Whole Chickens product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 3
Top 1
Top 2
Top 3
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Gourmet Kitchn Tyson Grilled Sweet Teriyaki Flavored Chicken Fillets Fully Cooked (Pack of 3, 56 oz Each, 10.5 Lbs Total) - Frozen Meal Ready in Minutes - Asian Inspired Dish
Tyson All Natural Premium Cornish Hen (Twin Pack), 44 oz. (Frozen)
Poussin Rouge Whole Young Heritage Chicken - 1.25 LB / 566 G - GUARANTEED OVERNIGHT

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, the average rating for Whole Chickens on Amazon is 4.25, with a total of 64 reviews. This indicates that customers generally have a positive satisfaction level with the product. With an average rating of 4.25, it suggests that the majority of customers are satisfied with their purchase of Whole Chickens on Amazon. This indicates that the product is likely of good quality and meets the expectations of customers. The fact that there are 64 reviews also suggests that the product has gained a decent level of popularity and attention from buyers. Based on this information, my advice would be to continue maintaining the quality of the Whole Chickens and ensuring that customers' expectations are consistently met. It would also be beneficial to encourage more customers to leave reviews, as this can further enhance the product's credibility and attract potential buyers. Additionally, monitoring customer feedback and addressing any concerns or issues promptly can help maintain a high level of customer satisfaction and loyalty.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is thanksgiving, the most common location is freezer, the most common behavior is dinners . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of the Whole Chickens product are family members, with three mentions, followed by friends and mothers with one mention each. This suggests that the product is likely to be purchased by individuals who are responsible for preparing meals for their families and loved ones. In terms of usage, the product is most commonly used in the freezer and grocery, with two mentions each, and in the fridge with one mention. This indicates that customers are likely to purchase the product in bulk and store it for later use. The data also suggests that the primary usage of the product is for dinners, with one mention, and for preparing meals for church, with one mention. This suggests that customers are likely to use the product for special occasions or events. Based on this analysis, it is likely that the customer profile for Whole Chickens is individuals who are responsible for preparing meals for their families and loved ones, and who are looking for a convenient and versatile protein source that can be stored for later use. These customers are likely to be interested in purchasing the product in bulk and using it for special occasions or events. To better serve this customer profile, it may be helpful to offer promotions or discounts for bulk purchases, as well as recipe ideas and meal planning tips to help customers make the most of their purchase. Additionally, highlighting the versatility of the product and its ability to be used in a variety of dishes may help to attract new customers and increase sales.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 3 negative reviews are texture, cornish hen, defrost them. The most mentioned elements about texture are do not(33.33%).
The top 5 positive reviews are meal, taste, flavor, air fryer, cornish hen. The most mentioned elements about meal are easy(10.00%), good quality(10.00%).
do not33.33%
cornish hen33.33%
defrost them33.33%
good quality10.00%
air fryer10.00%
cornish hen10.00%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the texture of whole chickens is the most commonly mentioned con, while the meal aspect is the most commonly mentioned pro. Other cons mentioned include difficulty in defrosting and undefined issues. It's worth noting that the mention of "cornish hen" appears in both the top 5 cons and pros, which suggests that this may be a polarizing aspect of the product. Overall, the sentiment analysis suggests that there are both positive and negative aspects to whole chickens as a category. While the meal aspect is appreciated by many, the texture and defrosting issues may be a turn-off for some consumers. In terms of product development and selection, it may be worth exploring ways to improve the texture of whole chickens, as this appears to be a major pain point for consumers. Additionally, it may be helpful to provide more information about how to properly defrost and prepare whole chickens, in order to address some of the undefined issues mentioned. Finally, it may be worth considering offering different types of whole chickens, such as cornish hens, to appeal to a wider range of consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No Data
No data

Based on the mentions provided, it seems that customers are buying whole chickens for various reasons, such as convenience, affordability, and taste. However, the top feature that motivates buyers to purchase this product is the product description. This is likely because customers want to know exactly what they are getting and how to prepare it. To optimize an Amazon listing for whole chickens, it is important to focus on creating a detailed and informative product description. This should include information about the weight, quality, and freshness of the chicken, as well as cooking instructions and recipe ideas. Additionally, including high-quality images of the product can help to attract potential buyers and give them a better idea of what to expect. Finally, it may be helpful to include customer reviews and ratings to build trust and credibility with potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
2 chicken1
2 chicken

Analysis of Customer Expectations for Whole Chickens: Based on the customer feedback, there are a few key expectations to consider for Whole Chickens: 1. Chicken Quality: Customers expect the chicken to be of high quality, tender, and flavorful. They want assurance that the chickens are sourced from reputable suppliers and are raised in a healthy and ethical manner. Sellers should prioritize selecting and promoting chickens that meet these quality standards. 2. Size: The mention of "big" indicates that some customers prefer larger-sized chickens. This suggests that offering a range of sizes, including larger options, could cater to different customer preferences. Sellers should consider providing options for both small and big whole chickens to meet varying demands. 3. Clarity on Product Specifications: The mention of "undefined" expectations suggests that customers may have additional requirements or preferences that are not clearly defined. Sellers should engage with customers to understand their specific needs and preferences, such as organic, free-range, or specific breed preferences. This will help sellers tailor their product offerings to meet these requirements. Suggestions for Product Development Prioritization: 1. Quality Assurance: Focus on sourcing chickens from trusted suppliers who prioritize animal welfare and provide high-quality products. Emphasize this aspect in marketing materials to build trust and attract customers who value quality. 2. Size Options: Offer a variety of chicken sizes to cater to different customer preferences. This could include small, medium, and large whole chickens, allowing customers to choose according to their needs. 3. Specialty Offerings: Consider developing specialty whole chickens, such as organic, free-range, or heritage breed options. These products can cater to customers with specific preferences and may command a premium price. Marketing Promotion Factors: 1. Highlight Quality: Emphasize the quality of the chickens, focusing on factors like tenderness, flavor, and ethical sourcing. Use marketing materials to educate customers about the care and attention given to the chickens, which can differentiate your product from competitors. 2. Size Options: Promote the availability of different chicken sizes to attract customers who prefer larger or smaller chickens. Highlight the versatility of whole chickens in various recipes and meal planning. 3. Customization: Engage with customers to understand their specific requirements and preferences. Tailor marketing messages to showcase how your product meets their needs, whether it's through organic options, specific breeds, or other unique selling points. By addressing these customer expectations and incorporating the suggested product development and marketing strategies, sellers can better meet customer needs and differentiate themselves in the Whole Chickens category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Cornish hensNov. 2022
As expected
chu truong
PoisonousJul. 2022
The Commodore
Best hens I’ve ever had!
Delicious and convenient. This is my go to for small dinner parties, individual meals, and just having a friend over. Because of the size, you don't need much seasoning nor did you need much time for marinading. I'd say 1 hen is good for two people.
I purchased these Hens off of Amazon fresh both came frozen which I liked so I didn't have to worry about spoiling I found these to taste fresh and were really priced well. I would purchase again and have multiple times
Disappointing to say the least. Nothing special about these birds. I found them to be a waste of my money and the time it took to cook them.
Packaged beautifully and delivered the same day!
marrialee s.
Five StarsJun. 2018
turned out well taste wonderful
Gary Sanders
love it
Taste goodSept. 2017
Taste good

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