Wearable Blankets product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 19
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
HALO Disney Baby Finding Nemo Sleepsack 100% Cotton Wearable Blanket, TOG 0.5, Nemo Tie Dye, Large, 12-18 Months
Hudson Baby Unisex Baby Plush Sleeping Bag, Sack, Blanket, Boy Farm Animals, 12-18 Months
HALO Sleepsack Wearable Blanket Micro-Fleece, Elephant Texture, Grey, Large
Nested Bean Zen Sack - Gently Weighted Sleep Sacks | Baby: 0-6 Months | Cotton 100% | Help Newborn/Infant Swaddle Transition | 2-Way Zipper | Machine Washable
HALO Sleepsack%100 Cotton Wearable Blanket, TOG 0.5, Animal Faces, Small

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Wearable Blankets category on Amazon has a high level of customer satisfaction. With an average rating of 4.7 out of 5 and a total of 24,838 reviews, it is clear that many customers are happy with their purchases in this category. If you are considering purchasing a wearable blanket, it is important to read through the reviews carefully to ensure that the product meets your specific needs. Additionally, it may be helpful to look for products with a high number of reviews, as this can indicate that the product is popular and has been well-received by customers. Overall, it seems that wearable blankets are a popular and well-liked product on Amazon. If you are in the market for a cozy and comfortable blanket that you can wear, this category may be worth exploring further.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is night, the most common location is baby crib, the most common behavior is sleep . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are parents referring to their children, with "son" being the most frequently mentioned. This suggests that the customer profile for this product is likely parents or caregivers of young children. The top places to use the product are in a baby crib, house, and room, which further supports the idea that this product is primarily intended for use with infants and young children in a home setting. The top usage of the product is for sleep, which is not surprising given that the product is a wearable blanket. Additionally, the fact that "gift give" is the second most frequently mentioned usage suggests that this product may also be popular as a gift for new parents or for baby showers. Overall, the data suggests that the customer profile for this product is likely parents or caregivers of young children who are looking for a comfortable and safe way to keep their child warm while they sleep. Based on this information, some suggestions for marketing this product could include targeting new parents through social media or parenting blogs, emphasizing the safety and comfort features of the product, and highlighting its versatility as both a sleep aid and a gift option.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are zipper, material, sleep sack, fabric, neck hole. The most mentioned elements about zipper are break(3.26%), fail(0.98%).
The top 5 positive reviews are sleep sack, material, zipper, fabric, quality. The most mentioned elements about sleep sack are soft(3.80%), good quality(1.35%).
Home & Kitchen > Kids' Home Store > Baby Bedding > Blankets & Swaddling > Wearable Blankets
get stuck0.43%
hard to open and close0.40%
sleep sack5.47%
neck hole1.56%
sleep sack11.13%
good quality1.35%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the cons of wearable blankets are primarily related to the zipper, material, sleep sack, fabric, and neck hole. On the other hand, the top pro aspect mentioned is the sleep sack. The high percentage of negative feedback regarding the zipper suggests that it may be a significant pain point for customers. Similarly, the issues with the material, fabric, and quality indicate that there may be room for improvement in the materials used to make these products. The neck hole is also a concern, which could be addressed by making it more comfortable and less restrictive. On the positive side, the sleep sack is clearly a popular feature, indicating that customers appreciate the cozy and comfortable feeling of being wrapped up in a wearable blanket. To improve product development and selection, manufacturers could focus on addressing the cons mentioned by customers. This could involve using higher-quality materials, improving the design of the zipper and neck hole, and ensuring that the fabric is soft and comfortable. Additionally, manufacturers could consider adding more features that customers appreciate, such as pockets or a variety of colors and patterns. By addressing these concerns and building on the positive aspects of wearable blankets, manufacturers can create products that are more appealing to customers and better meet their needs.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
good quality3

Based on the data provided, it seems that customers are primarily motivated to buy wearable blankets based on the product description, recommendations from friends, and brand reputation. The fact that product description is the top feature suggests that customers are looking for detailed information about the product before making a purchase. This could include information about the materials used, the size and shape of the blanket, and any special features or benefits. Customers want to know exactly what they are getting before they buy, and a clear and detailed product description can help to provide that information. To optimize an Amazon listing for wearable blankets, it would be important to focus on creating a detailed and informative product description. This could include using high-quality images to showcase the product, providing detailed information about the materials and construction, and highlighting any unique features or benefits. It would also be important to encourage customers to leave reviews and recommendations, as this can help to build brand reputation and increase sales over time.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
large size52
large size
big size
size large
know sooner43
tell sooner
use sooner
2 zipper42
double zipper
two way zipper
single zipper
dual zipper
2 way zipper
bottom reverse zipper28
zipper start bottom
zipper start from bottom
zipper bottom
single reverse zipper
zipper at bottom
zipper bi directional or21
two way zipper
single reverse zipper
2-way zipper
zipper zip both way
2 way zipper
small size17
small size
size small
small or big
small sizing
continue longer
adult size14
adult size
make adult size
in adult size

Based on the customer expectations mentioned, it seems that customers are looking for wearable blankets that are thin, have two zippers, and come in a large size. The desire for a thinner wearable blanket may suggest that customers are looking for a product that is not too heavy or bulky, making it easier to move around in and wear for extended periods of time. This could be due to a desire for comfort and convenience, as well as a need for a product that is easy to store and transport. The request for two zippers may indicate that customers are looking for a product that is versatile and can be worn in different ways. This could be due to a desire for customization and flexibility, as well as a need for a product that can be adjusted to fit different body types and preferences. Finally, the demand for a large size suggests that customers are looking for a product that is roomy and comfortable, allowing for plenty of movement and space to relax. This could be due to a desire for coziness and warmth, as well as a need for a product that can accommodate different body types and sizes. Based on these customer expectations, sellers of wearable blankets may want to prioritize product development that focuses on creating a lightweight, versatile, and roomy product. They may also want to consider marketing factors such as emphasizing the convenience and comfort of the product, highlighting its versatility and customization options, and showcasing its ability to accommodate different body types and sizes. Overall, by understanding and meeting customer expectations for wearable blankets, sellers can create a product that is both functional and appealing to a wide range of customers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Alyssa Harris
Daughter immediately started sleeping in crib. Ordered large size when she probably needed smaller and it still works great!
Vicki Dickson
Great giftJun. 2022
Looks great. Bought as a girt
Denis Gapeyev
Sleep saverAug. 2019
Awesome product. Our baby loved the suit and instantly slept MUCH better.
Stacey L
Did not prevent my 4 month old from rolling over in sleep and instead scared to use since she turned sideways in it - wish it worked for price but it didn’t
Mrs Sinopoli
This sleepsuit was recommended by our pediatrician to help transition our 9month old from her FP rock and play/sleep to her crib, it made such a difference! I was worried she'd get really hot but although very snug, it's not padded with insulation material so does not trap heat and make her too hot. Would be really great for swaddle transitioning too!
Julie Magnini
The BEST product invented for babies to help them sleep through the night!!
Jamie Morris
Sleep suit helped my 9 month old daughter sleep more soundly and for longer stretches at a time. However, she got sweaty sometimes while sleeping in it.
Five StarsFeb. 2017
My daughter slept 8 hrs straight her first night wearing this!
CozyDec. 2019
I love this swaddle. It’s nice and warm for a winter baby!
Game changerAug. 2019
I cannot recommend this enough! It has changed the bedtime/nap time game for us. It not only helps her fall asleep on her own, but she stays asleep for longer periods. Take all my money Merlin!!

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