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Wall Calendars product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/16
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.7
Total Reviews
97
This insight is based on the data from the best seller products. The top 5 of them are:
Personalized Dry Erase Framed Calendar, 18x24 or 24x36 Customized Chalkboard Style Calendar
B078Z747MZ
Customized Dry Erase Whiteboard Framed Calendar, Wet Erase or Dry Erase, 18x24 or 24x36 Wall Calendar, Monthly Calendar, Family Name Calendar
B07CTCWP2Q
2023 Desk Calendar Stained Glass Photos CD Case Office Decor
B07MC4XQ92
2023 Minimalist Illustrated Desk Calendar with Wood Base
B07ZXMXJWQ
Personalized Chore Chart | 11" x 14" Dry-Erase Acrylic Board
B086H4PV5P

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Wall Calendar product in question has a high level of customer satisfaction. With an average rating of 4.73 out of 5 and a total of 97 reviews, it appears that customers are generally pleased with their purchase. As an AI language model, I would advise that it is important to continue to monitor customer feedback and address any concerns or issues that may arise. Additionally, it may be helpful to encourage customers to leave reviews and provide feedback, as this can help to improve the product and increase customer satisfaction even further. Overall, it seems that this Wall Calendar product is performing well and has a satisfied customer base.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is everyday, the most common location is kitchen, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of the wall calendar are family members, followed by friends and spouses. The most popular place to use the calendar is in the kitchen, with a few mentions of using it on a cubicle wall or in the house in general. The primary usage of the calendar is as a gift, particularly for occasions like birthdays and housewarming parties. From this data, we can infer that the customer profile for this wall calendar is likely someone who values family and friendship, and who enjoys giving thoughtful gifts. They may also be someone who spends a lot of time in the kitchen, either cooking or socializing with family and friends. Based on these insights, some suggestions for the product could include creating designs that are specifically geared towards family and friendship, as well as emphasizing the calendar's gift-giving potential. Additionally, marketing efforts could focus on the kitchen as a primary location for the calendar, perhaps by showcasing how it can help with meal planning or by highlighting recipes or cooking tips on the calendar pages.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are frame, quality, acrylic, regular white board markers/pens, calendar print. The most mentioned elements about frame are bow(8.33%), do not fit my space(8.33%).
The top 5 positive reviews are product, calendar, board, frame, ca marker. The most mentioned elements about product are good quality(9.09%), look good(4.55%).
Handmade Products > Stationery & Party Supplies > Stationery > Wall Calendars
Cons
frame33.33%
bow8.33%
do not fit my space8.33%
do not meet the description of wood tone8.33%
flimsy8.33%
narrow8.33%
quality16.67%
acrylic8.33%
regular white board markers/pens8.33%
calendar print8.33%
Pros
product18.18%
good quality9.09%
look good4.55%
big4.55%
calendar13.64%
board9.09%
frame9.09%
ca marker4.55%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the cons outweigh the pros for wall calendars. The top con aspect mentioned is the frame, which suggests that customers are not satisfied with the quality of the frame or its design. Other cons include the quality of the calendar itself, the use of acrylic material, and the fact that regular whiteboard markers/pens do not work well on the calendar. On the other hand, the top pro aspect mentioned is the product itself, which suggests that customers are generally satisfied with the concept of a wall calendar. However, this positive aspect is outweighed by the negative aspects mentioned. To improve the product, it would be important to address the issues with the frame and the quality of the calendar. Perhaps using a different material for the frame or improving the design could help. Additionally, finding a way to make the calendar more durable and ensuring that it works well with a variety of markers/pens could also improve customer satisfaction. In terms of product selection, it may be helpful to consider customer reviews and feedback when choosing which wall calendars to offer. Paying attention to the specific issues mentioned by customers could help to avoid offering products with similar problems. Additionally, offering a variety of options with different materials, designs, and features could help to appeal to a wider range of customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No Data
TopicMentions
No data

Based on the mentions of undefined, undefined, and undefined, it seems that customers are motivated to buy wall calendars for their practicality, aesthetic appeal, and organizational benefits. Product description is likely the top feature that influences customers to make a purchase. This is because a well-written and informative product description can provide customers with all the necessary information they need to make an informed decision about whether or not to buy the product. It can also help to highlight the unique features and benefits of the product, which can make it more appealing to potential buyers. To optimize an Amazon listing for wall calendars, it is important to focus on creating a detailed and informative product description that highlights the key features and benefits of the product. This can include information about the size, design, and functionality of the calendar, as well as any special features or materials that make it stand out from other products in the category. Additionally, including high-quality images and customer reviews can help to further enhance the listing and make it more appealing to potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
do not new stand1
do not new stand
good hanging mechanism1
good hanging mechanism
hang bracket big1
more hang bracket
keep organize1
organize
magnetic and number1
magnetic and number
more1
more
more sturdy feeling1
more sturdy frame

Based on the information provided, it is unclear what specific customer expectations are for wall calendars. However, in general, customers who purchase wall calendars may expect the following: 1. High-quality images: Customers may expect wall calendars to feature high-quality images that are visually appealing and engaging. 2. Durability: Customers may expect wall calendars to be durable and able to withstand daily use throughout the year. 3. Functionality: Customers may expect wall calendars to be functional and easy to use, with clear and easy-to-read dates and information. To prioritize product development, sellers should focus on creating wall calendars that meet these customer expectations. This may involve investing in high-quality printing and materials, as well as designing calendars that are both visually appealing and functional. In terms of marketing promotion factors, sellers should focus on highlighting the unique features and benefits of their wall calendars. This may involve showcasing the quality of the images, emphasizing the durability of the materials, and highlighting any special features or functionality that sets their calendars apart from competitors. Additionally, sellers may want to consider offering promotions or discounts to incentivize customers to purchase their wall calendars.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

CyBeth
Purchased
I love this calendar and have purchased it three years in a row. I only wish that I didn’t have to buy a new stand every year because I use my original stand and throw out the new ones.
Gary
Purchased
This is the 4th year that I've ordered this calendar for myself, and others. The art is stunning, retro-style New England coastal scenes, boats, lighthouses, lakes - very unique. The quality of the calendar is also exceptional, as has been my customer experience. I highly recommend this artist.
Who know a wet erase calendar could be so fun! This was absolutely worth the price. The quality is great and the customer service was on the ball when we had an issue. Will absolutely recommend this to our friends and family!
Jennifer May
Purchased
This product exceeded my expectations! It’s not a normal white board material the words almost look like they float. The included pens are similar to paint pens instead of dry erase markers. Was also pleased to see the magnets are matching size to the space laid out for the date , made the organization queen in me squeal. Overall amazing product. Shipping does take a little time but all products are custom made so that is expected. Packaging for product is also superb.
When I initially received my order I immediately loved it but it is heavy and the metal part that holds the screw ripped off and the picture fell to the ground and the frame was in pieces. Contacted the seller and they immediately replaced everything. I love the calendar. The only complaint I have is that the frame is not real wood but I do love the overall look of it. It’s beautiful and functional and amazing customer service.
Kay
Purchased
I absolutely love this dry erase calendar! It is beautiful and sturdy. My favorite thing about it was that it was customizable. We haven't had much to write on it because we purchased it right before the pandemic, but we still love it!
carly
Purchased
It came out beautiful.
Carol Woods
Purchased
Great size
PerfectMar. 2020
A perfect desk calendar!
S. Crome
Purchased
Love this personalized calendar. It’s been so fun to change up everyday with colored chalk pens. Great way to keep track of all our family events.

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