Waterproof Jackets product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
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Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Waterproof Jackets in question have a high level of customer satisfaction. With an average rating of 4.57 out of 5 and a total of 194 reviews, it's clear that many customers are happy with their purchase. If you're considering buying a Waterproof Jacket, it's important to take into account the category and the specific product you're interested in. Look for reviews that mention the features that are most important to you, such as durability, breathability, and waterproofing. It's also a good idea to consider the price of the jacket and compare it to other options on the market. While a high price doesn't necessarily guarantee quality, it's important to invest in a jacket that will last and provide the protection you need. Overall, if you're in the market for a Waterproof Jacket, the data suggests that you can find a high-quality product that will meet your needs and provide excellent customer satisfaction.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is rainy day, the most common location is school, the most common behavior is raining . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention the product are female, with the daughter and granddaughter being the top two users. This suggests that the product may be more popular among women, particularly those who are mothers or grandmothers. In terms of usage, the product is most commonly used in school settings, which could indicate that it is popular among students or parents who want to ensure their children stay dry during rainy commutes to school. Additionally, the fact that Alaska was mentioned as a place to use the product suggests that it may be popular among outdoor enthusiasts who need a reliable waterproof jacket for hiking or other outdoor activities in wet climates. The fact that "raining" was mentioned twice as a usage for the product suggests that customers are primarily looking for a jacket that will keep them dry in wet weather. However, the mention of "matching my lululemon coat" suggests that some customers may also be interested in fashion and style, and are looking for a jacket that is both functional and fashionable. Based on this data, it seems that the ideal customer profile for this product is likely a female who is a mother or grandmother, and who is either a student or an outdoor enthusiast. This customer is likely looking for a waterproof jacket that is both functional and fashionable, and is willing to pay a premium price for a high-quality product. To appeal to this customer profile, the company could consider marketing the product as a stylish and functional jacket that is perfect for both outdoor activities and everyday wear. They could also consider partnering with popular fashion brands to create limited edition versions of the jacket that are designed to match popular clothing lines. Additionally, they could consider offering discounts or promotions to students or outdoor enthusiasts to encourage them to try the product.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are jacket, hood, sleeve, back seam, raincoat. The most mentioned elements about jacket are run small(5.26%), slim(5.26%).
The top 5 positive reviews are coat, jacket, quality, lining, fit. The most mentioned elements about coat are good(8.99%), good quality(2.25%).
run small5.26%
not completely waterproof5.26%
back seam5.26%
good quality2.25%
look good2.25%
do not make that crinkle sound1.12%
soft on the outside1.12%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the cons outweigh the pros for waterproof jackets. The top con aspect mentioned most frequently is the jacket itself, followed by the hood, sleeve, back seam, and raincoat. On the other hand, the top pro aspect mentioned most is the coat. The common cons mentioned for waterproof jackets include issues with the jacket itself, such as its fit, quality, and lining. Additionally, the hood, sleeve, and back seam seem to be areas of concern for customers. The raincoat aspect is also mentioned as a con, although it's not clear what specific issues customers have with it. As for the pros, the top aspect mentioned is the coat. However, without further context, it's difficult to determine what exactly customers appreciate about it. Based on this analysis, it is clear that there are several areas for improvement in waterproof jackets. Product development should focus on addressing the issues with the jacket, such as improving the fit, quality, and lining. Additionally, attention should be given to the hood, sleeve, and back seam to ensure they meet customer expectations. When it comes to product selection, customers should consider their specific needs and preferences. If the cons mentioned align with their concerns, they may want to explore alternative options or look for jackets that address these issues. Reading customer reviews and seeking recommendations can also be helpful in making an informed decision. Overall, the sentiment analysis suggests that there is room for improvement in waterproof jackets, particularly in addressing the mentioned cons. By focusing on these areas, manufacturers can enhance customer satisfaction and create better products in this category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
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Based on the mentions of the product category being waterproof jackets, it can be concluded that customers are motivated to buy this product for its ability to protect them from rain and other wet weather conditions. The top feature that customers look for in a waterproof jacket is its product description, which should provide detailed information about the jacket's features, materials, and performance. Some reasons why product description is the top feature for customers include the need for accurate information about the jacket's waterproofing capabilities, breathability, and durability. Customers also want to know about the jacket's fit, style, and other features that may affect their comfort and performance. To optimize Amazon listings for waterproof jackets, sellers should focus on creating detailed and accurate product descriptions that highlight the jacket's key features and benefits. They should also include high-quality images that show the jacket from different angles and in different lighting conditions. Additionally, sellers should consider using customer reviews and ratings to provide social proof and build trust with potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big couple year1
big couple year
2 year1
2 year
brighter pink1
light pink
good quality1
good quality
grow into1
grow into
large size1
large size
neck seam do not leak1
neck seam do not leak
rainy season1
rainy season
rubberized raincoat1
rubberized raincoat

Analysis of Customer Expectations for Waterproof Jackets: Based on the customer feedback provided, there are a few key expectations to consider for product development and marketing promotion in the Waterproof Jackets category. Let's break them down: 1. Big Couple Year: While the exact meaning of "big couple year" is unclear, it could imply that customers are looking for jackets that are durable and can withstand multiple years of use. This suggests that sellers should prioritize developing jackets with high-quality materials and construction techniques to ensure longevity. Emphasizing the durability and long-lasting nature of the jackets in marketing campaigns could also be beneficial. 2. 2 Year: This mention indicates that customers expect their waterproof jackets to remain functional and effective for at least two years. To meet this expectation, sellers should focus on creating jackets with excellent waterproofing capabilities that can withstand various weather conditions over an extended period. Highlighting the durability and reliability of the jackets in product descriptions and marketing materials can help instill confidence in potential buyers. 3. Brighter Pink: This specific mention suggests that there is a demand for waterproof jackets in vibrant and eye-catching colors. Sellers should consider expanding their color options to include brighter shades, such as pink, to cater to customers who prefer more visually appealing options. Marketing efforts can focus on promoting the availability of these vibrant colors to attract potential buyers seeking a unique and stylish waterproof jacket. Suggestions for Product Development Prioritization: 1. Durability: Given the expectation for jackets that can last for multiple years, sellers should prioritize developing products with robust materials, reinforced seams, and reliable waterproofing technologies. Conducting thorough testing and quality control measures during the manufacturing process will help ensure the jackets meet the desired durability standards. 2. Waterproofing Performance: Enhancing the waterproofing capabilities of the jackets should be a priority. Sellers can invest in advanced waterproofing technologies, such as seam sealing, laminated membranes, or water-repellent coatings, to provide customers with superior protection against rain and moisture. 3. Color Variety: Expanding the range of colors available, including brighter and more vibrant options like pink, can attract customers who seek fashionable and unique waterproof jackets. Conduct market research to identify popular color trends and preferences to guide the development of new color options. Marketing Promotion Factors: 1. Highlight Durability: In marketing campaigns, emphasize the durability and long-lasting nature of the jackets. Showcase the quality of materials used, manufacturing techniques employed, and any warranty or guarantee offered to instill confidence in potential buyers. 2. Emphasize Waterproofing Performance: Promote the superior waterproofing capabilities of the jackets, highlighting the technologies and features that make them highly effective in keeping customers dry and comfortable in various weather conditions. 3. Showcase Color Variety: Use visually appealing imagery and descriptions to showcase the range of colors available, including the brighter pink option. Highlight the uniqueness and style of these colors to attract customers looking for fashionable waterproof jackets. By considering these customer expectations and implementing the suggested product development and marketing strategies, sellers can better meet the needs and desires of their target audience in the Waterproof Jackets category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Heather J
FantasticOct. 2021
Great quality, correct fit, overall it’s perfect!
Some Guy
It's a really stylish raincoat with a lot of nice touches, and the material is a very nice, soft thin material that feels honestly waterproof... but the seams are just stitched with no apparent taping (it's got a separate liner so it's hard to see) and certainly not welded. If you want something for your kid to wear while carrying an umbrella or to/from the bus, fine... if you want your kid to play out in the rain all day, this is the wrong coat. I returned it.
V. Suan
The first comment on the raincoat was "the Coraline raincoat!" We got the yellow one. The lining is not super thick but it helps keep her warm. My granddaughter loves it. It has a zipper and buttons. My one worry is that the buttons will get torn off during wear. Let's hope not
Local Man
We actually purchased this as part of a Coraline Halloween costume for our 5-year-old. I was delighted when I received it to discover that it is a legitimately very nice raincoat & not just something for one day's usage. The outer waterproof material is nice-very pliable and not overly glossy. The fabric liner seems smooth and comfortable & the buttons and pockets are nice too. It seems very comfortable and durable, and I'm very pleased with it. I would definitely recommend it, as a raincoat or for a Coraline costume.
My daughter used this to cosplay Six from Little Nightmares. It worked perfectly. Would be good as a Georgie coat too.
Libbi Morgan
Adorable raincoat for a little girl or boy. It has a soft flannel-like lining that gives a little warmth and makes wearing plastic so comfy. Highly recommend.
More then just a rain jacket super soft very happy with purchase
Gloria Smith
Very durableMar. 2022
Liked the color with matching lining
Rick Creyts
Good valueFeb. 2020
Looks stylish n Grandson loves it!
This is a very nice raincoat with unexpected high quality for the price. I ordered a size 7-8Y for my five year old and it is almost a perfect fit, only a tiny bit oversized. If I can get two rainy seasons out of it I will be lucky.

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