Weaving & Spinning product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Made By Me Ultimate Weaving Loom by Horizon Group Usa, Includes Over 380 Craft Loops & 1 Weaving Loom (Amazon Exclusive), Multicolor
Knit Picks Hand Operated Yarn Ball Winder (Purple)
Velvet Repair Patch, Self-Adhesive Flannel Fabric Patch, Multi Colors, Microfiber Patch,Can be Used to Patch Sofas, Car Seats, Handbags, Jacket Holes and Tears (Beige)
MUDO NEST 11,860+ Rubber Bands Refill Loom Set: 11,000 DIY Loom Bands 500 Clips, 210 Beads, 46 Charms, Loom Bracelet Making Kit for Kids,Rubber Band Bracelet Kit
Merino Wool Roving, Premium Combed Top, Color Grey - Heathered, 21.5 Micron, Perfect for Felting Projects, 100% Pure Wool, Made in The UK

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for products in the Weaving & Spinning category on Amazon is 4.62 out of 5. This indicates a high level of customer satisfaction overall. Additionally, with a total of 4022 reviews, it suggests that there is a significant number of customers who have purchased and reviewed products in this category. The high average rating suggests that customers are generally pleased with their purchases and find the products in the Weaving & Spinning category to be of good quality. This positive feedback is a strong indicator of customer satisfaction. Based on this information, my advice would be to continue focusing on maintaining the quality of products in this category. Consistently delivering high-quality items will help to ensure continued customer satisfaction and positive reviews. Additionally, it would be beneficial to encourage customers to leave reviews after their purchases, as this can help build trust and attract more potential buyers. Furthermore, it would be helpful to analyze the specific feedback provided in the reviews to identify any areas for improvement or potential product enhancements. This can help in meeting customer expectations and staying ahead of the competition. Overall, the data suggests that the Weaving & Spinning category on Amazon is performing well in terms of customer satisfaction. By maintaining product quality, encouraging reviews, and continuously improving based on customer feedback, sellers in this category can further enhance their success.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is christmas, the most common location is school, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are female relatives, with "daughter" being the most frequently mentioned. This suggests that the product may be popular among mothers or grandmothers who are looking for a fun activity to do with their children or grandchildren. The fact that "school" is the most frequently mentioned place to use the product suggests that it may be popular among teachers or parents who are looking for a craft activity to do with children in a classroom setting. The fact that "gift give" is the most frequently mentioned usage of the product suggests that it may be popular as a gift for children or grandchildren. The fact that "make bracelet" is the second most frequently mentioned usage suggests that the product may be popular among people who enjoy making jewelry or other crafts. Overall, the data suggests that the customer profile for this product is likely to be women who are interested in crafting and who have children or grandchildren. To appeal to this customer profile, the company could consider marketing the product as a fun activity to do with children or grandchildren, or as a gift for children or grandchildren. They could also consider partnering with schools or teachers to promote the product as a fun classroom activity.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are instruction, direction, band, loop, hook. The most mentioned elements about instruction are bad(2.55%), useless(1.59%).
The top 5 positive reviews are color, band, charm, quality, case. The most mentioned elements about color are good(13.19%), vibrant(2.32%).
not clear1.27%
hard to understand0.96%
not the best0.96%
look good1.88%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in the Weaving & Spinning category is instruction, accounting for 14.33% of the mentions. Additionally, the top five cons of vacuum in this category are instruction, direction, band, loop, and hook. On the other hand, the top pro aspect mentioned most frequently is color, making up 23.91% of the mentions. The top five cons of the tip in this category are color, band, charm, quality, and case. Based on this information, we can conclude that the instruction aspect is a significant concern for customers in the Weaving & Spinning category, as it is mentioned as a con for both vacuum and tip. This suggests that there might be a need for clearer and more comprehensive instructions for products in this category. On the positive side, color is mentioned as a pro aspect for both vacuum and tip. This indicates that customers appreciate having a variety of color options available in Weaving & Spinning products. Manufacturers could consider expanding their color range to cater to different customer preferences. In terms of product development and selection, it would be beneficial for manufacturers to focus on improving the instruction aspect, as it is consistently mentioned as a con. Clear and detailed instructions can enhance the user experience and reduce customer frustration. Additionally, offering a wide range of colors can be a selling point for Weaving & Spinning products, as it is mentioned as a pro aspect. Overall, by addressing the concerns related to instruction and leveraging the popularity of color options, manufacturers can enhance their products in the Weaving & Spinning category and provide a more satisfying experience for customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
bee charm1
color variety1
cute charm1

Based on the data provided, it seems that customers in the Weaving & Spinning category are primarily motivated by the product description when making a purchase. This could be because these customers are likely looking for specific features or materials in their weaving and spinning products, and the product description provides them with the necessary information to make an informed decision. Some possible reasons why the product description is the top feature could be that customers in this category are often looking for specific types of yarn or fibers, or they may be interested in the weight or texture of the product. Additionally, customers may be looking for products that are suitable for specific types of projects, such as knitting or crocheting. To optimize Amazon listings in this category, sellers should focus on creating detailed and informative product descriptions that highlight the key features and benefits of their products. They should also consider including high-quality images that showcase the product from different angles and in different lighting conditions. Additionally, sellers may want to consider offering competitive pricing and running targeted advertising campaigns to attract more customers to their listings.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
more instruction
last long3
last long
last awhile
good product2
good product
quality product
20 piece1
20 piece
Areas for improvement:1
room for improvement
add more color1
more color
adult use in home1
adult use in home

Based on the information provided, it is unclear what specific customer expectations are for the Weaving & Spinning category. However, in general, customers who are interested in this category may be looking for high-quality materials, unique designs, and a variety of options to choose from. To meet these expectations, sellers in the Weaving & Spinning category should prioritize product development that focuses on using high-quality materials and creating unique designs that stand out from competitors. Additionally, offering a wide range of options in terms of colors, patterns, and styles can help attract a diverse customer base. In terms of marketing promotion factors, sellers should focus on showcasing the quality and uniqueness of their products through visually appealing images and descriptions. Utilizing social media platforms and influencer marketing can also help reach a wider audience and generate buzz around new product releases. Overall, it is important for sellers in the Weaving & Spinning category to understand their target audience and tailor their product development and marketing strategies accordingly to meet customer expectations and stand out in a competitive market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Easy to useDec. 2019
So easy to use and saves you time! Haven't used the smallest two sizes but the two larger worked great to make pompom Snowballs for my daughter's birthday party!
Great!Jan. 2018
You need really good scissors. They make excellent pompoms. Very easy to use. Very quick production.
Easy to useApr. 2019
Does the job
Your instructions are the worst. I am a crafter and do a lot crafts. But, I can't figure out your instructions at all.
Easy fun!Oct. 2018
Awesome makes great pom poms.
Teresa Beeson
Ok I love this for making pompoms for my hats I make! Although directions were vague. I went to YouTube watched several videos on how to use. Very easy, you need a very good pair of scissors to cut through the layers of yarn. Love Love this product!!!
What?Dec. 2019
Directions on pa jade do not match product. I’m an art teacher. My students could not use this.
helen wyatt
Don’t buyJul. 2020
Was very hard to use. I trashed the set I bought. My granddaughter couldn’t get them to work for her either. She makes Pom Pom all the time
pom pomMay 2019
perfect for our business
So happy I purchased this. Saves me tons of time making Pom poms.

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