Wagashi product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
TEA ZONE Mini Mochi Rice Cake Dessert Toppings 10.58 Oz. Bag (Strawberry)
Fruits Mochi Daifuku Ichigo 7.4oz/210g (3pack)
Royal Family Japanese Mochi Variety Pack Including Red Bean, Taro, Green Tea and Peanut, 29.6 oz
Japanese Sakura Mochi Candies -Cherry blossom Rice Cakes- Aromatic Flavor of Japanese Spring 300g/10.58oz【YAMASAN】
Yuki and Love Boba Milk Tea Mochi, 60 Count, 60 Oz

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, the average rating for the Wagashi products on Amazon is 4.22, with a total of 2405 reviews. This indicates that overall, customers are quite satisfied with the Wagashi products available on the platform. The average rating of 4.22 suggests that the majority of customers have had positive experiences with these products. It's important to note that a rating above 4 indicates a generally high level of customer satisfaction. With a significant number of reviews, it's likely that the average rating is a reliable representation of the product's quality. Considering the positive customer satisfaction, it is advisable for sellers in the Wagashi category to continue focusing on maintaining the quality of their products. Consistency in delivering high-quality Wagashi will help build trust and encourage more positive reviews, further boosting customer satisfaction. Additionally, sellers should pay attention to customer feedback and address any concerns or issues promptly. This will demonstrate a commitment to customer satisfaction and help maintain a positive reputation in the Wagashi market on Amazon. Overall, the data suggests that customers are generally satisfied with the Wagashi products available on Amazon. By maintaining product quality and addressing customer concerns, sellers can continue to meet customer expectations and further enhance their reputation in the Wagashi category.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is christmas, the most common location is fridge, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the product are kids, daughters, and families. This suggests that the product appeals to a wide range of age groups, particularly those who enjoy indulging in sweet treats like Wagashi. The high number of mentions for kids and daughters indicates that this product might be popular among parents looking to satisfy their children's cravings or as a special treat for their daughters. In terms of usage, the top two purposes for this product are as a gift and as a snack. The significant number of mentions for "gift give" suggests that this product is often purchased to be given as a present, possibly for special occasions or celebrations. Additionally, the mentions of "snack" indicate that it is also enjoyed as a treat for personal consumption. Regarding the top three places to use this product, the fridge and freezer are mentioned equally, while Japan is also a popular location. The mentions of the fridge and freezer suggest that this product is perishable and needs to be stored in a cool environment to maintain its freshness. The association with Japan could indicate that this product is either of Japanese origin or has a strong connection to Japanese culture, making it a desirable choice for those who appreciate Japanese cuisine or have a fascination with the country. Based on this analysis, the customer profile for this product could be individuals who value cultural experiences, enjoy giving thoughtful gifts, and have a preference for sweet snacks. They may have a particular interest in Japanese culture or have a connection to Japan. To cater to this customer profile, it would be beneficial to emphasize the product's cultural significance, highlight its suitability as a gift, and promote its taste and quality as a delicious snack. Additionally, considering the popularity of this product among kids and families, marketing efforts could be directed towards parents who want to provide their children with unique and enjoyable food experiences.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are texture, taste, flavor, mochi, filling. The most mentioned elements about texture are bad(4.96%), weird(2.89%).
The top 5 positive reviews are flavor, texture, mochi, taste, red bean. The most mentioned elements about flavor are good(14.66%), like like(1.65%).
a little slimy1.24%
hard in0.83%
like like1.65%
red bean4.73%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the texture is the most significant con aspect mentioned for Wagashi, with flavor being the most significant pro aspect. The top 5 cons mentioned are texture, taste, flavor, mochi, and filling, while the top 5 pros are flavor, texture, mochi, taste, and red bean. The data suggests that consumers are particularly sensitive to the texture of Wagashi, with many mentioning it as a negative aspect. This could be an area for product development, with manufacturers exploring ways to improve the texture of their products. Additionally, the taste and flavor of Wagashi are also mentioned as cons, indicating that there may be room for improvement in these areas as well. On the positive side, the flavor of Wagashi is the most significant pro aspect mentioned, indicating that consumers generally enjoy the taste of these products. Mochi and red bean are also mentioned as pros, suggesting that these ingredients are popular among consumers. Overall, it seems that there is potential for product development and selection in the Wagashi category. Manufacturers could focus on improving the texture and flavor of their products, while also exploring the use of popular ingredients like mochi and red bean. By doing so, they may be able to attract more consumers and increase the popularity of Wagashi.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
picture look1
taro flavor1

Based on the data above, it seems that customers are primarily motivated to buy Wagashi due to the product description. This suggests that customers are looking for detailed information about the product, such as its ingredients, flavor profile, and cultural significance. Brand reputation is also an important factor, indicating that customers may be loyal to certain Wagashi brands or may be influenced by positive reviews and word-of-mouth recommendations. Advertising attraction is a less significant factor, suggesting that customers may not be swayed by flashy marketing campaigns but instead prefer to make informed purchasing decisions based on product information and reputation. To optimize Amazon listings for Wagashi products, sellers should focus on creating detailed and informative product descriptions that highlight the unique features and benefits of their products. This could include information about the ingredients, flavor profile, cultural significance, and any special preparation or serving instructions. Additionally, sellers should prioritize building a strong brand reputation through positive customer reviews and engagement on social media and other platforms. Finally, while advertising can be effective in some cases, sellers should be cautious about relying too heavily on flashy marketing campaigns and instead focus on building trust and credibility with their customers through transparent and informative product listings.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
cheap price
cost cheap
more vanilla flavor4
more flavor
more strawberry flavor
taste good
taste delicious
bag big2
bag big
big bag
leg strong2
less pricey2
less expensive
less sweet2
less sweet
longer lasting2
last longer

Analysis of Customer Expectations for Wagashi: Based on the customer feedback, it is evident that there are three key expectations for Wagashi: affordability, enhanced vanilla flavor, and overall taste. Let's delve deeper into each expectation and provide suggestions for product development prioritization and marketing promotion factors. 1. Affordability (mentioned 5 times): Customers are looking for Wagashi products that are reasonably priced. This suggests that sellers should consider offering options that cater to different budget ranges. Developing a range of Wagashi products with varying price points can help attract a wider customer base. Additionally, highlighting the value for money and cost-effectiveness of the products in marketing campaigns can be beneficial. 2. Enhanced Vanilla Flavor (mentioned 4 times): Customers desire a stronger and more pronounced vanilla flavor in their Wagashi. To meet this expectation, sellers can focus on improving the quality and intensity of the vanilla flavor in their products. Experimenting with different vanilla extracts or infusions, or exploring alternative natural flavoring options, can help create Wagashi with a more distinct and satisfying vanilla taste. Emphasizing the enhanced vanilla flavor in product descriptions and marketing materials can also attract customers seeking this specific characteristic. 3. Overall Taste (mentioned 4 times): Customers prioritize the taste of Wagashi, indicating that sellers should prioritize the quality and flavor profile of their products. Conducting taste tests and gathering feedback from customers can help sellers refine their recipes and ensure consistent taste across their Wagashi offerings. Additionally, exploring innovative flavor combinations or introducing seasonal variations can add excitement and variety to the product range, further enhancing the overall taste experience. Suggestions for Product Development Prioritization and Marketing Promotion Factors: 1. Price Range: Develop a range of Wagashi products with different price points to cater to customers with varying budgets. Highlight the affordability and value for money in marketing campaigns. 2. Vanilla Flavor Enhancement: Invest in improving the quality and intensity of the vanilla flavor in Wagashi products. Experiment with different vanilla extracts or infusions, and consider alternative natural flavoring options. 3. Taste Refinement: Prioritize taste by conducting taste tests and gathering customer feedback. Refine recipes to ensure consistent taste across all Wagashi offerings. Explore innovative flavor combinations and introduce seasonal variations to add excitement and variety. 4. Marketing Emphasis: Highlight the affordability, enhanced vanilla flavor, and overall taste in marketing materials. Use descriptive language to convey the unique selling points of the Wagashi products, emphasizing the customer expectations that have been addressed. By addressing these customer expectations and incorporating the suggested product development and marketing strategies, sellers can better meet the needs of their target audience and differentiate themselves in the competitive Wagashi market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I bought this along with the original mochi (also by Tea Zone), and a package made by Sogo. These and the Tea Zone original were perfect - great texture (which is what I'm really after), great flavor (not too sweet), and not buried in corn starch, which was the biggest problem with the Sogo mochi. These are also cheaper than the Sogo, so they win on value, too.
They are really soft but the flavor is not my favorite. It doesn’t taste sweet to me but my boyfriend liked them.
Four StarsNov. 2016
Product arrived all melting. Taste really bad and enable to eat , such waste of my money.
It’s okay!Dec. 2020
Mediocre flavor and texture. Not real mochi but it’s fun to add to small dishes of dessert.
MunchiesMay 2021
It was nasty doesn’t taste like rice power nothing like mucnchies
PerfectionMay 2021
These mini mochi are pillows of soft deliciousness! They are incredibly fresh and they couldn’t be softer and still hold together! The texture and flavor are perfect!
Definitely not traditional mochi. There has way more sugar in it than it should have. It's too sweet for me, I'll stick to my old mochi brand. Definitely won't buy anymore.
They are not that chewy at all. Definitely not what you get from Yogurtland
They are amazing

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