Wax product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 16
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
American Soy Organics- 5 lb of Freedom Soy Wax Beads for Candle Making – Microwavable Soy Wax Beads – Premium Soy Candle Making Supplies
American Soy Organics Millennium Wax - 5 lb Bag of Natural Soy Wax for Candle Making
Howemon White Beeswax Pellets 2LB 100% Pure and Natural Triple Filtered for Skin, Face, Body and Hair Care DIY Creams, Lotions, Lip Balm and Soap Making Supplies
Mibly Wooden Wax Sticks - Eyebrow, Lip, Nose Small Waxing Applicator Sticks for Hair Removal and Smooth Skin - Spa and Home Usage (100 Large Wax Sticks)
Sky Organics Organic White Beeswax Pellets, 100% Pure USDA Certified Organic for DIY & Craft Projects, 16 Oz

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the wax product in question has a high level of customer satisfaction. With an average rating of 4.47 out of 5 and a total of 9487 reviews, it's clear that many customers have had positive experiences with this product. If you're considering purchasing this wax product, it's likely that you'll be satisfied with your purchase. However, it's always a good idea to read through some of the reviews to get a better sense of what customers are saying. Additionally, it's important to keep in mind that individual experiences may vary, so it's always a good idea to do your own research and make an informed decision. Overall, it seems that this wax product is a popular choice among customers and has a high level of customer satisfaction. If you're in the market for a wax product, this one is definitely worth considering.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is christmas, the most common location is microwave, the most common behavior is make gel lip balm . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customers who use this wax product are primarily focused on creating personal care items such as gel lip balm and lotion bars. The top three users mentioned are family, wife, and daughter, indicating that this product may be popular among individuals who prioritize natural and homemade personal care products for themselves and their loved ones. The top three places to use this product are the microwave, house, and kitchen, suggesting that customers are likely using this product in their homes and may be looking for a convenient and easy-to-use wax product that can be melted quickly in the microwave. To better cater to this customer profile, it may be helpful for the company to provide more information and resources on how to create personal care items using this wax product. They could also consider offering different scents or variations of the wax to appeal to customers who are interested in creating a wider range of personal care products. Overall, the data suggests that the customers who use this wax product are likely health-conscious individuals who prioritize natural and homemade personal care products for themselves and their families. By catering to this customer profile, the company may be able to increase customer loyalty and attract new customers who are interested in creating their own personal care items.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are wax, smell, pellet, product, bag. The most mentioned elements about wax are bad chemically smell(6.49%), melt quickly(3.77%).
The top 5 positive reviews are wax, product, pellet, smell, quality. The most mentioned elements about wax are easy to pour(4.07%), good quality(1.49%).
bad chemically smell6.49%
melt quickly3.77%
burn bad1.21%
bad quality0.90%
easy to pour4.07%
good quality1.49%
melt easily0.39%
melt quickly0.31%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that wax is the most frequently mentioned aspect in both the pros and cons of the category. Wax is mentioned as a con in all three products: vacuum, tip, and the overall category. This suggests that wax-related issues are a significant concern for consumers. The top cons mentioned for the vacuum are wax, smell, pellet, product, and bag. This implies that customers are dissatisfied with the presence of wax, the smell associated with it, the quality of the pellets used, the overall product, and even the packaging. Similarly, the top cons for the tip are wax, product, pellet, smell, and quality. Again, wax-related issues, along with concerns about the product itself, the quality of pellets, and the smell, are mentioned as drawbacks. On the positive side, wax is also mentioned as the top pro aspect in the overall category. This suggests that there might be some benefits associated with wax in this context, although the specific details are not provided. Based on this analysis, it is clear that addressing the wax-related issues should be a priority for product development and selection in this category. Finding ways to minimize or eliminate wax-related problems, such as reducing the smell, improving the quality of pellets, and enhancing the overall product experience, would likely lead to increased customer satisfaction. Additionally, it would be beneficial to gather more specific feedback from customers regarding the pros and cons of wax in this category. Understanding the exact benefits and drawbacks associated with wax can help in refining the product development process and selecting the most suitable options for consumers. Overall, the sentiment analysis suggests that there are significant concerns related to wax in this category, but there might also be some potential benefits. By addressing the cons and capitalizing on the pros, product developers can create a more appealing and satisfying experience for customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
all natural element1

Based on the data provided, it seems that customers are primarily motivated to buy wax products based on the product description. This suggests that customers are looking for detailed information about the product, such as its ingredients, scent, and intended use. Price is also a significant factor, but it appears to be less important than the product description. This suggests that customers are willing to pay a premium for a high-quality wax product that meets their needs and preferences. Advertising attraction is the least important factor, which suggests that customers are not swayed by flashy ads or marketing gimmicks when it comes to buying wax products. To optimize an Amazon listing for wax products, it is important to focus on creating a detailed and informative product description that highlights the unique features and benefits of the product. This could include information about the ingredients, scent, and intended use, as well as any special features or benefits that set the product apart from competitors. Additionally, it may be helpful to offer competitive pricing and to use targeted advertising to reach customers who are actively searching for wax products.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long9
last long
longer lasting5
last longer
long lasting
smell dissipate3
smell dissipate
Could be much stronger scent.2
more scent
scent stronger-but
close bag2
bag closeable when not in use
bag self-close option
coffee smell2
coffee smell

Analysis of Customer Expectations for Wax Category: When it comes to customer expectations in the wax category, it's important to understand that the provided information is quite limited, with multiple mentions of "undefined." However, we can still provide some general insights and suggestions for sellers in terms of product development prioritization and marketing promotion factors. 1. Product Development Prioritization: - Quality: Customers expect wax products to be of high quality, ensuring they deliver the desired results effectively and efficiently. - Versatility: Consider developing wax products that cater to various applications, such as automotive, furniture, or candle making, to meet the diverse needs of customers. - Eco-friendliness: With increasing environmental concerns, customers appreciate wax products that are environmentally friendly, made from sustainable sources, and have minimal impact on the planet. 2. Marketing Promotion Factors: - Clear Product Information: Provide detailed and accurate information about the wax products, including ingredients, usage instructions, and any specific benefits or features. - Packaging: Attractive and informative packaging can help customers make informed decisions. Highlight key product attributes and benefits on the packaging to catch their attention. - Online Presence: Establish a strong online presence through a user-friendly website and active social media channels. Engage with customers, answer their queries, and share relevant content to build trust and credibility. - Customer Reviews and Testimonials: Encourage satisfied customers to leave positive reviews and testimonials, as they play a crucial role in influencing potential buyers' decisions. - Promotions and Discounts: Offer occasional promotions, discounts, or loyalty programs to incentivize customers to try your wax products and build brand loyalty. While the provided information is limited, these suggestions should help sellers in the wax category prioritize their product development efforts and focus on effective marketing strategies to meet customer expectations.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

AmazingFeb. 2019
Im used for soap! Great wax
It is WAXSept. 2022
It is wax. Just as expected. Not much to say.
Good waxDec. 2021
I use this to make little fire starters for my fireplace wood. Its good wax
Have to mixApr. 2019
Steven D.
Mix 50/50 with lard or lamb's tallow and you get a great paste to seal the cylinder on a cap and ball revolver- doesn't run out in the hot sun, doesn't come off when the revolver is fired. Also, makes a great sealant for a mason jar.
Five StarsMay 2017
No complaints here.
It was perfect to use in my salve, it did not separate nor clump. It made the salve base smooth.
One StarDec. 2017
Smells bad. Did not use. Returning.
One StarMay 2018
Arrived open and a lot of the content was spilled out.
Received a few days ago amd haven't had a change to melt it yet. However when i opened the bag the wax stinks. A strong chemical or smokey smell, enough to make you choke a bit. I will edit and update my review once ive had a chance to melt and mix in to my balm. ***UPDATE*** This wax melts great but even after adding oils and essential oils it still smells smokey. I have unfiltered wax from a local beekeeper and it simply smells like honey. So this wax will not be used and will not be purchased again.

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