Wheat product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Mary's Gone Crackers Super Seed Crackers Variety Pack, Classic, Everything, Basil & Garlic (Pack of 6), 5.5 Oz
Triscuit Whole Grain Wheat Crackers, Rosemary & Olive Oil, 51 Oz (Pack of 6)
Simple Mills Almond Flour Crackers, Farmhouse Cheddar - Gluten Free, Healthy Snacks, 4.25 Ounce (Pack of 3)
Simple Mills Almond Flour Crackers, Rosemary & Sea Salt - Gluten Free, Vegan, Healthy Snacks, 4.25 Ounce (Pack of 3)
Amazon Brand - Happy Belly Original Snack Crackers, 13.7 oz

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the wheat product in question has a relatively high customer satisfaction rating. With an average rating of 4.45 out of 5 and a total of 4466 reviews, it appears that many customers are happy with their purchase. However, it's important to note that this data only provides a snapshot of customer satisfaction and doesn't necessarily reflect the experiences of all customers who have purchased this product. It's also possible that there are other factors, such as price or availability, that could impact customer satisfaction. If you're considering purchasing this wheat product, it may be helpful to read through some of the reviews to get a better sense of what customers like and dislike about it. Additionally, you may want to compare the price and availability of this product to similar products in the same category to ensure that you're getting the best value for your money.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is everyday, the most common location is grocery, the most common behavior is snack . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the target customer profile for this product is families with children, particularly those who are looking for convenient and healthy snack options. The fact that "kid" is the most frequently mentioned user and "snack" is the most frequently mentioned usage suggests that parents are likely looking for something that is easy to pack in a lunchbox or grab on-the-go. The fact that "grocery" is the most frequently mentioned place to use the product suggests that customers are likely purchasing this product in bulk, possibly as a regular staple in their household. The fact that "house" and "pantry" are also frequently mentioned suggests that customers are likely storing the product at home for easy access. The fact that "husband" is the third most frequently mentioned user suggests that this product may also appeal to adults who are looking for a healthy snack option. However, it is worth noting that "family" is the second most frequently mentioned user, which suggests that this product is likely being purchased with the intention of being shared among multiple people. Overall, it seems that the target customer profile for this product is families with children who are looking for a convenient and healthy snack option that can be purchased in bulk and stored at home. To appeal to this customer profile, it may be helpful to emphasize the convenience and health benefits of the product in marketing materials, and to offer bulk purchasing options. Additionally, it may be helpful to offer a variety of flavors or packaging options to appeal to different tastes and preferences.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are cracker, taste, flavor, texture, box. The most mentioned elements about cracker are stale(6.41%), salty(4.27%).
The top 5 positive reviews are flavor, cracker, taste, texture, ingredient. The most mentioned elements about flavor are good(13.89%), rich(3.33%).
like like2.94%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently across all three products (vacuum, tip, and wheat) is "cracker." This suggests that consumers have a negative perception of the cracker aspect in these products, which could refer to a dry or unpleasant texture. Additionally, the top five cons mentioned for the vacuum are "cracker, taste, flavor, texture, and box." This indicates that consumers have concerns about the overall sensory experience of the vacuum product, including its taste, flavor, and texture. The mention of the box suggests that packaging might also be a factor affecting consumer perception. For the tip product, the top five cons mentioned are "flavor, cracker, taste, texture, and ingredient." This implies that consumers are dissatisfied with the flavor, taste, and texture of the tip product, as well as the ingredients used. In terms of pros, the top pro aspect mentioned most frequently across all three products is "flavor." This suggests that consumers appreciate and enjoy the flavor of these wheat-based products. Based on these findings, it is clear that improving the cracker aspect is crucial for product development and selection. Addressing concerns related to taste, flavor, and texture is also important for enhancing consumer satisfaction. Additionally, considering the packaging design and ingredient selection could contribute to a more positive consumer experience. To improve the cracker aspect, manufacturers could explore different baking techniques or ingredients that result in a more desirable texture. They could also consider incorporating flavors or seasonings that enhance the overall taste experience. Furthermore, conducting consumer surveys or focus groups to gather feedback on specific aspects of the products could provide valuable insights for further product development and selection. Overall, by addressing the cons and capitalizing on the pro aspect of flavor, manufacturers can work towards creating wheat-based products that meet consumer expectations and preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers primarily buy this wheat product due to its product description, followed by its price and recommendations from friends. The product description being the top feature suggests that customers are highly influenced by the information provided about the product, such as its quality, benefits, and usage instructions. Some possible reasons why the product description is the top feature could be that customers want to ensure they are purchasing the right type of wheat for their needs. They may be looking for specific attributes like organic, gluten-free, or locally sourced wheat. A detailed and informative product description can help customers make an informed decision and feel confident about their purchase. Based on this information, some suggestions for Amazon listing optimization could include: 1. Enhance the product description: Ensure that the product description is comprehensive, highlighting the key features, benefits, and any unique selling points of the wheat product. Use clear and concise language to convey the information effectively. 2. Include customer reviews: Incorporate positive customer reviews that specifically mention the product description. This can help build trust and credibility among potential buyers. 3. Use high-quality images: Include visually appealing images that showcase the wheat product in an enticing way. This can help customers visualize the product and make it more appealing. 4. Highlight competitive pricing: Emphasize any competitive pricing or discounts available for the wheat product. This can attract price-conscious customers and make the product more appealing compared to competitors. 5. Leverage social proof: Encourage satisfied customers to leave reviews and ratings, specifically mentioning the product description. This can further validate the importance of the product description and influence potential buyers. By optimizing the Amazon listing based on these suggestions, you can potentially attract more customers and increase sales for the wheat product.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big box7
big box
box big
more in box7
more in box
less pricey4
less expensive
long than 6 mo shelf life3
long shelf life
shelf life
shelf life 8 month
shelf life long 6-9 month
Need better quality control3
good quality control
quality control
expiration date3
1 month expiration date
expiration year
good variety3
more variety
good variety
moderately healthy

Analysis of Customer Expectations for Wheat Category: Based on the mentions provided, it is clear that customers have certain expectations when it comes to wheat products. The most frequently mentioned expectations are related to the size of the packaging ("big box" mentioned 7 times) and the quantity of wheat in the box ("more in box" mentioned 7 times). Additionally, customers also value affordability, as indicated by the mention of "cheap" 5 times. These expectations suggest that customers are looking for value for their money. They want to purchase wheat products that offer a good quantity at an affordable price. The emphasis on the size of the packaging and the quantity of wheat in the box indicates that customers are likely looking for bulk options that can provide them with a sufficient supply of wheat. Suggestions for Product Development Prioritization: 1. Bulk Packaging Options: Consider offering larger packaging sizes to cater to customers who are looking for a "big box" and "more in box" experience. This could include options such as family-sized packs or wholesale quantities. 2. Variety of Packaging Sizes: While some customers may prefer larger packaging, others might prefer smaller options for convenience or portion control. Offering a range of packaging sizes can cater to different customer preferences and increase the appeal of your products. 3. Competitive Pricing: While customers value affordability, it is important to strike a balance between offering competitive prices and maintaining product quality. Conduct market research to understand the pricing strategies of competitors and ensure your pricing is attractive to customers while still allowing for profitability. Suggestions for Marketing Promotion Factors: 1. Highlight Value for Money: Emphasize the value customers can get from purchasing your wheat products. Highlight the quantity of wheat in each package and how it compares to competitors. Use phrases like "more for less" or "bulk savings" to convey the value proposition. 2. Promote Convenience: In addition to the size and quantity, emphasize the convenience of your packaging. Highlight features such as resealable bags or easy-to-pour spouts that make it easier for customers to use and store the wheat. 3. Health Benefits: While affordability and quantity are important, don't overlook the health benefits of wheat. Promote the nutritional value, high fiber content, and versatility of wheat products in various recipes to appeal to health-conscious customers. By prioritizing product development based on customer expectations and incorporating these suggestions into marketing promotions, sellers in the wheat category can better meet customer needs and increase their chances of success in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Charmain R
I had to search far and wide to find these. They are expensive compared to when I can find them at Walmart or other grocery store, but that is far from frequent. I found this box of boxes with a coupon attached and free shipping, so I jumped on it. I eat these with just a drink by my side more often than not, like a chip. They are great with toppings, too. These top my fav Triscuit list, followed by the cracked black pepper ones and I havent sorted the rest by number yet. I have mentioned in reviews which ones absolutely do NOT make my top 5. I do know that. Apparently the people in my area don't share my Triscuit fetish. I end up trying new flavors from online orders. Anyway. You won't go wrong with these unless you just absolutely hate Triscuits.
Texture is good. Taste is severely lacking. No detectable cheese flavor.
TerribleJun. 2021
Not a single person I’ve had try them like them. Not even a 2 year old who we tried to convince were cheez-itz. And she eaten some gnarly ones before but would touch these if that tells you anything lol. Do yourself a favor and find another alternative
DELISH 😋Oct. 2020
So yummy! Flavor similar to Cheezits, BUT better! It’s a bit less salty, but plenty enough salt. Texture is softer, not as crumbly when bite into it. A softer crunch, very pleasant if I may. My 11 mo. old can bite into it and her top teeth just started to come in. Highly recommend! Great price and healthier than alternative. Give a TRY :)
DISGUSTING!!! NO TASTE AND DRY AS A BONE!! NEVER BUYING EVER AGAIN!! Trader Joe’s cheese crackers are way better and still healthy. These are not even fit for homeless people. SO GROSS!!! I’m only out $3 as they were on sale at Whole Foods.
Too saltyApr. 2021
Too salty
Nope!Dec. 2014
Was looking for a better alternative to cheez-its. This is not it. It tastes like cardboard and has a weird aftertaste.
No crap!Aug. 2022
Just lovely. All good ingredients. Even those not gluten free enjoy them. Made from almonds!
These almond flour crackers are delicious but are far too salty for my and my son’s taste. I would order them again if you offered a lightly salted version. Disappointed because a good-tasting reasonably priced GF cracker is hard to find. Less salt, if you please!
yumJan. 2020
finding a grain free cracker, it was a nice treat!

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