Wavers product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/17
No Image
Average Ratings
4.3
Total Reviews
14,066
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Wavers category on Amazon has a relatively high level of customer satisfaction. With an average rating of 4.32 out of 5 and a total of 14,066 reviews, it appears that customers are generally pleased with the products in this category. However, it's important to note that this data only provides a snapshot of customer satisfaction and doesn't necessarily reflect the experiences of all customers who have purchased products in this category. It's also possible that some products within the Wavers category may have lower ratings and fewer reviews, which could impact overall customer satisfaction. If you're considering purchasing a product in the Wavers category on Amazon, it's a good idea to read through reviews carefully to get a sense of what other customers have experienced. Look for patterns in the reviews, such as common complaints or issues that customers have had with certain products. This can help you make a more informed decision about which product to purchase. Overall, it seems that the Wavers category on Amazon has a relatively high level of customer satisfaction, but it's important to do your research before making a purchase to ensure that you're getting a product that meets your needs and expectations.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is morning, the most common location is counter, the most common behavior is all my hair . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are daughters, followed by friends and wives. This suggests that the product may be more popular among younger women who are more likely to experiment with their hair and try out new styling tools. In terms of usage, the top two reasons for using the product are to style all of their hair and to give it as a gift. This suggests that the product may be seen as a fun and versatile tool that can be used for a variety of different hairstyles. The top three places to use the product are the counter, bathroom, and salon, which suggests that users are likely to use the product at home for personal use, as well as in professional settings like salons. Based on this data, it seems that the ideal customer profile for this product is a younger woman who is interested in experimenting with her hair and trying out new styling tools. They may be looking for a versatile tool that can be used for a variety of different hairstyles, and they may be interested in using the product both at home and in professional settings. To appeal to this customer profile, it may be helpful to focus marketing efforts on social media platforms that are popular among younger women, such as Instagram and TikTok. It may also be helpful to showcase the product being used in a variety of different settings, including at home and in professional settings like salons. Additionally, highlighting the product's versatility and ability to create a variety of different hairstyles may be an effective way to appeal to this customer profile.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, wave, waver, iron, handle. The most mentioned elements about product are bulky(1.18%), big(0.91%).
The top 5 positive reviews are wave, product, waver, tool, iron. The most mentioned elements about wave are good(6.11%), look good(2.47%).
Cons
product13.53%
bulky1.18%
big0.91%
hard to use0.64%
get hot0.54%
cause extreme hair damage and breakage0.27%
wave9.90%
waver5.18%
iron4.81%
handle4.72%
Pros
wave26.26%
good6.11%
look good2.47%
last1.68%
last for day1.63%
last all day1.54%
product8.07%
waver6.30%
tool4.57%
iron3.22%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect of wavers is related to the product itself, with 13.53% of respondents citing this as an issue. Additionally, the top 5 cons mentioned include product, wave, waver, iron, and handle. On the other hand, the top pro aspect mentioned is wave, with 26.26% of respondents citing this as a positive feature. The top 5 cons of the tip include wave, product, waver, tool, and iron. Overall, it appears that the wave feature is both the most commonly cited pro and con aspect of wavers. This suggests that while many users appreciate the wave feature, there may be some issues with its implementation or performance. Additionally, the fact that the product itself is frequently cited as a con suggests that there may be room for improvement in terms of product design and quality. To address these issues, product developers may want to focus on improving the wave feature to ensure that it is consistently effective and easy to use. Additionally, they may want to consider ways to improve the overall quality and design of the product to address the concerns that users have raised. By doing so, they may be able to create a more appealing and effective waver that meets the needs of a wider range of users.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others78
beach wave4
picture4
auto shut off2
easy to use2

Based on the data provided, it seems that customers are primarily motivated to buy wavers based on the product description. This suggests that customers are looking for detailed information about the product, such as its features, benefits, and specifications. Other factors that influence customer purchasing decisions include advertising attraction and recommendations from friends. This suggests that customers may be drawn to wavers based on their visual appeal or positive word-of-mouth from people they trust. To optimize Amazon listings for wavers, sellers should focus on creating detailed and informative product descriptions that highlight the key features and benefits of the product. This can include information about the type of waves the waver creates, the materials used to make the product, and any additional features or accessories that come with the waver. Additionally, sellers should consider using high-quality images and videos to showcase the product in action and provide customers with a better understanding of how it works. Finally, sellers should encourage customers to leave reviews and ratings, as positive feedback can help to increase sales and improve the product's visibility on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
beachy wave13
beach wave
beachy wave
big beachier wave
make beach wave
more beachy wave
digital temperature control12
digital temperature display
digital temperature control
digital control for heat
digital temp control
digital temp reading
know sooner11
sooner
work8
work
wave8
wave
wave big
easy wave
wave stay
more natural wave7
more natural wave
more wave
longer lasting wave
more definitive wave
replicate natural wave
4 last6
last
auto turn off6
auto shut off
auto-shut off
automatic off feature
automatic shut off
automatic turn off
dial adjust heat level6
dial control for heat
dial heat or temp reading
temp dial
temperature adjust knob specific
temperature dial
digital5
digital

Based on the customer expectations mentioned, it seems that customers are looking for wavers that can create beachy waves, have digital temperature control, and heat up quickly. The high number of mentions for beachy waves suggests that customers are looking for wavers that can create a specific type of wave pattern. This could be an opportunity for sellers to develop wavers with different barrel sizes and shapes to create a variety of wave patterns. The mention of digital temperature control indicates that customers are looking for wavers that offer precise temperature control. This could be an opportunity for sellers to develop wavers with advanced temperature control features, such as adjustable temperature settings and digital displays. The mention of "know sooner" suggests that customers are looking for wavers that heat up quickly. This could be an opportunity for sellers to develop wavers with fast heating technology, such as ceramic or tourmaline heating elements. In terms of product development prioritization, sellers should focus on developing wavers that can create beachy waves and offer digital temperature control. These features seem to be the most important to customers based on the number of mentions. In terms of marketing promotion factors, sellers should highlight the ability of their wavers to create beachy waves and offer digital temperature control. They should also emphasize the fast heating technology of their wavers to meet the "know sooner" expectation of customers. Additionally, sellers could consider offering tutorials or styling tips to help customers achieve the desired beachy wave look with their wavers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Jamie M
Purchased
I love this! It is easy to use. It is very big so can be a little weird when first trying. However they provide a glove which I do use for safety. I really love the way the curls hold so well and I have fine flat hair. This will hold the curls to the next day.
good quality made curling iron that heats up quickly and evenly. The iron is well made and durable enough to withstand daily use, and made really beautiful waves. Unfortunately my hair didnt hold the waves longer then an hour, but I am not sure if it was because the iron wasnt hot enough, or just my hair was not able to hold the style. Overall a good product, just didnt work as well as I hoped on my specific hair, however I still recommend
 This hair waver tool heats up so quickly, and it gives you nice, big, wavy hair! I love this so much and I got so many compliments! It was super simple to use and like it states only took 3-5 seconds for each section. The clamp lock is so nice too because I have carpal tunnel and my hands get tired of holding the hair tools so this is an awesome feature in my case. I took less than 30 minutes to do my entire head, I also have very thin hair but a head full of hair nonetheless. The instructions are easy to follow and self explanatory. I have a revlon deep waver tool which is smaller beach waves, but the problem is it really burns my hair, with this tool I have no burning hair smell and my hair still feels healthy. I will continue to use this trademark beauty tool instead. I love the 1.25 inch barrel waves, it just gives you those effortless beach waves, so beautiful! If it helps anyone, I used this on freshly washed and dried hair as the instructions state and it worked just fine, I typically use my revlon deep waver after day 2 hair because i feel it holds my waves better that way. This is impressive it worked on my freshly washed hair. This hair tool locks closed for storage and traveling. The cord swivels a full 360 for easily moving around. I absolutely loved this hair waver and will continue to use it all year, I enjoyed this look so much!
Love itAug. 2020
Gives my hair alot of volume and real easy to use. I have lot of hair and finish in 15 min
Tammy Powers
Purchased
I dislike this tool and want to return it. How do I do that?
If you want loose and effortless waves, this waver will be perfect. It has three fairly large barrels, so it makes the wave more beachy. I love the purple and black design. It has multiple heat settings and it has a small dial to change the temperature, which makes it easy to know what setting you are on. It heats up quickly, and was easy enough to figure out how to use it, but it definitely took some practice on how to move down each section of hair. It left my hair with natural looking waves, and they lasted until I washed my hair. Overall, this is a fun hair tool that I didn't realize I needed, but it is definitely worth it.
Saralyn
Purchased
LOVE!May 2021
Absolutely LOVE this tool! I had a previous one from a different company and it was horrible, this was a game changer, so simple and doesn’t burn the hair at all! Highly recommend
Snow chick
Purchased
Super easy to use, and love how quickly I can do my hair. Gives me great beachy waves.
Does not work good very good
Lupepe
Purchased
Worked right out of the box on lowest setting, no product and waves lasted all day. Very simple way of styling my hair.

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