile for this product is likely families with children, as "family" and "kid" are the top two user mentions. Additionally, the fact that "snack" is the top usage of the product suggests that it is likely marketed as a convenient and portable snack option for busy families on-the-go. The fact that "gift give" is also a top usage suggests that the product may also be marketed as a gift option, perhaps for holidays or special occasions. In terms of where the product is used, "church" is the top mention, which could suggest that the product is marketed towards religious families who may be looking for a convenient snack option to bring to church events or services. "Plane" and "Holland" are also mentioned as top places to use the product, which could suggest that it is marketed towards travelers or those who are looking for a portable snack option for long journeys. Overall, based on this data, it seems that the target customer profile for this product is likely families with children who are looking for a convenient and portable snack option, particularly for use at church events or while traveling. To further target this demographic, the company could consider marketing the product as a healthy and nutritious snack option for kids, or as a convenient and affordable gift option for holidays and special occasions. Additionally, they could consider partnering with religious organizations or travel companies to promote the product to their target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are wafer, taste, juice, texture, cooky. The most mentioned elements about wafer are stale(2.20%), break(0.80%).
The top 5 positive reviews are taste, flavor, wafer, texture, cooky. The most mentioned elements about taste are good(17.41%), tasty(0.75%).
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the cons of wafers are primarily related to the wafer itself, including aspects such as taste, juice, texture, and cooky. On the other hand, the top pro aspect mentioned is taste. Considering these findings, it appears that taste is the most significant positive aspect of wafers, while the negative aspects revolve around the wafer's characteristics. This suggests that consumers enjoy the flavor of wafers but may have concerns about their texture, juiciness, and overall quality. To improve product development and selection in the wafer category, it would be beneficial to focus on enhancing the wafer's texture and overall quality. This could involve experimenting with different ingredients or production methods to create a more enjoyable eating experience. Additionally, addressing the concerns related to taste, flavor, and cooky could also contribute to a more well-rounded product. Furthermore, it would be valuable to conduct further research to understand the specific issues consumers have with wafers. This could involve gathering feedback through surveys or conducting taste tests to identify areas for improvement. By actively listening to consumer preferences and addressing their concerns, manufacturers can develop wafers that better meet customer expectations and increase overall satisfaction.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
2 pack1
assortment of 3 flavor1

Based on the data provided, it seems that customers primarily buy wafers based on the product description, brand reputation, and price. However, the product description appears to be the most influential factor, with 57.35% of mentions. This suggests that customers rely heavily on the information provided in the product description to make their purchasing decisions. There could be several reasons why the product description is the top feature for buyers in this category. Firstly, wafers come in various flavors, textures, and sizes, and customers want to ensure they are getting the specific type they desire. A detailed product description can provide information about the ingredients, taste, and texture, helping customers make an informed choice. Additionally, wafers may have specific dietary considerations, such as being gluten-free or suitable for vegans. A comprehensive product description can highlight these features, attracting customers with specific dietary needs. To optimize Amazon listings for wafers based on the given data, here are a few suggestions: 1. Focus on creating detailed and informative product descriptions that highlight the unique features, flavors, and textures of the wafers. Include information about dietary considerations, if applicable. 2. Use high-quality product images that showcase the wafers from different angles and highlight their appealing appearance. 3. Leverage customer reviews and ratings to build trust and reinforce the positive aspects of the product. 4. Consider offering competitive pricing or discounts to attract price-conscious customers. 5. Highlight the brand reputation, if it is strong, in the product description or through customer testimonials. By implementing these optimization strategies, you can enhance the product's visibility, attract potential buyers, and increase the likelihood of conversions.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
individually wrap18
individually wrap
individually wrapped
individual wrapped
cheap cheap
more vanilla flavor9
more flavor
more chocolate flavor
more vanilla flavor
more vanilla taste
strong more intense vanilla flavor
are not expensive7
are not expensive
are not pricey
large size7
large in size
large size
less pricey7
less expensive
more affordable
slightly more affordable
taste good
taste live up to expectation
expiration date4
date expiration
expiration date
expiration date further out
expiration date show

Analysis of Customer Expectations for Wafers: Based on the mentioned customer expectations, it is clear that customers value individually wrapped wafers, large sizes, and affordability. Let's break down these expectations and provide some suggestions for product development prioritization and marketing promotion factors. 1. Individually Wrap (18 mentions): Customers seem to appreciate individually wrapped wafers, which could be due to convenience, hygiene, and portion control. To meet this expectation, sellers should prioritize packaging options that allow for individual wrapping. This could involve investing in packaging machinery or exploring partnerships with packaging suppliers who specialize in individual wrapping solutions. Emphasize the convenience and freshness of individually wrapped wafers in marketing campaigns to attract customers who value this feature. 2. Big (14 mentions): The desire for larger-sized wafers suggests that customers enjoy a substantial snacking experience. To cater to this expectation, sellers should consider offering wafers in larger sizes or introducing jumbo-sized variants. Experiment with different flavors and fillings to provide a diverse range of options for customers seeking a satisfying treat. Highlight the generous size and indulgent nature of these wafers in marketing materials to attract attention and entice customers. 3. Cheap (13 mentions): Affordability is a significant factor for customers, as indicated by the mention of "cheap" multiple times. To address this expectation, sellers should focus on optimizing production costs without compromising on quality. Streamline manufacturing processes, negotiate better deals with suppliers, and explore cost-effective ingredients to keep the prices competitive. Additionally, consider offering value packs or bundle deals to provide customers with cost-saving options. In marketing campaigns, emphasize the affordability of your wafers while highlighting their quality and taste. Product Development Prioritization Suggestions: 1. Invest in individual wrapping capabilities to meet the demand for convenience and hygiene. 2. Develop larger-sized wafers or introduce jumbo-sized variants to cater to customers seeking a substantial snacking experience. 3. Optimize production costs without compromising quality to offer affordable wafers. Marketing Promotion Factors Suggestions: 1. Emphasize the convenience and freshness of individually wrapped wafers in marketing campaigns. 2. Highlight the generous size and indulgent nature of larger-sized or jumbo wafers to attract attention. 3. Emphasize the affordability of your wafers while showcasing their quality and taste. By aligning product development and marketing strategies with these customer expectations, sellers can better cater to their target audience and gain a competitive edge in the wafer market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

V. Ortisi
The product was inedible and appears to have been subjected to extreme heat. The chocolate was melted The order was received and didn’t sit out for any length of time the product was in its original package and un opened. We will not purchase again.
Saudia grant
its vegan and keto, cute treat for coffee/matcha/tea or a cute reward after a workout. Its alright. The first vegan waffle texture I've tasted. Its good!
Delicious!Oct. 2022
Perfect for a quick low calorie snack. Great chocolate flavor.
Nice healthy and tasty snack for morning or afternoon
These are delicious! They're just the right blend of crunch and chocolate without being super sweet. My husband prefers for treats to not be crazy sweet which is actually pretty hard to find, and he said these are just the right amount of sweetness! They really aren't very sweet at all! Perfect for pairing with a cup of coffee or tea and a good book!
The description does not show a nutwarning. There is a nut warning on the package so if you’re allergic to nuts please do not order. I gave it to a staff member to take home.
C Lockhart
Amazing!Mar. 2022
I am diabetic and miss chocolate candy and cookies. These wafers meet my sweet tooth and chocolate craving without the carbs that are not healthy for me. Really good chocolate flavor!! My third time to order will not be my last.
OK but pricyNov. 2022
Good quality, low sugar but very expensive.
I'm happy that this wafer was a non-gmo product. Usually the makers stuff them with added sugar or HFCS, which is the worst. Great taste and just the right size.
The dark chocolate was not good

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