Waxing Kits product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 14
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Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Waxing Kits category on Amazon has a relatively high level of customer satisfaction. With an average rating of 4.01 out of 5 and a total of 16,836 reviews, it appears that many customers are happy with their purchases in this category. However, it's important to note that there may be some variation in customer satisfaction between different products within the Waxing Kits category. It's always a good idea to read through reviews and do some research before making a purchase to ensure that you're getting a product that meets your needs and expectations. If you're considering purchasing a Waxing Kit on Amazon, my advice would be to take the time to read through reviews and compare different products to find one that has consistently positive feedback from customers. Additionally, be sure to follow the instructions carefully when using the kit to ensure the best possible results.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is morning, the most common location is salon, the most common behavior is wax . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Waxing Kits product is most commonly used by individuals in their personal grooming routines, with the top three users being husbands, friends, and daughters. This suggests that the product may appeal to a wide range of age groups and genders. The top three places to use the product are salons, microwaves, and bathrooms, indicating that the product is versatile and can be used in a variety of settings. The fact that salons are the most commonly mentioned location suggests that the product may be popular among professionals in the beauty industry. The top two uses of the product are waxing and eyebrow waxing, which suggests that the product is primarily used for hair removal. This information could be useful for marketing the product to individuals who are interested in maintaining their personal grooming routines. Based on this data, it may be beneficial to target individuals who are interested in personal grooming and maintaining a professional appearance. Additionally, marketing efforts could be focused on promoting the versatility of the product and its ability to be used in a variety of settings. Finally, highlighting the ease of use and effectiveness of the product for hair removal could be a key selling point for potential customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are wax, product, strip, instruction, bead. The most mentioned elements about wax are melt quickly(4.90%), hard to work with(4.35%).
The top 5 positive reviews are wax, product, instruction, direction, kit. The most mentioned elements about wax are easy to pour(2.65%), good quality(1.18%).
melt quickly4.90%
hard to work with4.35%
do not set like it should2.15%
burn bad1.82%
easy to pour2.65%
good quality1.18%
easy to melt0.90%
clean look0.78%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the top con aspect of waxing kits is the wax itself, with nearly 38% of respondents mentioning it as a negative aspect. Other common cons include issues with the product itself, difficulty with strips or beads, and unclear instructions or directions. On the positive side, the top pro aspect mentioned is also the wax, with just over 18% of respondents citing it as a positive aspect. Overall, it seems that the quality and effectiveness of the wax is a key factor in determining whether users have a positive or negative experience with waxing kits. To improve product development and selection, manufacturers may want to focus on improving the quality and ease of use of the wax, as well as providing clear and detailed instructions for use. Additionally, it may be helpful to offer a variety of waxing kits with different types of wax and tools to cater to different user preferences and needs.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
easy to use2

Based on the data provided, it seems that customers are primarily motivated to buy waxing kits based on the product description. This suggests that customers are looking for detailed information about the product, including its features, benefits, and how to use it. Price is also a significant factor, but it is not as important as the product description. This suggests that customers are willing to pay a premium for a high-quality waxing kit that meets their needs and expectations. Advertising attraction is also a factor, but it is less important than the product description and price. This suggests that customers are more likely to buy a waxing kit based on its features and benefits rather than its advertising. To optimize an Amazon listing for a waxing kit, it is important to focus on the product description. This should include detailed information about the kit's features, benefits, and how to use it. It is also important to highlight any unique or innovative features that set the kit apart from competitors. Additionally, pricing should be competitive and advertising should be used to attract customers to the listing.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
good wax22
more wax
wax good
good craft of waxing
good quality of wax
know sooner13
more applicator
more applicator stick
add more applicator
big applicator wand
more strip12
more strip
more strip include
many strip
more little strip
more paraffin wax10
more wax bead
more wax
more wax stick
more wax cloth
more wax quantity
work good7
work good
alternative to wax6
alternative to wax
apply wax thick enough
improve wax
wax off lotion
wax twice

Analysis of Customer Expectations for Waxing Kits: Based on the customer feedback, it is evident that there are three key expectations that customers have for waxing kits: good wax, effective work, and timely information. 1. Good Wax: Customers prioritize the quality of wax in a waxing kit. They expect the wax to be of high quality, ensuring a smooth and efficient hair removal process. It is crucial for sellers to focus on sourcing or developing wax that is gentle on the skin, easy to apply, and provides long-lasting results. Offering a variety of wax options, such as hard wax, soft wax, or wax beads, can cater to different customer preferences. 2. Effective Work: Customers expect the waxing kit to deliver effective results. They want a product that removes hair efficiently, leaving their skin smooth and hair-free. Sellers should prioritize product development by ensuring that the kit includes all the necessary tools for a successful waxing experience. This may include high-quality applicators, pre-wax and post-wax treatments, and clear instructions for use. Additionally, sellers should consider incorporating features that minimize pain and irritation during the waxing process. 3. Timely Information: Customers expressed a desire to know sooner about the availability of waxing kits. Sellers should focus on improving their communication channels to provide customers with timely updates on product availability, restocking, and any new developments. Utilizing email newsletters, social media platforms, and website notifications can help keep customers informed and engaged. Additionally, sellers can consider offering pre-order options or waitlist features to manage customer expectations and ensure they are notified as soon as the product becomes available. Suggestions for Product Development Prioritization and Marketing Promotion Factors: 1. Quality Assurance: Prioritize the development of high-quality wax that meets customer expectations. Conduct thorough testing to ensure the wax is effective, gentle on the skin, and provides long-lasting results. 2. Comprehensive Kits: Focus on creating waxing kits that include all the necessary tools and accessories for a successful waxing experience. This may include applicators, pre-wax and post-wax treatments, soothing creams, and clear instructions for use. 3. Pain Reduction: Consider incorporating features or ingredients that minimize pain and irritation during the waxing process. This could involve developing wax formulas with soothing properties or including numbing agents in the kit. 4. Communication Channels: Improve communication channels to keep customers informed about product availability, restocking, and new developments. Utilize email newsletters, social media platforms, and website notifications to provide timely updates. 5. Pre-order and Waitlist Options: Offer pre-order options or waitlist features to manage customer expectations and ensure they are notified as soon as the product becomes available. This can help create anticipation and increase customer satisfaction. 6. Customer Reviews and Testimonials: Encourage customers to leave reviews and testimonials about their experience with the waxing kit. Positive feedback can be used for marketing purposes to build trust and attract new customers. 7. Influencer Collaborations: Collaborate with beauty influencers or experts in the field to promote the waxing kits. Their recommendations and demonstrations can help increase brand visibility and credibility. By prioritizing these factors in product development and marketing promotion, sellers can meet customer expectations, build brand loyalty, and attract new customers to their waxing kits.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Kylie Barrett
See the problem with this is the wax really needs to be heated up yet still is very thick and stringy at times but it gets the job done if you really work with it.
Five StarsNov. 2014
This does a better job than anything I've ever used, and it's so easy.
Claudia L
DO NOT BUYJul. 2016
Do not buy!! This product did nothing for my eyebrows, I tried using it on my arch and it kept getting stuck. It is not a smooth and clean application.
Practice!!!! That's the best advice I can give. I adored this for brows/face. I did have a little trouble with the legs; but I reached out to the company and they are wonderful at helping you!! I needed to use more beads; heat it up to the correct temp; and then allow to cool to the consistency of honey. It cleaned my brows, and removed those pesky chin hairs that menopause has gifted me. Once you get the hang of it, you'll LOVE this kit. No more shelling out money to salons for me!! I will be recommending this kit to my family and friends.
Alena Maarouf
Absolutely useless. Just some sticky substance that doesn’t do anything.
First timeJan. 2019
Definitely amazing results...
Theresa hamm
Nice.Jul. 2020
Does a great job! It does drag a bit when applying so maybe make sure to roll a bit to warm up wax. Doesn’t even hurt when you wax! Very precise. There is no post wax wipes though as in other wax products so you will have to wash your face well after.
latasha reed
Not what I expected af this price! It was even better. This is a money saver if you like waxing. It literally grabs all the hair! Three weeks later still no hair.
Warning, Long and thorough review...!! I am in my mid 40s and have been waxing most of my life and have used many methods and kits. This kit is by far the best! 1. YAY for women owned companies! This is a woman owned company and a fabulous product! 2. Super stoked I got the silicone warming bowl in my kit! I think that is one of the best things since Betty White! (I would say sliced bread, but Betty White has been around longer! :-) ) The silicone warming bowl fits perfectly inside the warmer, has NO SMELL, and is super easy to clean! It is also great for switching waxes because you just wait for the wax to cool and harden back up then you can pop it right out of the bowl and save it for later while you use the bowl for a different wax! I was worried I would get a metal bowl instead of the silicone one they mentioned so before my kit arrived I looked on their page here in Amazon as well as their website but did not find one to buy on its own. (you should do this KoluaWax!) so yes, extremely happy with that! 3. This is a COMPLETE started kit! I did not have to buy anything separately although I DID by a 1lb bag of the Blue color course hair beans because I knew I would be doing my legs. The bags it comes with are a great sample size! Plenty to get a good feel for the product and decided what works best where. The kit was packaged very nicely and securely in a sturdy box and even included a cute little Lai. Noteworthy point: even though the liquid items were well sealed, they were also packed in an upright position so no leaks in the box! :-) It came with plenty of varied size stick/wood spatulas to get you going, the 2 liquids, quick start guide, the waxes, and the warmer with pot and lid. 4. The warmer: It is between the size of a dessert plate and a dinner plate. The cord is a 3 PRONG (US) cord that is very thick and durable! The temperature adjustment is a dial that is quite sensitive so if you bump it check to ensure you did not change the temp of your wax. It is easy to use though and I love the digital display! It only took about 5 minutes or less to determine that (for me) about 165 degree Fahrenheit was perfect for waxing my arms with the blue wax. (more on that later) The warmer comes with a see through lid and you can cover it while warming which is great so I can walk away and not worry about my cats waxing their snoots shut!!! The outside of the warmer DOES heat up when in use so keep other items away from it. Even though the outside gets warm, I did not find it too hot to pick up and move (with both hands, while full and on max heat). I wouldn't hang onto it for too long though. It keeps the wax at the set temp the entire time you are using it, which is awesome! I hate having to turn a warmer on and off to try and keep a set temp. 5. The Prep and Hydrate liquids: As previously mentioned these are packaged and shipped very well! The clean and prep oil has a scent that immediately reminded me of that Sea Breeze facial astringent from the 80s and 90s that some of us are familiar with. Personally I liked it; those sensitive to smells may want to use it in a well ventilated area. The hydrate oil had virtually no smell. Both work very well and do not require you to use a lot in order to do their job. I did still have to do slight “picking” in one area where some wax residue was left behind from my first couple experiment runs, nothing major though. Neither product irritated my skin in any way, and I have very sensitive skin. (used on arms, doing legs tonight) The Hydrate oil is an actual oil similar to baby oil and such so I left it on while I did my clean up then about 15-20 minutes later I used a warm, damp cloth and lightly wiped to remove some of what was still there. I did not want to risk getting oil all in my bed. It works great though as my arms as super soft and hydrated this morning! I can’t stop touching them even as I type this review! Lol 6. The wax: So far I have only used the Blue wax pearls made for course hair. I used these because I was originally intending to do my legs last night but ended up doing my arms instead. This worked great on my arms even though the pink color general purpose would have probably been perfect as my arm hair is not course. I can tell the blue will work very well for my legs! The wax has very little smell, which I like because it is not lingering or over powering. I think it was said to be ocean breeze or something of the sort. Having such a faint scent it was hard to place it exactly but I think the name fits. It was certainly not a bad smell. As with all wax, you must be patient when warming. I followed the instructions by filling the pot with my desired amount, turning it on high till the pearls were half melted, then setting to a temp between 140 and 170 (Fahrenheit). As previously mentioned, 163-165 was perfect for my arms. I think for face or other sensitive areas a lower temp will be better, but no burns or heat rash on my sensitive skin so far! The product it super easy to work with! Least messy product I have used in my 20+ years of waxing! Any accidental stringing or drips were very easy to clean up, you just wait for them to dry a bit and pick them right up! This product is also the least “painful” I have ever used as well. I actually enjoy waxing and do not think it is painful per say, but in comparison to everything else I have used over the years, this one is by far the least “painful”. In Conclusion: This kit and the product is awesome and I am so happy I chose this one! The kit is outstanding for home use and I also believe it would be great for professional use. The price was really awesome! I have paid way more for just a warmer before! It is very easy to use for beginners and more experienced users alike! It is beautiful and their direct website has tons of information and video tutorials to assist you. I will never go back to any other kit or product!
I really like this product. It is so much less painful then a professional wax. After a professional wax I will have redness around my eyebrows for hours, with this product the redness lasts less than an hour. I have found that using a thicker amount of wax works best...even saying that I have used a single package that I picked up at a drug store for nearly 1 year. I am reordering from Amazon now, because the price is several dollars cheaper than from the drug store. This is less than half the price of a single eyebrow wax at my normal salon and it will last you months.

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