Wall Lighting Fixtures product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 21
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Harley Davidson Wall Sign - Led Illumination - Garage Sign - Wall Art Orange White (32x24")
Harley Davidson Wall Sign - Led Illumination - Garage Sign (32x24")
Harley Davidson Colored Wall Sign - Led Illumination - Garage Sign (20x15")
Anime Neon Sign Creative Custom Lighting Gengar Game Room Light for Game Room Bedroom Wall Decor Demon Halloween Ghost Neon Light (Color 1)
Mason FireFly Lights Silver Wire - Craft clips for pictures & Batteries included! Battery operated Fairy Lights for bedroom & Dorm Room Decoration, Photo Clip String Lights, Polaroid Lights

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Wall Lighting Fixtures in question have a high level of customer satisfaction. With an average rating of 4.49 out of 5 and a total of 385 reviews, it suggests that customers are generally pleased with the product. As an AI language model, I would advise that potential customers should read through the reviews to get a better understanding of the product's strengths and weaknesses. It's also important to consider the specific needs and preferences of the individual before making a purchase decision. Additionally, it's worth noting that the category of Wall Lighting Fixtures is quite broad, so it's important to ensure that the specific product being considered meets the customer's needs and requirements. Overall, the high rating and number of reviews suggest that this product is worth considering for those in the market for Wall Lighting Fixtures.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is night, the most common location is backyard, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Wall Lighting Fixtures product is most commonly used in the backyard and indoor rooms, with gift-giving being the primary usage. The top three users of the product are daughters, friends, and granddaughters, indicating that the product may be popular among younger generations. Given the emphasis on gift-giving and party usage, it's possible that the product is seen as a fun and decorative item rather than a practical lighting solution. This suggests that the customer profile may be individuals who are looking for unique and visually appealing gifts for their loved ones or who want to add some ambiance to their outdoor or indoor spaces. To appeal to this customer profile, the product could be marketed as a trendy and stylish lighting solution that can be used to enhance the atmosphere of any space. Social media platforms like Instagram and Pinterest could be utilized to showcase the product in various settings and highlight its versatility. Additionally, offering customizable options or limited edition designs could further attract customers who are looking for unique and personalized gifts.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are light, quality, lid, around the lid, adapter. The most mentioned elements about light are is not work right on(5.71%), are not very bright(2.86%).
The top 5 positive reviews are light, product, quality, battery, lantern. The most mentioned elements about light are good(7.50%), bright(5.00%).
is not work right on5.71%
are not very bright2.86%
do not work2.86%
need little light to initially get them charge2.86%
not outdoor light2.86%
around the lid5.71%
good quality2.50%
add a cool touch that fit somewhere in between minimal scandinavian and mid century modern1.25%
add an extra twinkle to my room1.25%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most common con aspect mentioned for wall lighting fixtures is their weight, with 20% of respondents citing this as an issue. Other common cons include issues with quality, the lid, and the adapter. On the positive side, the most commonly mentioned pro aspect is the light, with 28.75% of respondents citing this as a positive feature. Overall, it seems that there is room for improvement in the quality and design of wall lighting fixtures. Manufacturers should focus on creating products that are lightweight and easy to use, while also ensuring that they are of high quality and durable. Additionally, it may be helpful to consider incorporating additional features that customers value, such as adjustable brightness levels or the ability to control the light remotely. In terms of product selection, customers should look for wall lighting fixtures that are lightweight and easy to install, while also ensuring that they are of high quality and durable. It may also be helpful to look for products that offer additional features, such as adjustable brightness levels or the ability to control the light remotely. By considering these factors, customers can find wall lighting fixtures that meet their needs and provide the best possible value.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No Data
No data

Based on the mentions provided, it seems that customers are interested in purchasing wall lighting fixtures for a variety of reasons. Some possible motivations could include improving the ambiance of a room, providing better lighting for specific tasks, or simply adding a decorative element to their home. However, it appears that the top feature that customers are looking for in a wall lighting fixture is a detailed product description. This makes sense, as customers want to know exactly what they are getting before making a purchase. A good product description should include information about the size, style, and materials used in the fixture, as well as any special features or installation requirements. To optimize an Amazon listing for wall lighting fixtures, it would be important to focus on creating a detailed and informative product description. This could include using high-quality images to showcase the fixture from different angles, as well as providing clear and concise information about its features and specifications. Additionally, it may be helpful to include customer reviews and ratings to help build trust and credibility with potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
6 mason jar with light1
6 mason jar with light
acrylic jar1
acrylic jar
cord do not come out of top1
redesign cord come off
extension cord longer1
longer wire cord
fully water proof1
heavier plastic1
metal or thicker plastic
jar large1
jar large
last season1
last season
month worth usage1
more than month use

Based on the information provided, it is unclear what specific customer expectations are for wall lighting fixtures. However, in general, customers may expect wall lighting fixtures to provide adequate lighting for their space, be easy to install and maintain, and have an aesthetically pleasing design that complements their decor. To prioritize product development, sellers should consider conducting market research to identify current trends and customer preferences in wall lighting fixtures. This can help inform decisions about the design, materials, and features of their products. Additionally, sellers should prioritize developing products that are energy-efficient and environmentally friendly, as these are increasingly important factors for many customers. In terms of marketing promotion factors, sellers should focus on highlighting the unique features and benefits of their products, such as their energy efficiency, durability, and design. They should also consider offering promotions or discounts to incentivize customers to purchase their products. Finally, sellers should ensure that their marketing materials are visually appealing and provide clear and concise information about their products.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

These are solid real wood and metal. Totally beautiful and the sconce part fits a lot of solar and battery flame lights! These are awesome!
I love the lamp , it’s beautiful but I need help with the cord. It hangs too low. I’m not sure if this can be shortened because I’m not very handy and I’m in a hurry because I’m having gas in two days. Is there a way to shorten it that’s easy or can you send me a shorter cord. This is an older home with standard size ceilings.
A. Pearson
PurchasedEarly review
Perfect for my garden, bright as soon as the sun goes down and lasts a few hours. I look forward to them lighting up every night - and I even bought a second set to add more light.
Jill C.
Super easy set up. They work in either the smaller or larger canning jars I used a mixture of both and looks beautiful!
Jenny Pope
I have ordered four sets, out of the four, three jars have been broken. This picture reflects only the last set I ordered. I texted with an Amazon rep, they gave me a $5 credit towards my next purchase, so it cost me more than that to replace the jars! I really like the product, it’s beautiful at night, I think the box needs to be labeled FRAGILE, which it is not! Love the product, not satisfied with the customer service.
PurchasedEarly review
Super super cute, but not sturdy. I had to glue back together several pieces. The wood is thin.
Great ideaAug. 2022
Would have been perfect, except major broken glass
Great job !Aug. 2020
Perfect! love love love! great job !
Mike Sr.
Will be hanging them on our tree out front at Christmas.
Poor qualityOct. 2022
The lights only give maximum shine if not hanging high. I hung some and put some on a table and the one's I hung wouldn't light after the fist day.

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