Water Purifiers product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
LARQ Bottle Movement PureVis - Lightweight Self-Cleaning and Non-Insulated Stainless Steel Water Bottle with UV Water Sanitizer, 24oz, Black/Vert
6 Pack Water Filter Straw - Water Purifying Device - Portable Personal Water Filtration Survival - for Emergency Kits Outdoor Activities and Hiking - Water Filter Camping Travel Survival Backpacking
Potable Aqua Water Purification, Water Treatment Tablets - 50 Count Twin Pack & Water Purification Tablets with PA Plus - Two 50 Count Bottles
Potable Aqua Chlorine Dioxide Water Purification Tablets - 30 Count
Katadyn BeFree 1.0L Water Filter, Fast Flow, 0.1 Micron EZ Clean Membrane for Endurance Sports, Camping and Backpacking, One Size, 8018006

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Water Purifiers category on Amazon has a high level of customer satisfaction. With an average rating of 4.56 out of 5 and a total of 2712 reviews, it's clear that many customers are happy with their purchases. If you're considering purchasing a water purifier on Amazon, it's important to read through the reviews carefully to ensure that the product meets your specific needs. Look for reviews from customers who have similar requirements to yours, and pay attention to any common complaints or issues that are mentioned. Additionally, it's always a good idea to do some research on the brand and model of the water purifier you're considering. Check out the manufacturer's website and read up on the product specifications to make sure it's the right fit for your home. Overall, it seems that the Water Purifiers category on Amazon is a good place to start your search for a high-quality water purifier. Just be sure to do your due diligence and read through the reviews carefully before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is everyday, the most common location is bug out bag, the most common behavior is hiking . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the target customer profile for this water purifier product is likely someone who enjoys outdoor activities such as hiking and camping. The top three users mentioned are family, friend, and kid, indicating that this product may be popular among families or groups of friends who enjoy outdoor adventures together. The top three places to use the product are the bug out bag, backpack, and car, which suggests that portability and convenience are important factors for customers. Additionally, the top two usages of the product are hiking and camping, further emphasizing the importance of portability and ease of use for outdoor activities. Given this information, it may be beneficial for the company to focus their marketing efforts on outdoor enthusiasts, families, and groups of friends who enjoy hiking and camping. They may also want to highlight the portability and convenience of the product, as well as its effectiveness in purifying water in outdoor settings. Some suggestions for the customer profile could include targeting families with young children who may be more susceptible to waterborne illnesses, as well as targeting college students or young adults who enjoy outdoor activities with friends. The company could also consider partnering with outdoor gear retailers or sponsoring outdoor events to increase brand awareness among their target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are bottle, product, cap, filter, taste. The most mentioned elements about bottle are small(8.60%), break(1.08%).
The top 5 positive reviews are bottle, tablet, product, water bottle, container. The most mentioned elements about bottle are good size(6.29%), light(2.52%).
Sports & Outdoors > Outdoor Recreation > Camping & Hiking > Hydration & Filtration > Water Purifiers
do not insulate the water1.08%
do not keep my drink as cold1.08%
good size6.29%
good quality1.26%
water bottle5.03%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the bottle is the most significant aspect of both the pros and cons of water purifiers. While the bottle is mentioned positively in the top 1 pro aspect, it is also mentioned negatively in the top 1 and top 5 cons. The other cons mentioned include the product, cap, filter, taste, tablet, water bottle, and container. Overall, the sentiment analysis suggests that there are both positive and negative aspects to water purifiers. While the bottle is appreciated for its convenience and portability, it seems that there are issues with the product itself, such as the cap, filter, and taste. Additionally, the tablet and container are also mentioned as cons, which could suggest that there are issues with the overall design and functionality of the product. To improve the product, it may be helpful to focus on addressing the issues with the cap, filter, and taste. Additionally, it may be beneficial to consider alternative designs for the tablet and container to make them more user-friendly. Finally, it may be helpful to conduct further research to better understand the needs and preferences of consumers in this category, which could inform future product development and selection.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
blue ridge1
everything include1
good look1

Based on the data provided, it seems that customers are primarily motivated to buy water purifiers based on the product description. This suggests that customers are looking for detailed information about the product, including its features, benefits, and specifications. There are several reasons why product description is the top feature for buyers in this category. First, water purifiers are a relatively complex product, and customers want to make sure they understand how the product works and what benefits it provides. Second, water quality is a critical concern for many people, and customers want to be sure that the product they are buying will effectively purify their water. Finally, there may be a lot of competition in this category, and a detailed product description can help a product stand out from the crowd. To optimize an Amazon listing for a water purifier, it is essential to focus on creating a detailed and informative product description. This should include information about the product's features, benefits, and specifications, as well as any relevant certifications or awards. It may also be helpful to include customer reviews and ratings, as these can provide social proof and help build trust with potential buyers. Additionally, it may be worth considering investing in advertising to attract more customers to the listing, as this was the second most mentioned factor in the data provided. Finally, pricing should be competitive, but not the primary focus, as it was only mentioned in 12% of cases.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
do not use10
never use
do not use
not use
product work as advertised4
work as advertised
product work as advertised
expiration date3
expiration date
double insulate
last long3
last long
work good3
work good
work as good
work really well3
work well
10 year shelf life2
4 year shelf life
long shelf life
do not2
do not

Based on the customer expectations mentioned, it is clear that the primary concern for customers when it comes to water purifiers is that the product should work effectively. This is reflected in the high number of mentions of the word "work". Customers expect the water purifier to effectively remove impurities and provide clean drinking water. Another important expectation is that the product should not use harmful chemicals or substances that could be harmful to health. This is reflected in the high number of mentions of "do not use". Customers are increasingly conscious of the impact of chemicals and pollutants on their health and the environment, and they expect water purifiers to be safe and eco-friendly. Finally, customers expect the product to work as advertised. This means that the product should deliver on its promises and provide the benefits that are advertised. Customers are looking for a reliable and trustworthy product that they can depend on. To meet these expectations, sellers should prioritize product development that focuses on delivering effective water purification without the use of harmful chemicals. They should also focus on developing products that are easy to use and maintain, as this is an important factor for customers. Marketing promotion should focus on highlighting the effectiveness and safety of the product, as well as its ease of use and maintenance. Providing clear and transparent information about the product's features and benefits can help build trust with customers and increase sales. Additionally, offering warranties and guarantees can help reassure customers that they are making a good investment in a high-quality product.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

J D Mahoney
PurchasedEarly review
Sleek, stylish, and easy to use! I love it and will be buying more LARQ bottles in the future.
The water tastes good when it’s cold but the bottle doesn’t keep the water cold and when it’s warm it does have a metal taste to it.
Linda Dee
Although I was hesitant to spend the money, I was excited to receive the bottle and to use the self-cleaning. Day one it sweat all over the desk leaving a ring on the furniture! I might as well had a glass.
Great Idea!May 2021
This is a great idea for a product and Larq obviously put a lot of effort into it. These are the most stylish water bottles I've ever seen--in all the various color combinations between the bottle itself and the non-slip sleeve. It's also very easy to use, with a simple and informative "user interface" of multi-color LEDs. Some things to be aware of: 1) Like all UV water purifiers, you shouldn't use it with turbid water--it's essential the UV-C rays be able to penetrate the water throughout the bottle to disinfect it properly. 2) The top cap, which contains the electronics, the UV emitter LED and the rechargeable Lithium battery is *not* water proof, so when you wash the bottle, you can't really submerge or wash the cap conventionally. I decided to use alcohol wipes on mine, as alcohol kills germs and evaporates quickly. 3) You should always avoid directly viewing UV light, as it can damage your eyes. To that end, the cap has a safety feature such that when you remove the cap from the bottle, the power level to the UV LED is reduced. This feature, though, works off of a light sensor--if the cap is removed from the bottle, exposing the electronics to ambient light, the safety is activated. Unfortunately this approach is not the most reliable in that if you take the cap off in subdued light or darkness, the sensor won't detect the cap is exposed and the LED will continue to operate at full power. I'd rather have seen a mechanical switch or magnetic sensor which would insure that no matter the ambient conditions, the safety would always activate if the cap is removed from the bottle. I glad this unit uses a standard Micro-USB charging port compared to some similar products which use proprietary charging connectors/cables--that way it is easy to replace a lost, worn out or damaged cable. I would however, have liked to have seen included an attached protective cap which could be snapped into the USB charging port to protect it against bad weather, drops into puddles/creeks, or entry of foreign debris which can often happen during outdoor activities. I do agree with other reviewers, the rolled edge on the bottle is not a great idea, however I've had other bottles with rolled edges over the years and all I did was soak the top of the bottle in bleach for a short while when it was time to clean them. At least the cap covers the rolled edge, so the edge is not likely going to get debris in it when you are carrying the bottle around. As for the people complaining that is has a Micro-USB charging port instead of USB-C--come on, you've got to be kidding! Like most people, I've got scores of products in my home, car and gear which use Micro-USB charging ports (for example--aside from cell phones--digital cameras, e-readers, portable air compressor, handheld trail GPS, security cameras, test equipment, solar-power devices, LED flashlights, battery chargers, music players, internet radio, walkie-talkies, etc., etc.), along with dozens of Micro-USB cables that were included with them. I currently have exactly two devices with USB-C. I bought a handful of micro-USB to USB-C adapters for them. There is no advantage to using a USB-C connector on a non-data product and Micro-USB cables are cheaper and more readily available (supermarkets, gas stations, convenience stores--just about everywhere) since they are still the charging port used on the vast majority of cell phones in the entire world and will be for years to come--not everybody replaces their phone whenever a new model is released...
David A. Wayne
PurchasedEarly review
Slightly heavier than I thought but great for travel and avoiding plastic bottles which are hurting the environment.
The 25 ounce Size is great for counter top use. Unlike my 17 ounce CrazyCap, the LARQ last up to a month on a full charge a major plus. Reasonably priced - recommended without reservations.
Clean flavorSept. 2021
Bought this bottle and find out that the taste of the water changes to a somewhat metal flavor . NOT WHAT I WAS LOOKING FOR . After several emails to the company I found out THEY HAVE A NO RETURN POLICY!
The bottle is beautiful. The concept is interesting. I would have loved the bottle, however, I notice drinking from this bottle makes my throat really dry. Even after a thorough wash, but the water from this bottle doesn’t quench my thirst. I even compare the same water, that wasn’t treated using larq and the difference was notable. The larq water makes my throat dry and I was thirsty even after a drink. I still give it a 4/5 star because no one talks about this…so maybe it’s just me.
Great buy!Apr. 2021
Loved it!
 I finally received my order (after many excuses and delays) and the bottle has a pinhole leak at the bottom! This is a manufacturing defect and my video is from the bottle's first fill! Dealing with customer service via email is a nightmare (get ready for more excuses). I'm furious that they only refunded the price of the bottle, but not the tax or shipping I paid! I really regret having made this purchase from LARQ. It wasn't worth the hassle and frustration. There are so many other companies out there with comparable products and better business models for customer support, I'm taking my business elsewhere!

Read More

Copyright © 2023 Shulex Inc. All Rights Reserved. Terms & Conditions Privacy Policy
VOC AI Inc. 8 The Green,Ste A, in the City of Dover County of Kent Zip Code: 19901
VocAI Chatbot - Resolve 80% of your customer support questions with no code | Product Hunt
This website uses cookies
VOC AI uses cookies to ensure the website works properly, to store some information about your preferences, devices, and past actions. This data is aggregated or statistical, which means that we will not be able to identify you individually. You can find more details about the cookies we use and how to withdraw consent in our Privacy Policy.
We use Google Analytics to improve user experience on our website. By continuing to use our site, you consent to the use of cookies and data collection by Google Analytics.
Are you happy to accept these cookies?
Accept all cookies
Reject all cookies