Waffles product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Reko Pizzelle Authentic Italian Style Waffle Cookie, Dulce de Leche, 7 Ounce (Pack of 1)
Authentic Imported Pearl Sugar Belgian Waffles (Traditional, [30x] 100g Waffles)
3Bros Caramel Stroopwafel - 24 (3 bags of 8) Wafer Cookie - Made Fresh in the USA
GU Energy Stroopwafel Sports Nutrition Waffle, 16-Count, Gingerade
DAELMANS Stroopwafels, Dutch Waffles Soft Toasted, Caramel, Office Snack, Mini Size, Kosher Dairy, Authentic Made In Holland, 1 Pouch, 5.29 oz

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the waffles in this Amazon BSR product category have a relatively high customer satisfaction rating. With an average rating of 4.27 out of 5 and a total of 2802 reviews, it suggests that many customers are happy with their purchase of waffles from this category. However, it's important to note that there may be some variation in the quality of waffles across different products within this category. It's always a good idea to read through individual reviews to get a better sense of what customers are saying about specific products. If you're considering purchasing waffles from this category, my advice would be to look for products with a high number of positive reviews and a low number of negative reviews. Additionally, consider factors such as price, brand reputation, and any additional features or benefits that may be important to you. By doing your research and making an informed decision, you can increase your chances of being satisfied with your purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is morning, the most common location is amsterdam, the most common behavior is snack . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customers who are most interested in this product are likely families with children and husbands who enjoy snacking on waffles. The top three users mentioned are husbands, kids, and family, which suggests that this product is likely to be enjoyed by people of all ages. The top three places to use this product are Amsterdam, Holland, and on a plane, which suggests that this product is popular among travelers and tourists. It may be a good idea to market this product to people who are planning to visit these destinations, as well as to people who enjoy traveling in general. The top two uses of the product are as a snack and as a gift, which suggests that this product is versatile and can be enjoyed in a variety of settings. It may be a good idea to market this product as a gift item, particularly for people who enjoy trying new and unique snacks. Overall, the data suggests that the ideal customer profile for this product is likely to be families with children, travelers, and people who enjoy snacking on unique and interesting foods. To appeal to this customer profile, it may be a good idea to focus on marketing the product as a versatile snack that can be enjoyed by people of all ages, as well as a unique gift item that is perfect for travelers and foodies.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are cooky, waffle, flavor, product, taste. The most mentioned elements about cooky are stale(3.08%), crush(2.31%).
The top 5 positive reviews are taste, flavor, texture, cooky, waffle. The most mentioned elements about taste are good(20.40%), tasty(1.74%).
break up0.77%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in the category of waffles is "cooky" (13.08%). Additionally, the top five cons mentioned for waffles are "cooky," "waffle," "flavor," "product," and "taste." On the other hand, the top pro aspect mentioned most frequently is "taste" (22.64%). From this information, we can conclude that taste is the most appreciated aspect of waffles, as it is mentioned as a pro by a significant percentage of respondents. However, there are several cons associated with waffles, including issues with their "cooky" texture, "waffle" quality, "flavor," and overall "product" experience. To improve product development and selection in the waffle category, it would be beneficial to address these cons. Firstly, focusing on improving the texture of waffles to make them less "cooky" could enhance the overall eating experience. Secondly, ensuring the quality of the waffle itself, such as its shape, consistency, and crispness, would contribute to a better product. Additionally, paying attention to the flavor profile and offering a variety of options could attract a wider range of consumers. Furthermore, it would be valuable to conduct further research to understand the specific concerns related to the mentioned cons. This could involve gathering more detailed feedback from customers, conducting taste tests, and exploring innovative recipes or cooking techniques to enhance the overall waffle experience. By addressing these cons and emphasizing the already appreciated aspect of taste, product developers and selectors can work towards creating a more satisfying and enjoyable waffle product for consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
100 count1
ingredient seem good then others1
low calorie1

Based on the data provided, it seems that customers are primarily motivated to buy this product due to its product description, followed by brand reputation and advertising attraction. The product description being the top feature suggests that customers are highly influenced by the information provided about the waffles. There could be several reasons why the product description is the most important feature for buyers in this category. Firstly, a well-written and detailed product description helps customers understand the unique features, ingredients, and benefits of the waffles. It allows them to make an informed decision and ensures that the product meets their specific needs and preferences. To optimize the Amazon listing based on this data, here are a few suggestions: 1. Enhance the product description: Ensure that the product description is comprehensive, accurate, and highlights the key selling points of the waffles. Include details about the taste, texture, nutritional value, and any special ingredients or flavors. 2. Use persuasive language: Craft the product description in a way that appeals to the target audience. Highlight the benefits, such as convenience, healthiness, or indulgence, and use descriptive language to make the waffles sound irresistible. 3. Include customer reviews: Incorporate positive customer reviews in the product description to build trust and credibility. Genuine feedback from satisfied customers can greatly influence potential buyers. 4. Optimize keywords: Conduct keyword research to identify relevant terms that customers are likely to search for when looking for waffles. Incorporate these keywords naturally throughout the product description to improve visibility in search results. 5. Utilize high-quality images: Include appealing and high-resolution images of the waffles to give customers a visual representation of the product. Images can help create a desire to purchase and provide a better understanding of the waffles' appearance. By implementing these optimization strategies, you can enhance the product's visibility, attract more customers, and increase the likelihood of conversions on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
more crisp4
big size😋
big box2
gluten free2
gluten free version
healthier option
less pricey2
less expensive
quality assurance good2
quality control good
0 calorie1
zero calorie

Based on the customer expectations mentioned, it seems that customers are looking for waffles that are more satisfying, affordable, and crispy. Let's break down each expectation and provide some suggestions for sellers: 1. More satisfying: Customers want waffles that are more filling and satisfying. To meet this expectation, sellers can consider adding more toppings or fillings to their waffles, such as fresh fruit, whipped cream, or chocolate chips. They can also experiment with different flavors and textures to create unique and satisfying waffle experiences. 2. Cheap: Customers are looking for affordable waffles. To meet this expectation, sellers can consider offering discounts or promotions, or creating value bundles that include waffles and other items. They can also look for ways to reduce their production costs without sacrificing quality, such as using less expensive ingredients or optimizing their production processes. 3. More crispy: Customers want waffles that are crispy on the outside and soft on the inside. To meet this expectation, sellers can experiment with different cooking techniques and equipment to achieve the perfect texture. They can also consider offering different types of waffles, such as Belgian waffles or Liege waffles, which have different textures and flavors. In terms of product development prioritization, sellers should focus on creating waffles that are both satisfying and crispy, as these were the most frequently mentioned expectations. They can also consider offering different flavors and toppings to appeal to a wider range of customers. In terms of marketing promotion factors, sellers should emphasize the satisfying and crispy qualities of their waffles in their marketing materials. They can also highlight their affordability and any promotions or discounts they are offering. Social media platforms can be used to showcase the different flavors and toppings available, and to engage with customers through contests or giveaways. Additionally, partnering with local cafes or restaurants to offer their waffles as part of a brunch menu can help increase visibility and attract new customers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

A+Jul. 2019
Great product and a fast shipper
I hate gu gels but I needed something for an endurance hike and have been trying different foods while I trained. I enjoyed these much more than the gels and they got me through my hikes.
T. Beach
Very nice, love the coconut flavor
My wife likes these stroopwafels, but the box we got was expiring within a couple weeks, which is not at all useful for us.
I love stroop waffles, but the hot chocolate flavor is not very good, kind of bland and dry. Won't be ordering again.
These waffles were not what I had expected very thin waffles and inside as well the flavor could be up graded so I still will try to taste them again
Four StarsMay 2018
Good Product
MaloApr. 2021
Recibí el producto en mal estado, tal como se observa en las fotos, las galletas partidas y faltantes
Delicious SnackSept. 2018
I LOVE these waffles! They are perfect with a cup of coffee in the morning or for a little snack. They aren’t overly sweet and the calorie count isn’t too Hugh which I really appreciate. I will definitely be ordering these again!
These are SO YUMMY and the nutritional value is GREAT! You would never think of these crispy honey delights as something that is actually good for your health! Crispy waffle cookies with honey in the center. Awesome treats!

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