In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it appears that the Amazon BSR product in the Waxes category has a total of 17,298 reviews but an average rating of NaN (not a number). This could be due to a variety of reasons, such as a technical issue with the rating system or a lack of consistent ratings across all reviews. Without an average rating, it is difficult to determine the level of customer satisfaction with this product. However, the fact that it has received a large number of reviews suggests that it is a popular item among Amazon customers. If you are considering purchasing this product, it may be helpful to read through some of the reviews to get a better sense of its quality and effectiveness. Look for reviews that provide specific details about the product's performance and any issues that customers have encountered. Additionally, it may be worth considering other products in the Waxes category that have a higher average rating and a similar number of reviews. This can help ensure that you are getting a high-quality product that is likely to meet your needs and expectations.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it seems that the majority of users who mention this product are wives, followed by friends and husbands. This suggests that the product may be more popular among women, particularly those who are responsible for maintaining their household's vehicles. In terms of usage, the top three places where the product is used are in cars, vehicles, and trucks. This indicates that the product is primarily used for automotive purposes, and may be particularly effective for cleaning and maintaining the exterior of vehicles. The top two uses of the product are for washing and during rainy weather. This suggests that the product is effective for removing dirt and grime from vehicles, and may also provide some level of protection against the elements. Overall, the data suggests that the typical customer profile for this product is likely to be someone who is responsible for maintaining their household's vehicles, and who values products that are effective at cleaning and protecting their cars, trucks, or other vehicles. Based on the fact that wives are the most frequent users of the product, it may be worth targeting marketing efforts towards women who are interested in automotive maintenance and care. Additionally, highlighting the product's effectiveness in rainy weather may be a useful selling point, as this is a common concern for many vehicle owners.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| product | 16.63% |
| leak | 0.73% |
| do not remove easily | 0.62% |
| difficult to apply | 0.62% |
| do not last long | 0.62% |
| leave streak where it clean | 0.42% |
| bottle | 14.76% |
| wax | 5.20% |
| sprayer | 4.89% |
| paint | 3.74% |
Pros | |
|---|---|
| product | 22.56% |
| easy to use | 4.68% |
| go on so easy | 0.98% |
| shine | 0.98% |
| easy | 0.94% |
| good quality | 0.81% |
| shine | 8.84% |
| wax | 8.14% |
| smell | 6.84% |
| application | 2.77% |
Based on the data provided, it seems that the most frequently mentioned con aspect in the category of waxes is the product itself, accounting for 16.63% of the mentions. Additionally, the top five cons mentioned for vacuums are the product, bottle, wax, sprayer, and paint. On the other hand, the top pro aspect mentioned most is the product itself, accounting for 22.56% of the mentions. The top five cons of the tip are the product, shine, wax, smell, and application. Based on this information, it appears that the quality and effectiveness of the product itself are crucial factors for both the pros and cons in this category. Customers seem to appreciate the product when it performs well, but they also have concerns about its quality, application, and scent. To improve product development and selection, it would be beneficial to focus on addressing the cons mentioned by customers. For example, improving the quality of the product, ensuring it is easy to apply, and addressing any issues related to scent or shine could help enhance customer satisfaction. Additionally, paying attention to the concerns raised about the bottle, sprayer, and paint could lead to improvements in the overall user experience. By actively addressing these cons and continuously seeking customer feedback, you can refine your product to better meet the needs and expectations of your target audience.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 91 |
| impress | 2 |
| can be use under the sun | 1 |
| 'no rubbing | 1 |
| aerospace | 1 |
Based on the data provided, it seems that customers are primarily motivated to buy waxes based on the product description. This suggests that customers are looking for detailed information about the product, such as its ingredients, benefits, and usage instructions. Other factors that influence customer purchasing decisions include advertising attraction and recommendations from friends. This suggests that customers may be swayed by eye-catching ads or positive reviews from people they trust. To optimize Amazon listings for waxes, sellers should focus on creating detailed and informative product descriptions that highlight the unique features and benefits of their products. They should also consider using eye-catching visuals and advertising techniques to attract customers' attention. Additionally, sellers may want to encourage satisfied customers to leave positive reviews and recommendations to help boost sales.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| last long | 59 | last long last longer last half long |
| big bottle | 36 | big bottle bottle big large bottle big bottle and big bottle size |
| 4 last | 23 | last |
| longevity | 21 | longevity longevity update |
| long last | 16 | long last |
| last year | 11 | last year last 1 year last month last over year last week |
| more | 11 | more |
| longer lasting | 10 | last longer |
| last 6 month | 8 | last 3 month last 6 month last 12 month last 4-6 month last few month |
| hold up | 7 | hold up |
Analysis of Customer Expectations for Waxes: Based on the mentioned customer expectations, it is clear that longevity is the most important factor for customers when it comes to waxes. Customers want a wax that lasts long, as it was mentioned 59 times. This indicates that durability and longevity are key considerations for customers in this category. The second most mentioned expectation is a big bottle, with 36 mentions. This suggests that customers prefer waxes that come in larger quantities, which could be due to the desire for value for money or the convenience of not having to purchase frequently. Lastly, 23 mentions were made regarding the desire for a wax that lasts for four applications. This indicates that customers are looking for a product that can be used multiple times before needing to be replenished. Suggestions for Product Development Prioritization: 1. Focus on longevity: Given that longevity is the most mentioned expectation, it should be a top priority for product development. Sellers should invest in creating waxes that have enhanced durability and can withstand various conditions, ensuring that customers get the most out of their purchase. 2. Offer larger bottle sizes: Since customers have expressed a preference for bigger bottles, sellers should consider offering different sizes to cater to various customer needs. This could include introducing larger options that provide better value for money or smaller sizes for those who prefer to try different products. 3. Develop multi-use waxes: To meet the expectation of lasting for four applications, sellers can explore creating waxes that are specifically designed to be used multiple times. This could involve formulating the product to be more concentrated or providing clear instructions on how to maximize its usage. Marketing Promotion Factors: 1. Highlight longevity in marketing materials: Emphasize the long-lasting nature of the wax in promotional campaigns. Use phrases like "extended durability" or "long-lasting protection" to capture the attention of customers who prioritize longevity. 2. Showcase bottle size options: In marketing materials, showcase the different bottle sizes available, emphasizing the value and convenience of larger bottles. This can help attract customers who prefer to purchase in bulk or those who want to minimize the frequency of repurchasing. 3. Offer bundle deals: Consider offering bundle deals that include multiple applications' worth of wax. This can appeal to customers who value both longevity and cost-effectiveness, as they can get more value by purchasing in larger quantities. By understanding and addressing these customer expectations, sellers can prioritize product development and marketing strategies that align with what customers are looking for in waxes.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
