Washes & Waxes product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/17
No Image
Average Ratings
4.6
Total Reviews
10,778
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for the Washes & Waxes category on Amazon is 4.6 out of 5. This indicates a high level of customer satisfaction overall. With a total of 10,778 reviews, it suggests that this category is quite popular among customers. The high average rating suggests that customers are generally pleased with the washes and waxes products available on Amazon. It indicates that these products are meeting or exceeding customer expectations in terms of quality, effectiveness, and value for money. Considering the large number of reviews, it is important to note that customer satisfaction is not only based on the average rating but also on the distribution of ratings. It would be helpful to analyze the distribution of ratings to understand if there are any common issues or concerns raised by customers. Based on this data, my advice would be to continue providing high-quality washes and waxes products to maintain customer satisfaction. It would also be beneficial to monitor customer feedback regularly and address any concerns or issues promptly. Additionally, considering the popularity of this category, it might be worth exploring opportunities to expand the product range or introduce new features to cater to the evolving needs of customers.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is morning, the most common location is car, the most common behavior is wash . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the product in question, categorized as Washes & Waxes, is commonly associated with three main users: the husband, wife, and friend. The wife and husband are mentioned slightly more frequently than the friend, indicating that they are likely the primary users of the product. When it comes to the places where this product is used, the car is by far the most popular choice, with a significant number of mentions (2211). This suggests that the product is primarily intended for car owners who are looking to maintain the cleanliness and appearance of their vehicles. The truck and motor vehicle also make it to the top three places, albeit with fewer mentions, indicating that the product may have a broader application beyond just cars. In terms of usage, the top two mentions are wash (89) and clean (44). This implies that customers are primarily interested in using the product to wash and clean their vehicles, emphasizing the importance of its cleaning properties. Based on this analysis, it can be inferred that the target customer profile for this product is likely individuals who own cars and are passionate about maintaining their vehicles' cleanliness and appearance. The husband, wife, and friend mentioned frequently in the data may represent different segments of this target audience, with the husband and wife potentially being the primary purchasers and users. To further cater to this customer profile, it would be beneficial to focus marketing efforts on highlighting the product's effectiveness in cleaning and washing vehicles. Additionally, offering variations or specific features that cater to different types of vehicles, such as trucks or motor vehicles, could help expand the product's appeal. Understanding the customer's needs and preferences is crucial for developing targeted marketing strategies and product improvements. Conducting surveys or gathering feedback from customers who fall within the identified profile can provide valuable insights for further refining the product and tailoring marketing messages to better resonate with the target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, bottle, smell, wax, sprayer. The most mentioned elements about product are difficult to apply(0.45%), hard to use(0.45%).
The top 5 positive reviews are product, smell, wax, soap, shine. The most mentioned elements about product are easy to use(2.97%), smell great(0.94%).
Cons
product16.82%
difficult to apply0.45%
hard to use0.45%
leak0.45%
start to leak0.45%
do not remove easily0.30%
bottle9.67%
smell7.44%
wax4.61%
sprayer4.46%
Pros
product21.43%
easy to use2.97%
smell great0.94%
foam up well0.80%
good quality0.58%
go on so easy0.51%
smell13.83%
wax7.60%
soap4.85%
shine3.48%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the Washes & Waxes category has mixed sentiment. The top con aspect mentioned most is the product, which could indicate that customers are not entirely satisfied with the quality or effectiveness of the products in this category. Additionally, the top 5 cons mentioned include issues with the bottle, smell, wax, and sprayer, which could suggest that customers are experiencing difficulties with the application and overall experience of using these products. On the other hand, the top pro aspect mentioned most is also the product, which could indicate that there are some products in this category that are effective and well-liked by customers. However, the top 5 cons of the tip include issues with the product, smell, wax, soap, and shine, which could suggest that there are still areas for improvement in terms of the formulation and scent of these products. To improve the Washes & Waxes category, product development and selection should focus on addressing the top cons mentioned by customers. This could include improving the quality and effectiveness of the products, as well as addressing issues with the packaging and application. Additionally, it may be helpful to conduct further research to better understand customer preferences and needs in this category, in order to develop products that are more tailored to their specific needs and preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others65
youtube2
claim1
clean bug off1
cnet1

Based on the data provided, it seems that customers are primarily motivated to buy products in the Washes & Waxes category due to the product description. This suggests that customers rely heavily on the information provided in the description to make their purchasing decisions. There could be several reasons why the product description is the top feature influencing buyers. Firstly, a well-written and detailed product description can effectively communicate the features, benefits, and unique selling points of the product. It helps customers understand what they can expect from the product and how it can meet their needs. Additionally, a clear and informative description can build trust and credibility, making customers more confident in their purchase. To optimize an Amazon listing based on this data, here are a few suggestions: 1. Improve product descriptions: Ensure that the product descriptions are comprehensive, accurate, and highlight the key features and benefits. Use persuasive language to engage customers and address their pain points. 2. Use high-quality images: Include high-resolution images that showcase the product from different angles. This can help customers visualize the product and make an informed decision. 3. Encourage customer reviews: Positive reviews can further validate the product's quality and effectiveness. Encourage customers to leave reviews by providing exceptional customer service and following up with them after purchase. 4. Leverage social proof: Highlight any awards, certifications, or positive testimonials from satisfied customers. This can enhance the credibility of the product and increase customer trust. 5. Optimize keywords: Conduct keyword research to identify relevant and popular search terms related to Washes & Waxes. Incorporate these keywords strategically in the product title, description, and bullet points to improve visibility in search results. Remember, continuously monitoring customer feedback and adapting your listing based on customer preferences can help optimize your Amazon listing and drive more sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long20
last long
last longer
last forever
more8
more
big bottle7
bottle big
big bottle
bottle
bottle ounce large
good result6
good result
good wax5
wax
butter wax good
good wax out
quality wax
wax go on easy
alternative to wax5
spray wax
long lasting wax
paste wax
wax protection
'before picture4
before after picture
before picture
affordable4
cheap
good4
good
good packaging4
good package product
good packaging
good packing
package well

Analysis of Customer Expectations for Washes & Waxes: Based on the customer feedback, it is evident that there are three key expectations that customers have for washes & waxes: longevity, quantity, and bottle size. Let's delve deeper into each of these expectations and provide some suggestions for product development prioritization and marketing promotion factors. 1. Longevity (20 mentions): Customers value washes & waxes that provide long-lasting results. They want a product that can maintain the shine and protection of their vehicles for an extended period. To meet this expectation, sellers should focus on developing formulations that offer enhanced durability. Research and invest in technologies that can provide a protective layer for an extended time, ensuring the customer's satisfaction and reducing the need for frequent reapplication. 2. Quantity (8 mentions): Customers desire washes & waxes that offer a sufficient quantity to cover their needs. They want to feel that they are getting their money's worth and that the product will last for multiple uses. Sellers should consider offering larger-sized options or value packs to cater to this expectation. By providing a generous quantity, customers will feel more satisfied with their purchase and perceive it as a better deal. 3. Bottle Size (7 mentions): Customers appreciate washes & waxes that come in larger bottles. This expectation is likely tied to the desire for a product that will last longer. Sellers should consider offering different bottle sizes to cater to various customer preferences. While larger bottles may be more expensive, they can be marketed as a cost-effective option due to their longer-lasting nature. Additionally, smaller bottle sizes can be marketed as convenient for on-the-go or trial purposes. Suggestions for Product Development Prioritization: 1. Focus on longevity: Invest in research and development to create washes & waxes that provide long-lasting protection. Prioritize the formulation of products that can withstand various weather conditions and resist fading or degradation over time. 2. Offer different sizes: Provide customers with options by offering washes & waxes in various bottle sizes. This allows customers to choose the quantity that best suits their needs and budget. 3. Value packs: Consider creating value packs that include multiple washes & waxes or complementary products. This can attract customers who are looking for a complete car care solution and provide them with added value. Suggestions for Marketing Promotion Factors: 1. Highlight longevity: Emphasize the long-lasting effects of the washes & waxes in marketing materials. Use testimonials or before-and-after images to showcase the durability and effectiveness of the product. 2. Quantity assurance: Communicate the quantity of product included in each bottle clearly. Highlight the value for money customers will receive by purchasing larger-sized options or value packs. 3. Convenience and versatility: Market smaller bottle sizes as convenient for travel or trial purposes. Highlight the ease of use and portability of these smaller options. By addressing these customer expectations and incorporating the suggested product development and marketing strategies, sellers can better meet customer needs and enhance their overall satisfaction with washes & waxes in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Jon Hoffman
Purchased
Five StarsMay 2015
this stuff works!
Tommy S.
Purchased
I purchased this based on a recommendation and a search of product reviews here on Amazon. This item works exactly as described and in able to get a great clean with little to average effort wiping. I use it 2-3 times a week and I’ve even used it coming right off the road. It works perfectly and really makes a difference. I use it with a microfiber towel and I get about to “washes” per towel (it really gets dirty fast). I’ve had issues getting off those pesky bugs from the highway, it if you spray enough and use a lot of elbow grease, it still gets the job done. The biggest plus is I’ve only used this in the garage and I’ve never added water (it works fine by itself) I was a little alarmed when I realized how much I’ve used in the first few washes, but a quick math problem showed me that I’m still saving hundreds of dollars per bottle compared to the cost of an average car wash ($8). After my math showed me the value, I quickly ordered two more bottles for the storage cabinet. I would recommend this for anyone that’s looking for a quick, efficient and budget friendly option for home wash. Of course there are other, more expensive and thorough options, but those are for car-wash experts, and that I am not! Every time I use it, I get the same compliments that I get from a professional/shop wash.
sailorcyte
Purchased
Works well on lightly soiled car, no scratches if used according to instructions. However, it does get expensive. I have decided to switch to optimum no rinse after this bottle is gone. (Good for 4-5 washes)
Fantastic ! Not only does it do a waterless Carwash it also coats your paint ..without scratching your clear coat at all I always use a clean Meqiars Microfiber Towell.... You can Buy them at a discount price here on Amazon 3 pack under $4.00 worth it.. ..do my car every day before going on the road (Limo Service) 2018 Lincoln Contental (Black) PS .I You Love your car like I do....You will NEVER go wrong with a Mequiars Product !
Makes my windshield wipers work smoother and less, water just glides. I wasn't expecting this for glass use, it was just overspray and wiped it off and to my surprise, I get a much better view while it rains, and it's been raining almost every day! I bought the 303 first and the ONLY thing I can say is that 303 has UV protection. However, after comparing it M14332 , it far superior IMO! Easy On Easy Off. Leaves a nice shine and looks clean. It's quick to remove. No hassle! The 303 appears to spray on like water, and it feels that way also, and if you look the 303 it looks transparent and almost AS IF it's watered down. I am not putting down the final product (303) but since getting the Meguiar, all I can say is. IM HOOKED. All I can say it they are both cost-effective, and if you're like me, you may want to possibly try both and see for yourself. to try both and see for yourself. I have tried three products easy spray on wax so far. Turtle Wax, 303 & Meguiar. I will rate Meguiar FIRST, Turtle Wax SECOND & 303 comes in at THIRD. (all good products btw.. but for me, this is how I'm rating it) Once again, the 303 and turtle wax supposedly claims UV protection. Not sure how they stack up but for quick fast and SUPER looking car, you can NOT beat this one! This was the fastest and quickest out of all three. 5 minutes to 15 minutes for a super duper quickie!
Five StarsApr. 2018
Nice finish and blings my ride up.
Patty
Purchased
CleanJul. 2021
Item just as described
C. E. Fink
Purchased
works greatMay 2021
Product works great. I have brand new car and use this when I don't wash normally by hand. The only downfall with this is the smell. I don't really like it, and I'm not sure if it's just my neigberhood, but the odor from the wash may be attracting little flying bugs (mosquito's, fly's, bee's) that like to play around and on my car.
EBENEZER EBOT
Purchased
AcuracyApr. 2022
Nothing, everything was perfect
Jim
Purchased
This product works really well I purchased this before The problem this time one or the bottles wasn't sealed and It leak, by the time I got it a third of was gone.

Read More

VOC AI Inc. 8 The Green,Ste A, in the City of Dover County of Kent Zip Code: 19901Copyright © 2024 Shulex Inc. All Rights Reserved. Terms & Conditions Privacy Policy
This website uses cookies
VOC AI uses cookies to ensure the website works properly, to store some information about your preferences, devices, and past actions. This data is aggregated or statistical, which means that we will not be able to identify you individually. You can find more details about the cookies we use and how to withdraw consent in our Privacy Policy.
We use Google Analytics to improve user experience on our website. By continuing to use our site, you consent to the use of cookies and data collection by Google Analytics.
Are you happy to accept these cookies?
Accept all cookies
Reject all cookies