Wallets product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 24
Top 1
Top 2
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the average rating for the Wallets category on Amazon BSR is not available (NaN), but there are a total of 894 reviews. It is difficult to draw a conclusion about customer satisfaction without knowing the distribution of ratings and the specific products that are being reviewed. However, some advice for customers looking to purchase a wallet on Amazon BSR would be to carefully read through the reviews and pay attention to any common themes or issues that customers have mentioned. Additionally, it may be helpful to look for products with a higher number of reviews, as this can indicate that the product is popular and has been purchased and reviewed by many customers. Finally, consider purchasing from a reputable seller with a good track record of customer service and satisfaction.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is christmas, the most common location is pocket, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, we can draw several conclusions about the usage and popularity of the product, which is a wallet. Firstly, it is interesting to note that the top three users mentioned are "son" with 135 mentions, followed by "grandson" with 108 mentions, and "kid" with 48 mentions. This suggests that the product is commonly used by younger individuals, possibly as a gift or for personal use. Secondly, the top three places where the product is used are the "pocket" with 19 mentions, "left pant pocket" with 6 mentions, and the "toy box" with 1 mention. This indicates that the wallet is primarily used as a portable item, most likely carried in pockets, particularly the left pant pocket. Lastly, the top two usages of the product are as a "gift give" with 79 mentions and for "birthdays" with 19 mentions. This implies that the wallet is often given as a gift, possibly for birthdays, indicating its popularity as a present for younger individuals. Based on this analysis, we can suggest that the customer profile for this wallet product is likely parents or grandparents who are looking for a gift for their sons, grandsons, or kids. The product's popularity as a gift and its association with birthdays further supports this assumption. Additionally, the fact that the wallet is commonly used in pockets suggests that it is designed to be compact and convenient, appealing to individuals who prefer practicality and portability. To further cater to this customer profile, it would be beneficial to focus marketing efforts on highlighting the wallet's durability, functionality, and its suitability as a gift for younger individuals. Offering customization options, such as personalization or themed designs, could also enhance its appeal. Additionally, exploring partnerships with retailers specializing in children's products or targeting online platforms popular among parents and grandparents could help reach the intended audience more effectively.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are wallet, product, odor, credit card, strap. The most mentioned elements about wallet are big(2.90%), do not fold into a wallet as well when money is in wallet(1.45%).
The top 5 positive reviews are wallet, leather, quality, design, section that hold bill. The most mentioned elements about wallet are good quality(7.69%), slim(4.62%).
do not fold into a wallet as well when money is in wallet1.45%
rip while put his id in it1.45%
bad smell1.45%
big than any man is wallet1.45%
credit card1.45%
good quality7.69%
reasonably sized2.56%
good fit in his pant pocket0.51%
section that hold bill0.51%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most frequently mentioned con aspect across different wallets is related to the wallet itself, accounting for 23.19% of the mentions. The top five cons mentioned for wallets include issues with the product, odor, credit card functionality, and the strap. On the other hand, the top pro aspect mentioned most is also related to the wallet, accounting for 30.77% of the mentions. From this data, we can conclude that the wallet category has mixed sentiments. While there are positive aspects mentioned, such as the overall functionality of the wallet, there are also several areas of improvement highlighted by customers. To improve product development and selection in the wallet category, it would be beneficial to address the cons mentioned. Firstly, focusing on enhancing the quality and design of the wallets could help improve customer satisfaction. Additionally, addressing issues related to the wallet's odor and credit card functionality would be important. Furthermore, considering the section that holds bills and the leather quality are also mentioned as cons, it would be valuable to pay attention to these aspects during product development. Ensuring that the wallet has a well-designed section for holding bills and using high-quality leather materials could help improve customer experience. Overall, by addressing these cons and focusing on improving the mentioned aspects, product development and selection in the wallet category can be enhanced, leading to increased customer satisfaction and a more positive sentiment towards wallets.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
pocket for change1
quality look good1

Based on the information provided, it seems that customers are buying wallets primarily based on the product description. This suggests that customers are looking for specific features or qualities in their wallets and are relying on the product description to determine if the product meets their needs. Some possible reasons why the product description is the top feature could be that customers are looking for wallets with specific features such as RFID blocking, multiple card slots, or a certain type of material. Additionally, customers may be looking for wallets that match their personal style or preferences, and the product description can help them determine if the wallet fits their aesthetic. To optimize Amazon listings for wallets, sellers should focus on creating detailed and accurate product descriptions that highlight the key features and benefits of the wallet. Including high-quality images that showcase the wallet from multiple angles can also help customers get a better sense of the product. Additionally, sellers may want to consider including customer reviews and ratings to help build trust and credibility with potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
brand new product1
brand new item brand new
real wallet1
real wallet
2 different color1
different color
attach to pant1
attach to pant
change pocket1
change pocket
dodge lower exposure1
dodge lower exposure
figure get wet moldy1
figure get wet moldy
foul smell go away1
smell go away

Based on the customer expectations mentioned, it seems that customers are looking for a brand new wallet product that is both functional and stylish. They also want the wallet to be available in at least two different colors to suit their personal preferences. To meet these expectations, sellers should prioritize product development that focuses on creating a wallet that is not only durable and practical but also visually appealing. This could involve using high-quality materials, incorporating unique design elements, and ensuring that the wallet has enough compartments and pockets to hold all necessary items. In terms of marketing promotion factors, sellers should highlight the brand new nature of the product to attract customers who are looking for the latest and greatest in wallet technology. They should also emphasize the wallet's real functionality, such as its ability to hold multiple cards and cash securely. Finally, sellers should offer the wallet in a variety of colors to appeal to a wider range of customers. This could involve conducting market research to determine which colors are most popular among different demographics, and then offering those colors as options for customers to choose from. Overall, by prioritizing product development that meets customer expectations and marketing the wallet effectively, sellers can increase their chances of success in the competitive wallet market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Awesome SauceJan. 2022
My 7 year old loved it. Very good quality!!! Dad was a little jealous..lol!!
Samantha P.
Excellent! With exception of no clasp or button or closure of any sort. Need a hair tie to keep shut :(
Son lovesApr. 2022
My 4yr old wanted a wallet for his birthday money for the mall so he loves Spider-Man, we found this one and it’s perfect especially for the price
Jacob Clifton
I bought this wallet for my 6 year old son. As its listed as a boys wallet. It just arrived and its bigger then my own wallet. My son cant fit it in any of his pockets. So basically a waste of money if your purchasing for a kid.
Works great for my son as a kids wallet. Very sturdy.
Jemima Omalay
So far it has been sturdy for me. I tend to put everything into my workbag and just let things be. I've noticed a wearing of the print color, but that's likely due to my rough treatment. I suppose someone with less things in their bag to rub against it won't have this problem.
Five StarsMar. 2018
My grandson of 14 needed a wallet. This is his first one and he likes it.
Product is exactly as described and what I wanted. It appears to be well made and is a little smaller than an adult wallet.
NiceFeb. 2020
Nice and slim
Great walletAug. 2019
Great wallet for my son. He loves that it has a little coin compartment.

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