Weight Gainers product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Rival Nutrition Clean Gainer - Cookies & Cream, 5lbs Cookies and Cream
Optimum Nutrition Serious Mass Weight Gainer Protein Powder, Vitamin C, Zinc and Vitamin D for Immune Support, Chocolate, 12 Pound (Packaging May Vary)
Dymatize Super Mass Gainer Protein Powder, 1280 Calories & 52g Protein, 10.7g BCAAs, Mixes Easily, Tastes Delicious, Rich Chocolate, 6 lbs
BSN TRUE-MASS Weight Gainer, Muscle Mass Gainer Protein Powder, Chocolate Milkshake, 10.38 Pound (Package May Vary)
Chocolate Naked Mass - All Natural Chocolate Weight Gainer Protein Powder - 8lb Bulk, GMO Free, Gluten Free & Soy Free. No Artificial Ingredients - 1,360 Calories - 11 Servings

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the weight gainers in the specified category on Amazon have received an average rating of 4.41 out of 5. This indicates a generally positive level of customer satisfaction. Additionally, with a total of 13,097 reviews, it suggests that there is a significant amount of feedback available for potential buyers to make informed decisions. Considering the high average rating, it appears that the majority of customers are satisfied with the weight gainers in this category. However, it is important to note that individual preferences and experiences may vary. It would be beneficial to read through some of the reviews to gain a better understanding of the specific aspects that customers appreciate about these products. As for advice, if you are considering purchasing a weight gainer from this category, it would be wise to carefully read the reviews and pay attention to the feedback provided by customers. Look for reviews from individuals who have similar goals or requirements as yourself, as their experiences may be more relevant to your needs. Additionally, consider factors such as ingredients, nutritional value, and any potential side effects before making a decision. Remember, while the average rating and total reviews provide a general indication of customer satisfaction, it is always beneficial to conduct thorough research and consider individual preferences when making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is everyday, the most common location is gym, the most common behavior is workout . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the product, which falls under the category of Weight Gainers, is primarily associated with three key users: son, husband, and friend. Among these, the son is mentioned the most (251 mentions), followed closely by the husband (205 mentions) and the friend (106 mentions). This suggests that the product appeals to individuals who are looking to gain weight, and it is commonly used by family members and close friends who may be concerned about the weight gain goals of their loved ones. In terms of usage, the product is most frequently used in the gym (243 mentions), indicating that it is popular among fitness enthusiasts who are looking to enhance their workout routines. Additionally, it is mentioned to be used in the bathroom (14 mentions) and the hospital (10 mentions), suggesting that it may also be utilized by individuals who are undergoing medical treatments or require additional nutrition support. The top two usages of the product are related to workout routines (612 mentions) and starting to gain weight (287 mentions). This implies that the product is commonly used by individuals who are actively engaged in physical activities and are seeking to increase their body mass. Based on this analysis, the customer profile for this product can be described as individuals who are looking to gain weight, primarily including sons, husbands, and friends. They are likely to be fitness enthusiasts who frequent the gym and are focused on improving their workout routines. Additionally, the product may also appeal to individuals who require additional nutrition support, such as those undergoing medical treatments. To better cater to this customer profile, it would be beneficial to emphasize the product's effectiveness in supporting weight gain and muscle development. Marketing efforts could target family members and close friends who are concerned about the weight gain goals of their loved ones. Additionally, highlighting the product's benefits for fitness enthusiasts and individuals undergoing medical treatments could help expand its reach and appeal to a wider audience. Furthermore, considering the popularity of gym usage, collaborating with fitness influencers or gyms could be a strategic move to increase brand visibility and attract potential customers. Offering personalized workout plans or nutrition advice alongside the product could also enhance its value proposition and attract more customers within the target market. Overall, understanding the user preferences, usage patterns, and customer profile will enable the company to tailor their marketing strategies and product offerings to better meet the needs and expectations of their target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are scoop, product, taste, serve size, powder. The most mentioned elements about scoop are big(7.48%), massive(0.70%).
The top 5 positive reviews are taste, flavor, product, mix, chocolate flavor. The most mentioned elements about taste are good(32.21%), tasty(1.33%).
not ideal0.35%
serve size4.32%
not bad at0.91%
chocolate flavor2.19%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the most significant con aspect of weight gainers is the scoop, which is mentioned by 11.33% of users. Other cons include the product itself, taste, serve size, and powder. On the other hand, the most significant pro aspect is taste, which is mentioned by 35.57% of users. Overall, it seems that weight gainers have a mixed reputation among users. While taste is a significant selling point, the cons mentioned suggest that there is room for improvement in terms of product development and selection. For example, manufacturers could consider improving the scoop design to make it easier to use, or offering a wider range of flavors to appeal to different tastes. In addition, it may be helpful to address some of the specific cons mentioned by users. For example, if taste is a significant pro aspect, manufacturers could focus on improving the flavor of the product to address the negative feedback in this area. Similarly, if users are dissatisfied with the serve size or powder consistency, manufacturers could consider adjusting these aspects of the product to better meet user needs. Overall, the data suggests that there is room for improvement in the weight gainer category, but also highlights some positive aspects that could be leveraged in product development and marketing efforts. By addressing user concerns and building on the strengths of the category, manufacturers can create products that better meet the needs and preferences of their target audience.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
gain weight2

Based on the data provided, it seems that customers primarily buy weight gainers based on the product description, recommendations from friends, and price. However, the product description stands out as the top motivator for buyers, with almost half of the mentions. This suggests that customers heavily rely on the information provided in the product description to make their purchasing decisions. There are several reasons why the product description is the top feature for buyers in this category. Firstly, weight gainers are specialized products that require specific information about their ingredients, nutritional value, and potential benefits. Customers want to ensure that the product aligns with their goals and dietary needs, and the product description provides them with the necessary details. Additionally, weight gainers often come in various flavors, and customers may want to know more about the taste and texture before making a purchase. The product description can provide insights into these aspects, helping customers make an informed decision. Based on this information, optimizing the Amazon listing for weight gainers should focus on enhancing the product description. Here are a few suggestions: 1. Provide comprehensive details: Ensure that the product description includes all relevant information about the weight gainer, such as ingredients, nutritional facts, recommended usage, and potential benefits. The more detailed and accurate the description, the better it will serve potential buyers. 2. Highlight unique selling points: Emphasize any unique features or benefits of the weight gainer that differentiate it from competitors. This could include special ingredients, proprietary blends, or specific formulation techniques. 3. Incorporate customer reviews: Include snippets of positive customer reviews within the product description. This can help build trust and credibility, as potential buyers can see real experiences and opinions from others who have used the product. 4. Use clear and engaging language: Write the product description in a concise and easy-to-understand manner. Avoid jargon or overly technical terms that might confuse customers. Instead, focus on using language that resonates with the target audience and highlights the product's benefits. By optimizing the product description based on these suggestions, sellers can better cater to customer motivations and increase the likelihood of attracting and converting potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
taste good
taste smell good
taste working on
eat more10
gain weight
gain pound9
gain weight
gain 15 to 20 pound
gain 5lbs
gain pound
gain twenty pound
other result
see result
extra protein6
more protein
more fat protein
gain continue
more gain
add more weight5
gain more weight
gain 3 more lb
increase lb
more muscle mass
more scoop
redesign scoop
scoop for immediately

Based on the customer expectations mentioned, it is clear that taste is the most important factor for customers when it comes to weight gainers. This means that sellers should prioritize developing products that not only help customers gain weight but also taste good. It is important to note that customers are also looking to eat more, which means that sellers should focus on developing products that are high in calories and can help customers meet their daily caloric needs. However, it is also important to keep in mind that some customers are looking to gain weight without necessarily gaining pounds. This means that sellers should consider developing products that are high in calories but also contain healthy ingredients that can help customers gain weight in a healthy way. In terms of marketing promotion factors, sellers should focus on highlighting the taste and calorie content of their products. They should also consider promoting the health benefits of their products, such as the inclusion of healthy ingredients that can help customers gain weight in a healthy way. Overall, sellers should prioritize developing products that taste good and are high in calories, while also considering the health needs of their customers. By focusing on these factors and promoting the taste and health benefits of their products, sellers can attract and retain customers in the weight gainer category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Nice amount and serving size for the price. Avg taste but for the price it is about right. I’m a skinny guy and work long hours, love for fitting extra cals when I lack the time for full meals to meat my caloric demands
Lucian P.
Great productOct. 2020
I am very peaky with flavors and the vanilla one is acceptable. The problem is always the same, drinking a 16 blend of anything is never a pleasure but is very easy to swallow and does’t taste bad at all. Also is gluten free. Is calory packet with not many scoops wich make it easy to drink in one blend (i put around 16-20 oz water and 4 scoops). I bumped my calory intake from 2000 to 3200 by eating more and adding this to my diet very helpfull. I am gaining a lot of weight thanks to it.
del fontejon
GoodSept. 2022
Good product
WhyyNov. 2021
Why in the world did I buy this?? Now I have to slug through the whole batch. 6 scoops per serving. 7 servings per container. Believe me 16oz of fluid is NOT enough for 6 scoops. Absolutely need a blender. Flavor is artificial. Whyyy did they discontinue the best product ever???- NITRO TECH POWER!!! Compared to that, this is garbage. I'm extremely, extremely disappointed in muscletech.
James W.
Good dairy and soy free supplement.
Great flavorApr. 2021
The flavor blends well with everything. The powder is a little grainy but bareable.
I really enjoy the way it makes me feel as, I often don't have time to eat breakfast. It keeps me energetic and, I am completely full until lunch time. I use 2 scoops of the mix followed by 1/4 cup oatmeal, 1 tablespoon of flax seeds and, mainly 4-5 pieces of banana. Sometimes strawberries, raspberries and blueberries. I throw it all in my ninja blender the evening before, store it in the fridge over night and, grab it in the morning as I'm out the door. The only downside is that I did find what appeared to look similar to a cat nail in my shake one morning as I was drinking it. It hasn't happened again so far. and, I'm on my 2nd container of the mix. This with a regular size lunch and dinner (I don't eat pork or beef) has really added a few pounds to my weight. In a good way. I'm naturally a slim guy and wanted a few more pounds and, this is doing the trick.
K. Stoll
Son says he is already putting on weight after about 5 days. Also says is tastes good and does not "disagree" with him like whey products.
The flavor is great, but it has way too much sugar. It causes my glucose levels to spike and then drop out.
This product does not make any sense, its physically impossible to consume 6 mega scoops in one go! I tried to spread it out across the day and thats just too inconvenient. It makes me full all day. This product is a scam

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